Bachelor of Design (Honours) (Co-op Optional)

at Conestoga College - Doon Campus Canada

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

This newly updated program provides strong pre-service preparation for individuals seeking a career with today's and tomorrow's fire services. Our curriculum provides the knowledge, skills, and professional development for success as a fire services recruit, and the foundation for further career progression opportunities in this important area of public safety. 
With a focus on professionalism, integrated skills acquisition through simulation-based training and inter-professional collaboration, students build towards internationally recognized credentials (National Fire Protection Association - NFPA) relevant to careers in fire suppression and also prevention through training in public education. They also develop critical thinking, situational performance skills, and lifelong wellness practices that enhance their personal and professional development and adaptability, serving as the foundation for ongoing learning, and adding value and lowering risk to themselves and to prospective employers.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.

Through a combination of theoretical and practical instruction, the Mechanical Technician - CNC diploma will allow you to develop foundational machining and CNC skills, including CNC program development. You will also learn how to load programs and set machine tools with an emphasis on setting up CNC equipment for creating, editing and optimizing production. Understanding the various disciplines through this multi-step process will be key to your journey towards CNC mastery.

Global Hospitality Management
The Global Hospitality Management graduate certificate program is open to international students with a background in hospitality. This program will complement an already earned diploma or degree in business, hospitality or a related field, and enable applicants to gain a work visa in Canada. Graduates of the Global Hospitality Management program will develop more management and operational ability specific to the hospitality industry and provide graduates with opportunities to obtain a supervisory or management level position in hospitality organizations. The program will focus on essential management and operational areas needed in hospitality organizations through an exploration of theory and practice in the field of management. Students will earn a TrainCan Food Safety Certificate, Smart Serve (responsible alcohol service) Certificate, and WHMIS as part of the core curriculum. The optional co-op stream includes one co-op work term instead of the Guided Career Management course.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

This graduate certificate program focuses on developing skills for managing in public, and non-profit community and social service organizations. You will gain knowledge of community development methods and learn strategies for relationship building, community outreach and community leadership. Human resources, financial management, project management, principles of management as well as program development and fundraising will also be addressed. You will have the opportunity to enhance your understanding of community-based social policy and public administration and gain perspectives on social, cultural and political issues. The program includes a work placement experience that will allows you to gain practical experience working in a government, community-based, or social service agency or organization.

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

Predictive Analytics
To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Conestoga College's Business Supply Chain and Operations for Commercial Trucking program will prepare you to work with clients, border crossing agents, and their internal team to be an asset to the supply chain process and optimize business efficiencies and relations. In this program, you will focus on trucking operations, logistics, and business principles. Some of the areas of focus include transportation communication, customer service, freight calculations, hours of service, e-logging legislation, geography, logistics business practices, and driving simulation. Your learning will ensure you are well-prepared for a career specifically in the transportation sector in Canada. Graduates are positioned to begin their AZ licensing with an affiliated 3rd party trainer if commercial driving is their career goal.