Graduate Certificate in Marketing Research and Analysis

at Algonquin College - Ottawa Campus Canada

The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.

Learn about how marketing affects the operations of a business - from product conception to launch and delivery.

Explore concepts such as:

• Marketing to the consumer and business marketplace
• Product and pricing strategies
• Marketing planning and decision-making
• Global marketing
• Marketing communications and promotions
• Marketing research
• Professional selling
• Sales management
• Digital marketing and distribution

Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.

Cooperative education (Co-op)
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

Accredited by the Canadian Medical Association, the Medical Radiation Technology offered by Algonquin College is a three year Ontario College Advanced Diploma that prepares graduates with the technical skills and the theoretical knowledge required to carry out diagnostic procedures under the role of a medical radiation technologist as mentioned by the Canadian Association of Medical Radiation Technologists Radiological Technology competency profile.

Problem-solving skills and critical thinking is developed in the students so that they can quickly adapt the knowledge into clinical practices to provide safe patient assessment and therapeutic and diagnostic skills in consistency with the best standards of practice for the medical radiation technology. With the simulation, extensive clinical experiences, theoretical courses and laboratory practice, the students acquire sufficient ability to produce quality images of the internal structures of the human body.

The Bachelor of Hospitality and Tourism Management (Honours) (Co-op) degree program prepares you for supervisory and management careers within the dynamic hospitality and tourism industry. The program gives you a solid knowledge of hospitality and tourism business operations, coupled with effective leadership and management skills.

Created by industry experts, this degree program is the first of its kind in Eastern Ontario. Core components of the program include exponential, theoretical and analytical learning in:

• Hotel operations management
• Leadership and entrepreneurship
• Food and beverage management
• Tourism trends

Throughout the program, you are provided with opportunities to develop teamwork, leadership, communication, critical-thinking and problem-solving skills.

Smaller class sizes allow you the one-on-one time you need to succeed.

Expand your real-world experience with two mandatory, paid 500-hour co-op placements. Over the course of the placements you are given the opportunity to network with professionals and gain valuable industry experience that is essential for success in the hospitality and tourism industry. See Additional Information for more details.

Graduates of this program are equipped with the skills, knowledge and experience leading to highly sought after graduates throughout the industry. Graduates may find employment both locally and globally in:

• Hotels or resorts
• Restaurants
• Cruise lines
• Casinos
• Consulting firms
• Destination marketing organizations
• Suppliers to the hospitality and tourism industry

Specific opportunities can include:

• Management trainee for large hotel chains
• Sales and marketing managers
• Revenue/finance managers
• Event coordinators/planners
• Human resources coordinators
• Food and beverage managers/supervisors
• Front desk managers/supervisors
• Club managers
• Attractions managers/supervisors
• Restaurant managers/supervisors
• Membership coordinators convention visitors bureaus

The two-year Broadcasting – Radio Ontario College Diploma program prepares you with the creative production, hosting, and technical operation skills needed for a career in radio broadcasting and podcasting. You gain practical experience working at Algonquin College’s two radio stations – CKDJ 107.9 FM and AIR AM 1700. With the help of a second-year mentor, you are on the air within three weeks of starting the program.

Find your passion in on-air performance, audio production, and creative writing for radio and podcasting. Courses cover all areas of these two industries including:

• On-air performance
• Audio production
• Podcasting
• Voiceover announcing
• Broadcast journalism
• Basic video production and photography
• Creative writing and storytelling
• Promotions and marketing

While working at the campus radio stations, you put the theory you learn into practice. In the first level of the program, you study alongside Journalism and Broadcasting – Television students, building a strong foundation in transferable media skills while exploring these related fields. As well, during your first level, you are scheduled for weekly shows on CKDJ 107.9 FM and AIR AM 1700. The importance of teamwork is a focus while operating both Algonquin College stations. In this program, you are given the opportunity to
work on interprofessional teams with other media programs. In the second year, you will have the opportunity to choose a specialty elective course that aligns with your media interests. Towards the end of the program, you continue to expand and apply your skills during a field placement in the industry.

Explore a challenging and rewarding career in business.

• Earn a flexible diploma that shows you are skilled in all of the key business disciplines. The Business Administration - General Business Ontario College Advanced Diploma program gives you the opportunity to customize your education in business. General Business is one of the seven majors that Business Administration students can select in the second half of the three-year program. Develop a skillset with learning from areas of business that include accounting, finance, human resources, international business, marketing and supply chain and operations management.
• By selecting the General Business major going into the fourth semester, you choose courses from at least two majors, and no more than four courses from any one major. Your coursework is based on which courses you select (not all courses are available).
• Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.
• Upon graduation, you earn a comprehensive diploma that shows employers you are skilled in all key areas of business. Based on the course selections you made, pursue a variety of careers in diverse fields and industries.
• Upon completion of six semesters and with a minimum GPA of 2.9, you can apply to Nipissing University and with as little as 12 months of additional study at the Woodroffe campus, complete a Bachelor of Commerce degree.

The two-year Computer Programmer Ontario College Diploma program prepares you for a career in software development. The program also specializes in program development strategies (using object-oriented modelling), database design and database administration.

Use leading industry software products such as Oracle and CASE tools. Learn about programming languages such as Java, COBOL, SQL and PHP. Study object-oriented analysis and design, operating systems and coding in integrated environments, and learn how to debug, test, and maintain codes.

In your final semester, participate in a software development project working with external clients to gain real-world experience in the programming field.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability. Students who elect to apply to the non co-op version of the program may not have the opportunity to transfer to the co-op version at a later date.

Graduates may work in a variety of different fields, as almost all sectors of industry require programmers. You may be employed as:

• A software programmer
• A web programmer
• A business programmer
• An application programmer

Specialize with a challenging and rewarding career in finance

Earn a flexible diploma that shows you are aware of all areas of business, and that you also have specialized education in finance. Finance is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three semesters learning a variety of essential business skills before ultimately deciding on a Major.

The Business Administration - Finance program prepares you to meet the high proficiency standards needed to complete professional designations and licensing courses in the financial services industry.

Learn how to become a strategic, skilled financial expert whom individuals and businesses will trust to create and analyze financial plans. You learn from experienced faculty who provide you with an education based on all areas of finance, including:

• Financial analysis and decision-making
• Customer service, sales and marketing financial products and services
• Wealth management
• Retirement and tax planning
• Insurance and estate planning 

Develop an understanding of the operations and importance of financial services. Use a hands-on approach to explore topics such as:

• The time value of money
• calculating return on investment and tax treatment of returns
• The relationship between risk and return
• Canadian financial institutions and regulators
• Financial planning steps and the components of a financial plan 

The one-year Teachers of English as a Second/Foreign Language Ontario College Graduate Certificate program is designed to give you a theoretical and hands-on foundation to help you develop proficiency in English as a Second/Foreign Language teaching methodology.

This program is officially recognized by TESL Ontario and TESL Canada and is available on campus or through synchronous online delivery.

Learn effective approaches to teaching, lesson planning, curriculum design and evaluation. Take courses such as:

• Pedagogical Grammar
• Educational Technology in Second Language Teaching
• Language Learning and Culture

Apply your theoretical knowledge to real-life teaching. Begin the program by completing an Independent Learning Project that requires you to work one-on-one with an assigned English as a Second Language (ESL) student and complete a learner profile for them. Then, gain further practical experience by taking part in two practicum placements. You even have the option to pursue an overseas teaching internship.

Upon completion of this program, you receive an official TESL certification that enables you to pursue ESL teaching opportunities in Canada and abroad.

Graduates may find employment in:

• Continuing education
• Government-funded community-based programs
• Colleges
• Universities
• Private language schools

Sharpen your skills in world-class culinary labs

This one-year Culinary Skills Ontario College Certificate program teaches you the cutting-edge skills you need to succeed in the high-growth culinary industry. Learn essential food preparation skills and techniques from industry professionals in Algonquin College`s world-class culinary labs. Topics include nutrition and food theory, food cost control, menu planning and sanitation and safety procedures.

The hands-on experience and knowledge you gain opens many doors for you and helps to shape your career as a professional cook.

Some classes are held in the evening and on the weekend in Restaurant International, Algonquin College`s on-campus fine-dining restaurant, to give you a taste of your career before graduation.

Expand your real-world experience and make industry connections with an 80-hour field placement. With opportunities to participate in community events, culinary competitions and activities, you have many opportunities to refine your skills and gain further experience. You also have the exciting opportunity to experience food and culture abroad in Italy, if you choose to participate in the annual culinary trip.

The skills you gain may open doors to your culinary career as cooks or assistant cooks in:

• Restaurants
• Hotels
• Resorts
• Clubs
• Cruise ships
• Catering companies

The Water and Wastewater Technician Ontario College Diploma program equips you with the knowledge and skills to effectively manage water and wastewater infrastructure. The water and wastewater management field has been subjected to increasingly rigid legislation, due to ongoing public health concerns. This program teaches you how to deal with the demands on water quality professionals. This condensed 42-week program allows you to complete a two-year diploma program in only three terms, making it an intensive, but rewarding experience.

Through a series of courses in advanced chemistry, biology and mechanical systems, you are able to make informed decisions in your day-to-day career. Learn how to:

• Prevent waterborne illnesses
• Manage industrial waste
• Operate off-site wastewater treatment units

Learn using theoretical and applied approaches, in labs and in the field. Using industry-standard equipment, you acquire the most up-to-date skills and knowledge possible.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Work independently and with others to conduct tests related to water and wastewater in the lab and field.
• Analyze and interpret test results for clients or supervisors.
• Provide mechanical and electrical maintenance management at various water and waste water facilities.
• Collaborate with individuals in testing and troubleshooting equipment at water and wastewater plant facilities.
• Make decisions based on an understanding of Ontario environmental legislation affecting wastewater treatment plants, scope and authority of certificates of approval, and owner/operator responsibilities.
• Collaborate on basic design concepts and operational techniques of industrial and municipal water treatment systems.
• Collaborate with others in providing emergency responses to plant issues.
• Contribute to the design of water supply pumping systems, pipe networks and distributed storage reservoirs.
• Develop and implement risk management strategies for hazardous and non-hazardous industrial waste.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.