Graduate Certificate in Advertising - Account Management

at Humber College - Lakeshore Campus Canada

If you define yourself as creative but can’t draw, Advertising Copywriting may be the right program for you. Not only that, you love to pursue creative writing and conceptual thinking, enjoy working in a high-intensity environment and are energized by collaborating with other creative minds.

Humber’s Advertising Copywriting graduate certificate program teaches the specialized skills necessary to create powerful and effective copy for all forms of printed advertising, radio and television commercials, web, mobile, and social media. Over two intense semesters, you will develop a wide variety of strategic, conceptual and practical skills. You will learn fundamental production, design and presentation skills, how to generate ideas in pictures and in words and how to focus your creativity using industry-standard techniques. You’ll also learn how to strategically engage with target audiences. 

You will create portfolio samples with industry-standard software such as Adobe Photoshop, InDesign and Illustrator. Acquired skills will be demonstrated in a comprehensive portfolio of work which will be exhibited at a portfolio show at the end of the second semester. 

You will hone your already excellent editing and proofreading skills and apply them not only to your own copywriting but eventually to that of your corporate clients. 

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study

Humber’s Film and Multiplatform Storytelling graduate certificate program is designed to address the growing demand for trained professionals capable of producing film and media content tailored for multiplatform delivery. Delivered in a hybrid format (combining online and in-class training), this program will train you to create compelling short films documentaries, interactive videos, virtual/augmented reality experiences and innovative transmedia projects.

The program will cultivate your ability to adapt to a constantly changing multiplatform media industry through engagement with a range of traditional and emerging media forms. You will also develop strong entrepreneurial and collaboration skills and initiative through team-based and individual projects. Professional communication skills are fostered including interpersonal, intercultural, networking and presentation skills.

You will learn how to access traditional and innovative funding opportunities while building personal brands as creative, cross-disciplinary, global storytellers. The program uses leading-edge curriculum design and online delivery that surpasses conventional perceptions about online education.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Evaluate the potential business opportunities of a story, including funding, audience targets and marketing.
  • Pitch and present multiplatform film projects in writing, orally and using a variety of multimedia and web-based methods.
  • Access public and private sector funding for film and/or multi-platform media projects
  • Write original stories that are at once personal and universal, thoughtful and compelling, honed through a rigorous writing revision process.
  • Adapt stories for production across various media and/or film.
  • Select optimal technologies and platforms for telling a given story.
  • Create time-based and interactive media projects from ideation to production phases.
  • Adhere with applicable legal, ethical and professional standards of the media industry.
  • Display professionalism and openness when receiving constructive critique and story suggestions.
  • Develop and apply strategies for personal and career development through activities such as research, experimentation, mentorship and networking.

Work Placement
This program includes a work placement component to give students an opportunity to gain valuable practical experience or mentorship in their area of interest in the creative industries. The 160-hour placement is done in the summer semester after two semesters of study and practice.

The Fundraising Management graduate certificate program prepares you for a career that makes an immediate, positive contribution to the world. You will be a part of an innovative and industry recognized program that gives you hands-on experience in methods the growing nonprofit sector uses to create and maintain relationships with their communities of support. Humber has been a leader in the post-secondary education of fundraisers for 20 years with an exceptional reputation and hiring rate. Fundraising Management alumni work from coast-to-coast in leadership roles throughout the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Articulate the roles of the volunteer and staff in charitable organizations.
• Manage staff and volunteer resources including the recruitment and selection of personnel, and their subsequent orientation, training and evaluation.
• Conceptualize, plan and execute fundraising projects and programs, including defining goals and objectives, outputs, outcomes, and project budgets. Such activities may include major gifts, planned giving, annual giving, corporate giving or capital campaigns.
• Prepare proposals and administer grants.
• Manage computer application and databases in order to input, compile and report data, and analyze new markets for development opportunities.
• Develop basic financial management skills relevant to the charitable sector.
• Conduct research and analysis associated with the management of fundraising programs (For example, sector research, prospect research).
• Develop, implement and administer marketing and direct marketing strategies and activities.
• Evaluate the environmental forces affecting Canadian business, not-for-profit and charitable Organizations and the state of philanthropy.
• Demonstrate the attitudes, values and behaviours of the effective manager/administrator in relationship to ethics and public/community service, legal issues and leadership in organizational fundraising.
• Demonstrate effective interpersonal and communications skills, both orally and in writing.
• Use critical thinking and problem-solving skills and techniques.

Work Placement
Placements are typically abundant and secured with charities and non-profit groups although can be completed with consulting firms, corporate donation offices, foundations or government granting agencies across the philanthropic sector. Work placements normally take place in the spring and are often paid.

Humber’s Music Business graduate certificate program starts in May and is a condensed summer program with two semesters rolled into one (May - August), followed by a third semester work placement in the fall. This program prepares you to work in any number of areas in the music industry. It offers a unique combination of theoretical and practical knowledge of the music industry, as well as entrepreneurial, business and project management skills. You will study the structure of the Canadian music industry, artist and venue management, manufacturing, contracts, licensing and copyright, national and international distribution, marketing, promotion, and sales. You will develop foundational music business expertise including communication and interpersonal skills in order to respond to industry demands for professionals who can interact with diverse teams and audiences. Opportunities for applied work and industry connections are important components of the program.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Situate music business decisions within key historical and current contexts of the music industry.
  • Articulate the unique responsibilities of key personnel in the music industry.
  • Analyze the marketplace and trends in the music industry and use the analysis for decision making in the music business environment.
  • Develop and implement a viable and realistic business plan for a professional musician or musical company.
  • Develop and implement a music marketing plan that includes sonic branding.
  • Collaborate with a team to market an artist or new music.
  • Adhere to legal principles, government legislation and regulations, copyright and contract requirements, and professional and industry codes of conduct.
  • Assess existing and emerging market entry options for music products or services and implement the optimal market entry strategy.
  • Apply negotiation, effective interpersonal communication, and human resource management skills to establish and maintain effective working relations.
  • Prepare and interpret financial statements to inform music business decisions and/or practices.
  • Identify and access public and private sources of capital to support music business plans.

Work Placement

• Students are required to complete an industry work placement totalling 300 hours. Humber staff will assist in placing the student - however, the ultimate responsibility for finding the placement is the student's.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Bachelor of International Development degree program is an interdisciplinary program that provides you with a solid theoretical foundation in sustainable international development studies and its related disciplines, as well as professional and technical skills in development management. The program is designed specifically to bridge the gap between theory and practice by building hands-on project management skills and capabilities. The program fosters a comparative understanding of developed and developing countries - countries of the global North and South - through directed study, analytical research and opportunities to travel that provide cross-cultural learning experiences.

Your core courses, in which you’ll develop professional competencies, include four streams: international development studies, supplementary disciplines, management skills and research skills.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Describe and critically evaluate the values, key theoretical approaches and concepts in international development.
• Demonstrate critical thinking in relation to international development policy and practice.
• Analyze international development through a variety of disciplinary lenses.
• Examine the roles and responsibilities of various actors within the field of international development.
• Design, plan, implement and evaluate international development projects using a variety of methodologies.
• Examine and apply various qualitative and quantitative research methods and assess the appropriateness of their use.
• Implement effective management of key financial, information and other resources associated with international development projects.
• Exercise initiative, personal responsibility and accountability in personal, professional and group contexts related to international development.
• Analyze cross-cutting themes of gender and environmental sustainability and their effects on international development projects.
• Communicate and work effectively in diverse environments.
• Critically analyze the practical and ethical implications of doing international development work across borders and cultures.
• Critically examine political, social and economic behaviours of various societies and their impact on sustainable international development.

Work Placement

• The 14-week/420-hour work placement is from May to August following Semester 6. A placement advisor will support your efforts to find a position that fits your academic and career goals. Your placement will give you the opportunity to explore the field of international development, as well as gain the hands-on, real-world experience that employers value.  We will work with employers and our partners to help you identify the best opportunities to pursue.

Humber’s Protection, Security and Investigation diploma program gives you the skills needed to attract employers’ attention in the growing private/corporate security and public safety fields.

You will learn from industry experts using the latest technology-based methods in investigations, crime and intelligence analysis, security systems, and conflict resolution.

Small classes enhance courses designed to meet current needs and integrate theory with practical learning experiences. You will learn how to use protection, security and investigation techniques and technologies to accurately monitor, assess and document behaviours, situations and events; and to collect, preserve and present admissible evidence. You will also learn public relations skills, how to resolve conflicts and how to act justly when working with diverse populations.

This program is designed to meet both private and public sector demand for graduates who have expertise in protection, security and investigation, as well as a strong knowledge of the criminal and civil justice systems in Canada.

Note: Optional information sessions may be held throughout the year for applicants who wish to learn more about this program.

Work Placement
Semester 4 students can compete for a limited number of job shadowing opportunity with various GTA-based organizations in the corporate security and private investigations fields. This is an optional component of the program.
 

Humber’s Television Writing and Producing graduate certificate program prepares you to work as a television writer and producer, and to work in the production offices and on sets of current major television shows.

You will learn how to write, as well as create and produce, all genres of television shows from half-hour situation comedy, animation, children’s, one-hour episodic, reality and lifestyle to late night comedies, short films and screenplays. You will work with award-winning writers; producers; directors; set designers; editors; directors of photography; and development and network executives from Toronto, Vancouver and Los Angeles to learn the lucrative and creative business of television and film. Learn from well-known guests, lecturers and faculty how to create, write, develop, pitch and sell the ideas that may one day lead to successful employment in writers’ rooms, production offices and on sets of major network television shows.

Learning outcomes
Upon successful completion of the program, a graduate will:

• Outline the requirements for various scripts including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Create “spec” scripts of types including Movies of the Week, Variety Television, Children’s Programming and Dramatic Series.
• Calculate profit and sales figures for given productions.
• Summarize trends in television sales, production and markets.
• Prepare strategies for pitching and packaging new products.
• Provide a critical summary of all the technical requirements associated with television production and give examples of the problems and challenges encountered in production areas such as sound, lighting, space, sets, animation needs, camera operation, make up, costume design and music.
• Perform the duties of a director or a director’s assistant.
• Demonstrate the skills of a story analyst, reader production assistant and writer’s assistant.
• Demonstrate the responsibilities and functions of a theatrical agent.
• Outline the entrepreneurial skills needed by script writers.
• Network with well-known television writers and producers.
• Exhibit team building and communication skills and profit from exercises that encourage self-understanding, peer respect and professional behaviours.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.