Certificate in Music, Media and Film Foundations

at Algonquin College - Ottawa Campus Canada

The one-year Marketing Management Ontario College Graduate Certificate prepares you to thrive in today`s marketing industry. Analyze consumer attitudes and behaviours in regards to products and services in our rapidly changing world. Through a creative, flexible and customer-focused approach, develop an understanding of both domestic and international marketing issues.

Among other topics, you develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations and its marketing processes and resources. Acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs that satisfy customer requirements.

Act as consultants and complete an industry project where you apply your knowledge and skills to a real-world situation by developing a marketing plan and strategy for a local organization.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop a promotion mix for marketing a product or service based on an identified target market within conventional and digital media spaces.
• Develop domestic and global pricing strategies which take into account perceived value, competitive environment, and corporate objectives.
• Develop strategies for efficient distribution of products and services.
• Design and modify strategies for developing a new brand or product portfolio or improvise an existing brand or product in the context of marketing objectives and evolving market trends.
• Analyze the Canadian and global marketing environment, segment and target markets, position products, develop lifecycles and evaluate marketing results with respect to costs, sales and profits.
• Formulate a comprehensive marketing plan including marketing research, competitive analysis, target market, marketing objectives, marketing mix, marketing strategies and evaluation criteria in both Canadian and International markets.
• Create and convey a marketing communications plan integrating various aspects of traditional and digital communications.
• Conduct primary and secondary research using both qualitative and quantitative methods on internal and external environmental factors in order to evaluate the current situation and draw a future marketing roadmap for an organization or a particular product or service.
• Create personal professional development strategies and plans to enhance leadership knowledge, human resource management skills, and marketing expertise in order to improve individual and team performance within the marketing function of an organization.
• Employ marketing management techniques in the planning, directing, and controlling of an enterprise.
• Develop strategies to establish, enhance and maintain working relationships with clients, consumers, customers and stakeholders within conventional and online domains.
• Recognize and address ethical dilemmas and corporate citizenship, applying ethical and organizational values to marketing situations.
• Apply the key constructs in consumer behaviour to marketing a product or service in Canadian and international markets.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The program lasts for two years and is delivered over 62 consecutive weeks and offers the students with the required technical skills and knowledge to carry out diagnostic procedures in the role of a Canadian and/or American Registered Diagnostic Medical Sonographer and produce sonographic images.

The theoretical courses, the practical exposure, extensive clinical experience and simulation allows the students to acquire the ability to produce quality images of the internal structures of a human like the pelvic and abdominal organs, carotid arteries, superficial structures, fetal imaging and lower extremity venous imaging of the human body. The students work within an inter-professional healthcare team to deliver diagnostic and therapeutic skills and safe patient assessment consistent with best practice standards for diagnostic medical sonography.

The Diagnostic Medical Sonography program is fully accredited, and on the successful completion of the national certification exams, a student is credentialed as an American Registered Diagnostic Medical Sonographer and/or Canadian Generalist Sonographer 

All the international applicants who are eligible for the program need to complete preparatory courses (4-months in duration): Introduction to Canadian Health Studies (ICHS) and the students who complete the induction will then proceed to the original health program. Algonquin’s Introduction to Canadian Health Studies (ICHS) is curated to assist the international students in integrating into Canadian health studies as well as be successful in their future employment. 

The Technical Writer Ontario College Graduate Certificate program provides you with the skills and training needed for a career in technical communication. Throughout this one-year program, you create different types of workplace documents to help users enjoy all features of a product, service or information. In particular, you learn to:

• Research and analyze technical material
• Connect with an intended audience
• Use specialized tools to author documents
• Manage multiple projects to meet the goals of a group
• Create structured documents that cater to different user tasks

These skills are so highly prized in the workplace that you can choose to work in either the public or the private sector, and in a freelance, part-time or full-time capacity.

The Technical Writer program will teach you how to create different kinds of online and print documents such as instruction sets, training materials, user manuals, white papers, proposals, online help, instructional videos and podcasts.

Through a combination of real-world learning, group projects, and collaborative learning activities, you can confidently apply these skills in all areas of industry including manufacturing, health and medicine, government, high-tech and private training institutions.

The one-year Victimology Ontario College Graduate Certificate program prepares you for work in a variety of fields, providing services to victims of crime. This one-year program provides specialized knowledge and skills in victimology and in the provision of victim services. You also explore the history and theories of victimization, with applied victim-centred focus.

Combining theoretical and applied learning, it includes a field placement of more than 140 hours. It is in this setting where you learn about victims` issues and perspectives first-hand from experts in the field.

Practicum options include:

• Victim crisis units
• Police services
• Victim advocacy centres
• Indigenous healing centres
• Government agencies
• Women`s shelters
• Community action groups

Overall, you develop knowledge of crisis response, sudden and traumatic loss, and victim populations. Learn about crime and its effects on victims in the criminal justice system. In your practicum, you integrate theory with practice and contribute to victim service initiatives within your community.

The Victimology program offers you the means to pursue a unique career. This program is the first graduate certificate program offered by a Canadian college specializing in victimology. More than just theory, this program puts you in the field, allowing you to learn how to look at issues from the victim`s perspective.

You may find work in a wide variety of fields helping victims of crime. Work opportunities may exist in:

• Social services
• Child protection
• Crisis response
• The criminal justice system, and
• In other areas related to victimization

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

• Research design
• Questionnaire construction
• Moderator`s guide construction
• Data collection
• Basic and intermediate statistical analysis and interpretation, and
• Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The three-year Biotechnology - Advanced Ontario College Advanced Diploma program gives you a strong overview of the science that drives biotechnology. With a mix of laboratory and theory courses, you learn about:

• Cell biology
• Chemistry
• Biochemistry
• Molecular biology
• Microbiology
• Bioinformatics
• Statistics

You also gain a foundation in the social and ethical implications of this field, giving you the ability to make informed choices. As a student, you have the opportunity to carry out experiments and use state of the art laboratory instruments and tools throughout the program. Some of the topics you encounter include water analysis, soil analysis, quality and safety of food and beverages, DNA manipulation, and protein purification and analysis. You have the opportunity to work with government and industry professionals through optional

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Perform laboratory duties independently and in compliance with pertinent legislation and regulations, as well as biotechnology standards and guidelines.
• Collaborate in implementing and evaluating quality control and quality assurance procedures to meet organizational standards and requirements.
• Select and implement best practices for sustainability.
• Complete complex biotechnological applications using advanced principles of chemistry, biology and biostatistics as well as basic principles of physics.
• Co-ordinate, implement and validate laboratory procedures to carry out quantitative and qualitative tests and analyses.
• Co-ordinate, implement and validate standard cell culture procedures under aseptic conditions.
• Co-ordinate, implement and validate molecular biology procedures.
• Manage biological data to support biological scientists and researchers in capturing, organizing/summarizing and storing data.
• Prepare, analyze, interpret, maintain and communicate scientific data effectively.
• Develop and present a strategic plan for ongoing personal and professional development to enhance work performance.
• Apply basic business principles to biotechnology practices.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Propel your intrigue for aviation into a career

The two-year Aircraft Maintenance Technician Ontario College Diploma program gives you hands-on experience to help propel you into your future. You study at the Ottawa campus as well as at the Canadian Aviation and Space Museum.

Through a series of classroom-based courses and extensive practical labs, you acquire the skills specific to becoming an Aircraft Maintenance Technician. Learn through the repair and maintenance of mechanical and electrical systems within an aircraft, including:

• Hydraulics
• Fuel systems
• Environmental instrumentation
• Engine
• Control surfaces and undercarriage
• Repair of the aircraft body 

Because of an expected higher-than-normal retirement rate of licensed Aircraft Maintenance Engineers, and the recent growth in the aviation sector, an increasing number of job opportunities is expected.

To become a licensed Aircraft Maintenance Engineer, Transport Canada requires you to complete two years of basic training at an approved institution followed by 48 months of full-time employment and proof that specific maintenance tasks have been completed. Graduates of this program with high academic standing are eligible for accelerated accreditation by Transport Canada, which provides an 18-month experience credit towards a Transport Canada AME license.

You should be prepared for entry-level positions, which may be available in smaller airports or centres, and may include rotating shift work. 
 

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

This four-year degree program is designed for students seeking careers in the hospitality, culinary, food services and food science sectors through a unique combination of food science and culinary skills. Well suited for those with a passion for food and a love of science, this program produces skilled graduates with culinary and food science backgrounds equipped with the abilities to create innovative, high quality food products for existing and emerging markets.

Through combining the disciplines of food science and culinary arts, students develop the necessary skills and knowledge to become professionals within this innovative and emerging field. Students examine a broad range of topics including food chemistry, food microbiology, sensory evaluation, food processing, as well as culinary science and food service management, with a focus on food product development and enhancing the nutritional value of food products. These core science skills are complemented by advanced skills in food preparation, cooking, baking, safety and sanitation, management and leadership. Through applied research in product development, students have the opportunity to research, create and market their own products. In addition, students participate in two practical cooperative education learning opportunities gaining valuable applied industry experience.

Major food companies and producers seek individuals who have the ability to design, develop and process quality food choices that are healthy, affordable, desirable and safe for consumers. Graduates are well positioned to find employment opportunities with major food manufacturers or small, private label companies, in the areas of food production management, food technology, product development, quality assurance management, food services and food research and development as well as in health-related industries or entrepreneurial endeavours. Algonquin College is working closely with the Research Chefs Association (RCA) in seeking RCA`s accreditation as a Culinology(R)program. Graduates of this program are well positioned to write RCAs Certified Research Chef examination.