Graduate Certificate in Customer Relationship Marketing and Sales Management

at Fanshawe College - London Campus Canada

Professional Financial Services is a one-year Ontario College Graduate Certificate program, completed in two four-month levels. The program is designed to leverage a university or college credential in any discipline by providing a fast track to a career as a Professional Financial Planner. An intensive curriculum prepares graduates to provide clients with professional advice to build wealth and ensure financial security through setting goals, managing finances, minimizing tax, managing life's risks, and building investment portfolios, as well as customer relations and providing product to clients. The curriculum prepares students to pursue the Certified Financial Planner® CFP®, with the CFP designation awarded by the Financial Planning Standards Council www.fpsc.ca.  Graduates complete the Registered Retirement Consultant curriculum and may challenge the RRC® designation assessment.     Students are prepared to write the Canadian Securities Course® CSC® and Life Licensing Qualification Program exams. Upon successful completion of the program and external examinations, graduates are well equipped with skills and credentials to enter a wide variety of careers in banking, investment, insurance, credit and financial planning.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyse client information to formulate financial planning strategies.
• Create a comprehensive financial plan.
• Analyse customer credit capacity and select loan instruments to meet customer needs.
• Evaluate Canadian statute law as it applies to the formulation of financial planning strategy.
• Analyse compliance cases to reconcile planner advice and conduct, against accepted industryconduct and practice standardsthat reflect the industry code of ethics.
• Plan tax minimization strategies for clients.
• Evaluate client risk tolerance, net worth and wealth creation potential to select appropriate investments most likely to achieve client goals and objectives.
• Analyse client or business risk manageemnt needs and recommend appropriate insurance product strategies.
• Evaluate client estate and personal care needs in order to recommend strategies to ensure efficient estate distribution and continuity of personal care.
• Develop a financial services business plan to build long term relationships, maintain efficient client communication and ensure accurate client records management.
• Evaluate the Canadian financial services industry, capital markets efficiency, regulatory issues and global integration.
• Evaluate financial products and recommend asset allocation strategies in a constantly changing economic and political environment

This program is a four-year, eight level honours program with four months of mandatory co-op experience. This program will ready graduates for jobs in growth areas of Applied Biotechnology such as pharmaceuticals, nutraceuticals, agriculture, bioremediation, the fermentation industry, research and development to name a few. Students will study molecular biology, physical, organic and instrumental chemistry, applied biotechnology, microbiology, virology, toxicology; and related societal, economic, ethical, legal, and environmental issues. Graduates will be skilled in the handling of microbial, plant, and animal genetic material and macromolecule analysis, small animal handling, experimental design, statistical data analysis, and bioinformatics. Throughout the program, students will apply this knowledge to regulatory affairs, quality assurance, bioethics, and biohazard management while developing interpersonal and communication expertise, and the skills necessary for life long learning.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Perform all laboratory tasks according to accepted laboratory practices.
• Demonstrate theoretical and practical skills in molecular biology.
• Assist in the design of good experimental and laboratory management practices and procedures.
• Obtain a sound practical background in the interdisciplinary subjects that are the basis of Biotechnology.
• Perform all duties in a manner that adheres to the principles of good data management.
• Conduct all functions with a full understanding of and in adherence to relevant regulatory and ethical issues and requirements.
• Apply procedures of bio-processing in both laboratory and industrial settings.
• Apply strong interpersonal, analytical, and communication skills to course teamwork, assignments, and case situations.
• Understand, value and respect the diverse social, political, cultural, and ethical context in which he or she will live and work.
• Develop plans for lifelong learning that include strategies for ensuring professional and technological currency.

Business - Finance is a two-year Ontario College Diploma program. This program is designed to develop the skills needed to work in the growing personal financial services sector, from customer service to wealth management and financial planning. Students will learn to work with clients, evaluating their needs and offer advice on personal financial management, tax and retirement planning, insurance, investments, and estate planning, as well as customer relations and providing product to clients. Qualified graduates will have completed all the educational requirements leading to the CFP® (Certified Financial Planner®) designation awarded by the Financial Planning Standards Council www.fpsc.ca. and the Registered Retirement Consultant® RRC® designation awarded by CIFP.

Students are also prepared to write the Canadian Securities Course® and Life Licensing Qualification Program examinations as prerequisites to securities and life insurance licensing. Students will also have completed the Mutual Funds Licensing course.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Process and maintain financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Prepare and present financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Generate financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Contribute to the development and the implementation of a financial plan to meet individuals' and/or organizations' needs and objectives.
• Contribute to the development and the implementation of marketing strategies to promote financial products and services and to enhance customer service.
• Develop and implement strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals' and/or organizations' operations.
• Develop and implement ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.

This graduate certificate program is designed to prepare students to teach English as a Second (or Foreign) Language in Canada and/or overseas.  The program covers topics integrating theoretical, pedagogical, and practical applications for teaching English as a second or foreign language, meeting educational standards set by TESL Ontario.  Additionally, this program includes courses to enhance professional and intercultural communication skills, knowledge, and experience.

Research and Evaluation (Co-Op) is an Ontario College Graduate Certificate program that supports students and professionals in developing sought-after research and program evaluation skills. Program evaluation in Canada is an expanding industry in terms of both its general use and the diversity of contexts in which it is applied. Students learn diverse social science research methods and apply them with the aim of program evaluation and optimization. Students also have the option to complete a co-operative work experience that will enhance the applicability of their skills to the workplace.

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Certificate.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Use current information technology tools to retrieve, organize, process, and communicate both qualitative and quantitative evaluation and research data
• Translate research and program evaluation goals into appropriate evaluation designs and methods
• Construct actionable recommendations for stakeholders based on accurate analysis of the information
• Design clear, persuasive and accurate documentation to collect, support and present data for program evaluation and research projects
• Meet the objectives of organizations and clients through applying appropriate program evaluation and research methods, and through accurately analyzing research and evaluation findings
• Apply appropriate statistical techniques to generate high-quality information and analysis
• Complete all work in accordance with ethical, legislative and professional requirements and standards
• Contribute to the management of a project, ensuring that it meets all necessary goals and parameters (e.g. scope, design/features, timelines, etc.)
• Effectively communicate specialized information to diverse audiences with varying degrees of technical knowledge
• Accurately and persuasively report on the progress and results of program evaluation and research projects to relevant stakeholders
• Increase organizational efficacy by capturing, interpreting and applying organizational information using knowledge management techniques

Business analysts drive change within organizations; they maintain a vibrant and dynamic skill set in today's fast paced world. This one-year (3 semesters) graduate certificate is designed for university and college graduates looking for a career as a business analyst within large organizations and is closely aligned with the role of a project manager.  Learning within the program is focused on the gathering, comprehension and management of project requirements to meet the strategic, tactical and financial goals of an organization.  A mandatory co-op term in semester 3 offers students the opportunity to apply their skills as a business analyst within a variety of organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop new or improved innovative business processes from gap analysis through process design in support of a company's strategic objectives in a socially responsible manner;
• Develop and document business processes and business models according to established timelines and project goals in order to successfully execute the project;
• Plan, manage, and facilitate requirements gathering activities to define, manage, and implement the product or process;
• Develop strategies to bridge gaps between requirements and existing systems in accordance with standard business practices;
• Accurately communicate technical and business information to all stakeholders to ensure clear understanding of system requirements;
• Collaborate and network with stakeholders in an ethical manner to evaluate and align business processes and business models with the strategic objectives of the organization Curriculum.

The two term Construction Project Management program will focus on the knowledge and skills required to advance in the construction industry to a management position, acknowledging the new demands of this role that include the theory and practice of managing a residential, industrial, commercial and institutional (I.C.I.) construction project from start to finish, while working inter-professionally and coordinating the work with a variety of other trades/professions. This program is also designed to meet the need for people with out-of-Canada qualifications such as architects and engineers to use their skills and qualify for these well paid, rewarding jobs.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Assess requirements for construction industry business planning and management.
• Formulate strategies for human resource planning and management.
• Integrate and apply knowledge of construction legislation, standards, procedures and contract law into an on-going planning and decision making process.
• Justify safe work practices including risk analysis and risk management theory, assisting in the formulation of options on the basis of specific project/operational requirements.
• Utilize collaborative leadership skills to communicate and influence project stakeholders to achieve project goals.
• Manage and execute a variety of construction projects using project management principles, practices and tools.
• Build and lead interdisciplinary teams throughout the project lifecycle using negotiation and problem solving skills.

Fanshawe College's Law Clerk (Co-op) program is designed to provide students with a solid grounding in legal principles combined with the practical law clerk training that students will need to enter the diverse, fast-paced modern field of law. As a graduate of the Law Clerk program you will work as part of a team in law firms, corporate legal departments, financial institutions, insurance companies, legal technology providers, title insurance companies, Federal, Provincial and Municipal Governments or in any other capacity where a legal environment exists. Depending upon your choice of career path, you could find yourself preparing motion records and trial documentation, interviewing witnesses, arranging trial dates and adjournments, drafting corporate/commercial documentation, completing Family Law Act financial statements, administering estates, negotiating leases, administering contracts, completing legal research, searching titles or processing real estate transactions. At Fanshawe College you will learn about many areas of Canadian law including civil litigation, corporate/commercial, debtor and creditor rights, real estate, landlord and tenant, estate administration, family law and contracts. You will refine your communication and information processing skills as you learn how to research, analyze and write in the legal environment. You will develop an ability to work with a variety of leading-edge legal software applications and online commercial legal databases and services.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.
Applicants seeking a non Co-op Endorsed Diploma should apply to the Law Clerk program, Program Code LCK1.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Support the needs of clients and legal professionals through the use of accurate terminology and professional communication strategies, both orally and in writing;
• Complete all work within routine and unexpected time lines and limitation periods within the legal environment;
• Use current and relevant electronic and print resources, within the legal environment, to conduct legal research, to assist with file and evidentiary management, to facilitate communication and generate legal documentation, complying with current regulations and procedures;
• Research and summarize the presenting legal issues, applying knowledge of substantive law, to support the legal team;
• Apply rules of procedure to support best legal practices;
• Conduct oneself professionally in adherence to the guidelines of the Law Society of Upper Canada;
• Carry out clerical and administrative duties for the operation of a variety of legal environments;
• Outline strategies for ongoing professional development to ensure continuing competence as a Law Clerk;
• Act equitably and justly with diverse populations*;
• Provide support for legal professionals in courts and administrative tribunals within the legal system.

Business - Human Resources is a two-year Ontario College Diploma program. Students learn business basics such as accounting, communications, and computer applications, then focus on HR subjects such as training and development, recruitment, compensation, benefits, employment law and occupational health and safety.  In addition, students have the opportunity to achieve six of the nine Certified Human Resources Professional/Leader (CHRP/CHRL) credits. For more information, refer to www.hrpa.ca
In their final semester, in class students have the opportunity to participate in a mentorship with an HR professional to experience first-hand the HR workplace environment. Graduates are in demand for HR generalist  jobs as well as in recruiting, compensation and benefits, training and development and health and safety. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Human Resources Advanced Diploma program where they will have the opportunity to achieve the balance of the CHRP/CHRL credits (three additional credits).

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management* processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization's success through effective employee relations.
• Assist with the administration and communication of the organization's total compensation plan*.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development* strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Business (Co-op) is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.