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BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

at University of Petroleum and Energy Studies India

Overview

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Petroleum and Energy Studies

Location

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Assistant Fee

$120000

Tuition Fee

$NA

Average Cost of Living

$1300

Application Fee

BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation Admissions Requirements

  • Minimum 50% marks in Classes X and XII
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Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

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This programs’ problem-based learning mechanism, emphasizes on genomics, proteomics and metabolomics. The curriculum for Plant Biotechnology is planned with theoretical studies, where students will get hands on experience by performing some of the techniques used to detect genetic variations and its implications in plants. Students will be subjected to problem solving sessions to enhance their ability to apply and design their own research projects.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

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The scope for renewable Energy is ever increasing due to its ‘Greener’ approach and it’s scope has been further catalysed due to decline in fossil fuels. India has declared ambitious mission of at least 5 times growth in renewable energy by 2030, creating huge opportunities for renewable energy professionals including research, consultancy, entrepreneurship, working professionals etc. B.Tech in Renewable Energy caters to the huge demand of energy professionals in India as well as overseas. The specialisation promises students a prosperous career in future, as it will enable them to combat the issues of climate change and environmental sustainability.

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View All Courses by University of Petroleum and Energy Studies, India

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