Bachelor of Public Relations (Honours)

at Humber College - Lakeshore Campus Canada

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.

This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.

Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Developed originally with the Institute of Canadian Bankers (ICB) and industry professionals, Humber’s Business Management – Financial Services diploma program is the only one of its kind in Ontario. Through our current and relevant curriculum, you’ll become well-versed in all aspects of banking, investments, insurance and financial planning. You’ll also build essential business skills through courses in interpersonal communications, business writing and professional selling.

As a graduate, you’ll be able to help individuals with everything from banking, consumer credit and life insurance to financial planning.

Work Placement

• A 150-hour (minimum) work placement will give you valuable practical industry experience and preparation for employment. You’ll find your own placement under the guidance of the program co-ordinator and will learn effective job search skills.

Humber’s Television Writing and Producing graduate certificate program prepares you to work as a television writer and producer, and to work in the production offices and on sets of current major television shows.

You will learn how to write, as well as create and produce, all genres of television shows from half-hour situation comedy, animation, children’s, one-hour episodic, reality and lifestyle to late night comedies, short films and screenplays. You will work with award-winning writers; producers; directors; set designers; editors; directors of photography; and development and network executives from Toronto, Vancouver and Los Angeles to learn the lucrative and creative business of television and film. Learn from well-known guests, lecturers and faculty how to create, write, develop, pitch and sell the ideas that may one day lead to successful employment in writers’ rooms, production offices and on sets of major network television shows.

Learning outcomes
Upon successful completion of the program, a graduate will:

• Outline the requirements for various scripts including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Create “spec” scripts of types including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Calculate profit and sales figures for given productions.
• Summarize trends in television sales, production and markets.
• Prepare strategies for pitching and packaging new products.
• Provide a critical summary of all the technical requirements associated with television production and give examples of the problems and challenges encountered in production areas such as sound, lighting, space, sets, animation needs, camera operation, make up, costume design and music.
• Perform the duties of a director or a director’s assistant.
• Demonstrate the skills of a story analyst, reader production assistant and writer’s assistant.
• Demonstrate the responsibilities and functions of a theatrical agent.
• Outline the entrepreneurial skills needed by script writers.
• Network with well-known television writers and producers.
• Exhibit team building and communication skills and profit from exercises that encourage self-understanding, peer respect and professional behaviours.

Humber’s Bachelor of Commerce – Accounting degree program will help you develop skills in the applied aspects of the accounting profession. You will gain a fundamental understanding of a variety of business disciplines along with their functions and relationships.

Areas of study include marketing, law, economics, operations management, ethics, human resources management, organizational behaviour, financial accounting, management accounting, financial management, taxation, audit, strategic management, and statistics and quantitative analysis.

The program emphasizes critical thinking, analytical skills, communications and leadership.

You will have the opportunity to train in Humber’s state-of-the-art Accounting Centre where you’ll learn about best practices in accounting and use standard industry software.

Work Placement
You will be required to complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

The Content Strategy graduate certificate program is designed to prepare students for the emerging and expanding field of content strategy. Content strategists help organizations and agencies establish and maintain credible, viable and trustworthy content - content that has value, content that is inherently inclusive and content that is purposeful. Content strategies are unified visions of digital and analog interactive systems and communications in a platform-agnostic system.

Content strategists oversee the publishing of content by providing advice and direction to improve brand awareness, internal communications, public relations and user experience. Strategists engage with all aspects of the content development lifecycle, from ideating and curating content to creating artifacts and deliverables that allow organizations to analyze content and make holistic, strategic recommendations for the development of content based on thorough analysis.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Develop carefully considered, holistic strategies and tactics for the establishment of a credible, viable and trustworthy online presence for an organization or agency in order to optimize web-based business assets.
• Conduct a qualitative and quantitative audit of existing content inventory in order to assess it for accuracy, currency, usefulness, usability and findability.
• Analyze internal and external factors and trends that impact the creation, delivery and governance of an organizations’ content in order to maintain relevancy, currency and alignment with business goals.
• Present clear recommendations for content creation, delivery and governance that meet business goals and user needs for current and relevant information, advice and direction, procedures to follow, and relationship building.
• Design and manage a workflow that defines the people, processes and timelines required for effective content creation, delivery and governance.
• Help online readers to find information, solve problems and complete tasks by publishing effectively written original content and sourcing relevant curated material.
• Deliver quality accessible, branded content consistently across selected digital channels that is appropriate for the target audience.
• Develop policies, standards and guidelines for the maintenance of content accuracy, consistent brand messaging and user engagement that complies with relevant law, industry standards and business best practices.
• Conduct a retrospective review using qualitative data and evidence from web analytics to measure the impact of a content strategy on business outcomes.
• Identify and address the implicit and explicit biases of self, team members and audience in order to curate socially, culturally and environmentally sensitive content that strengthens brand equity.

Work Placement - Students will participate in a mandatory work placement in their final semester of study.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial/jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Bachelor of Behavioural Science degree program provides you with the knowledge, skills and abilities required for in-depth work in the behavioural science field with individuals throughout the lifespan. The program is firmly grounded in the theory, principles and practices of behavioural science (applied behaviour analysis and cognitive behavioural approaches) and psychology. Applied behavioural analysis uses behavioural rules in everyday situations to help people change their behaviour to improve quality of life. The program focuses on data obtained through observation as it investigates behaviour, cognitive events and the influence of envronmental factors on behaviour.

Courses in the first two years of the program provide a strong foundation in behaviour analytic approaches, psychology, research and ethics, while highlighting specific special populations. This is followed in the final two years with further in-depth study of ethics and professionalism, individual and group counselling, issues in behavioural psychology, further special populations, and two courses of senior thesis work. Overall, the program emphasizes critical thinking, analytical skills, interprofessional practice and leadership. 

Learning Outcomes

Upon successful completion of the program, a graduate will:

• Critically review and utilize research and evidence in behavioural assessment, intervention and education.
• Analyze and review current theories, treatment options, and professional practices in Behavioural Science and general psychology.
• Examine and explain the application of Behavioural Science with specific populations.
• Design, implement and present single subject research.
• Research, analyze and interpret qualitative and quantitative information in Behavioural Science within the wider context of clinical psychology and pharmacology.
• Apply theories and best practices for individual and group counselling in a behavioural context.
• Integrate and deliver behavioural services within a wide range of community settings including social, health and educational.
• Design, conduct and analyze behavioural and cognitive behavioural assessments.
• Propose, design, write and evaluate, utilizing behavioural measures, behavioural and cognitive behavioural interventions for a variety of client groups.
• Plan, co-facilitate and evaluate cognitive behavioural groups.
• Design and deliver educational material using a variety of modes, utilizing principles of adult education and knowledge translation.
• Write professional-style reports, behavior assessment and intervention plans, and educational materials.
• Teach mediators to implement assessment and intervention plans, and educational materials.
• Explain and teach behavioural concepts using accessible language and/or terminology depending on the needs of the learner, colleague, client or other stakeholder.
• Deliver professional services according to ethical guidelines within the scope of practice.
• Acknowledge the limits of knowledge in the field of behavioural science through professional practices and academic writing.
• Work collaboratively within an inter-professional team to deliver behavioural services to a variety of clients.
• Practice leadership and adult education principles to contribute to the development of the field of behavioural science and organizational development.
• Manage and direct own continuous learning, pursuing opportunities for constant renewal of skills, knowledge and attitudes.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.