Diploma in Public Relations

at Conestoga College - Doon Campus Canada

Graduates of the Public Relations - Integrated Communications program will deal with the needs of organizations todevelop and execute integrated communication plans that inform, motivate, and gain support from the public and contribute to organizational communications objectives. This integrated communication process relies on researching public behaviour and developing targeted strategies from a variety of disciplines into a cohesive plan. Strategy is followed by the writing and designing of professional digital, print and graphic communications tactics. Students will conduct research with an emphasis on analysis and assess the implications of public relations, marketing, advertising, social media, direct marketing and branding. The final semester includes an individual client-based capstone project that links learning with real-world application. The importance of business ethics; leadership; professional relationships and development; and professional societies in the broad communications field will be emphasized throughout the program. The optional co-op stream includes one co-op work term.

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

Today's competitive, global businesses require office professionals to be responsible to manage the administrative tasks that support their challenging, dynamic office environments. Employers need office administrators with exceptional computer skills, efficient document processing skills, the ability to communicate professionally, and the organizational expertise to keep the office running smoothly.

In this two-year diploma program, students develop their technical, communication and interpersonal skills. With a wide variety of hands-on practical experience built into the program and emphasis on critical thinking, ethical decision-making and problem-solving skills, graduates are fully trained to meet the demands of today's challenging office environment. At the end of the program, students will have the opportunity to showcase their skills by participating in a 90-hour field placement position in a local business.

This unique two-year graduate certificate program is geared to experienced internationally educated nurses holding a four-year bachelor's degree in nursing. The program will support you in acquiring essential nursing knowledge and skills required to practice within the Canadian healthcare system, with a focus on caring for seniors throughout the continuum of care. You will learn from experienced nursing faculty in active learning environments such as state-of-the-art nursing laboratories and immersive simulation suites. Emphasis is placed on development of professional practices including nursing assessment, intervention, care planning, and critical inquiry and evidence-informed decision making. The program is developed based on the College of Nurses of Ontario professional standards and entry to practice competencies for Registered Nurses. Learning of Canadian nursing practices will occur through a variety of evaluation methodologies including, scholarly writing, case studies, projects, presentations, and simulated patient encounters. You will apply theory to practice during field placement in diverse healthcare settings including medicine, surgery, complex continuing care, and long-term care. This program provides you with extensive hands-on clinical experience, including over 400 placement hours. In addition, in preparation for the nursing registration examination, you will complete NCLEX and OSCE style courses.

Process Quality Engineering
This advanced-level graduate certificate program provides individuals with the knowledge and techniques to improve the delivery and quality of products and services. The material that is taught in this program can be applied within any area of an organization. The focus of this program is on the achievement of performance excellence through the use of modern quality improvement methods. The program develops the skills required to perform process quality roles in a broad range of organizations and sectors.The program content aligns favourably with selected American Society of Quality's (ASQ) Bodies of Knowledge. This program is non-industry specific as it provides the proficiencies demanded by organizations in today’s market place.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Do you like to figure out how to make things better? Would you like to help increase profitability in a company? Then Supply Chain and Operations Management may be for you! The three-year Business Administration - Supply Chain and Operations Management program prepares graduates for successful careers in the growing, dynamic, and underserviced field of supply chain management. In Canada's supply chain sector there is a greater demand for skilled graduates than there are graduates available. Our program has a long-standing reputation for providing the skills and knowledge required to play key roles in this rewarding and varied field, where graduates can make decisions that have a global impact. A supply chain describes the flow of goods, services, and information from suppliers to the final customer. In today's business environment, companies no longer compete against companies; supply chains compete against supply chains. In the program, you will develop the necessary knowledge and skills to manage and coordinate the supply chain activities required to produce and deliver all the goods and services we use every day. The central theme of this program is continuous improvement, a key element in being competitive in a global market. As a graduate of the program, you will receive a Lean Six Sigma Yellow Belt Certificate, endorsed by High Performance Solutions Inc. An agreement exists with Supply Chain Canada (SCC) that provides advanced standing in the Supply Chain Management Professional (SCMP) designation program. In addition, graduates may qualify for transfer credits that could be used for exemption from certain components of the CSCMP graduate program. This program also takes a hands-on, project-oriented approach and provides opportunities to work with current business and industry partners. Instructors are experts in their disciplines, often using an interactive approach to enrich the learning environment. This approach benefits our graduates and improves their employment prospects in public and private sector organizations in areas such as purchasing, logistics, project management, distribution, planning, scheduling, systems implementation and many more. Partnerships with professional associations including Supply Chain Canada (SCC), Association for Supply Chain Management (ASCM), Ontario Public Buyers Association (OPBA) and Canadian Institute of Traffic and Transportation (CITT) will provide you with opportunities to network with professionals. You can achieve the ASCM CPIM (Certified in Production and Inventory Management) professional designation while at school. Note: First-year students meeting specific performance criteria may be eligible for the co-op option.

The program curriculum is designed for students who wish to concentrate on the health sciences field and prepares students for application to Conestoga College's School of Health Sciences advanced diploma or degree programs (Respiratory Therapy, McMaster University Bachelor of Science in Nursing, Bachelor of Applied Health Information Science, Bachelor of Environmental Public Health, etc.). Students wishing to apply to Biotechnology Technician, Fitness and Health Promotion, Hearing Instrument Specialist, Practical Nursing, Nutrition and Food Service Management, Paramedic, Personal Support Worker, and Occupational Therapist Assistant/Physiotherapist Assistant programs are still able to do so by taking either the one-year Pre-Health Sciences Pathway to Certificates and Diplomas or upon completion of this one-year Pre-Health Sciences Pathway to Advanced Diplomas and Degrees.

Students will be introduced to the health sciences field, to college life and college workload, and will be able to increase their competitiveness to support their application to health sciences advanced diploma or degree programs.

Note for international students: the Pre-Health Sciences Pathway to Advanced Diplomas and Degrees is a pathway for international students interested in studying in either the Bachelor of Applied Health Information Science degree or the Bachelor of Environmental Public Health degree ONLY. Students interested in studying in a health science-related two-year diploma program should apply to the Pre-Health Sciences Pathway to Certificates and Diplomas.

Through a combination of theoretical and practical instruction, the Mechanical Technician - CNC diploma will allow you to develop foundational machining and CNC skills, including CNC program development. You will also learn how to load programs and set machine tools with an emphasis on setting up CNC equipment for creating, editing and optimizing production. Understanding the various disciplines through this multi-step process will be key to your journey towards CNC mastery.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Supply Chain Management - Global
The Supply Chain Management - Global program prepares students for careers in the fields of logistics, procurement, supply chain and operations. Through extensive practical learning activities, students enhance their knowledge of supply chain concepts applicable to a variety of sectors. Graduates will be well-prepared to support the management of job functions by examining the connections between strategic objectives, stakeholder expectations, and supply chain design, functions, processes and roles; determining the value-added and financial implications of supply chain decisions and design on business profitability, efficiency and stakeholder satisfaction; using risk mitigation tools and strategies; reviewing supply chain activities and transactions for compliance with relevant policies, standards, legal, regulatory and contractual obligations; collaborating with, and using leadership and communication skills to build strategic relationships with a diversity of stakeholders. This program has been approved for advanced standing towards attaining the Certified SCMP Designation. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

If you are attracted to modern manufacturing technologies and enjoy working with machines, this skills-based program will appeal to you. It prepares you for entry into the tool and die/tool maker skilled trade or related career in the manufacturing sector, including apprenticeship. You will learn the high-precision hand fitting, positioning, aligning and assembly techniques involved in the production of stamping dies. Also, the program incorporates a number of months of paid co-op education work, and covers all the learning outcomes for Level 1 and Level 2 of the related apprenticeship program in Ontario. As a graduate of this program, you may not be required to complete the in-school apprenticeship training or take an exemption exam for Levels 1 and 2 should you choose to pursue a tool and die maker apprenticeship. The optional co-op stream includes two back-to-back co-op work terms.

Applying to the Co-op Stream

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum 65% session weighted average as well as successful completion of Precision Machining Theory I (MACH1940) and Precision Machining Practice I (MACH1955).
• Students who are not admitted into the Co-op stream or students in the non-co-op stream will have co-op semesters off instead of participating in co-op work terms. These off semesters enable students to gain part-time or full-time work or volunteer experience to build their resume and/or can catch up on academic work if scheduling permits.

Co-op Information

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.