Graduate Certificate in Customer Relationship Marketing and Sales Management

at Fanshawe College - London Campus Canada

The Advanced Filmmaking program is an Ontario College Graduate Certificate program which builds upon the students previous diploma/degree skills by providing opportunities to work in cross-functional teams to create both narrative and documentary films, television productions, and other media. All phases of digital filmmaking will be experienced, including pre-production, production, and post-production. Students will collaborate with students in other College programs (television, acting, fashion, multimedia, music industry arts) in the creation of digital media products.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create narrative and documentary films, television productions, and other media (such as webcasts) that illustrate the application of aesthetic and theoretical principles of filmmaking;
• Identify and develop stories and scripts for narrative and documentary films and other media, for both general and specific audiences;
• Plan and apply appropriate pre-production techniques to prepare for the efficient and cost-effective production of narrative and documentary films and other media;
• Produce and direct narrative and documentary films and other media to commercial, technical, legal and ethical standards by working independently or in a crew;
• Operate digital cameras, audio, editing and lighting equipment during the creation of documentary and narrative films and other media.
• Produce market-ready narrative and documentary films and other media by collaborating with post-production experts;
• Plan media-marketing/distribution strategies for a variety of venues and formats;
• Lead co-workers and others in all phases of film development, through the application of superior communication, interpersonal, organizational, and problem solving skills.

This two-year diploma program focuses on business fundamentals with strong experiential learning components. Graduate with the operations experience and business acumen to manage and operate a successful golf or recreational club, while also learning about club sports with a focus on golf. 

Develop your passion for golf through visits to various courses, guest speakers and coaches from PGA of Canada, access to our golf simulator and a membership to all City of London golf courses. You’ll also have the opportunity to network with a wide variety of industry professionals within the resort and golf and club industries. Hone your golf, racquet sports and curling games through instruction from PGA of Canada golf pros, and expand your learning through field trips to learn new technologies and teaching methodologies at simulator facilities, various resorts and golf clubs, as well as an optional golf trip to Orlando, Florida

Apply your knowledge in a co-op work experience with professionals within golf course management. You’ll gain further employable skills in food and beverage service and culinary management on-campus through The Chef’s Table restaurant and cafe.

This tailor-made co-operative education program allows applicants the opportunity to explore the numerous career opportunities available in the ever growing golf and club industry. Inspired by the Canadian Society of Club Managers (CSCM), this program fosters the core educational competencies required to excel in a career in club management.  Students will develop expertise in business and financial management, golf club and turf services and food and beverage operations with a hospitality focus. Theoretical studies will be supported by practical exposure in all areas of golf and club facilities. Students will gain an appreciation for proactive customer service and the relation to business development. Upon graduation, students are prepared to get their Certified Club Manager (CCM) designation.

Learning Outcomes
Vocational Program Learning Outcomes:
(Vocational program learning outcomes must be consistent with the requirements of the Credentials Framework for the proposed credential.)

The graduate has reliably demonstrated the ability to:

• Identify the inherent risks associated with operating a healthy and safe golf and recreational club environment;
• Apply contemporary business administration skills to the management of golf and recreational club facilities;
• Contribute to the effective coordination of a golf and recreational club operations;
• Apply the principles of marketing, sales and merchandising as it relates to various business operations within club facilities;
• Contribute to the implementation of on-going strategies for optimal customer service and relations;
• Apply the fundamental principles and techniques necessary for maintenance and sustainability of golf and recreational club facilities;
• Research and plan strategically for the effective operation of golf and recreational club facilities;
• Contribute to strategies for effectively managing the performance and development of staff and volunteers;
• Develop entrepreneurial strategies for the operation and management of golf and club facilities;
• Provide effective Food and Beverage service delivery & management, including customer service and coordination of special events;
• Adapt to various and changing technologies, systems and applications for the golf & club management industry;
• Support the maintenance/care regime needed in order to sustain the turf and garden areas of the golf and/or recreational club facility.

The professional faculty, including Registered Massage Therapists, medical professionals and seasoned professors will provide students with a high calibre experience. Students will learn, first hand, that the practice of massage therapy is the "assessment of the soft tissue and joints of the body and the treatment and prevention of physical dysfunction and pain of the soft tissues and joints by manipulation to develop, maintain, rehabilitate or augment physical function, or relieve pain," as according to The Massage Therapy Act of Ontario. The Massage Therapy program at Fanshawe College is both challenging and rewarding. Through this program, you can acquire more than the core knowledge and skills required to succeed as a massage therapist.

Theory and practice are integral to the program, and students will be exposed to directly learning the skills of a Massage Therapist in the first level. Individual attention is spent by the faculty to ensure you achieve the utmost from your education. Many adjunct therapies to the Massage Therapist will be studied, including: sport massage, clinical massage, pregnancy massage; to name a few.

Successful students will be recommended to the CMTO for their entry exams to the profession. The faculty at Fanshawe College will provide every measure to ensure you receive the greatest preparatory education to take these exams with confidence.

Professional Accounting is a three level program that enables students from any undergraduate discipline to complete a graduate certificate in Accounting.
Upon completion of the program, students will have completed all entry and technical courses of the Advanced Certificate in Accounting (ACAF) offered by CPA Canada.  Students will still need to complete four applied courses which are offered through Part-Time Studies at Fanshawe College. The ACAF program is the only standardized national education program in Canada for intermediate accounting positions.  Students that complete the program will also be eligible for some exemptions from the Association of Chartered Certified Accountants (ACCA).
Courses will be enriched with hands-on integrated technology applications and case studies based on real-world scenarios. Further real-world industry exposure will be maximized with guest speakers and hands-on projects.  The program is designed to integrate all of the course topics and to develop students critical thinking skills, research skills, and decision-making skills.
Students will make extensive use of Microsoft Excel and other software used in the accounting industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Integrate ethical decision making processes into all aspects of the accounting profession.
• Apply recognized accounting principles to the systematic recording of transactions relating to assets, liabilities, owners' equity, revenue and expenses.
• Prepare appropriate transactions relating to partnership and corporate business structures.
• Prepare accurate and relevant financial statements.
• Analyze financial and managerial accounting information to assist in decision making.
• Formulate accurate and timely financial information using accounting software.
• Integrate accounting information necessary for effective management decisions.
• Compare, contrast and select, from among various methods of product and service costing, those appropriate to a financial situation.
• Prepare effective operating budgets.
• Utilize statistical techniques effectively in the analysis of financial information.
• Integrate computer technologies into various business situations.
• Calculate measures appropriate to a variety of financial management situations.
• Recommend appropriate information systems structures, planning and usage in a business.
• Recognize potential legal implications within a business situation.
• Produce effective written managerial communications.
• Evaluate the economic concepts to be applied to a business situation.

Professional Financial Services is a one-year Ontario College Graduate Certificate program, completed in two four-month levels. The program is designed to leverage a university or college credential in any discipline by providing a fast track to a career as a Professional Financial Planner. An intensive curriculum prepares graduates to provide clients with professional advice to build wealth and ensure financial security through setting goals, managing finances, minimizing tax, managing life's risks, and building investment portfolios, as well as customer relations and providing product to clients. The curriculum prepares students to pursue the Certified Financial Planner® CFP®, with the CFP designation awarded by the Financial Planning Standards Council www.fpsc.ca.  Graduates complete the Registered Retirement Consultant curriculum and may challenge the RRC® designation assessment.     Students are prepared to write the Canadian Securities Course® CSC® and Life Licensing Qualification Program exams. Upon successful completion of the program and external examinations, graduates are well equipped with skills and credentials to enter a wide variety of careers in banking, investment, insurance, credit and financial planning.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyse client information to formulate financial planning strategies.
• Create a comprehensive financial plan.
• Analyse customer credit capacity and select loan instruments to meet customer needs.
• Evaluate Canadian statute law as it applies to the formulation of financial planning strategy.
• Analyse compliance cases to reconcile planner advice and conduct, against accepted industryconduct and practice standardsthat reflect the industry code of ethics.
• Plan tax minimization strategies for clients.
• Evaluate client risk tolerance, net worth and wealth creation potential to select appropriate investments most likely to achieve client goals and objectives.
• Analyse client or business risk manageemnt needs and recommend appropriate insurance product strategies.
• Evaluate client estate and personal care needs in order to recommend strategies to ensure efficient estate distribution and continuity of personal care.
• Develop a financial services business plan to build long term relationships, maintain efficient client communication and ensure accurate client records management.
• Evaluate the Canadian financial services industry, capital markets efficiency, regulatory issues and global integration.
• Evaluate financial products and recommend asset allocation strategies in a constantly changing economic and political environment

Business is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

The Fire Inspection and Fire Safety Education program is an Ontario College Advanced Diploma that prepares graduates to enter the fire service in the field of fire prevention.

The program provides a foundation in fire science and fire mathematics. It also provides comprehensive coverage of relevant codes and legislation (e.g., Ontario Fire Code and the Fire Protection and Prevention Act, the Ontario Building Code and the Building Code Act).

The core vocational curriculum is aligned with several professional credentials offered by the National Fire Protection Association (NFPA): Fire Inspector I and II, Fire and Life Safety Educator I and II, and Public Information Officer. Students will also graduate with the communication skills and interpersonal skills they need to function as leaders in the fire service and in the community.  

Learning Outcomes:

• Conduct field inspections of new or existing single- and multi-use structures to determine code compliance and to evaluate fire protection systems and equipment (e.g., occupancy classification and occupant loads; hazardous conditions involving equipment, processes and operations; emergency planning and preparedness procedures; storage, handling and use of hazardous materials, and flammable and combustible liquids and gases; egress and emergency access; fire flows and fire growth potential).
• Prepare clear and concise field inspection reports and plan review reports based on applicable codes, standards, policies and procedures of the jurisdiction.
• Process permit applications and plan review applications in accordance with applicable laws, standards, policies and procedures of the jurisdiction.
• Investigate and resolve common and complex complaints, recording the complaint information and ensuring the investigation process is initiated and the complaint resolved in accordance with applications codes and standards and the policies and procedures of the jurisdiction.
• Identify the applicable code or standard in response to a fire protection, fire prevention or life safety issue, including those identified in plan review, and recommend modifications to address the problem, need or deficiency in an inspection report or inspection order.
• Participate in legal proceedings, in consultation with legal counsel, regarding the findings of a field inspection, plan review or complaint.
• Review building plans for compliance with applicable codes and standards for fire and life safety (e.g., occupancy classification, occupant load, construction type, construction features, fire protection systems), and verify newly constructed buildings against an approved set of plans and building features
• Recommend policies and procedures for inspection and plan review to ensure inspections and plan review are conducted in accordance with the policies of the jurisdiction and due process of the law is followed.
• Coordinate fire and life safety educational activities by establishing priorities, preparing budgets, scheduling activities, communicating with stakeholders, and documenting activities.
• Develop public policy recommendations for management to address a specific fire or injury issue.
• Identify and collaborate with partners and community resources, services and organizations to meet community fire and life safety needs and address current issues, submitting requests for resources were required.
• Design, implement, evaluate and revise a fire and life safety education program that is based on a comprehensive educational strategy, target audience needs, and program goals.
• Conduct performance evaluations for fire and life safety subordinates using written performance criteria and following organizational policies.
• Coordinate media relations (e.g., media interviews, media areas, news releases, media advisories, news conferences) using appropriate communication strategies and technologies.
• Coordinate communications to internal audiences and external community organizations.
• Examine documentation and evidence to determine the cause of a fire and to assess the progression, extinguishment and containment of the fire.
• Prepare a written report to reflect the findings of a fire investigation, present findings verbally to an intended audience, and testify during legal proceedings.

Fashion Marketing and Management is the business of fashion. We provide the knowledge with the hands on approach to prepare you for a dynamic career in retail. Our three areas of study focus on business, technology and visual presentation with emphasis on principles of marketing and management. Students will be responsible for the retail operations of our program campus store Live Chic and LiveChic.ca through buying, sales, inventory, merchandising, visual presentation, marketing and social media.

Co-operative Education
This two-year program has two co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Examine the evolution of fashion and design movements and their relationship to designers, producers and retailers.
• Adhere to ethical, sustainable and innovative practices for leadership in the domestic and global fashion industry.
• Apply principles of purchasing, inventory management, and merchandising when making business operations decisions in the manufacturing, wholesale and retail sectors of the fashion industry.
• Apply accounting fundamentals and financial management skills when making business operations decisions.
• Apply principles of effective organization, management, employee and labour relations to the operation of a fashion business.
• Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer behavior and satisfaction.
• Analyze current design trends to predict sales dynamics for fashion products and services.
• Develop marketing goals, objectives, and strategies related to advertising and promotion of fashion products and services, using contemporary consumer psychology concepts and emerging technology.
• Use professional sales and customer service techniques to sell in retail, wholesale and e-commerce settings.
• Develop creative concepts for fashion products and services that meet innovation, entrepreneurship or social enterprise objectives.
• Develop and apply business communication strategies for personal, career and professional development to enhance work performance and maximize management and leadership skills.

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Personal Support Worker is a two level program leading to an Ontario College Certificate.  Graduates, as entry-level unregulated workers, have the knowledge, skills, and attitudes necessary to provide personal care and home management services to clients in both community and institutional settings.

Personal Support Workers work with clients who are stable and who have clearly identified needs that are not expected to change significantly. They work under the supervision of care/service teams (which include nurses and other regulated or non-regulated care providers) as well as under the direction of the client.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Work within the personal support worker role in community, retirement homes, long-term care homes and/or hospital care settings* in accordance with all applicable legislation and employer's job description, policies, procedures and guidelines.
• Act responsibly and be accountable for own actions while recognizing the boundaries of knowledge and skills within the personal support worker role that require collaboration with the clients, families, supervisors and/or other members of the interprofessional care/service team*.
• Participate as a member of the interprofessional care/service team* and maintain collaborative working relationships in the provision of supportive care* in community, retirement homes, long-term care homes and/or hospital care settings*.
• Provide client-centred* and client-directed* care that is based on ethical* principles, sensitive to diverse client and family values, beliefs and needs, and which follows the direction of the plan of care/service plan*.
• Establish and maintain helping relationships* with clients and their families reflecting open communication, professional* boundaries, employer's policies and adhering to confidentiality and privacy legislation.
• Identify relevant client information using basic assessment and communication skills and report and document findings in accordance with the requirements of employer policies and procedures and all applicable legislation.
• Promote and maintain a safe and comfortable environment for clients, their families, self and others including the implementation of infection prevention and control measures and emergency first aid procedures that are in keeping with the plan of care/service plan*, employer policies and procedures, and all applicable legislation.
• Assist clients across the lifespan with routine activities of daily living* by applying basic knowledge of growth and development, common alterations in functioning, disease prevention, health promotion and maintenance, rehabilitation and restorative care*.
• Assist clients with medication* in keeping with the direction of the plan of care/service plan* and under the direction and monitoring of a regulated health professional* or most accountable person* and in accordance with all applicable legislation and employer's policies.
• Assist with household management tasks* and instrumental activities of daily living* in accordance with the plan of care/service plan* and considering the preferences, comfort and safety of clients, families and significant others.
• Assist clients who are caring for dependent individuals* considering client and family choices, professional* boundaries and the direction of the plan of care/service plan*.
• Identify and report situations of neglect, and potential, alleged or witnessed/actual incidents of abuse, and respond in accordance with all applicable legislation and employer's policies and procedures.
• Assist in the provision of culturally relevant* palliative and end-oflife care* to clients experiencing life threatening illness and to their families and significant others, from diagnosis through death and bereavement, and in accordance with clients' choices and the plan of care/service plan*.
• Use identified approaches and best practices to support positive and safe behaviour in clients experiencing cognitive impairment, mental health challenges and/or responsive behaviours*.