Graduate Certificate in Social Media Marketing

at Conestoga College - Doon Campus Canada

Applied research is designed to answer specific questions aimed at solving practical problems. While fundamental research answers the initial question of how things work, new knowledge acquired from applied research has specific objectives in the form of products, procedures or services. The pace of change in the applied research and information mobilization has never been as fast as today. Whether designing, implementing, and evaluating applied research projects, or targeting and tailoring research evidence for decision-making, people who engage in applied research create meaning and impact across multiple sectors. In this graduate certificate program, you will learn practical research methodologies, data analytics, data visualization, and knowledge mobilization to accelerate the impact of applied research. The second semester allows you to work in interdisciplinary teams to implement your skills in an applied research impact project. In addition to this hands-on experience, you will have the opportunity to expand your real-world practice through an optional co-op term.

Design Foundations is an intensive one-year certificate program that is intended for students who are interested in exploring a career in applied design and communications. This foundation year provides an opportunity to create a competitive and individual design portfolio, demonstrating skills in 2D and 3D design, drawing, life drawing, colour theory, idea development, presentation skills, portfolio development, digital production, design history, and written communication. 

Students experience a year of goal-setting, guidance, skill development and refinement through a variety of hands-on projects. Students will plan, implement, and present visual communications in a wide range of media. Completion of this studio-based program will effectively prepare students for acceptance into a variety of programs leading to careers in the design and communication fields.

Whether you are interested in following in the footsteps of your favorite radio host or in becoming the newest podcast star, the Broadcast-Radio diploma program will provide you with the hands-on experience you require. You will learn from industry professionals and have access to state-of-the-art digital audio studios, providing you the opportunity to learn on equipment and software currently used in your field. You will hone your on-air skills taking shifts at our streaming station Q2 or our radio station 88.3 CJIQ FM, one of the largest campus radio stations in the country. As a radio student, you will become fully immersed in the operation of the stations and their online presence. Specific attention within the program is paid to on-air performance, announcing, audio production, creative writing, research and interviewing, news presentation, sales, marketing, promotions and podcasting, as well as social media and digital content production for multiple platforms. A field placement provides an opportunity for you to work alongside industry professionals and make valuable contacts.

Business Administration - Accounting is one of five business administration programs at Conestoga College. Students in this advanced diploma program acquire the knowledge and skills necessary for careers in an intermediate-level accounting position, along with the fundamentals necessary for advancement to managerial positions. Advanced financial accounting, managerial skills, cost-accounting systems and controls, computerized accounting and income tax knowledge are emphasized. Students learn computer skills in up-to-date labs, gaining familiarity with current versions of accounting software and other business software.

The Health Care Administration and Service Management program will provide those with health care credentials with leadership theories and practical applications specific to the health care environment. The curriculum is geared toward providing a wide base of professional skills in a health care context such as finance, communication, human resources, leadership, operations, and critical thinking.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Predictive Analytics
To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

As a member of an interprofessional health-care team, a Personal Support Worker (PSW) provides supportive person-centred care across the lifespan to individuals and families, at various levels of health and wellbeing, in a variety of care environments including: long-term, community and/or hospital care settings. Conestoga's PSW program prepares students to become preferred graduates for the profession; one that truly makes a difference in the lives of others.

Students will progress from beginning engagement to an entry-to-practice prepared professional PSW; one who participates in the delivery of care as directed by the plan of care/service plan with activities of daily living, comprising personal care, home management and nutrition and family responsibilities. Throughout the program, students learn how to promote a comfortable and safe environment for all clients including those experiencing responsive behaviours, risk for injury and/or clients requiring end-of-life care. Provincially recognized certificates related to these areas of learning will be received.

An exciting career in the nutrition and food industry starts here. This program is designed to equip students with a strong management aptitude and the expertise needed to work in a variety of careers in the nutrition and food industries. This innovative program emphasizes the evidenced-based nutritional care of people from all ages and stages of life, providing instruction in community and clinical nutrition management, as well as in the marketing and promotion of nutritious living. Students will further receive instruction in food service and human resource management, highlighting innovation in menu development, customer service and product selection. Financial management of food services, food safety, food sciences, professional practice and quality management will be integrated throughout the program, to best prepare students for the food and nutrition workplace. Instruction will include integrated online, classroom, and simulation opportunities, to provide students with the opportunity to practice their practical skills prior to entering into the workforce. Additionally, students will participate in a hybrid practicum placement in food and nutrition management in the final semester of the program to consolidate their learning.

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here.

This program is designed to train and prepare individuals as qualified fitness and health promotion practitioners working within the fitness, health promotion and lifestyle industry. Graduates are equipped with the skills to accurately assess and monitor health and fitness levels to prepare safe and effective programs that meet clients' goals. As fitness and health promotion practitioners, graduates will provide services and programs to a variety of diverse populations such as healthy individuals, youth, seniors and those medically compromised. The program offers instruction in the areas of anatomy and physiology, fitness assessment and exercise prescription, health promotion, lifestyle coaching and behaviour modification, nutrition, therapeutic exercise, program planning, marketing, leadership and entrepreneurship, motivation and interpersonal skills. Courses will be offered using online components, as well as theory and hands-on application. Students gain valuable field experience during their on-campus internship and field work-integrated learning (WIL) experiences. Students will also have the opportunity to obtain internationally recognized fitness certifications such as Group Fitness Instructor and Personal Trainer.