Bachelor of Commerce (Honours) in Marketing

at Humber College - Lakeshore Campus Canada

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills. 
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s comprehensive Human Resources Management graduate certificate program covers all the key functions in this diverse field including employment law, labour relations, training and development, pension and benefits, occupational health and safety, compensation, performance management, recruitment and selection, and human resources planning. The expertise, knowledge and management skills you acquire can be applied to any organization. Humber’s faculty draw on their many years of hands-on human resources experience and expertise to successfully guide you through this program.

The first of its kind in Canada, our program is in high demand because it prepares you to work in all areas of human resources. Core concepts are studied in the classroom and applied in a work placement to help you gain a practical understanding of human resources.

You will gain the knowledge, skills, and experience to become a highly marketable and effective human resources professional. Our program offers a comprehensive exploration of all the core components of the field including its power to influence key business decisions.

Work Placement

• Get human resources management work experience with a short-term or long-term work placement (minimum 160 hours required).

Humber’s Public Administration graduate certificate program is the first of its kind in Canada providing all of the knowledge, skills and experience graduates need to become successful public service employees. Designed and taught by public administration professionals, this program is your key to succeeding quickly in a public sector job. You will receive advanced training in communications, policy analysis, project management, information technology, public finance, governance, leadership and human resources management. Experienced faculty, most of whom currently work in the public sector, will guide you through the core of the curriculum, with guest speakers addressing specific topical issues. The practical, skills-based curriculum provides the foundation for long-term career success by exposing you to the primary activities of public administration and by providing networking opportunities with civil servants from across the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe the machinery of government in Canada, including the roles and responsibilities of executives, legislatures and the judiciary, as well as the relationships between all levels of government.
• Define ethics and values which are key to public administration and explain how they apply at all levels of public administration.
• Explore and compare public administration practices found in industrialized countries, especially member states of the European Union and the United States.
• Discuss current issues affecting Canadian public administration and examine how those issues are managed from a public management perspective.
• Discuss key elements of strategic planning processes and examine how these apply to public administration.
• Understand and relate to governments from two perspectives: as business entities with strategic plans, budgets, and core businesses; and as organizations composed of complex human behaviour.
• Explain key economic and finance concepts such as externalities, public and private goods, deficit financing, debt repayment, and fiscal federalism.
• Demonstrate how governments plan, manage and report on the collection and expenditure of public funds.
• Discuss information technology and software applications used in public administration as well as current information technology issues faced by public sector IT managers.
• Prepare and manage human resources in public administration, including the preparation of HR plans, recruitment and selection processes, supervisory skills, negotiating skills and conflict resolution skills.
• Describe the role that communications plays in the public sector and work with stakeholders and partners to meet the information needs of the public, the media, political staff and the bureaucracy.
• Examine how governments develop, implement and evaluate programs in general and learn how to use specific research and analysis tools to contribute to that process in particular.
• Identify the methodological and conceptual issues associated with evaluating and maintaining quality services in the public sector.
• Identify the skills and knowledge required by project managers and project management teams in the public sector.
• Understand and fulfill leadership responsibilities in the public sector by assessing individual leadership traits and behaviours and apply this understanding to the broader theories and concepts of leadership.
• Understand, contribute to, and manage partnerships in the public sector, broadly defined.

Work Placement

• You will gain on-the-job work experience with an eight-week (minimum) work placement within the public sector. With faculty support, you will find placements with an appropriate organization.

Humber’s Business Administration Co-op advanced diploma program allows you to develop extensive knowledge on how businesses work and become competent in the full range of skills needed to facilitate business operations. Courses in operations management, accounting, human resources management, marketing research and much more will give you the opportunity to cultivate key business skills such as communication, teamwork, project management and strategic business analysis. This program allows you to develop your leadership skills. You’ll learn to strategize, negotiate, set priorities, manage time and solve problems effectively. This program is built on a common platform of a solid business education – principles of management, marketing, business law, finance mathematics and microeconomics. The platform is shared with other business diploma programs in year one and is expanded on in year two. Students will then shift their focus and begin working towards their specialization in the third year.

Work placement

With support from an employment placement advisor, you are responsible for finding suitable paid co-op placements. Co-op work placements take place after Semesters 2 and 4. Each placement is 15 weeks (12 weeks mandatory).

Our graduates have the benefit of a high quality, broad-based business education with a strong foundation in accounting, finance, human resources administration, management, operations, business systems and marketing. Upon graduation, you’ll be well equipped to take on a wide variety of positions in areas including customer service, marketing, marketing research and sales, purchasing, HR administration, product and account management, event planning, accounting and financial planning, and budget analysis.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Community Development degree program offers a unique blend of theory and practice-based experience. Students learn how to work effectively in communities, how to build capacity for change, lead projects and advocate for people who face barriers to living a full and productive life. 

The first year of the program is comprised of a common platform of courses that includes psychology, sociology, human rights, interpersonal communication, counselling and ethics. The second year of study immerses students in the field of community development including foundational courses which explore leadership and advocacy. The final two years of the program provide in-depth study of program development and evaluation, advanced issues in community development, social movements, community participatory research, and senior thesis work. Project work is linked to applied and academic fields.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Compare and contrast different historical and contemporary approaches, theory, values and methods of community work.
• Investigate psycho/social, economic and political theory underpinning community work.
• Analyze social structures that marginalize people by race, gender, class, sexual orientation and ability.
• Analyze community strengths, assets, complexities and resources from an empowerment perspective.
• Analyze root causes of community problems and select appropriate intervention strategies for change.
• Evaluate gaps in services and resources within communities applying participatory research methods that involve community members.
• Compose, present and evaluate action plans with measurable outcomes tied to empowerment evaluation methodology.
• Critique legislation and social policies and create alternative viewpoints that support communities in positive ways.
• Advocate on behalf of communities arguing for change that focuses on identified community needs.
• Devise organizational structures that support and enable community action plans to be implemented successfully.
• Formulate, implement and evaluate plans to access sustainable resources and concrete benefits for communities.
• Critique community development literature and cases to determine best practices in the field.
• Network with community members and organizations to mobilize citizens and develop allies for the change process.
• Facilitate communities through training, education and social learning to build capacity, create leaders and engage human resources.
• Apply interpersonal and group skills to plan and facilitate discussions that build collaborative relationships and community partnerships.
• Acknowledge the limits of knowledge in the field of community development through academic writing and professional practices in working with others from diverse disciplines to provide holistic services to communities.
• Practice leadership and adult education principles to contribute to approaches to community development that result in social justice.
• Deliver professional services based on ethical guidelines and empowerment centred values within the scope of practice.
• Manage own self-care and ongoing professional development plan using self-reflection and community feedback to target areas for skills, knowledge and attitude growth.

Work Placement
Students will engage in field placements (which are typically unpaid). They will complete 420 hours of field placement across two semesters or 420 hours in one summer semester with one of Humber's community partners. Students will be supported by a field placement co-ordinator.

The field placement may be in a social service, community, educational or non-profit organization where students will have an opportunity to work in the community development field. During this experience, students may have a variety of responsibilities including assessment, research-based work, working directly with community groups and individuals, as well as supporting community workers, educators and/or social science professionals.

Students have the option to gain cross-cultural knowledge and experience by completing this field placement abroad. Students can put theory into practice and directly engage with communities across the globe that will benefit from community development work.

Humber’s Bachelor of Commerce – Finance degree program offers comprehensive knowledge of both business and finance. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance, accounting, marketing and operations management. Specialization courses will focus on theories, methods and techniques in various aspects of finance including analysis, planning and risk management. Our project-based curriculum, designed by industry experts, helps you develop the skills to move from idea to execution, all while learning core business concepts and financial strategies. A senior-level project in your final year will give you experience in problem solving, evaluating strengths and limitations, and making appropriate decisions in a real-world, team-based environment.
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
Both the private and public sectors are looking for financial analysts, managers and advisors, and the demand will only grow in the future. Our degree will help you work towards a career that will see you build, shape and support financial organizations. Our program provides the knowledge, hands-on experience and skills necessary for you to become an analyst or consultant in:

• Finance
• Financial services
• Planning
• Investments
• Risk management
• Insurance

You’ll also be positioned to pursue graduate studies or take on a more specialized role as a financial analyst, financial advisor/planner, banker, money manager or claims adjuster. As a highly qualified financial expert, you’ll have the potential to be promoted to mid- or senior-management positions as your career progresses. And if working for yourself appeals to you, you’ll have the know-how and experience to channel that entrepreneurial spirit and start your own business.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Comedy: Writing and Performance diploma program helps you develop your craft while gaining an understanding of the commercial side of the industry. Our faculty is comprised of seasoned, award-winning professionals who are active in the comedy industry. You’ll learn stand-up, improvisation, scriptwriting, sketch comedy and all other aspects of the craft. In addition, the program’s strong alumni network supports you through reunion shows, business opportunities and continued coaching. The program features many mainstage class shows, weekly Humber student shows at Yuk Yuk’s Comedy Club and Comedy Bar, and an organized showcase at Second City Toronto for scouts, directors and agents with students included on the basis of merit. Upon graduation, you will have the tools you need to embark on an exciting career in one of North America’s fastest growing industries: comedy.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Produce a variety of comedic materials including sketches, screenplays, sitcoms and variety shows.
• Prepare and perform stand-up comedy routines.
• Discover their comedic voices and create materials that stem from these voices.
• Study both dramatic and comedic performance techniques, and apply those techniques to their own work.
• Prepare written humorous materials for magazines and newspapers as well as for radio broadcasts.
• Practice individual and ensemble comedic performances both in the classroom and in comedy centres.
• Apply the technical requirements of all genres of comedic writing.
• Respond to improvisation demands and create characters quickly on stage.
• Evaluate the business of comedy and develop career strategies and contacts.
• Learn from well-known North American comedic writers and performers and network with those individuals.