Advanced Diploma in Business Administration - Project Management (Co-op)

at George Brown College - St. James Campus Canada

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

Your Field Education Options
WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
This program requires the successful completion of a one-semester work experience term to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.

The Theatre Arts – Performance program at George Brown's School of Media and Performing Arts offers you vigorously concentrated, career-oriented training in the fundamental skills, practicalities, traditions and professionalism needed to work as a professional actor in theatre, television and film.

The conservatory, hands-on training is an integrated curriculum in which almost all subjects are related directly to the acting profession. Five skill courses form the core of our classical approach to training the actor: voice, speech, movement, music and dance. The acting curriculum features improvisation, contact improvisation, storytelling, poetry, text analysis, contemporary and classical scene studies, neutral mask, character mask, clowning, commedia dell’arte, television and film technique, and audition preparation. Further classes include: stage combat, dialectology, theatre history, the business of acting, and the Alexander Technique.

Besides great partnerships with Soulpepper Theatre Company, Tarragon Theatre and Theatre by the Bay, George Brown has run a successful mentorship program for a number of years. In the final year, students will be paired with a successful theatre practitioner. This partnership starts in the students’ final semester and continues for roughly a yearlong period. Mentors will meet with the student at a minimum three times as the student graduates and begins to transition out into the field. This program has been not only a success for the students but mentors have also expressed how great the experience has been and how rewarding it is to be there for the students as they graduate.

Program Learning Outcome

• The graduate has reliably demonstrated the ability to:
  • Perform in a variety of theatrical contexts by applying acting, movement, and voice techniques as required.
  • Develop and present strategies for personal, career and professional development within the performing arts industry.
  • Apply and analyze theatre traditions and current trends from a variety of historical and cultural contexts to enhance personal creativity and theatrical performance.
  • Investigate and articulate personal reasons for pursuing creative work in the theatre.
  • Complete all work in compliance with industry standards and policies and professional ethics.
  • Use entrepreneurial and project planning skills to develop production and administrative aspects of professional theatre.
  • Perform vocal material – solo and choral – and execute staging and choreography as required by a theatrical performance.
  • Create and devise original works of theatre individually and collectively to perform in front of an audience.

The Pre-Health Sciences Pathway to Certificates and Diplomas program prepares students to perform at a level that will assist them in gaining entry to a Health Sciences program at George Brown College, including Practical Nursing. It also gives students a basic understanding of social sciences and human relations. This helps them relate to people at college in further studies and at work in health care institutions or with health care providers. Throughout the program, students study biology and chemistry. Other courses include applied math, communications and general education electives.

Looking to launch your own small business or grow your current one? In just eight months, our Entrepreneurship Management program will provide you with the skills, knowledge and support to design a full business plan that includes business research, marketing, financing and web strategy.

Bring your business idea, develop your business plan and get feedback from faculty, entrepreneurs and fellow students, so at the end of the program, you are ready to launch your business. Students may also have the option of presenting their finished business plan to Futurepreneur to be considered for a loan of up to $15,000 and a mentor for two years. George Brown College supports entrepreneurial spirit and offers resources to help you start your own business. Find out more about opportunities offered through startGBC.

Upon successful completion of this program, you will have:

• Completed a full business plan for your proposed business
• Completed a financial plan including forecasting and cash flow
• Identified sources of funding
• Completed a marketing plan
• Prepared a website

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop, present, and analyze a comprehensive business plan adapted to the enterprise that adheres to professional standards and practices.
  • Assess and use current concepts/systems and technologies to support business initiatives.
  • Develop strategies for implementing effective marketing plans that reflect an analysis of relevant resources and practices of an enterprise.
  • Use accounting and financial principles to support the management and operations of an enterprise.
  • Select sales and customer service strategies and apply them to the needs of an enterprise.
  • Apply a range of human resource practices that support and promote small business objectives and goals and optimize all functional areas of a small business operation.
  • Implement principles of supply chain management and operations management and analyze their impact on the operations of a small business.
  • Conduct small business activities and transactions in compliance with pertinent legislation, policies, health and safety and other regulations, professional and business standards, as well as tax, insurance and other fiscal requirements.
  • Promote principles of sustainability and corporate social responsibility that apply to small business initiatives.
  • Prepare and follow a plan for ongoing personal and professional development to establish and maintain entrepreneurial networking and business relationships and opportunities.
  • Plan, implement, and evaluate projects by applying project management principles to support the operation and management of a small business.
  • Use market research to optimize the operation of a small business.
  • Select and implement risk management strategies to support all aspects of the operation of a small business.

Do you want to learn French patisserie? Join this specialized French pastry and culture program, learn from the experts here in Canada and then live, learn and get work experience in France!

Through this program, you will:

• Experience hands-on learning in both Canada and France with the pre-eminent French chef professors in the country.
• Build your knowledge of French pastry and culinary traditions and embrace emerging trends in French pastry.
• Benefit from our partnership with Ecole National Superieure de la Patisserie (ENSP), the world-famous Ducasse school, one of France’s finest pastry chef schools.
• Experience the vineyards, cheese producers and local markets of France as your open-air classroom.
• Study in some of the best patisseries, bakeries, restaurants and hotels, where you will get attention, training and an inspiring experience.
• After your experiences in France, demonstrate what you’ve learned through events, placements and showcasing your newly acquired skills back at George Brown College. Our faculty already have a reputation for excellence among French patisseries in Toronto and globally and this program and its unique opportunities will make you a sought-after employee when you graduate. "A bientot!"

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply techniques such as reconstituting, revising, laminating and assembling to traditional French pastry and baking, using emerging trends in the French patisserie.
• Converse in basic French and use correct terminology within a food service operation.
• Identify the holistic practices in French gastronomy through field education and/or gastronomic theory.
• Prepare French pastries and baked goods within Canadian and EU Health, Safety and Nutrition regulations, standards, guidelines, and processes.
• Develop unique baking, pastry or confectionary product and manage the commercialization and marketing of that product.
• Manage the production, sales and business aspects of a personally created line of French pastries and baked goods.
• Work collaboratively as part of a culinary team, and conduct oneself in a professional manner.

This fast-track program is designed for students with a two-year Hospitality diploma or degree in a related field wishing to pursue a degree in business focusing on hospitality.

Qualified applicants who have completed one of the following diploma programs may be eligible:

• Food and Beverage Management (H132)
• Hospitality – Hotel Operations Management (H133)
• Special Events Management (H131)
• Tourism and Hospitality Management (H130)

Honours Bachelor of Business Administration (Hospitality) (Fast-Track) students will complete a bridging semester from May to August and then go on to complete all outstanding credits toward their degree. This pathway will give students an opportunity to earn a degree credential in two additional years plus the one summer semester, or more, depending on the total transferable credits granted (please see ’How to Qualify and Apply’ section for specific admission requirements).

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders the hospitality sector is pursuing. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs.

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, facilities, risk management, research, sustainability and corporate social responsibility.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management abilities, with every student working on projects individually and with team members.

Applied Learning – Benefit from Hands-on Training:-
Co-operative education is an important component of this degree program. Students spend two paid summer terms working full-time in industry, giving them a chance to apply the knowledge they have acquired in a real-life, hands-on situation. Students obtain practical experience and further develop their skills – an asset for our graduates and their future employers. Students also establish valuable contacts with potential employers, and many graduates find full-time employment with their co-op employer.

Students in the advanced diploma Business Administration – Supply Chain and Operations Management program will be prepared to perform marketing forecasting, demand management, production planning and other functions, in careers that include logistics, transportation, warehousing, exporting, planning and forecasting. The supply chain and operations management courses in this program will allow graduates to demonstrate knowledge, skills and abilities related to both business in general, and supply chain jobs in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's supply chain initiatives on its human resources management strategies, policies and practices.
• Compliance of an organization with relevant national and internal law, regulations, safety requirements and professional standards.
• Application of the knowledge of the functional components in the integrated supply chain including logistics, purchasing, distribution, transportation and warehousing.
• Use of supply chain tools and resources, in order to comply with the requirements of supply chain management.
• Interpretation of relevant financial documents and assessment of financial strategies that support an organization's supply chain.

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment, and not for profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not for profit and cause-related marketing and financial metrics.

This learning experience will enable you to:

• Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry
• Plan, execute and evaluate comprehensive events utilizing project management and team-building skills
• Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and buyer

Extracurricular opportunities may include:

• Speed Mentoring
• 5 to Watch Canada’s Sports Business Awards
• Primetime Sports Case Competition

This Centre for Business program is part of our School of Marketing.

Your Field Education Options
Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of one semester of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.
  • Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.
  • Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.
  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
  • Create professional and persuasive written, digital and other presentation formats using industry standard software.
  • Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

The field of International Business encompasses a variety of disciplines including finance, sales, marketing and human resources. Consequently Business Administration – International Business program graduates will be prepared to perform in a variety of specialized areas such as international market entry and distribution, international trade management, international negotiation and trade research, international marketing, international trade finance, planning, logistics, legal aspects of international trade and other functions related to business in general and international business in particular. Graduates of this program will have demonstrated their knowledge, skills and abilities related to international business, and will have prepared for careers that include negotiators, freight forwarders, logistics and marketing.

You will learn about:-

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
• Conduct, evaluate and present market research to support an organization’s international business decision-making.
• Prepare and analyze documentation and follow procedures to support the movement of products and services in the organization’s global supply chain.
• Analyze the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
• Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
• Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
• Identify and interpret relevant international financial documents and assess financial strategies that support an organization’s integrative trade initiatives.
• Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
• Develop and present an international business plan.
• Plan, implement and evaluate team projects by applying project management principles.
• Analyze principles of corporate sustainability, corporate social responsibility and ethics, and apply them to an organization’s integrative trade initiatives.
• Select and apply current technologies to support an organization’s integrative trade initiatives.
• Develop and present a plan for ongoing personal and professional development to enhance work performance within the international business field.

OUR COMMITMENT TO BEING ONE OF INDIA'S BEST CULINARY SCHOOLS HAS LED US TO ASSOCIATE WITH THE BEST CULINARY SCHOOL OF CANADA, GEORGE BROWN COLLEGE IN TORONTO, ONTARIO. FROM THIS FALL OF 2021, WE WILL BE OFFERING ACADEMIC MENTORSHIP FROM GEORGE BROWN COLLEGE IN OUR BACHELOR OF CULINARY MANAGEMENT DEGREE. OUR STUDENTS WILL HAVE AN ACCESS TO A WORLD-CLASS CULINARY DEGREE CURRICULUM FROM GEORGE BROWN COLLEGE, WHICH WILL SET THEM UP FOR SUCCESS IN THE GLOBAL HOSPITALITY SECTOR.

Our students will also be exposed to the visiting faculty and chefs from George Brown College who are masters of the global culinary landscape. Students will have an option to ladder into the 4-year Bachelors of Commerce degree in Culinary Management at George Brown College in Toronto after two years of their study with Chitkara University and based on eligibility, and other statuary transfer conditions. As a graduating student from this program in India or in Canada, you will be ahead of your league with skills in culinary education that is most sought after in the hospitality industry.

TRANSFER OPTION
Enroll in 3 year of Bachelor in Culinary Management Degree at Chitkara University with an option to transfer after two years of study in India to George Brown College, Canada and graduate with a Honours B.Com degree in Culinary Management from George Brown in Canada after 4 years (2+2) of total study