Graduate Certificate in Public Relations - Event Management

at Loyalist College - Belleville Campus Canada

Customs compliance and border security have emerged as areas of national focus in public safety and global trade. Train for a career in this dynamic segment of the Canadian economy. Learn with leaders in virtual learning environments – Loyalist’s border simulations have been used by the Canada Border Services Agency to train new recruits.

Experiential learning
We believe in preparing by doing, with hands-on experience and cutting-edge technology:

• Through experiential learning, develop essential skills in listening, observing, critical thinking, conflict management and decision making.
• Gain a deeper understanding of global diversity through the development of your awareness and understanding of legislation and regulations.
• Experience the role of a border services officer in a virtual learning environment, completing the inspection procedure and questioning unknown travellers as you would in real life.
• Practise searching for and identifying contraband during forensic vehicle searches.
• Develop your proficiency in computer applications used in public and private customs-related industry

The legalization of cannabis has created a burgeoning cannabis job market, both within Canada and internationally. Develop the in-depth skills needed to support cannabis product development, inform process optimization, and address natural product quality, consistency and safety within this emerging industry.

Experiential learning
This hands-on program is delivered in collaboration with Loyalist’s Applied Research Centre for Natural Products and Medical Cannabis (ARC), Canada’s only College laboratory approved to conduct research with cannabis under the Narcotic Control Regulations, as listed on the Government of Canada’s website.

• Develop the in-demand skills needed for success in the cannabis industry through unparalleled training experiences:
  • Study in a Health Canada licensed facility on advanced extraction technologies with an array of state-of-the art analytical instrumentation. A focus on green technologies, such as supercritical CO2 extraction, aligns with industry’s transition away from the use of petrochemical solvents.
  • Learn how to apply a range of lab techniques for the extraction and analysis of cannabis to increase the quality, consistency and safety of cannabis and cannabis products.
  • Understand relevant legislations, regulations and guidelines pertaining to the cannabis industry, and explore appropriate security and safety protocols.
  • Apply your knowledge to real-world challenges through work integrated learning (WIL) with Licensed Producers.
  • For details about the program format and course dates, click here.

A career in radio can take you from coast to coast. Get hands-on professional training at two College radio stations, and prepare for a variety of exciting opportunities on the air and behind the scenes.

Experiential learning
From the first week of classes you’ll get hands-on experience in a live, on-air environment, preparing you for actual broadcast conditions in the industry. In 2014, the CRTC renewed the broadcast licence for CJLX-FM for the maximum seven-year term, until 2021.

• First-year students operate Hot Hits, a radio station that streams online and is equipped with the latest automation system, production equipment and music scheduling software.
• Towards the end of their first year, students are ready to run 91X FM (CJLX-FM 91.3), a licensed, full-power campus-community College radio station serving the local region.
• Get experience in on-air performance, creative writing, audio production, sales, marketing, promotions, programming, and social media and web content development.
• Hear from guest speakers representing commercial radio stations and the music industry.
• Get valuable work experience during a four-week field placement anywhere in the country, with the potential to graduate into a job.

Spas and salons are increasingly popular destinations for people wanting to reduce stress and feel younger. Train in a full range of spa services to help people look and feel their best. Then, put those skills to work, both in our on-campus, student-run day spa and during two field placements.

Experiential learning
In this hands-on program, students operate The Spa at Loyalist, a busy wellness retreat and retail boutique delivering full esthetic services in a supervised environment:

• Train in a full range of spa services in a safe learning environment, including manicures, pedicures, facials, hair removal, make-up artistry, aromatherapy and hot stone massage.
• Get the highest technical skills in Loyalist’s lab using the latest in skincare technology, including microdermabrasion and facial machinery.
• Work with new state-of-the-art medical spa equipment, including the Sonicator 740, an anti-aging skincare system that applies ultrasound technology, and the IPL Angelite, an Intense Pulsed Light (IPL) machine used for photo facials and permanent hair reduction.
• Deliver high-end customer service as you interact with clients.
• Develop important skills in front desk management and the latest point-of-sale software.
• Learn the business side of spa management with instruction in visual display, retail sales, marketing, personal finance, business communications and entrepreneurship.
• Create a business plan including a spa design layout and creative spa menu showcasing a variety of skills learned in the program.
• Earn 180 hours of clinic time in our state-of-the-art, full-service spa.
• Network and showcase your skills to industry, with two field placements.
• Learn from reputed guest-speaker educators.
• Participate in community outreach events to support local women and children.
• Be proficient and fast with skills by practicing skills throughout the two years.

This program will prepare students with the in-demand knowledge and skills required to design and build data-driven systems for decision making in the private or public sectors upon graduation. Students will learn about Artificial Intelligence (AI) and Data Science through training in predictive, descriptive, and prescriptive analytics. Graduates will be equipped with relevant skills that can be applied to a range of industries, which increasingly use these cutting-edge technologies.

Experiential learning
With this hands-on program, gain the knowledge and skills needed to support an organization’s AI and Data needs:

•  Develop the skills required to collect, manipulate and mine data sets
•  Analyze, design, and implement AI systems through the application of systematic approaches and methodologies to meet organizational needs
•  Recommend different systems architectures and data storage technologies to support data analytics
•  Design and apply data models that meet the needs of a specific operational/business process
•  Develop software applications to manipulate data sets, correlate information and produce reports
•  Design and present data visualizations to communicate information, analysis, reports, and make recommendations in a variety of formats for various audiences and stakeholders as required to meet operational/business or project objectives
•  Apply data analytics, business intelligence tools and research to support evidence-based decision making
•  Identify and assess data analytics business strategies and workflows to respond to new opportunities or provide project solutions
•  Implement data solutions in compliance with corporate policies, ethical standards, and industry regulations
•  Develop AI models and agents that use enterprise data to identify patterns, provide insights, recommend actions or perform tasks autonomously on behalf of stakeholders

Many people are overwhelmed by the justice system and the cost of legal representation. Paralegals help their clients navigate through the process and answer key questions. Licensed paralegals can also represent their clients in court. The Law Society of Ontario accredits this program.

Experiential learning
Students prepare for the full scope of practice of a licensed paralegal in Ontario through a blend of classroom instruction and practical experience that includes:

• Training in substantive law and legal procedures.
• An emphasis on ethical conduct and professional responsibilities.
• Preparing and presenting a case in court before a local judge during a moot trial in the Ontario Court of Justice or the Superior Court of Justice where each student is assigned the role of a legal representative.

Apply your learning on the job during a field placement in your second year. Loyalist students have completed placements with:

• Provincial Offences Prosecutor’s office
• Federal Department of Justice
• Private law firms
• Paralegal firms
• Community legal clinics
• Government legal departments
• Crown Attorneys’ offices (criminal)

Take your filmmaking skills to the next level by learning contemporary digital content and interactive storytelling techniques to create productions for a range of audiences. Through integrated crew work, you will develop advanced skills in the pre-production, production, and post-production phases of content creation. Have freelancer or entrepreneurial aspirations? Want to work in the entertainment industry or with a media agency? Our faculty’s breadth of expertise will prepare you for success as you embark on your filmmaking journey and secure a four-week placement of your choosing.

Experiential learning
Explore the basic aspects of interactive storytelling to create video productions for a range of audiences and effectively analyze issues and emerging trends affecting the evolution of film and digital content.

This hands-on, industry-driven program explores every aspect of filmmaking and digital content creation:

• Advanced camera equipment operation used in digital video and high-definition television (HDTV) production.
• Audio recording and post-production techniques for film, video and digital content creation projects in accordance with professional standards.
• Development and evaluation of scriptwriting for film and digital content creation to meet project requirements.
• Creative leadership for feature films and digital content creation projects to meet client needs.
• In-depth knowledge and familiarity in working with Adobe Creative Cloud products.
• Professional editing skills, digital file management and organizational skills.
• Develop co-productions in accordance with domestic and international treaties.
• Identify and create grant and fundraising proposals for Canadian and international film and television industry.
• Distribute completed projects via Canadian and international film, video and web-based distribution systems.
• Plan, schedule, budget and manage location sites for various types of film and digital content projects in accordance with safety, legal and professional standards.

Chartered Professional Accountants (CPA) are in demand in virtually every field, including public accounting, industry, arts and entertainment, as well as not-for-profit sectors. Develop the technical foundations in financial and managerial accounting, taxation, and more that you need for a successful career as a professional accountant. In the Ontario Tech University BCOM Stream program, you can earn a diploma and a Bachelor of Commerce degree in just four years.

Earn five Ontario Tech University BCOM credits during your two-year diploma studies at Loyalist and gain direct entry to third-year degree studies in the Ontario Tech University Faculty of Business and Information Technology.

• Build on your studies at Loyalist with further study at Ontario Tech University in advanced auditing, information systems, financial and managerial accounting, taxation, and financial statement analysis.
• Eligible students can apply to the Bachelor of Commerce Accounting major, which is aligned with CPA Ontario for entry into the CPA Professional Education Program.
• For further details regarding the transition from the Business – Accounting – Ontario Tech University BCOM Stream to Ontario Tech University, please see the "Further Study" tab.

Experiential Learning

• This program delivers concrete, marketable skills with a dual focus on financial and management accounting. Develop managerial skills in budgeting, product costing and price setting, eliminating financial waste, and finding operating efficiencies.
• Develop solid skills in industry-leading software such as MS Excel, Sage 50, and EFILE.
• Collaborate and formulate strategy in simulated business competitions.
• Learn from case studies and guest speakers from the local business community.
• Put your skills to work in Loyalist’s student-run tax clinic. For the 2016 tax year, students completed more than 200 returns — putting more than $245,000 back in the hands of Loyalist students.

Child and youth care practitioners offer life-changing support to vulnerable children and youth. Prepare for a rewarding career helping young people by engaging with them in their everyday lives, building on their strengths, and empowering them to make positive changes. As a child and youth care practitioner, you have the opportunity to help youth find their own voice and make a profound difference in their lives.

Experiential Learning

• Participate in engaging and relevant learning experiences that prepare you for the child and youth care field. Develop the required knowledge, a rich skill set and a strong sense of self through learning in both classroom and practicum settings.
• Caring faculty guide learners in developing relational skills and a deep understanding of the wide variety of issues that young people face today.
• Explore the impact of mental health issues, trauma and loss, abuse, violence and poverty on children, youth and families and learn how to provide inclusive, non-judgmental support to a diverse group.
• Loyalist graduates are eligible for professional certification with the Ontario Association of Child and Youth Care.
• Experts from the field share their expertise about a variety of topics such as restorative practices, youth engagement, lived experience with mental health issues, trauma-informed practice, and supporting children, youth and families in various cultural communities.
• Students have completed placements in elementary and secondary schools, Bayfield Treatment Centres, Quinte Children’s Homes, Big Brothers Big Sisters, Quinte West Youth Centre and Canadian Mental Health Association, among other organizations.
• During their time in the program, students can earn industry-valued certifications to add to their professional portfolios, including Triple P Parenting, Safe Talk and DLE (Daily Life Events).

Create engaging content and deliver it through any medium. In this hands-on program, you’ll earn a full spectrum of skills ranging from television production and digital filmmaking to web streaming and interactive content creation. With access to digital cameras, audio, lighting, and grip equipment we enable Loyalist College students to tell stories with impressive production values and create meaningful work for their portfolios.

You will learn how to meet the needs of the television and digital media broadcast industry by applying industry-standard production equipment, using strategies that enhance work performance an:d

• Operate industry standard production equipment, in-studio and on location, to create television, video, and/or web content for multiple platforms
• Keep current with the needs of the television and digital media broadcast industry using strategies that enhance work performance and guide professional development
• Plan and prepare interviews, scripts, and reporting content for use in television, video, or digital media productions
• Participate in marketing activities to promote independent productions and/or a station’s brand and products
• Evaluate the artistic and technical success of filmmaking and multimedia projects to build a toolkit of strategies to meet client and audience needs
• Conduct work safely in accordance with all applicable acts, regulations, legislation, and codes to ensure personal and public safety

Experiential learning

• Participate in the planning and preparation of television, mobile, and/or web productions
• Monitor and maintain the technical quality of productions during recording and broadcasts using resources, equipment, and protocols
• Use business skills and accepted industry practices in the creation of television, video, and/or web productions
• Deliver television, video, and digital or web content via multiple platforms in formats that meet current broadcast industry standards
• Use creative solutions in filmmaking and multimedia projects to complete projects to client and audience expectations