Graduate Certificate in Marketing Research and Analysis

at Algonquin College - Ottawa Campus Canada

The Bachelor of Interior Design (Honours) degree program prepares you to pursue a professional career related to the design of the built environment. The curriculum integrates professional and general studies with an emphasis on critical thinking and applied research.

Enriched with a focus on environmental and global perspectives in interior design, you learn to consider ecological, economic and social aspects to analyze and design healthy living environments.

The program contains a strong experiential component that includes design studio experiences and an active engagement with the professional design community. In the fourth year, you have the opportunity to specialize in an area of interest specific to the profession and are required to complete an applied research paper.

To complete your degree, you must complete one mandatory paid co-op work term where you gain valuable work experience and network within the industry.
You also earn a Building Biology Advocate (BBA) Certification upon successful completion of the seven required Construction courses.

The integration of theory, analysis and practice prepare you to assume a leadership role within the profession. As a graduate, you are able to apply strategic thinking and a research orientation to your responsibilities as a professional interior designer and can contribute to the development and evolution of the field of design.

With a focus on business and technology, the Bachelor of Commerce (e-Supply Chain Management) Honours degree program provides you with skills and knowledge for a rewarding career involving supply chain management. Businesses are looking for skilled leaders who demonstrate the ability to create and execute plans to improve processes in all industry sectors.

This program recognizes the importance of the relationship between the supply chain and technology. Take courses developed to build a foundation of skills rooted in business, technology, communication and analytical thinking.

Learn the fundamental skills required to use SAP software that the supply chain management industry relies on. In the final term, work with an external business advisor to manage a project and create a report analyzing an issue in the industry.

Complete three paid cooperative (co-op) work terms. This allows you to work while applying your knowledge and skills and building industry connections.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Graduates will be competent knowledge workers able to apply fundamental concepts, principles and skills of e-supply chain management in a variety of private and public business settings.
• Graduates will be effective collaborators able to use communication and interpersonal skills to fulfill a leadership role on interdisciplinary business teams.
• Graduates will be critical and creative thinkers able to analyze and solve problems and develop innovative solutions and products in a variety of situations.
• Graduates will be informed citizens able to adapt and contribute to the changing world in which they live and work.
• Graduates will be continuous learners able to update their knowledge and skills and to apply their learning with confidence in changing situations.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Massage Therapy is a three-year Ontario College Advanced Diploma program that prepares students with the required skills, attitudes and knowledge needed to offer safe, ethical and effective care at entry level practice in the profession of massage therapy. The foundation of the program is based on the Standards of Practice and Code of Ethics given by the College of Massage Therapists of Ontario (CMTO) and the curriculum focuses on developing in the students the skills of pathophysiology, entrepreneurship, professionalism, empathic responses, anatomy, decision making, massage theory, critical thinking, communication and physiology.  Students develop specialized knowledge, skills and judgment in conducting a systematic client assessment, formulating a comprehensive and clinical impression, developing a specific treatment plan, performing safe, competent, and comprehensive massage therapy and evaluating outcomes.

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

Specialize with a challenging and rewarding career in finance

Earn a flexible diploma that shows you are aware of all areas of business, and that you also have specialized education in finance. Finance is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three semesters learning a variety of essential business skills before ultimately deciding on a Major.

The Business Administration - Finance program prepares you to meet the high proficiency standards needed to complete professional designations and licensing courses in the financial services industry.

Learn how to become a strategic, skilled financial expert whom individuals and businesses will trust to create and analyze financial plans. You learn from experienced faculty who provide you with an education based on all areas of finance, including:

• Financial analysis and decision-making
• Customer service, sales and marketing financial products and services
• Wealth management
• Retirement and tax planning
• Insurance and estate planning 

Develop an understanding of the operations and importance of financial services. Use a hands-on approach to explore topics such as:

• The time value of money
• calculating return on investment and tax treatment of returns
• The relationship between risk and return
• Canadian financial institutions and regulators
• Financial planning steps and the components of a financial plan 

The one-year Accounting and Financial Practice Ontario College Graduate Certificate provides you with the required knowledge and skills essential to begin and advance in the field of accounting. With a wide range of accounting and financial responsibilities present in the financial sector, there is a continuous demand for junior and intermediate accounting personnel.

In this program, you focus on accounting practices that incorporate technology used in a variety of business environments. With the use of financial accounting software and spreadsheet applications, you gather and analyze financial information and prepare financial reports.

Through financial scenarios and practical exercises, you develop in-depth knowledge of financial accounting, managerial accounting, taxation, audit and finance, and acquire the skills, terminology, concepts and tools required in the field of accounting. The program concludes with a capstone business case that gives you the opportunity to consolidate the knowledge and skills applied and practiced throughout the program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Integrate ethical decision-making processes into accounting practices to establish and maintain transparency and fairness.
• Apply recognized accounting principles to the systematic recording of transactions to provide consistency in the reporting of financial information.
• Prepare accurate, relevant and timely financial statements for users of financial information that meet respective needs.
• Analyze financial and managerial accounting information to support decision-making.
• Use accounting software and relevant technology to produce accurate and timely financial information.
• Prepare effective budgets to support business operations.
• Research and discuss statistical techniques that safeguard data integrity and facilitate data interpretation.
• Select and recommend information systems that support effective business planning.
• Recognize legal implications arising in business situations to mitigate risks.
• Produce effective business communications to convey pertinent information.
• Examine and monitor current financial operations and provide suggestions to increase operational effectiveness.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

In the two-year Horticultural Industries Ontario College Diploma program you learn how to create landscapes from design to implementation. By offering a condensed format over 16 months, the Horticultural Industries program allows you to fast track your career.

Learn the key aspects of this dynamic industry, including:

• Urban and rural landscape design, installation and maintenance
• Nursery production and management
• Sustainable urban agriculture
• Green roof and living wall technology

The program offers a hands-on learning experience during the industry`s prime production period in the spring/summer/fall. Practice skills in Algonquin College`s extensive campus gardens surrounding the Horticulture Centre and within the attached greenhouse complex.

The various plant collections and the vegetable garden provide you with the perfect opportunity to study plant identification, plant selection and ideal growing conditions. You take active part in further developing and maintaining the grounds in smaller work-groups, simulating the industry.

To further your skills and make connections in the industry, you complete a 12-week co-op placement as part of the program. The landscape industry is fast-paced and constantly evolving, with a high-demand for skilled horticultural specialists and landscape designers.

Graduates may find work, either as employees or self-employed, in:

• Construction and maintenance firms
• Landscape design
• Nurseries and garden centres
• Urban food production
• Tree care industry
• Park systems
• Consulting or teaching        

Bring your drawing skills to life through acting and storytelling

The three-year Animation Ontario College Advanced Diploma program provides you with the skills needed to meet the standards of the demanding international animation industry. As a student attending one of the best animation programs in Canada (as ranked by Animation Career Review, 2019), you learn industry-standard technologies, drawing and animation skills.

This program focuses on acting and body mechanics and where you learn traditional, 3D, tradigital (using Toon Boom`s Harmony) and video game animation techniques. Our faculty members are industry professionals who have worked for studios such as:

• Disney
• Sony Image Works
• Mercury Filmworks
• Jam Filled Entertainment
• Warner Bros. Animation
• Corus (Nelvana)
• Pip
• Kratts
• Ubisoft

Gain the ability to communicate your ideas through drawing, and to present them visually. Learn to see images in motion - a skill necessary for an animator, and ensure your animated creations are realistic and meet industry standards.

Focus is on layout, location and character design, gesture drawing and anatomy studies of the NUDE model, all culminating in performance-based character animation.

By the end of the program, you have a portfolio and demo reel that showcases your work. This highlights your creativity, skills and proficiency with relevant animation software and technologies, demonstrating that you are ready to enter the field.

There are many job opportunities for graduates of this program. You may find work as a(n):

• Animator at a professional animation or game studio
• Layout artist
• Location or character designer
• 3D animator, rigger or modeller
• Background artist
• Tradigital rigger or modeller

Other employment opportunities might include working on feature films, animated TV series or commercials.

Reputation can be a company`s biggest asset: develop public relations expertise blending theory with practical experience.

The two-year Public Relations Ontario College Diploma program emphasizes professionalism and attention to detail, as well as creative and critical thinking in all public relations activities. In this program, you acquire both theoretical and applied knowledge, and gain real-world experience by working with not-for-profit organizations to help them reach their target audiences.

Learn how to deliver strategically sound, creative and robust public relations solutions, which may include media relations, social media, and event coordination. The program combines theory with hands-on experience in:

• Writing
• Editing
• Visual communications
• Time/resource management
• Research and measurement
• Public speaking
• Teamwork
• Media monitoring and social listening
   

The Cyber Security Analysis (CSA) Ontario College Graduate Certificate program is designed to prepare you to meet the market demand for cyber security professionals in the public and private sector.

Throughout the program, you focus analytically on key cyber security principles including threat and vulnerability management, event analysis, laws and ethics relating to security compliance and implementation, cryptographic solutions for data confidentiality and communication protection, cyber incident response, digital forensics processes, disaster recovery and business continuity following cyber incidents and related tools and security appliances. You develop the skills and knowledge necessary to select and deploy the optimal tools and security solutions given unique scenarios.

Graduates possess the theoretical knowledge and hands-on skills to assess, recommend, implement and troubleshoot various advanced security solutions and countermeasures. Utilizing IT concepts and tools, you evaluate the technical aspects and risk levels of security solutions, security and penetration tests and vulnerability assessments. You also examine the legal process and proper evidence gathering procedures, effective design of corporate security policies, analysis and management of risks or threats as well as ethical and social implications related to security, Canadian and International laws, privacy laws and compliance. Algonquin College`s state-of-the-art computing facilities, running the latest Windows and Linux/UNIX-based operating system (O/S) platforms and supporting a wide variety of pre-installed software applications, support you to be well-prepared for entry into the field of cyber security. You gain exposure to real-world technologies currently used within industry including specialized networking, Cisco and hardware labs along with several network-based O/S servers. The Cyber Security Analysis curriculum has been designed to closely align with the Canadian Center for Cyber Security`s (CCCS) curriculum guidelines and also assists in preparing graduates to achieve a number of industry certifications. Upon successful completion of the program, graduates will be prepared to attain certifications including:

• ISC2 SSCP and CISSP
• SANS GSEC and other GIAC certifications
• EC-Council`s CEH and CHFI
• CompTia CySA+ and CASP

Co-op
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.