Graduate Certificate in Interdisciplinary Design Strategy

at George Brown College - St. James Campus Canada

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

The Pre-Health Sciences Pathway to Advanced Diplomas and Degrees (A108) program prepares you to gain entry to health science programs at a college or university. You will develop your knowledge and skills in communication, mathematics, human anatomy, biology, physics, and organic/inorganic chemistry so that you are well-prepared for the rigours of a degree or advanced diploma program. This program contains advanced level English and elective courses that may be eligible for transfer credits in other programs where applicable.

As a graduate from this program, you are eligible to apply to the following advanced diploma programs at George Brown College:

• Dental Hygiene
• Denturism
• Dental Technology
• Hearing Instrument Specialist

The Business Administration – Accounting (with work experience) three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B157) is offered with work experience. Students wishing to apply for Business Administration – Accounting without work experience should apply to B107.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP AND INTERNSHIP)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

George Brown College has been delivering this nutrition program with great success for more than 30 years. We'll build on the culinary skills you already have by teaching you about food modification, clinical nutrition, physiology, nutrition analysis, sanitation and safety. Through classroom instruction and work placements, you'll learn how hospitals, retirement homes and long-term care facilities provide their patients and residents with nutritious food and care.

This top nutrition program is accredited by the Canadian Society of Nutrition Management, which is necessary for employment as a Food and Nutrition Manager in Ontario.

Program Schedule

• The schedule for the Food and Nutrition Management program is based on a five-day week, Monday to Friday, with classes from 8 a.m. to 1 p.m. This allows students to pursue part-time positions in related health-care fields while in school.

Your Field Education Options

• As part of the program you will practice your skills by completing a work integrated learning opportunity in our student-run Café. Students will complete 35 hours including weekends as this models our café business operation. This valuable work experience can be added to your resume.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to
  • Plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients.
  • Manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction.
  • Manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals.
  • Support others to work professionally and ethically in accordance with industry, organization and legal standards.
  • Monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance and guide management decisions.
  • Deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives.
  • Manage hiring, coaching, training, scheduling, work performance and evaluation of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices.
  • Manage inventory, suppliers and procurement of goods and services according to industry best practices, financial constraints, and principles of social responsibility and environmental sustainability.
  • Analyze food and nutrition services and operations, and manage the implementation and evaluation of changes, to support continuous improvement.
  • Plan and manage budgets consistent with organization objectives and legal requirements for food and nutrition service departments.
  • Select, use and support the use of information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services.
  • Promote food and nutrition services and healthy living to support marketing plans and the general well-being of stakeholders.

The Centre for Business has an established reputation for business education that focuses on critical thinking, innovative solutions, leadership and entrepreneurial mindsets, and engaging with the latest technologies. Our faculty bring a combination of professional experience and advanced education to offer course content that is always evolving and reflective of trends in industry and academia.

The School of Management supports academic programs and industry projects such as:

• Analytics Hub
• Humology (human-technology) Lab
• Consulting Hub
• Enactus (social innovation platform)

Why the Bachelor of Business Administration (Business Analytics)?

Businesses have access to an abundance of data, creating opportunities for our graduates throughout high-demand sectors such as banking, government, pharmaceutical, finance, health care and telecommunications. In order for business leaders to make better decisions, they need analysts with a superior ability to interpret data from multiple sources. How do you ensure the appropriate data will be most effective for making optimal decisions? When do you involve human judgment? How do you tell a compelling story from the data? What are some of the most practical applications of current analytics technologies?  

In this business analytics degree program, you will learn an applied framework that incorporates business intelligence models, data management, data insights and frameworks, data science-based decisions, and value creation opportunities to build strong confidence when data is used for increased effectiveness in decision-making. Drawing on global experiences, your professors will prepare you for an analytics role not just in Canada, but in any country on the planet. 

Upon completion of the program, you will know the differences between various analytics approaches and be able to identify the most appropriate ones for your situation. More importantly, you'll know how to tackle big data and leverage it for better business decision-making and outcomes.

This program focuses on skills development, technical and otherwise, including analytic understanding and dissemination for various business uses. A bold mix of skills – including some programming using the latest software, applied statistical comprehension and database understanding – will be explored in the context of organizational data requirements.

The Deafblind & Intervenor Studies program is a one-year certificate that will prepare you to work with individuals who have a combined vision and hearing loss. Significant components of this program are delivered online. This program is open to both Deaf and non-Deaf students.

Preparing students to be the eyes and ears for people who are Deafblind
Do you have a passion for helping others? Want to work in a dynamic and evolving sector? Are you creative and a good communicator? If you want to make a difference, consider becoming an intervenor and work with people who are Deafblind.

This one-year Ontario college certificate will prepare you to work with individuals who have a combined vision and hearing loss. You will learn various communication methods to support individuals with deafblindness in accessing information and interacting more fully with their environment.

Most courses are delivered online with some in-person content (semester 1 is delivered fully online; the first seven week of semester 2 are taught in-person and the second seven weeks are taught online).

What you will learn

• How to work with Deafblind children and adults – many of whom are often medically fragile.
• American Sign Language (ASL) – a visual language that is adapted to accommodate for the vision loss of those with this dual sensory loss.
• Professionalism, values and ethics, health and aging.
• How to interact with members of the Deafblind community both virtually and in-person. For those attending from outside of the Greater Toronto Area (GTA), interactive sessions will be arranged in your community.
• You will get hands-on experience through field practice. This may be completed across Canada in your community through George Brown College partnerships.

The Business – Finance diploma program provides students with the knowledge and skills to work in the financial services sector. The financial services sector continues to grow and adapt to the needs of clients through the use of technology. People with customer service skills and knowledge of financial planning, call centre operations, investments and risk management are needed in this fast-paced environment.

Upon completion of this program, you will be able to:-

• Help clients take steps to achieve their life goals through an integrated approach to the management of all their financial affairs, including such areas as:
  • Financial Management – assess the client’s current and future financial position, based upon their cash flow, budget and net worth.
  • Investment Management – assess the nature of the client’s assets based on their risk tolerance, time horizon and expected rates of return
  • Retirement Planning – compare the client’s expected lifestyle in retirement to their current retirement assets and planned savings
  • Tax Planning – assess the client’s current and future tax obligations and strategies employed to minimize or defer taxation
  • Insurance and Risk Management – manage the client's exposure to an unexpected financial loss due to death, health issues, property damage and other risks.
  • Estate Planning – assess how the client can meet their objectives upon death in the most efficient and cost-effective manner

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Process and maintain financial records in compliance with relevant policies, procedures and regulations for individuals and/or organizations.
• Prepare and present financial information in compliance with relevant legislation and regulations for individuals and/or organizations.
• Generate financial reports for individuals and/or organizations by applying financial mathematics and statistics.
• Contribute to the development and the implementation of a financial plan to meet individuals’ and/or organizations’ needs and objectives.
• Contribute to the development and the implementation of marketing strategies to promote financial products and services and to enhance customer service.
• Develop and implement strategies to establish and maintain professional networking and business relationships in the finance sector.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technology and the environment on individuals’ and/or organizations’ operations.
• Develop and implement ongoing strategies for personal and professional development, highlighting ethics, values and standards in the finance sector.

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Honours Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders in the hospitality sector. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.2 million people, representing over 7 per cent of all employment[i]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 329,000 jobs[ii].

A Comprehensive Curriculum:-
The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, marketing, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:-

• Provide flexible student learning- Courses are offered in online and in-class hybrid format throughout the program to accommodate the paid work placements. Semester 7 is delivered completely online.
• Integrate knowledge and practical applications developed through projects and experiential learning in two paid work placements.
• Build strong management and leadership abilities, with every student working on projects individually and with team members.

PROGRAM STANDARDS AND LEARNING OUTCOMES
The graduate has reliably demonstrated the ability to:

• Assess the impact and implications of external environmental factors on the hospitality industry, its sectors, organizations and stakeholders.
• Explain the results of original research that has been conducted using social science research principles and methods.
• Apply management knowledge and technical ability for effective operation and organization of a variety of hospitality enterprises.
• Justify ideas generated, decisions made and actions taken to address business opportunities, challenges, risks and crises.
• Interpret quantitative and qualitative data to support business decisions, operations, and strategic initiatives.
• Present information clearly, concisely, persuasively, professionally and respectfully using appropriate and alternative modes/means of communication in a variety of hospitality contexts and situations.
• Display ethical behaviour and social responsibility in personal and professional pursuits.
• Design creative marketing, sales and customer service strategies for chosen market segments.
• Apply strategies to keep current in the field, respond effectively to change, and support personal and professional development.

This program is your passport to grow and enhance your culinary skill set with a specialization in international cuisine. Demonstrations, lectures and hands-on practice will teach you the fundamental skills for a successful career that allows you to work in a wide variety of today’s leading culinary establishments. You will explore culinary skills related to appetizers, entrees, snacks and desserts from India, Thailand, Malaysia, Japan, China, Korea, Vietnam, Spain, Mexico, Argentina, Chile, Africa, the Caribbean and the Middle East.

Throughout this program you will:

• Experience hands-on learning, participate in field trips to spice markets, learn about international beverages, build your knowledge in international cuisine and learn how culture influences cuisine.
• Have the opportunity to complete a unique international placement.
• Build and display a comprehensive portfolio that showcases the knowledge you have learned throughout the program.

Build a portfolio of your experience in Canada and internationally with specialized skills and knowledge that differentiates you from others in the industry.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Plan and prepare authentic menus and food by using culinary techniques indigenous to international regions of focus.
• Communicate in an international culinary environment using appropriate terminology and customs in order to integrate as a member of the team.
• Interpret nuances in gastronomic regionality through research and field experience.
• Execute culinary dishes that reflect regional and cultural authenticity using alternative, locally-sourced ingredients.
• Comply with Canadian health, safety and nutrition regulations, standards, guidelines and processes.
• Develop a marketing plan for a regionally specific food service operation or product concept that reflects relevant cultural norms.

The Pre-Health Sciences Pathway to Certificates and Diplomas program prepares students to perform at a level that will assist them in gaining entry to a Health Sciences program at George Brown College, including Practical Nursing. It also gives students a basic understanding of social sciences and human relations. This helps them relate to people at college in further studies and at work in health care institutions or with health care providers. Throughout the program, students study biology and chemistry. Other courses include applied math, communications and general education electives.