Bachelor of Commerce / Bachelor of Law (B.Com.LL.B.) (Honours) with specialization in Banking, Insurance and Finance

at University of Petroleum and Energy Studies India

The course provides a bird's eye view of the digital marketing industry and the elements driving it. It gives an insight into print and internet branding along with the basics of brand strategy. The program emphasizes on the importance and use of conceptualization, copywriting, design, and development for digital marketing.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

Pure mathematics includes developing the fundamental tools used by mathematicians, such as algebra and calculus, describing multi-dimensional space, or a better understanding of the philosophical meaning of mathematics and numbers themselves. Pure mathematics is the study of the basic concepts and structures that underlie mathematics. Its purpose is to search for a deeper understanding and an expanded knowledge of mathematics itself. 

This B.Tech. program explores the various ways through which the concepts of engineering can be applied to prevent fire. It educates students with the science of designing buildings that promotes fire safety and property protection. Conserving natural resources and protecting the environment are at the forefront of this specialization.

Biosimilar is that branch of study which deals with study of drugs that are very similar to original product, but not identical. They are not generic drugs and do not possess the same active pharmaceutical ingredient, yet comparable to original reference drug in terms of quality, safety and efficacy. Biosimilar are alternative potential therapeutics but not generics. For biosimilar products, the manufacturing process requires a high level of monitoring and testing.  

At UPES, B.Tech. Biotechnology students with a specialization in Biosimilars will be made familiar with existing regulations, manufacturing sciences and distribution practices of Biosimilar products in India and all across the globe. Students will learn about controversies associated with Generic drugs and need for development of Biosimilar products. Students will also learn how a drug is discovered in a lab, followed by testing in clinical trials and then launched in the market for commercialization.

This integrated specialization further offers students a chance to choose between two MBA specializations: 

• Biotechnology Marketing
• Biotechnology Product Management

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This course has been designed to examine the interactions between food production and consumption, health, and environment through environmental and food justice lenses. Building on concepts developed in food systems, it explores topics such as public health disparities and their structural causes, environmental toxins in the food system and their impact on workers and consumers, as well as policies that have or could affect these outcomes, in both historical and contemporary contexts.

Apart from conceptual discussion and debates, the program also includes field trips and/or guest lectures to give practical experience to the learners.

Information Technology Infrastructure is the backbone of any business which uses IT as a service to run their business. IT Infrastructure work with a combination of three components, Hardware, Software, and Networking. This course provides both theoretical and practical knowledge of OS Management, Cloud Management, Virtualization Management, IT Operation Management, Configuration Management, API Management, Risk Management, Cyber Security, Customer Relationship Management, and many more. This training will be provided by experienced faculty members (having good academic and research records) and industry professionals.

BBA Accounting and Information Systems delivers knowledge regarding the computer-based method for tracking accounting activity in conjunction with information technology.
The course opens doors to work in financial services industries, with emphasis on marketing strategies and overcoming challenges

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.