Graduate Certificate in Marketing Management

at Seneca College- Seneca at York Campus Canada

With this eight-month graduate certificate program, you will gain enhanced knowledge and training in the growing fields of sports, entertainment, event and experiential marketing. This program will demonstrate how to apply the fundamental principles of strategic marketing to event properties through case analysis, field projects and client proposals.
This program will challenge your creativity and equip you to explore a career in event marketing that involves sponsor brand activation and developing live experiences that are amplified by digital and social media.

Skills
Throughout this program you will develop the following skills:

• Problem-solving
• Collaborating
• Building Relationships
• Leadership skills

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment.  The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility.  Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This twelve-month diploma program gives you the opportunity to develop the specialized skills you need to work in a variety of healthcare settings. Through practical, hands-on training you will acquire a knowledge of computer skills and software, medical terminology, clinical and office procedures, specialized software and medical ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This will allow you to complete the program and access the job market at non-traditional times.

Fluency in English is critical to your success in the program and medical environment. There is a strong focus on communicating effectively from the beginning of the program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication
• Familiarity with medical terminology
• Transcription
• Organization and time management
• Problem-solving
• Scheduling and task coordination in a healthcare setting
• Proficiency in Microsoft Office applications and specialized medical

This three-year advanced diploma program will prepare you with the knowledge and skills necessary to create effective design solutions for interactive, print and experiential design projects. Fundamental principles and skills training, followed by immersive cross disciplinary learning, culminate with a graduate showcase portfolio and the opportunity to participate in a field placement. This program will prepare you to work as a designer in the communications industry.

Skills
Throughout this program you will develop the following skills:

• Design
• Typography
• Business writing
• Marketing

Field Placement
You will have the option to pursue a field placement or an In-studio practicum during your sixth semester of the program.

This eight-month graduate certificate program will immerse you in public relations and corporate communications theory and practice. You will learn to write news releases, work with the media, research and develop strategic communications programs, hone digital communications skills and work in teams. You will be mentored by highly experienced teachers and learn how to effectively pursue a career in the public relations and communications industry.

In this program, you will collaborate with exchange students from Europe. You will have access to one of the best public relations and corporate communications libraries available and develop transferable skills valuable in a rapidly changing economy. 

Skills
Throughout this program you will develop the following skills:

• Writing press releases
• Performing communications audits 
• Pitching to the media 
• Media relations 
• Building websites and blogs 
• Public speaking 
• Event planning 

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

This twelve-month diploma program will develop the administrative and technological skills you will need in order to meet the demands of the current and emerging business environment. Through practical, hands-on training you will acquire a knowledge of business office procedures, document preparation, Microsoft Office applications, basic human resources practices, professionalism and ethics.

In three consecutive semesters, you will acquire the skills and knowledge usually offered in a four-semester program. This format allows you to complete the program and access the job market at non-traditional times. Fluency in English is critical to your success in the program and the business environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Written communication, drafting and proofreading
• Organization and time management
• Scheduling and task coordination
• Facility in basic accounting procedures
• Proficiency in Microsoft Office applications

This two-year diploma immerses you in the fast-paced field of live events. From meetings to conferences, fundraisers, trade shows and entertainment and sporting events, you’ll be taught how to plan and execute a wide range of live events. This includes producing content such as interactive presentations, videos, audio and multi-screen mixed media. You will also learn how to scout venues and create floor plans plus set up, operate and tear down the gear behind successful events.

Skills
Throughout this program you will develop the following skills:Event planning and production

• Audio and video production
• Interactive and wide-screen presentation creation
• Script writing
• Video projection
• Show calling
• Event planning and production

Field Placement
This program includes a valuable field placement that allows you to put your studies into practice in a professional setting. You'll be required to complete 150 hours of field placement before graduating from this program.

This two-year creative diploma program combines traditional illustrative media, digital media and business which will educate you to succeed as a professional illustrator. The program specialties include children’s book illustration, comics, spot and advertising illustration and concept art for film and game animation.

In addition to building on visual art skills such as drawing, painting, printmaking, sculpture and digital media, you may also be able to register your own small business. You will have the skills to succeed as an entrepreneurial artist with a website, accounting, marketing and revenue generating skills in the curriculum.

Skills
Throughout this program you will develop the following skills:

• Advanced drawing and painting
• Sculpting
• Creating screenprints and interactive illustrations

This three-year advanced diploma program will prepare you to become a marketing leader. You will learn to develop, integrate and execute marketing strategies for new and existing products and services. You will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.Your learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Optional Co-op
Students meeting all academic requirements may have the opportunity to complete an optional co-op work term(s) in a formal work environment. In most cases the work term(s) is a full-time paid position completed between two academic semesters. In programs with limited co-op opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional co-op stream regardless of success in securing a work position.

Skills
Throughout this program you will develop the following skills:

• Technical proficiency
• Analytical skills
• Problem-solving
• Critical thinking
• Leadership skill

This eight-month graduate certificate program will allow you to study 3D computer-based modelling and animation using high-end computer workstations, software and tools. You will learn the principles of animation to develop and master your knowledge of lighting, texturing and rendering, and fundamental elements of 3D animation.  

Skills
Throughout this program you will develop the following skills:

• Animation
• Modeling
• Rigging
• Lighting
• Rendering
• Compositing

Additionally, you will learn project development skills and storyboard drawing techniques necessary to succeed in the field of 3D animation.

This is an accelerated version of our Law Clerk program. If you have a previous postsecondary degree or diploma, you will finish this program in nine months instead of four semesters. The program will prepare you to work under the supervision of a lawyer in a fast-paced legal environment. In addition to learning about legal principles and ethics, you will obtain practical, hands-on training that will equip you for success in the workplace. The curriculum focuses on criminal, immigration, intellectual property, personal injury, real estate, corporate and commercial, and family law as well as litigation, wills and estates, etc. with an emphasis on the technological skills needed in these practice areas.

Taught by lawyers and law clerks with excellent professional experience, the program offers students opportunities to engage with current law clerks, leading industry experts, and legal recruiters through workshops, law firm tours, court visits, career preparation events, field placement, and various speaking engagements.

Fluency in English is critical to your success in the program and the legal environment, and there is a strong focus on communicating effectively from the beginning of your program to graduation.

Skills
Throughout this program you will develop the following skills:

• Liaising with clients, courts and other legal professionals
• Conducting legal research, reviewing legislation and synthesizing relevant information
• Editing legal forms and court documents
• Co-ordinating and organizing evidence
• Managing client records and billing procedures
• Helping interview witnesses and industry experts
• Drafting correspondence and documents using cutting-edge legal software
• Carrying out complex tasks with minimal supervision
• Proofreading and professional communication

Work Experience
Field Placement
If you meet all necessary academic requirements, you will be eligible to participate in 20 days of unpaid field placement at the end of your final semester, which gives you practical work experience, networking opportunities, and exposure to potential employers. With the support and assistance of the School's faculty and staff, you will play an active role in securing your placement. Successful completion of field placement is a requirement for graduation.