Graduate Certificate in Marketing Management

at Centennial College - Progress Campus Canada

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
• Verbal and written communication;
• Selling and presentation (storytelling and practical methodologies);
• Using analytics and customer relationship management (CRM) tools;
• Business and financial literacy to create compelling customer value propositions;
• Engaging buyers and influencers through digital content and omnichannel marketing;
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
• Understanding negotiations from the buyer’s perspective;
• Purpose-driven leadership (understanding your motivations and next career steps).

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. 

In the Culinary Management - Compressed program, you'll discover that whether creatively designing a restaurant menu or planning culinary events within large hotel operations, working with food to provide world-class culinary experiences for guests is one of the most rewarding careers.

With a focus on using local Ontario food products and learning about seasonal cooking, this college diploma program will teach you the necessary skills and knowledge to create exquisite menus and dishes inspired by global food trends and flavours.

Prior to beginning an exciting 14-week work-integrated learning opportunity at Centennial's restaurant and cafe, The Local or with one of the School's reputable partners, you'll hone your skills by working in state-of-the-art culinary labs that include a cafe, restaurant and event centre.

You'll also graduate with important industry certifications such as Smart Serve, Safe Food Handlers and CPR, making you job-ready.

The art of cooking, blended with the skill of team leadership and business entrepreneurship, will ensure that when you graduate from this Culinary Management program, you'll find exciting career opportunities in the fast-paced, ever-changing industry. This field will take you anywhere you want to go. All you need is hard work, drive and passion.

Centennial College's Hospitality and Tourism Administration program will prepare you for an industry that Tourism HR Canada projects will grow to 2.1 million jobs, exposing a labour and skills shortage in more than 400 job types in accommodation, food and beverage, transportation, entertainment and travel services. Ontario visitor spending in 2019, meanwhile, is projected to surpass $31 billion, supporting 188,000 businesses and 391,000 jobs.

In addition to that, tourism employs one in 10 people, generates 10 percent of global gross domestic product and is one of the fastest growing global industries. Canada even broke records for numbers of visitors in 2017 and 2018.

As the only three-year advanced diploma in hospitality and tourism in Ontario, since 1970 the program has seen its graduates become global industry leaders in diverse careers, from event experts and tour operators to destination marketers and hotel general managers. Many graduates also continue their education through enhanced mobility to leading universities.

Curriculum will uniquely combine in-depth, holistic academic study with hands-on experiential learning, culminating in a 14-week work-integrated learning experience. You'll also graduate work-ready with important industry certifications such as Smart Serve, Safe Food Handlers, TICO Travel Counsellor Certification and CPR.

By combining and building on the best and most innovative hospitality and tourism education, this advanced diploma will help you enter the industry with technical skills, industry-specific knowledge and business acumen to embark on an unlimited and accelerated journey of career success in global hospitality and tourism.

Centennial College's two-year Mechanical Engineering Technician – Design program will combine strong conceptual thinking with a practical knowledge of machines and how they work. You'll learn engineering theory and develop computer-assisted drafting and computer-assisted manufacturing (CAD/CAM) skills.

The courses in this engineering diploma program will employ a project-based approach to learning. This will include working in small groups on specific projects, learning how to plan, schedule, create, design and build as a team.

You'll have the choice of continuing into a third-year Technology option and specializing in modern manufacturing and production processes.

Program Highlights

• In the Mechanical Engineering Technician – Design program you gain experience in machine shop operation, tool design and computer numerical control programming.
• Industry-current computer-aided design (CAD) and computer-aided manufacturing (CAM) software instruction as AutoCAD, Inventor, SolidWorks and Mastercam is included.
• This program uses state-of-the-art CAD/CAM equipment.
• There is a 60-40 balance between theory and practice.
• The project-driven program gives you practical experience in designing, building and testing an original piece of equipment.
• The project approach simulates actual workplace assignments.

The Hotel, Resort and Restaurant Management program will give you the tools to answer the call of the dynamic and international hotel, resort and restaurant industry — which will reward you with career opportunities in any destination around the world.

Canada's hotels, resorts and restaurants are world-renowned, and their standards have become global benchmarks to which many successful organizations aspire. The basis of Centennial's unique Hotel, Resort and Restaurant Management courses will be these standards and a deep-rooted connection with multinational hotel, resort and restaurant organizations. As such, this graduate certificate program will feature various integrated academic and experiential learning opportunities.

Whether you're coming into the offering with a background in another industry or leveraging it as professional development for your present career in hospitality, your decision to attend Centennial College will ensure meaningful connections to faculty members who have been carefully selected from the industry as well as the opportunity to widen your network.

Executive Assistants are the backbone of the modern office environment. From productivity and software expertise to managing complex projects, executive assistants are valued and indispensable business generalists.

Centennial College’s Office Administration - Executive program will prepare you, in just two years, to execute a range of duties performed by executive assistants who work with upper level management in today's technically advanced workplaces.

Through simulated class lessons and a five-day-per-week field placement in the final semester (with companies such as KPMG, Bombardier and non-profit organizations), you'll gain practical experience.

You'll also develop essential office and business skills in:

• Office productivity software (Microsoft/Apple/Google Suite)
• Office technology fundamentals and support
• Business writing
• Marketing fundamentals
• Social media, Website Development and online communications
• Presentation and business correspondence
• Conference planning
• Meeting planning and minute-taking
• Project management
• Accounting and bookkeeping fundamentals
• Collaboration and leadership
• Career Planning and networking
• Virtual Office Administration & Entrepreneurship
• Strategic planning and leadership

Members of executive teams and senior management depend on graduates of this business diploma program to demonstrate exceptional technical and communication skills.

A five-day-per-week work placement at some of Toronto’s prestigious law firms will allow you to put those skills to use in real-life experiences before you graduate.

A successful organization is only as good as its people, and human resources management (HRM) plays a critical role in ensuring an organization has the right people for success. With training from Centennial College's Human Resources Management (Optional Co-op) program, you'll be responsible for ensuring that happens.

Thanks to this offering, you'll have the necessary foundational training and education to enter into occupations in human resources — either as a generalist or as a specialist — across a range of industries and organizations. By doing so, you'll become a vital strategic partner in the organizational world, the business community and your own community, and in turn, the Ontario economy.

During your time in this business graduate certificate program, you'll be exposed to what is necessary to align HR practices and policies with overall organizational strategies. You'll also gain the knowledge to carry out duties in various areas, which will include:

• Staffing
• Compensation
• Performance management
• Training and development
• Occupational health and safety
• Industrial relations
• Alternative dispute resolution
• Human resource management systems

When you successfully complete this professional program's in-depth HRM courses, which the Human Resource Professionals Association (HRPA) accredits, you'll be prepared to confidently launch your career.

Co-op Option

• The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.
• To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program

This unique fast-track Business Administration-Accounting program is designed specifically for foreign and domestic applicants with existing academic credentials. You should consider this business program if you want maximum recognition for studies you've already completed and a pathway to a rewarding career in accounting.

You'll gain direct admission into the fourth semester of Centennial College's three-year (six-semester) Business Administration-Accounting program if you've already completed post-secondary education. By receiving a block transfer credit for three semesters of the program, you'll bypass introductory courses, leaving only three semesters of study before graduation. This fast-track program will not only provide you with the full value for previous studies, but it will also eliminate the administrative activities related to individual transfer credits.

Through a very concentrated accounting program curriculum, you'll acquire a sound knowledge of:

• Managerial and financial accounting
• Taxation
• Accounting systems
• Accounting software

The Biomedical Engineering Technology (Fast Track) program will be gainful in the event that you have a school or college gadgets foundation. Your past training will permit you direct induction into the subsequent year (third semester) of this three-year confirmation program to get a propelled recognition in two years (four semesters). 

The Biomedical Engineering Technology courses, which are encouraged through the School of Engineering Technology and Applied Science, join designing with medication. You will utilize systems and aptitudes like gadgets, PC, science, science, prescription, wellbeing, and inserted smaller scale controllers. 

The merger between the biomedical hardware industry, designing, and logical controls has seen advancements inside the medicinal services framework that require qualified experts in biomedical building. The program ceaselessly develops to mirror the consistently developing advancements in the business, redesigning its educational program to do as such.

The Computer Systems Technician – Networking (Fast Track) program is for you on the off chance that you've finished a school or college program and wish to get into the PC business quicker. 

This applied science program will permit qualified school or college graduates to increase direct entrance into the subsequent year (third semester) of the two-year Computer Systems Technician - Networking project to get their certificate in one year (two semesters). 

You'll work with best in class testing and estimation gear in reason constructed labs, setting a solid establishment in system structure and testing. In these labs, you'll dig inside PC equipment and become familiar with the complexities of working frameworks, investigate the most recent in PC frameworks and systems innovation, and gather and keep up frameworks that will enable clients in imaginative, business and correspondence exercises.