Advanced Diploma in Business Administration - Project Management

at George Brown College - St. James Campus Canada

Do you want to learn French patisserie? Join this specialized French pastry and culture program, learn from the experts here in Canada and then live, learn and get work experience in France!

Through this program, you will:

• Experience hands-on learning in both Canada and France with the pre-eminent French chef professors in the country.
• Build your knowledge of French pastry and culinary traditions and embrace emerging trends in French pastry.
• Benefit from our partnership with Ecole National Superieure de la Patisserie (ENSP), the world-famous Ducasse school, one of France’s finest pastry chef schools.
• Experience the vineyards, cheese producers and local markets of France as your open-air classroom.
• Study in some of the best patisseries, bakeries, restaurants and hotels, where you will get attention, training and an inspiring experience.
• After your experiences in France, demonstrate what you’ve learned through events, placements and showcasing your newly acquired skills back at George Brown College. Our faculty already have a reputation for excellence among French patisseries in Toronto and globally and this program and its unique opportunities will make you a sought-after employee when you graduate. "A bientot!"

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply techniques such as reconstituting, revising, laminating and assembling to traditional French pastry and baking, using emerging trends in the French patisserie.
• Converse in basic French and use correct terminology within a food service operation.
• Identify the holistic practices in French gastronomy through field education and/or gastronomic theory.
• Prepare French pastries and baked goods within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines, and processes.
• Develop unique baking, pastry or confectionary product and manage the commercialization and marketing of that product.
• Manage the production, sales and business aspects of a personally created line of French pastries and baked goods.
• Work collaboratively as part of a culinary team, and conduct oneself in a professional manner.

The field of international trade can seem as large and complex as the world itself, encompassing disciplines such as strategic planning, law, finance, logistics, and marketing. The International Business Management graduate certificate program at George Brown College simplifies this complex field with dynamic and interactive teaching methods, including case analysis and guest speakers.

You will learn about:

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• Cultural etiquette, business protocols, ethical standards, and legal practices
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
• Conduct, evaluate and present market research to support an organization’s international business decision?making.
• Manage the preparation of documents and the application of procedures to support the movement of products and services in the organization’s global supply chain.
• Evaluate the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
• Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
• Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
• Identify and interpret relevant international financial documents, and evaluate financial strategies that support an organization’s integrative trade initiatives.
• Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
• Develop and present an international business plan.
• Manage the implementation and evaluation of team projects by applying project management principles.
• Recommend strategies to support principles of corporate sustainability, corporate social responsibility and ethics associated with an organization’s integrative trade initiatives and evaluate their effectiveness.
• Select and apply current technologies to support an organization’s integrative trade initiatives.

Career Development Practitioner is a three-semester (one-year) graduate certificate program that prepares graduates to enter the career development sector. The program may also appeal to practitioners working in the field who want to gain additional formal training and job coaching experience. The career development sector includes non-profit/community-based, government, post-secondary and private/corporate organizations.

The key objective of the field is to assist clients to be self-sufficient in career exploration, skill acquisition, job search and maintenance. Career Development Practitioners coach and counsel others on:

• Job search
• Career planning
• Career choice and change
• Academic and training advising
• Identifying and meeting staffing needs

Practitioners may work with specialized and diverse groups such as:

• Youth
• Women
• People with disabilities
• Immigrants and refugees

This program has been designed to meet the changing needs of the sector and will help meet demand for trained Career Development Practitioners in the GTA and beyond.

What key skills and knowledge will you gain?

• Emerging trends and techniques in job search and career exploration
• Individual and group facilitation/counselling
• Job development and employer engagement
• Ethics and professional practice
• Career development theory
• Diversity, accessibility, equity and inclusion
• Use of technology and social media
• Career and employment information resources
• Employment legislation and programs

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply evidence-­based career development practices in advising diverse client groups.
• Utilize self­-reflective and critical thinking skills to enhance counselling, teaching and learning strategies with groups and individuals.
• Develop a commitment to ongoing professional development to actively respond to changing labour market and professional requirements.
• Integrate appropriate career information resources and tools with career and employment strategies to enable clients to meet their employment goals.
• Perform needs assessments and develop subsequent interventions using techniques and skills that enable diverse ranges of clients to meet employment goals.
• Design consulting, advising and teaching strategies that incorporate trends and issues of the changing labour market to assist clients in job search and career transitions.
• Integrate emergent technologies into the full spectrum of Career Development processes and applications to maximize service delivery to clients navigating changing labour market requirements.
• Adhere to relevant legislation and social policy to plan programs, interventions and referrals for client groups.
• Use current work search tools and strategies to facilitate successful client job search.

In this three-semester Visual Effects graduate certificate program, you will expand upon concepts and techniques in 3D animation, motion graphics or audio/video editing for film and television. Preparing for a career in the post-production industry, visual effects artists combine the skills of a programmer with the creativity of a designer. As members of film and television production teams, visual effects artists turn concepts into visual representation.

Visual effects artists hone their visual storytelling capabilities through the use of elements such as digital lighting, surface attribute design and camera composition. While learning the procedures for planning visual effects for film, you will cover the techniques of procedural modeling and animation used in visual effects films.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Design visual effects sequences using storyboarding and pre-visualization that meet production requirements.
• Use filmmaking and game terminology to communicate effectively throughout all stages of production.
• Complete the production of live action plates for use in visual effects.
• Manage the production of visual effects projects to meet production schedules.
• Identify hardware and software protocols specific to the field of visual effects.
• Analyze images and physical sets to digitally re-create lights, cameras, locations and objects.
• Create photo-real images to match live action footage.
• Recreate natural phenomena by using appropriate particle or dynamic effects.
• Integrate 2D and/or 3D computer generated imagery and live action elements.
• Create customized tools through software or scripting to allow for more advanced application of visual effects techniques.
• Work collaboratively in interdisciplinary teams on the production of visual effects.

Social Service Worker (Accelerated) is an innovative one-year program (three semesters) designed to guide you in developing the knowledge, values and skills to work directly with a wide range of people in need.

This program stream is available to college and university graduates with a diploma or degree related to the field of social or community work. In this program, you’ll learn to identify and act upon the systemic barriers that can impede access to social and economic justice in today’s society.

Students will examine the expanding professional roles and responsibilities of social service workers in large urban centres and within a rapidly changing society.

In addition to the theoretical models, methods and skills of social service work practice, you will learn about:

• Group facilitation
• Allyship and anti-oppressive practice
• Counselling skills
• Social change and proposal development
• Social innovation
• Mental health
• Substance use and addiction

Many of the Social Service Worker faculty have professional experience with:

• Marginalized communities
• Institutional health and social service organizations
• Federal, provincial and municipal governments
• Research and initiatives in social innovation
• A range of not-for-profit organizations and agencies
• Direct practice with individuals, families, groups and communities

Our Hospitality – Hotel Operations Management program exposes you to current and best practices in:

• Front office
• Food and beverage
• Marketing and sales
• Conferences and catering

You will receive industry certification in food safety, responsible alcohol beverage service and first aid (CPR).
As part of your fourth semester, you will complete a 14-week industry externship. George Brown College works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities that they believe would provide the learning experiences they value, and that meet the learning outcomes of the program. This opportunity will enhance your knowledge with real-world experience and help you start building your network of industry contacts. In addition, you will participate in a hotel operations management simulation as part of your final capstone project, which will allow you to apply your newly acquired skills and learning.

To better hone your international hotel management skills you have the option of participating in an exclusive European Study Tour visiting some of the top hotels in Europe.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Support an industry and workplace service culture by adopting a positive attitude and professional decorum, accommodating diverse and special needs and contributing as a team member.
• Deliver customer service and solutions that anticipate, meet and/or exceed individual expectations, as well as organizational expectations, standards and objectives.
• Use marketing concepts, market research, social networks, sales and revenue management strategies, relationship management skills and product knowledge to promote and sell hospitality services, products and guest experiences.
• Apply business and revenue models as well as basic accounting, budgeting, financial and administration skills to support the effective management and operation of a variety of organizations delivering hospitality services and products.
• Comply with relevant organization and workplace systems, processes, policies, standards, legal obligations and regulations, and apply risk management principles, to support and maintain efficient, safe, secure, accessible and healthy hospitality operations.
• Use appropriate technologies to enhance the quality and delivery of hospitality services, products and guest experiences and to measure the effectiveness of hospitality operations.
• Keep current with hospitality trends and issues, and interdependent relationships in the broader tourism industry sectors to improve work performance and guide career development.
• Use leadership, teamwork, conflict and relationship management skills and tools, as well as knowledge of organizational behaviour, labour relations, employment standards and human rights to contribute to a positive work environment.
• Respond to issues and dilemmas arising in the delivery of hospitality services, products and guest experiences by using and promoting ethical behaviour and best practices of corporate social responsibility and environmental sustainability.

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.

This learning experience will enable you to:

• Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry
• Plan, execute and evaluate comprehensive events utilizing project management and team-building skills
• Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and buyer

Extracurricular opportunities may include:

• Speed Mentoring
• 5 to Watch Canada’s Sports Business Awards
• Primetime Sports Case Competition

This Centre for Business program is part of our School of Marketing.

Your Field Education Options
Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
  • Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
  • Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
  • Create professional and persuasive written, digital and other presentation formats using industry standard software.
  • Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

The Business – Human Resources program at George Brown College in Toronto provides students with a practical approach to human resources management that prepares them for a variety of careers within this growing field. They will learn to:

• Design human resources policies and programs that adhere to employment legislation
• Attract, retain and develop a productive workforce
• Manage employee diversity
• Ensure health and safety at the workplace
• Advise on employee/labour relations

Our program enables you to work towards obtaining the professional designations offered through the Human Resources Professional Association of Ontario (HRPA). For information about obtaining professional designations in HR, please contact the Human Resources Professional Association of Ontario.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Participate in the recruitment, selection, and retention of employees.
• Participate in performance management processes.
• Participate in the planning, delivery, and evaluation of employee orientation, training, and development programs.
• Contribute to an organization’s success through effective employee relations.
• Assist with the administration and communication of the organization’s total compensation plan.
• Participate in organizational health and safety policies and practices.
• Apply current and emerging information technologies to support the human resources function.
• Implement organizational development strategies aimed at promoting organizational effectiveness.
• Communicate human resources information accurately and credibly in oral, written, and graphic form.
• Plan and act on personal professional development plans to achieve ongoing competence in human resources professional practice.
• Identify the human resources component of a business plan.
• Assist in the collection and analysis of human resources data.

Advanced Wine and Beverage Business Management is a one-year, three-semester postgraduate program developed for hospitality diploma and degree graduates, and industry professionals seeking an advanced level of learning focused on all aspects of the wine, spirit and beer business.

In our state-of-the-art tasting labs, students will explore and experience global beverages and their relationship to business, cuisine, culture and lifestyle.

This program will provide you with an advanced level of knowledge in beer, wine, spirits and mixology, and also teach you essential business skills such as financial management, organizational behaviour and strategic marketing – all vital to succeed in today’s competitive marketplace.

Your Field Education Options
This program provides a mandatory 14-week externship placement. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed work experience opportunities, which they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resumé.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Manage different departments within food & beverage centred or sales environment using product knowledge, menu development and business acumen skills.
• Position products appropriately in the market using established techniques in wine merchandising, product pricing, labelling, branding, advertising, promotions, marketing, public relations, media relations consumer behaviour in the wine industry.
• Interpret import and export regulations and recognize opportunities and challenges within the business structures of the wine industry.
• Manage and control different aspects of wine-related enterprises to make effective decisions regarding finance, accounting, budget planning, costing, taxation systems, pricing structures in the wine industry, using analytical and synthesis skills.
• Implement and develop leadership and human resources skills required in the beverage business that include recruitment, motivational strategies, resolution of labour relations issues and the management of related challenges and responsibilities including culturally sensitive material.
• Use current and relevant business strategies to facilitate a sustainable hospitality entity.

Do you want to learn Italian cooking? Join this specialized Italian culinary and culture program; learn from the experts here in Canada and live, learn and work in Italy too! Acquire the techniques that make Italian cuisine famous around the world. Experience the special connection between food and life in Italy. Embrace the kitchen experiences and courses in Italian art and culture that will deepen your understanding of this great tradition. The Culinary Arts – Italian postgraduate program delivers this and more.

Through this program, you will:

• Experience hands-on learning in both Canada and Italy with the pre-eminent Italian chef professors in the country.
• Build your knowledge of Italian culinary traditions and embrace emerging trends in Italian cuisine.
• Benefit from our partnership with ALMA, the world-famous Scuola Internazionale di Cucina Italiana, near Parma, Italy, which is one of Italy’s finest chef schools.
• Experience the vineyards, cheese producers and local markets of Italy as your open-air classroom.
• Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience.

You will put theory into practice as you are showcased alongside Italian top talent and serve discerning urban diners in the heart of Toronto’s culinary scene. After your experiences in Italy, showcase what you’ve learned at The Chefs' House, George Brown's signature restaurant.

This program has a long-standing reputation for excellence among Italian restaurateurs in Toronto and beyond, which will make you a sought-after employee when you graduate. “Che bello.”

Program Schedule

The schedule for the Culinary Arts – Italian postgraduate program currently operates from Monday to Friday.

Note: some classes may begin at 7 a.m. and others may run until 10 p.m.

Your Field Education Options
Study in some of the best restaurants and hotels in Italy where you will get attention, training and an inspiring experience. George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can be added to your resume.

In addition to more formal on-the-job work experience, George Brown College endeavours to provide learning opportunities with real-world challenges and clients. Find out more about field education at the Centre for Hospitality and Culinary Arts.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create and implement an authentic Italian menu including food preparation and service, and the selection of wines that reflect the regional differences found in Italy.
  • Converse in basic Italian and use the correct Italian terminology within a culinary operation.
  • Identify, assess and select appropriate food products for authentic Italian Cuisine.
  • Integrate into the Italian culture through the use of language, interpersonal interactions and professional conduct.
  • Prepare Italian cuisine within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines and processes.
  • Develop and present a marketing plan for a restaurant consistent with regional demographics and culture.