Diploma in Advertising and Marketing Communications

at St. Lawrence College - Kingston Campus Canada

Concerned about robots and machines taking your job? Learn to control and maintain those machines in the Instrumentation and Control Engineering Technician/Technology programs at St. Lawrence College. Concerned you may be unemployed in a pandemic? Learn a skill that will keep you employed.

“Instrumentation describes the control, maintenance, and design of any process. It is the practice of calibration, control, design, electric hookup, and programming.” Urban Dictionary

Few colleges in Ontario offer an Instrumentation and Control Engineering Technology program and the workforce with these skills is shrinking due to retirements. As a result demand for these skills is high and continues to grow stronger every year.

Program Highlights

Hands On: The program is practical and hands-on. Core subject areas have approximately a 2:1 ratio of lab hours to theory hours. Students will be working with the equipment found in the industry. The program provides students with a sound knowledge of process measurement and control theory. They will be trained to work in the modern team-oriented organization with emphasis on productive interaction with peers.

Flexibility: The program accommodates high school graduates, mature students making a career change and post-graduate students wishing to acquire practical skills. Students enrolled in the two-year technician program may, upon graduation, transfer directly into the more rigorous and theoretical third year and earn a technology diploma.

Job satisfaction: Control systems are the brains behind the devices that produce everyday goods and keep our environment and utilities safe. Jobs are found in municipal waste and water utilities, building environment controls as well as assembly and manufacturing. In control systems, different tasks and problem solving are performed daily. Our graduates have told us; “You never do the same thing twice”. The control systems field is continuously evolving.

Technologists will often work with equipment in a complete system, ensuring that the individual devices work as a unit. Technologists have a greater theoretical understanding of control systems, communications, programming and technical project planning, allowing them to become involved in engineering design, as well as device and system specification.

Co-operative Education Opportunities: Both the technician and technologist programs now offer co-operative education opportunities – depending on availability of positions. These paid work­place educational opportunities will expand as we cultivate more co-op positions with other firms.

Co-op opportunities occur during a four month summer term after the second and fourth semesters and/or a full year term between the fifth and sixth semesters. The number of co-op positions available each year is not predefined. Students are able to apply for positions posted by various indus­trial firms and government agencies through­out the year. These opportunities give our students valuable on-the-job experience, financial help with their educational costs and enhanced employment possibilities.

This one-year certificate program in Media Arts Fundamentals provides students with an opportunity to explore the exciting variety of disciplines and careers in media, design, and the arts.

Courses in professional communications, digital media applications, and academic preparation provide a foundation for the program, while a variety of media-arts electives allow students to earn credits toward specialized two- and three-year diploma programs in Graphic Design, Visual & Creative Arts - Fine Arts, Music & Digital Media, Advertising & Marketing Communications, and General Arts & Science.

Courses in the final semester focus on professionalism, career exploration and the preparation of a media-arts portfolio that students can tailor to academic or career pathways that interest them most. Interesting community partnerships with Kingston's rich and vibrant arts community, as well as guest speakers and mentors with careers in the media arts will help students decide their next steps into this vibrant sector of the economy.

The internet continues to evolve at a rapid pace and the data of organizations have never been more vulnerable than now. Cyber attacks are costing organizations hundreds of thousands to millions of dollars per occurrence, and happen so often they are often featured in the news. There is a worldwide shortage of cybersecurity professionals as every organization seeks ways to make their data more secure.

Once you graduate from this eight-month, full-time graduate certificate program, you will be equipped with skills to protect your organization’s computers, servers, networks, and applications from breaches and unauthorized access. The courses in the program will give you an edge in detecting breaches, computer forensics, threat hunting, and penetration testing.

In addition, this program is highly interdisciplinary and includes aspects of law, policy, human factors, ethics and risk management. Focused on cyber-defense training, the program ensures you are able to “think like the intruder” when deploying security techniques. Upon graduation, students acquire skills relevant to leadership roles in cybersecurity across a variety of industries and businesses.

Program Highlights
The program provides you with skills in:

• Problem-solving, critical thinking and troubleshooting
• Dealing with network vulnerabilities and security issues
• Designing secure enterprise operating system infrastructures
• Creating plans and policies for wireless mobile device security
• Implementing a cloud computing environment while addressing security risks
• Performing security audits
• Proactively researching and reporting on the current threat landscape
• Utilizing ethical hacking practices to bolster the organization’s security measures
• Integrating sustainability into cybersecurity practices to reduce environmental footprints of businesses

This program prepares graduates to work in the growing and dynamic field of business analytics. Students will learn the techniques and tools of analytical decision making and utilize these skills to drive the competitiveness of an organization. Students will be exposed to generic analytics modeling as well as courses in the areas or marketing, operations, and business strategy. Students will also be introduced to machine learning and artificial intelligence concepts, and, how to use supervised and unsupervised learning techniques to solve real-world problems. Through applied learning techniques such as problem-based learning and work placement students will be able to apply their learning to real-world problems.

Business Analytics experts are currently in high demand, especially with the opportunity to leverage high volume and variety of data, available in today’s digital world, to support business strategy, enhance customer experience, and, solve real-life problems in real-time.

The General Arts & Science (Certificate) program offers a foundational year for students preparing for future study in a wide range of fields. For students in the Social Sciences stream, core courses in communications, computers, and personal development are enhanced by courses in Psychology, Sociology, Interper­sonal Skills, Addictions, Stress Management, and Statistics. Graduates of the Social Sci­ences stream are prepared for future study in Community Services programs such as Social Service Worker, Behavioural Science Technol­ogy, and Child and Youth Care. Students wishing to pursue Behavioural Science Technology may require additional courses and should contact the General Arts & Science program coordinator.

For students moving on to other St. Lawrence College programs after completing this one-year program, some of the courses completed as part of this program may transfer. For more information, please consult the appropriate program coordinator of your targeted program.

Do you love all things science? Investigating questions? Setting up experiments? The Biotechnology Advanced program at St. Lawrence College is a predominantly hands-on, laboratory, and practical based course. As a student you will perform genetic assays, investigate contaminated soil and water, determine food-borne illnesses, clone for proteins, ferment antibiotics, and create plant hybrids.

According to Statistics Canada, Biotechnology is one of the fastest growing global industries with Canada providing a strong and growing employer base in the biotech sector necessitating the demand for well-trained laboratory personnel. Our program employs contemporary molecular biology, microbiology, immunology, chemistry, biochemistry, fermentation and protein technology, applied genetics, cell culture, environmental and analytical instrumentation labs that offer practical training in all aspects of biotechnology with a focus on the hands-on applied skills that ensure our students are ready for immediate integration into the work force. The final 15-week semester of our program is dedicated to providing a real-world learning opportunity by placing our students in a research or industrial work site as an entry-level Biotechnologist.

Get started on your career as a Health Informa­tion professional and help fill the national shortage of skilled practitioners. If you want to work in healthcare, have a strong interest in computers, and know that direct patient care isn't for you, becoming a Health Information professional may be the ideal career choice.

This program prepares graduates to work in many different health settings, using the latest technology to contribute to quality patient care. You’ll study bio­medical sciences, digital health, health analytics, privacy and health law.

The Canadian College of Health Information Management is a national, not-for-profit corporation that sets the accreditation standards for educational institutions and certification standards for health information professionals in Canada.

The College, incorporated in 1972, protects the public interest by governing and regulating the professional practice of more than 4,300 certified health information member registrants. In enhancing the status as a regulatory body, the College advances the professionalization of the health information industry and acknowledgement of its professionals as a key driver of policy, funding, and the care that Canadians receive.

The Canadian College of Health Information Management sets the accreditation standards for educational institutions offering health information programs in Canada.

Accreditation demonstrates to the public that a program is aligned to industry standards, as identified through the College’s needs assessment and consultation with industry. It is a voluntary, self-regulatory process to recognize those that meet or exceed the standards set for health information education. The purpose of accrediting programs is to ensure continuous quality improvement of the educational content to support the evolving health information industry.

Do you love the thought of a domestic or international career? Whether you dream of traveling abroad, or prefer to remain closer to home, the Hospitality program at St. Lawrence College will prepare you to launch a dynamic and satisfying career in the diverse and exciting Hospitality Industry.

There is a high demand for skilled and knowledgeable people in all areas of the hospitality industry, especially in the food, beverage, and accommodations sectors. You will learn about a variety of topics – accommodations management, food and beverage management, specialized marketing, conferencing and banqueting, and financial management to name a few.

Our program’s curriculum remains current through regular consultation with industry leaders. This real-world input ensures that your educational needs and future career expectations are being met and that you are job-ready when you graduate. Your professors have extensive work experience in the industry and will help develop the essential skills required to be an effective supervisor, manager and leader in hospitality organizations locally, nationally and internationally. To support this development, you will participate in a four-week field placement in a qualified work site of your choice.

This program prepares you to work in the exciting world of Hospitality. By the time you leave this program, the only question remaining will be: Where in the world do you want to take your talents?

This program will provide you with the opportunity to excel in the vibrant, rewarding and highly mobile tourism industry. The skills you acquire in this program reflect employer needs and will help ensure that you are ready for the work environment. Art and cultural tourism, hospitality and tourism law, sport tourism, special events planning and management, eco and adventure tourism, and historical tourism are but a few of the many subject areas that you will explore.

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities! 

Our Learning Extends Past the Classroom:

• FUSE Mentorship Program
• Student-run AD Agency
• Community client work
• Case competitions
• Career matching
• Greg awards
• Degree completion
• International Exchange options
• Disney internship

This program offers field placements that are matched with students' strengths and skill-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs and full-time employment after graduation. Our students are in demand!

We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries.