Certificate in Design Foundations

at Conestoga College - Doon Campus Canada

Public relations is the management function of building mutually beneficial relationships between organizations and the public. In this highly interactive program, students will learn strategic and creative communication strategies to solve organizational problems or make the most of business opportunities with key publics. Students will apply creative writing and tactical execution developed with a foundation of business knowledge. A field placement opportunity is provided in the last semester to gain career experience before graduating.

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.

This one-year certificate program is designed to support students as they prepare to enter a variety of career-based academic programs in the human service fields. The program will strengthen students' academic skills and assist them in developing greater knowledge and awareness of the range of human service career options. Through intentionally designed program activities, students will engage with relevant career programs in order to develop a fuller understanding of the professional requirements of those programs and determine personal suitability and fit.

An exciting career in the nutrition and food industry starts here. This program is designed to equip students with a strong management aptitude and the expertise needed to work in a variety of careers in the nutrition and food industries. This innovative program emphasizes the evidenced-based nutritional care of people from all ages and stages of life, providing instruction in community and clinical nutrition management, as well as in the marketing and promotion of nutritious living. Students will further receive instruction in food service and human resource management, highlighting innovation in menu development, customer service and product selection. Financial management of food services, food safety, food sciences, professional practice and quality management will be integrated throughout the program, to best prepare students for the food and nutrition workplace. Instruction will include integrated online, classroom, and simulation opportunities, to provide students with the opportunity to practice their practical skills prior to entering into the workforce. Additionally, students will participate in a hybrid practicum placement in food and nutrition management in the final semester of the program to consolidate their learning.

This program provides students with relevant previous educational experience, an opportunity to complete the Biotechnology Technician diploma program in two semesters of full-time study. The Fast Track program gives students an opportunity to build on existing knowledge and experience in order to further develop their laboratory skills, technical expertise, fundamental understanding, and employability skills for careers in biotechnology and life science industries. Students will experience an integrated curriculum and applied learning environment that focuses on scenarios relevant to current innovations in the growing fields of biotechnology and life sciences. The program aims to give students independent and collaborative opportunities to develop personally and professionally, and to perform laboratory duties in compliance with all legislative guidelines. Training includes practical and technical instruction in several areas including biology, biochemistry, microbiology, analytical chemistry, cell culture, molecular biology, and computer applications.

Business is evolving. Are you uncertain about the exact career path you would like to follow? If your answer is ‘yes’, then the two-year Business diploma program is perfect for you, as it is designed to expose students to many different disciplines, ensuring diverse career opportunities. The Business program provides a broad education encompassing all functional areas of business, including business accounting, finance, marketing, sales, operations and human resources management. Today’s world is full of business opportunities; graduates of this program will have work-ready skills that will enable them to operate in multiple business departments, return to their family business or start their own business venture.

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

The Occupational Health, Safety and Wellness (OHSW) graduate program provides a focused body of knowledge and skills for individuals interested in developing and building their knowledge and skills in occupational health, safety and wellness. In today's work environment, a balance of work and personal wellness is critical from both the personal and organizational perspective. The workplace is a priority target setting for health promotion initiatives as set out by the World Health Organization, with the end goals of protecting and promoting both individual and organizational well-being. Therefore, employers are required to manage occupational health, safety and wellness from a legal perspective, and have moral and ethical imperatives to do so. Additionally, there is an economic advantage to employers who seek to maximize productivity and engagement in the workplace since healthy workers are more productive, more engaged, and have lower absenteeism and presenteeism rates.

The program is designed to provide students with a solid foundation in how occupational health, safety and wellness initiatives can be developed and implemented in businesses and organizations to address these imperatives. Students will research and analyze existing health, safety and wellness trends and utilize that research to develop programs that address health, safety and wellness concerns within the workplace.

To effectively contribute as a leader in today's manufacturing sector, it is important for you to have an understanding of project direction, manufacturing design software, communication, human resources and safety practices. If you are a graduate of an engineering or engineering technology program and want to expand your knowledge, the Applied Manufacturing Management program will bolster your leadership skills aimed for a manufacturing sector. This Ontario College Graduate Certificate will help you launch your leadership career within a Canadian manufacturing environment. In this program you will apply project lifecycle techniques and develop the ability to utilize and integrate complex manufacturing design software. Team management skills will be refined to aid in meeting Canadian industry goals. Through theoretical and practical courses, you will be exposed to real life situations that arise in the workplace. You will work individually and in groups using current software to simulate the management of manufacturing initiatives while incorporating quality assurance, and process and project management techniques. You will focus on meeting challenges in a production environment from both operational and strategic perspectives in this management-tailored program.