Bachelor of Business Administration in Aviation Management-Travel and Ground Handling Services

at University of Petroleum and Energy Studies India

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ?

M.Sc. with specialization of nutrition and dietetics is two year master program, which covers all theory and practical courses of nutrition and dietetics.  This program enable the students to learn the methods of assessing human nutritional requirements, nutritional assessment and diet planning.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This specialization equips students with a strategic 360 degree corporate communication toolset for effective marketing communication in the corporate and development sectors. Students doing this course will be trained to manage digital marketing and campaigns for both corporations & public policy institutions. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development & Public Policy.

Structural Engineering is an innovative program, focused on the combination of recent advances made in the field of structural engineering.  This program allows structural engineer the flexibility and freedom for a better understanding of structural behavior with material and geometric non-linearity and loading uncertainties  It also engages in a comprehensive study of modern structural engineering subjects such as Analysis of Offshore Structures, Bridge Design, Construction Technology, etc.

Students pursuing Business Analytics and Optimization learn the essential computer science concepts such as Data Structures, Algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also learns Advance Statistical Analysis, Data Mining and Predictive Modeling, Business Intelligence, Business Strategy and Analytics, Operations Research and Optimization, Social and Web Analytics, BAO on cloud, Big Data Analytics, Content Analytics.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.

UPES School of Design’s Postgraduate Programme, M.Des. in Graphics Design prepares students to become proficient and compelling visual storytellers with a focus on the evolving industry and technology. Students are exposed to image design, typography, layout design, branding, design history, research methods, web-based design, digital design, photography, and graphics technology.

The Integrated B.Tech Food Technology-M.B.A program helps students save one year, as it is a 5-year program in which students get both B.Tech Food Technology Degree as well as MBA degree and it is as per UGC Norms. In this integrated program, the management of food processing, storage, transportation, distribution, marketing, sale, profit and loss calculations are imparted.

This specialization lays a solid foundation in all areas of food biotechnology and provides a comprehensive review of the biological and chemical concepts that are important in each discipline. Food Biotechnology is a branch of food science in which modern biotechnological techniques are applied. It covers topics ranging from molecular biology to industrial applications of food biotechnology for the improvement of food and food products. It prepares students for careers in the dynamic food sector as well as for research and development.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Product Management
• Marketing

PhD in Safety Engineering is the highest academic degree awarded in the study of Safety Engineering.

In this specialisation, students learn about essential concepts such as data structures, algorithms, OOPS concepts using Java, databases, software engineering and design processes. Students will also obtain an in-depth knowledge of machine learning and artificial intelligence by implementing relevant real-world problems in a wide variety of application domains such as robotics, computer vision, natural language processing, etc. Students will be experienced in machine learning pipeline, data, models, algorithms, and empirics.

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.