Graduate Certificate in Fundraising Management

at Humber College - Lakeshore Campus Canada

Humber’s Advertising Media Management graduate certificate program gives you the knowledge and skills to effectively research and analyze both the marketplace and a target audience, and subsequently develop the best and most creative media solutions that meet the client or the company’s advertising goals.

Throughout the program, you will learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media types, analyze media data, and determine how best to sell advertising time/space for both traditional (TV, radio, outdoor media, print) and emerging (all things digital) platforms.

Upon graduation, you will have learned how to speak knowledgeably and persuasively in a media environment, and how to negotiate as buyers and sellers of media time and space. Through the enhancement of your client and customer communications skills, you will gain the ability to focus on the needs of an organization, build lasting relationships across the industry and add tremendous value to the companies you work with.  Finally, you will build your technology skillset through the use of industry specific research databases and softwares throughout your studies.

With this comprehensive understanding of both the traditional and digital media landscape, you will hit the ground running in your new career at a boutique or world leading advertising agency or any number of small to large companies across the media management landscape. 

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising/media-related companies or brands. Placements can be completed on a part-time basis throughout the academic year or full-time once your classes are complete. 

The Advertising - Art Direction Graduate Certificate is designed to arm you with a comprehensive understanding of advertising art direction, design and copywriting combined with marketing, branding and strategy development. This combination of skills enables students to create effective communication and advertising solutions across a wide range of media – both emerging and traditional

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Conduct secondary research to derive insights for proposed advertising and marketing solutions.
  • Create a campaign that influences the attitudes and behaviours of a described target audience evidenced by identified metrics of campaign success.
  • Analyze the social, cultural, political, economic, psychological, technological, and historical influences on current practices and emerging trends in art direction to design creative advertising campaigns.
  • Complete all work in a professional, ethical and timely manner.
  • Express concepts, ideas, information, brand stories and research insights presented through verbal and visual techniques appropriate to the audience.
  • Collaborate in professional team environments to produce and present creative solutions to client challenges.
  • Self-assess to identify the lessons available in failure and the place of critique in the improvement process.
  • Develop a showcase portfolio to represent industry ready competency in art direction.
  • Generate visual content for use in various media channels that aligns with the creative brief and is in compliance with legislation, industry standards and accepted business practices.
  • Question assumptions and biases through listening, reading and observing critically to validate the intentions of a proposed advertising solution prior to presentation

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

The Fundraising Management graduate certificate program prepares you for a career that makes an immediate, positive contribution to the world. You will be a part of an innovative and industry recognized program that gives you hands-on experience in methods the growing nonprofit sector uses to create and maintain relationships with their communities of support. Humber has been a leader in the post-secondary education of fundraisers for 20 years with an exceptional reputation and hiring rate. Fundraising Management alumni work from coast-to-coast in leadership roles throughout the sector.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Articulate the roles of the volunteer and staff in charitable organizations.
• Manage staff and volunteer resources including the recruitment and selection of personnel, and their subsequent orientation, training and evaluation.
• Conceptualize, plan and execute fundraising projects and programs, including defining goals and objectives, outputs, outcomes, and project budgets. Such activities may include major gifts, planned giving, annual giving, corporate giving or capital campaigns.
• Prepare proposals and administer grants.
• Manage computer application and databases in order to input, compile and report data, and analyze new markets for development opportunities.
• Develop basic financial management skills relevant to the charitable sector.
• Conduct research and analysis associated with the management of fundraising programs (For example, sector research, prospect research).
• Develop, implement and administer marketing and direct marketing strategies and activities.
• Evaluate the environmental forces affecting Canadian business, not-for-profit and charitable Organizations and the state of philanthropy.
• Demonstrate the attitudes, values and behaviours of the effective manager/administrator in relationship to ethics and public/community service, legal issues and leadership in organizational fundraising.
• Demonstrate effective interpersonal and communications skills, both orally and in writing.
• Use critical thinking and problem-solving skills and techniques.

Work Placement
Placements are typically abundant and secured with charities and non-profit groups although can be completed with consulting firms, corporate donation offices, foundations or government granting agencies across the philanthropic sector. Work placements normally take place in the spring and are often paid.

Humber’s Art Foundation certificate program offers you the opportunity to investigate different areas of artistic media and develop portfolios for entry into further study. Expand your horizons with comprehensive training in the basics of current visual arts exploration within a diverse studio environment. Discover your strengths and creative options, and your future in the world of art.

This program integrates visual art skills across several media and is designed to encourage you to explore a wide range of techniques and concepts. You will work closely with experienced faculty from a variety of creative industries developing innovative approaches and building your strengths through a variety of painting, drawing, photography, digital design, video, animation and fine art classes, as you gain valuable insights about the art world. In just two semesters, you will gain a thorough understanding of many artistic disciplines and build well-developed visual literacy and creative skills. You will apply your acquired skills to create a portfolio that will support your personal work and/or prepare you to pursue related programs at Humber and beyond.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

• Analyze, simplify and deconstruct complex forms to solve artistic problems.
• Employ basic measurement systems to produce accurate proportional and perspective renderings.
• Create traditional and digital artwork which reflects adherence to accepted design principles.
• Apply basic principles of visual perception, simplification, organization and the nine-point value scale to create realistic images.
• Identify types and applications of drawing, painting and photographic tools and equipment used to produce original artworks.
• Apply basic principles of colour observation, colour and pigment mixing, and digital colorization to accurately depict value, hue and saturation.
• Create the illusion of three dimensions on a plane surface by applying techniques of texture, shading and linear perspective.
• Discuss and present a range of critical issues of visual culture, examining how images gain meaning in cultural arenas.
• Develop, refine and present drawings, digital images, animated images, video and photographs in professional portfolio format suitable for presentation to higher education admission panels or employers.
• Research and pursue opportunities for on-going artistic development.
• Define and use correct terminology to discuss and critique the impact of historical and contemporary visual, digital, animated, video and photographic images.
• Create photographic and video art for specific purposes using basic technical capabilities of cameras and computer imaging software.
• Plan and design animated sequences using basic classical animation.

Humber’s Advertising - Account Management graduate certificate program will prepare you to effectively manage the creative process for the benefit of clients at an advertising agency or within a client’s marketing department. You will develop a greater understanding of the world of creative advertising, media buying and client-agency relationships, and prepare to be part of a team driving strong communication to their target audiences. This program is primarily directed at advertising agency account manager roles but is adaptable to other communication or design-based companies in need of skilful client management.

This unique, writing-intensive program prepares account managers for the advertising industry by exploring a balance of skills from the advertising and creative side of the communication process. An underpinning of the course work investigates how digital marketing and social media impact advertising today. Speakers from the industry, combined with current case studies, enable you to confidently present effective and efficient solutions. Building on your strong writing skills, you will develop other presentation and communication skills in order to better liaise with creative and commercial forces. By incorporating people skills and critical thinking skills, you will acquire the essential knowledge required to thrive in the fast-paced, creative world of advertising.

Graduates will be an asset in three key areas - client relationships, creativity and process management.
You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals, and how to develop briefs that inspire grounded, effective and exciting work. Digital storytelling and new media are integrated throughout the program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in a complex and challenging field.

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement following their final semester of study.

Humber’s Public Relations graduate certificate program is recognized by industry as one of Canada’s leading training grounds for public relations professionals. This intensive program is focused on preparing you to launch your degree and getting you ready for your first day of your work placement. You will learn how to plan, develop and execute effective public relations strategies. You will build critical skills in event planning, public speaking and presentation.

Experienced professors will help you develop writing skills, public relations strategies, research and planning abilities, and a high degree of social and traditional media literacy. Practical public relations courses in PR theory, marketing communications, public affairs, media relations, corporate social responsibility, sustainability and change management will provide you with a valuable and useful introduction to the field. Your teamwork, collaborative, and leadership skills will be honed through group assignments.

Work Placement
Many students choose our program because of our outstanding work placement program. After successfully completing two academic semesters, students will complete a mandatory work placement. This experience will allow you to gain valuable job skills and industry knowledge while building your network. Historically, students find work placements in PR agencies, corporations, entertainment organizations, and not-for-profits including arts organizations, hospitals, associations and government. While many placements are located within the GTA, students may also find placements outside the city, province or country.

Humber’s Child and Youth Care advanced diploma program prepares you to promote the optimal development of children, youth and their families. Students are required to develop skills in assessing needs, designing and implementing programs and planned environments, and using daily life events to support and facilitate positive change. The program provides foundational knowledge in infant, child and adolescent development; child and youth care relational practice principles; psychology of the family; evidence-based or evidence-informed intervention strategies; group dynamics; and therapeutic activities.

You will learn that an essential component of professional practice is self-awareness, with many courses emphasizing self-reflection and the classroom being a professional practice environment. Your high energy level and emotional maturity will help you meet the demands of working with children and youth with complex needs.

Our program is delivered by award-winning faculty, renowned in their field, with current, relevant experience and advanced degrees. A key feature of the program is its therapeutic play lab fostering experiential learning.
Work Placement
Field placements with established partnerships are a critical component of this program. There is an exciting variety of innovative and traditional field placements available in and around the Greater Toronto Area. Field placements can also be arranged in your own community and are unpaid.

For the first field placement, opportunities are often school-based and occur two days a week for fourteen weeks. For the final two placements, you will be able to submit four to six placement choices with the school making the final decision. These field placements run four days per week.

In the current knowledge economy and information age, and as organizations recognize the growing need for research on which key policy and strategic decisions are based, the demand for social, market, and marketing research has increased substantially. The Research Analyst graduate certificate program focuses on the theoretical, practical, and ethical underpinnings of research, while equipping you with the statistical, technical and professional skills necessary to do applied research in a variety of different settings throughout the public and private sectors.

In this program, you will focus on all of the major aspects of the research process including research design, information retrieval and evaluation, data collection, analysis and interpretation, and the preparation and presentation of research findings.

Special features of the program include an emphasis on professional, ethical and legal implications when designing research studies; new research technologies for data collection; analysis; presentation; proposal writing; research entrepreneurship; project management; and program evaluation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Interpret primary and secondary data applying principles of currency, relevance, authority, accuracy and purpose.
• Design and execute a marketing or social research project to provide recommendations and actionable insights.
• Manage research projects with due consideration to budget, schedule, quality, scope, ethics, and data governance.
• Prepare a variety of effective social and marketing research documents and deliverables using knowledge translation and mobilization practices.
• Communicate results of research using effective and engaging written, oral, visual and multi-media modes, that are appropriate for diverse audience needs.
• Respond to the evolving sensibilities/concepts of equity, diversity and cultural sensitivity in conducting research.
• Mitigate risk by the detection of bias in research design and processes.
• Collect data using varied robust, effective and appropriate quantitative and qualitative research methods.
• Organize and analyze primary and secondary data using industry standard software tools.
• Conduct research projects in accordance with legal, ethical and professional standards.
• Develop a career ready profile through goal-setting, on-going professional learning and industry exposure.
• Evaluate research evidence and findings for the identification of assumptions, soundness of logic and the veracity of claims.
• Select and synthesize academic, trade, business, institutional, governmental, or non-governmental resources for appropriate research purposes.

Work Placement

• Students complete a twelve-week placement allowing them to gain valuable practical and professional experience.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.