Graduate Certificate in Strategic Marketing Communications

at Conestoga College - Doon Campus Canada

In an increasingly complex working environment, the services of a competent human resources professional are highly valued. Thriving organizations employ these practitioners to manage their most important resource: the people who make things happen. The optional co-op stream includes one co-op work term.

Courses in this program are based on the Human Resource Professionals Association (HRPA) competency framework and meet the academic requirements for the HRPA designation.

Applying to the Co-op Stream:

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum overall 85% session weighted average with no dropped or failed courses during the term that occurs two terms prior to the co-op work term.

Co-op Information:

• Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages for more details.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

The Business – Finance program is a two-year diploma that prepares students for entry-level careers in the financial services sector. Students will acquire a broad range of customer service skills for a variety of employment settings in all sectors of business and industry, including banks and other financial institutions, government offices, small businesses and financial planning firms. Graduates of the program are able to apply computer, communication and mathematical skills, and employ financial planning and service techniques to support activities, including the maintenance, preparation and presentation of individuals’ or organizations’ financial documents and statements and individuals’ tax returns. In addition, graduates collaborate on a number of more complex functions, including financial analysis, planning and control.

Conestoga’s two-year diploma in Advertising & Marketing Communications is a rewarding, cross-disciplinary program that equips you to be a creative and strategic thinker, with the ability to engage with on-trend brands, craft strategic marketing campaigns through social platforms, and have the confidence and skill set that the industry demands. Taught by passionate, award-winning faculty, you will learn the essential aspects of marketing research, B2B and B2C sales strategies, social media campaigns, brand development, UI/UX design, copywriting, public relations and visual design as they apply to a variety of media applications. By leveraging a research-based methodology to problem solving, and using current industry software, you will learn to create, persuade, and entice audiences with targeted communication pieces that span a wide range of advertising mediums. The program’s live-client capstone project offers you the opportunity to develop and present a comprehensive integrated marketing communications campaign, including budgeting and full creative content creation. Working individually and collaboratively, you will also develop professional business acumen through managing project expectations, delivering campaign collateral, and meeting tight deadlines for your client. Valuable networking opportunities are provided through inspiring agency tours, knowledgeable industry guest speakers, and a globally diverse cohort of like-minded creative peers. To finalize the program, you will receive guidance on developing agency and industry contacts, creating a unique and competitive portfolio, establishing an exciting career path, and landing an advertising or marketing-related field placement. Begin the process of establishing your career path as a sought-after communication marketing strategist and visual-thinking creative specialist today, with Advertising & Marketing Communications.

Conestoga College's Business Supply Chain and Operations for Commercial Trucking program will prepare you to work with clients, border crossing agents, and their internal team to be an asset to the supply chain process and optimize business efficiencies and relations. In this program, you will focus on trucking operations, logistics, and business principles. Some of the areas of focus include transportation communication, customer service, freight calculations, hours of service, e-logging legislation, geography, logistics business practices, and driving simulation. Your learning will ensure you are well-prepared for a career specifically in the transportation sector in Canada. Graduates are positioned to begin their AZ licensing with an affiliated 3rd party trainer if commercial driving is their career goal.

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters.

This two-year diploma program is designed for students who wish to acquire a general education in the arts and sciences while having the flexibility to explore further educational options within the college or to pursue a degree at a local university. Students will acquire skills in communication, critical thinking and research, while exploring contemporary issues in today's global society. Students will explore a topic of interest through the construction of a research project, paper, and portfolio that culminates in a presentation to an expert audience. During this program, students will participate in a course that will enable them to discover career opportunities.

In the second semester students will consult with their program coordinator to select from a variety of post-secondary courses in disciplines of their choice. The program is constructed to allow students to explore options that meet future academic goals either through selecting courses in a major discipline or courses eligible for credit transfer at the University of Waterloo (courses are subject to availability). After successful completion of this program, students may wish to apply to programs within Conestoga College or pursue further education at other institutions.

Business is ever evolving to include more and more information technology (IT) resources for staff which allows for increased productivity in the workplace. This two-semester Ontario College Certificate program enables you to gain the critical knowledge and skills required to configure and troubleshoot end user computers, server operating systems, infrastructure services, and networks. Students refine their skills by completing activities that are typical in a business setting within an IT support role focusing on client needs.

Business is evolving. Are you uncertain about the exact career path you would like to follow? If your answer is ‘yes’, then the two-year Business diploma program is perfect for you, as it is designed to expose students to many different disciplines, ensuring diverse career opportunities. The Business program provides a broad education encompassing all functional areas of business, including business accounting, finance, marketing, sales, operations and human resources management. Today’s world is full of business opportunities; graduates of this program will have work-ready skills that will enable them to operate in multiple business departments, return to their family business or start their own business venture.

As a student in the Woodworking Technician program, you will study at one of the most advanced woodworking training facilities in North America. You will receive a solid foundation in the skills and technology involved in the manufacture of furniture, cabinets and architectural millwork, as well as training in modern manufacturing techniques. During the first year of the program, which is common with the Woodworking Technology program, you will spend a significant amount of time learning the set-up and operation of woodworking machinery and equipment, laminating, veneering, machining, sanding, assembly and finishing. The second year, which is also common with the Woodworking Technology program, involves extensive project work, introduction to production management skills, manufacturing of kitchen cabinets and architectural millwork.

Through a combination of theoretical and practical instruction, the Mechanical Technician - CNC diploma will allow you to develop foundational machining and CNC skills, including CNC program development. You will also learn how to load programs and set machine tools with an emphasis on setting up CNC equipment for creating, editing and optimizing production. Understanding the various disciplines through this multi-step process will be key to your journey towards CNC mastery.