Diploma in Business - Marketing - Accelerated

at Conestoga College - Doon Campus Canada

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The world of work is rapidly changing and new careers are emerging to meet current and future workforce needs. Career Development Professionals provide information, advice, and guidance related to career exploration, skill acquisition, job search, and maintenance. This one-year graduate (three semesters) certificate program provides training to enter and/or advance in the field of career development such as career and employment advisors, career resource specialists, job developers, or career management professionals. This program may also appeal to practitioners working in the field who want to gain additional formal training, job coaching experience, or attain their Career Development Practitioner designation. Graduation from the program provides the full academic component and partial fulfillment of work experience hours for certification by the Career Development Practitioners' Certification Board of Ontario (CDPCBO).

Public relations is the management function of building mutually beneficial relationships between organizations and the public. In this highly interactive program, students will learn strategic and creative communication strategies to solve organizational problems or make the most of business opportunities with key publics. Students will apply creative writing and tactical execution developed with a foundation of business knowledge. A field placement opportunity is provided in the last semester to gain career experience before graduating.

Do you want to create engaging video content and build a brand for your own business, or someone else's? Conestoga’s one-year graduate certificate in Broadcasting Performance and Digital Media is the program to kickstart your online presence. You will learn how to shoot and edit high-quality video content, write engaging copy and perform on and off camera with confidence. This program is geared to open opportunities for storytellers and content creators of all types and interests. Building on your past education, business experience, or hobby you will create an online presence which includes a website, video series and engaging social media posts leading to opportunities as a vlogger, podcaster or influencer. Taught by faculty with direct industry experience, courses in research, interviewing, on-camera performance, and storytelling give you the skills to work as a multi-media journalist or news anchor. This program is delivered from Conestoga’s state-of-the-art radio and television studios in a hands-on environment and teaches you how to setup a home studio, increasing your opportunities for employment upon graduation. You will also learn what it takes to start your own business as a sole proprietor, when to incorporate, and how to generate leads as a freelancer. No matter what industry or educational background you specialize in, Broadcast Performance and Digital Media will give you the skills to take your online presence to the next level.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

The Business Administration - Management (BAM) program is designed for students whose career goals include business management, self-employment or entrepreneurial ventures.The variety of courses in this program will provide students with a big-picture understanding of all major areas of business (finance and accounting, marketing and sales, human resource management and supply chain and operations), competitive skills and forward thinking for today’s evolving workforce. This program helps students develop their skills as a management generalist, offering maximum flexibility in their career choices. Students gain an understanding of the theory and skills needed for the practical applications of modern management techniques used in a variety of corporate, government and non-profit entities, as well as in small business ventures.Students in the BAM program gain exposure to real-life working environments through a variety of innovative structured activities. These may include research projects, guest speakers, consulting projects with local industry, mentoring opportunities, plant tours, computer simulations, cases, reflective exercises and role-playing. Students who graduate from this program with an overall average of 70% or more are eligible for entry into Year 3 of the four-year International Business Management degree program.

Some of the largest and most innovative brands in the business world, like Google, Apple and Facebook, are sustained by massive sales machines. Good salespeople are expert communicators, passionate problem-solvers, and the engine behind a company’s success. The Business Development and Sales Graduate Certificate program prepares graduates for a dynamic career in business-to-business sales of products, services and ideas. Students learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management and strategic account management success. Courses in finance, communication, and business-to-business marketing ensure a strong foundation while courses in sales technology and social selling address the leading edge of the profession. Students will learn how to approach the multi-dimensional world of business development in organizations. The program provides opportunities for students to practice theirselling and business development skills in ongoing live roleplays and areal-world case studies.

The Health Care Administration and Service Management program will provide those with health care credentials with leadership theories and practical applications specific to the health care environment. The curriculum is geared toward providing a wide base of professional skills in a health care context such as finance, communication, human resources, leadership, operations, and critical thinking.

Do you like to figure out how to make things better? Would you like to help increase profitability in a company? Then Supply Chain and Operations Management may be for you! The three-year Business Administration - Supply Chain and Operations Management program prepares graduates for successful careers in the growing, dynamic, and underserviced field of supply chain management. In Canada's supply chain sector there is a greater demand for skilled graduates than there are graduates available. Our program has a long-standing reputation for providing the skills and knowledge required to play key roles in this rewarding and varied field, where graduates can make decisions that have a global impact. A supply chain describes the flow of goods, services, and information from suppliers to the final customer. In today's business environment, companies no longer compete against companies; supply chains compete against supply chains. In the program, you will develop the necessary knowledge and skills to manage and coordinate the supply chain activities required to produce and deliver all the goods and services we use every day. The central theme of this program is continuous improvement, a key element in being competitive in a global market. As a graduate of the program, you will receive a Lean Six Sigma Yellow Belt Certificate, endorsed by High Performance Solutions Inc. An agreement exists with Supply Chain Canada (SCC) that provides advanced standing in the Supply Chain Management Professional (SCMP) designation program. In addition, graduates may qualify for transfer credits that could be used for exemption from certain components of the CSCMP graduate program. This program also takes a hands-on, project-oriented approach and provides opportunities to work with current business and industry partners. Instructors are experts in their disciplines, often using an interactive approach to enrich the learning environment. This approach benefits our graduates and improves their employment prospects in public and private sector organizations in areas such as purchasing, logistics, project management, distribution, planning, scheduling, systems implementation and many more. Partnerships with professional associations including Supply Chain Canada (SCC), Association for Supply Chain Management (ASCM), Ontario Public Buyers Association (OPBA) and Canadian Institute of Traffic and Transportation (CITT) will provide you with opportunities to network with professionals. You can achieve the ASCM CPIM (Certified in Production and Inventory Management) professional designation while at school. Note: First-year students meeting specific performance criteria may be eligible for the co-op option.

Global Hospitality Management
The Global Hospitality Management graduate certificate program is open to international students with a background in hospitality. This program will complement an already earned diploma or degree in business, hospitality or a related field, and enable applicants to gain a work visa in Canada. Graduates of the Global Hospitality Management program will develop more management and operational ability specific to the hospitality industry and provide graduates with opportunities to obtain a supervisory or management level position in hospitality organizations. The program will focus on essential management and operational areas needed in hospitality organizations through an exploration of theory and practice in the field of management. Students will earn a TrainCan Food Safety Certificate, Smart Serve (responsible alcohol service) Certificate, and WHMIS as part of the core curriculum. The optional co-op stream includes one co-op work term instead of the Guided Career Management course.

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

Social media marketing strategists and online community managers are key players behind companies and brands across Canada, developing content, engaging customers, and creating positive experiences and interactions via social media. This Ontario College Graduate Certificate program prepares students to become social media marketing leaders and strategists in this dynamic and fast-paced field, developing and executing integrated social media marketing plans. Students have the opportunity to set up and maintain a multi-platform social media presence, while gaining hands-on experience in content creation, community management, social engagement, reputation management, and crisis prevention. At the end of this program, students will be job-ready for an exciting career in social media marketing.