Graduate Certificate in Marketing Research and Analysis

at Algonquin College - Ottawa Campus Canada

The Bachelor of Information Technology (BIT) – Network Technology degree is a joint collaboration between Algonquin College and Carleton University; graduates of the program receive a Bachelor of Information Technology degree as well as a Computer Engineering Technology – Network Technology Ontario College Advanced Diploma accreditation.

The degree is designed to offer students programming centred around both a practical experience and a theoretical background. For more information about each of these unique collaborative degrees, applicants should visit www.bitdegree.ca

Join a growing industry and gain opportunities worldwide.

The two-year Hospitality - Hotel and Restaurant Operations Management Ontario College Diploma program provides you with specialized managerial skills for the hospitality and tourism industry through a mixture of theory and hands-on classes delivered by industry professionals.

Learn about:

• Hotel and restaurant operations
• Management skills
• Computer applications in hospitality and tourism
• Financial management
• Marketing

The first year of the program provides introductory industry and business courses to help prepare you for entry-level positions. The second year focuses on developing management skills to help solidify long-term career success in the hospitality and tourism industry.

Experience a variety of restaurant operations-related roles in Restaurant International, Algonquin College`s student-operated restaurant and teaching facility. Some of these classes happen during the evening and weekends, to prepare you for the variety of shift work in the industry. Before graduation, you will have completed a minimum 500 hours of practical industry work experience.

Students who graduate from this program with a minimum of a B average can further their education by bridging into year three of the Bachelor of Hospitality and Tourism Management (Honours) degree program, after completing four bridging courses offered at Algonquin College.

There are a growing number of job opportunities - available both locally and globally - in this dynamic industry. Graduates may find employment in:

• The food and beverage industry
• The accommodation sector
• Tourism services
• Sales and marketing
• Transportation
• Events and conferences
   

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

• the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
• DIGG - the student-run ad agency where every client has a unique problem to be solved
• SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with a six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

There are many job opportunities for graduates of this program. You may find employment with an advertising or creative agencies and any organization that has a marketing, communications, media or promotions department. This includes:

• retail
• professional services firms
• technology companies
• associations
• governments

You might even launch your own marketing and communications company.

The four-year Bachelor of Automation and Robotics (Honours) degree program prepares you for a career in the field of automation and robotics.

Autonomous and remotely operated systems are deployed the world over with ever increasing frequency. Such systems are being implemented in many instances to reduce risk to human workers, to achieve higher efficiencies in manufacturing and to improve the quality of lives through robot-assisted rehabilitation and care. Variations of these systems are often in place for reasons of feasibility, efficiency, safety or practicality. Traditionally, in order to develop such systems, collaborative expertise and knowledge in aspects of mechanical and electrical engineering as well as computer science is necessary. Through a combination of these three fields of engineering, this program helps you acquire the theoretical and applied expertise to succeed in the field of automation and robotics.

As a student in this program, you acquire knowledge and skills specific to electrical engineering, mechanical engineering and computer science, including:

• Engineering principles, professionalism and methodologies
• Fundamentals of mathematics, technical writing, dynamics, electronics, computer programming, optical systems and materials science
• Machine design, control systems, electromechanical actuators, sensors, vision systems and the software necessary to design and simulate autonomous and remotely operated systems and components
• Project planning and management, and research and leadership skills

This co-operative education program provides you with learning opportunities through industrial and/or applied research placements. A comprehensive final year project tied to the needs of industry exists to challenge you, presenting the opportunity to test and further develop knowledge and skills. If you are interested in the potential of self-employment, you have an opportunity to foster entrepreneurial aspirations.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze, design, modify and support mechanical, software and electrical components, processes and systems by applying fundamentals of engineering.
• Build functional robotic components by researching and integrating knowledge from mechanical, electrical and software engineering practices.
• Customize existing non-autonomous systems into autonomous or semi-autonomous systems by designing and integrating solutions and developing autonomy algorithms and controls.
• Analyze and solve complex technical problems in the field of robotics and automation by applying the principles of engineering and mathematics.
• Develop, execute and interpret quantitative and qualitative analysis and tests for industrial mechatronic and automation systems.
• Lead and perform diagnostics on a variety of industrial automation controls, sensors, data acquisition devices and interfaces by developing and using troubleshooting skills and techniques.
• Ensure all work is performed in compliance of relevant laws, codes, regulations, policies, ethical principles, safety procedures and engineering practices and standards.
• Contribute to the on-going and upcoming innovation and research in the robotics and automation field.
• Develop entrepreneurship and effective business planning skills to innovate robotics technology targeting new and existing local and global markets.
• Develop personal and professional strategies and plans to adapt to change, maintain currency and foster interprofessionalism.
• Manage the project and communication with clients and other professionals to translate abstract ideas into tangible project requirements and products.
• Identify and apply discipline-specific factors that enable the contribution to the local and global community through social responsibility, economic commitment and environmental stewardship.

The General Arts and Science - English for Academic Purposes (EAP) Ontario College Certificate program is an academically-oriented English as a Second Language (ESL) program designed for International and Canadian students whose first language is not English.

Improve your academic English language skills for college and job success in a dynamic multicultural setting. Upon successful completion of the program, you obtain an Ontario College Certificate, which provides a pathway into post-secondary studies by satisfying the language requirements for entry into most programs offered at Algonquin College.

The EAP Placement Test determines your starting point in the program, ranging from low-intermediate to low-advanced language skills. As you move through the program, you actively participate in a variety of large and small group activities that provide engaging opportunities to practice the four language skills of:

• Reading
• Writing
• Listening
• Speaking

Smaller class sizes allow for ample feedback from your instructors on all in-class and online assignments. Additional features include regular visits to our well-equipped language lab and elective courses that provide opportunities to develop areas of personal interest. Your classmates from countries all over the world bring with them a wealth of cultural perspectives and life experiences to share. The opportunities to grow your language skills are not limited to the classroom. As an International student or a newcomer to Canada, you can benefit from the many opportunities to apply your developing language skills in the nation`s capital city.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze a variety of authentic readings from a range of subjects.
• Critically read and analyze academic texts using effective reading and note-taking strategies.
• Develop and apply fundamental skills and strategies to ensure academic success in post-secondary studies.
• Conduct research and write essays and/or reports to ensure success in post-secondary studies.
• Communicate competently at the level required for postsecondary studies, showing flexibility and clarity of thought and expression.
• Examine and evaluate various aspects of our changing society to assist in developing a sense of personal and social responsibility as a citizen in society.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

The two-year Early Childhood Education Ontario College Diploma program prepares you to become an educator of children in a variety of early learning settings. Gain the knowledge and skills necessary to work with families and other professionals to support children`s learning and development.

This program provides you with the ability to create, implement and assess play-based curricula while building stimulating child-centred environments. Benefit from both theoretical and hands-on learning opportunities. You have three field placements during the program that focus on children from birth to age 12. These real-world experiences allow you to integrate theory with professional practice in early learning programs.

You assist in providing guidance to children while planning, implementing and evaluating programs. Through your placements, you gain valuable hands-on skills and experience to help you understand the diverse roles, settings, and responsibilities of an Early Childhood Educator.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create learning contexts to enable, build and maintain caring, responsive relationships in partnerships with children, families and communities that value and respect social, cultural and linguistic diversity including Indigenous peoples’ worldviews and Francophone identity.
• Co-create, facilitate and reflect upon inquiry and play-based early years and child care programs and pedagogical approaches to support children’s learning, holistic development and well-being following children’s capabilities, interests, ideas and experiences.
• Co-design and maintain inclusive early learning environments to value and support equitable, accessible and meaningful learning opportunities for all children, their families and communities in a range of early years and child care settings.
• Collaborate with children, families, colleagues, agencies and community partners to create, maintain, evaluate and promote safe and healthy early learning environments to support independence, reasonable risk-taking and healthy development and well-being.
• Use observation strategies to identify children’s strengths and challenges and to ascertain when children and families might benefit from additional support or community resources.
• Use professional communication in interactions with children, families, colleagues, employers, the regulatory body, government authorities and children’s service agencies to meet legal and ethical standards of the early years sector.
• Act in accordance with relevant legislation, regulations, College of Early Childhood Educators Code of Ethics and Standards of Practice, agency policies and procedures and principles of evidence-informed practice and reflect upon their impact on one’s own role in early years and child care settings.
• Identify, report and document when a child is in a situation of perceived risk for, or actual neglect or abuse, in accordance with legislation, the College of Early Childhood Educators Code of Ethics and Standards of Practice, policies and procedures.
• Create and engage in partnerships with families, communities, colleagues, inter-disciplinary professionals, authorities and child service agencies to advocate for quality early years and child care programs and services.
• Engage in reflective practice and continuous professional learning in accordance with principles of lifelong learning, evidence-informed practices in the early years sector and requirements of the College of Early Childhood Educators.
• Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment an environmental stewardship.

The two-year Occupational Therapist Assistant and Physiotherapist Assistant Ontario College Diploma program gives you the knowledge and skills to work under an Occupational Therapist and/or Physiotherapist. Occupational Therapist Assistants and Physiotherapist Assistants play a vital supporting role in the assessment, planning and implementation of therapeutic care for patients with the goal of achieving functional independence and occupational performance. They help teach clients to cope with limits in movement, daily functioning and activities.

Through classroom theory, lab techniques, group work and practical experience, you prepare to work with patients coping with health limitations. During various clinical placements, you apply theory and knowledge while further developing your skills. With more than 600 hours of clinical placements during the program, you increase your understanding of the field and gain confidence assisting professional therapists in various healthcare facilities.

Upon graduating, you may find work in:

• Hospitals
• Health centres
• Community organizations
• Rehabilitation facilities
• Private clinics, and
• Long-term care

The one-year Pre-Health Sciences Pathway to Advanced Diplomas and Degrees is an Ontario College Certificate program that prepares you for more advanced health science programs. You develop strong study skills and earn post-secondary credits that may transfer to other post-secondary programs.

As a student, you explore your interests in the health science field while meeting the eligibility requirements for a number of Algonquin College advanced diploma programs. These include:

• Biotechnology - Advanced (Co-op and Non-Co-op Version)
• Cardiovascular Technology
• Dental Hygiene
• Massage Therapy
• Medical Radiation Technology
• Respiratory Therapy

In addition, graduates may be eligible to apply to various degree programs including:

• Bachelor of Science in Nursing (BScN) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at the University of Ottawa
• Bachelor of Human Kinetics (BHK) at the University of Ottawa
• Bachelor of Science in Kinetics (BScHK) at the University of Ottawa
• Bachelor of Health Sciences (BHSc) at Queen`s University

The curriculum provides you with the opportunity to learn more about potential careers in the health sciences as you improve your skills in communications, mathematics, biology, chemistry and physics.

The intention of this program is to prepare you for further study in either advanced diploma or degree programs, rather than moving directly into a chosen industry.

It is important to note that completing this program does not guarantee entry into a health or science program.

Students interested in further academic study in a health-related one-year certificate or two-year diploma program should consider applying to the Pre-Health Sciences Pathway to Certificates and Diplomas program.

Specialize with a challenging and rewarding career in Supply Chain and Operations Management.

Supply Chain and Operations Management is one of seven majors available to Business Administration students. This three-year Business Administration Ontario College Advanced Diploma starts with three semesters where you learn essential business skills to build a strong foundation before ultimately deciding on a Major.

The Business Administration - Supply Chain and Operations Management program provides you with in-depth knowledge of various facets of a supply chain management career, including:

• procurement
• production planning
• inventory management
• logistics
• project management
• Lean process improvements
• Six Sigma quality analysis

This program can lead to obtaining recognized national professional designations in production and inventory management, purchasing management and logistics. Furthermore, graduates obtain a certificate from SAP , the world`s largest supplier of enterprise software. This certificate affirms that you have direct hands-on knowledge of SAP.

Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op version of the program are subject to availability.

This Major has very high graduate placement rates in supply chain positions for public and private organizations including high technology industries, such as communications, fiber optics, bio-technology and electronic manufacturing.

The program lasts for two years and is delivered over 62 consecutive weeks and offers the students with the required technical skills and knowledge to carry out diagnostic procedures in the role of a Canadian and/or American Registered Diagnostic Medical Sonographer and produce sonographic images.

The theoretical courses, the practical exposure, extensive clinical experience and simulation allows the students to acquire the ability to produce quality images of the internal structures of a human like the pelvic and abdominal organs, carotid arteries, superficial structures, fetal imaging and lower extremity venous imaging of the human body. The students work within an inter-professional healthcare team to deliver diagnostic and therapeutic skills and safe patient assessment consistent with best practice standards for diagnostic medical sonography.

The Diagnostic Medical Sonography program is fully accredited, and on the successful completion of the national certification exams, a student is credentialed as an American Registered Diagnostic Medical Sonographer and/or Canadian Generalist Sonographer 

All the international applicants who are eligible for the program need to complete preparatory courses (4-months in duration): Introduction to Canadian Health Studies (ICHS) and the students who complete the induction will then proceed to the original health program. Algonquin’s Introduction to Canadian Health Studies (ICHS) is curated to assist the international students in integrating into Canadian health studies as well as be successful in their future employment.