Bachelors of Business Administration / Bachelor of Law (B.B.A.LL.B.) (Honours) with specialization in Media and Entertainment Law

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualization & Search Engine Optimization (SEO). This degree program trains students as digital storytellers provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

With this specialization, students will learn how to effectively collect, organize, and categorize rich data sources into meaningful and engaging multimedia content. Students will learn how to make sense of data, basics of data acquisition, data visualization and creating stories with data. Our focus areas are data scraping, analysis, and visualization for studying spot patterns, trends, and correlation. Students will be introduced to coding languages like Python and visualization platforms like Canva & Data Wrapper for creative interactive media properties. With the focus on data visualizations, students will also learn how to use database and programming fundamentals into effective visual storytelling. We will also focus on using data in reporting and media communication. This is also a valuable skill set in the arenas of Marketing, Public Policy & Research. 

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

PhD Energy Management is the highest academic degree awarded in the study of Energy Management.

The specialization in marketing prepares the students on subjects like Digital Human Resource Management, Compensation Management etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

M.Sc. (Petroleum Geo-Sciences)- Unconventional Hydrocarbons

Unconventional hydrocarbons include shale gas, tight oil, tight gas, coalbed methane, and gas hydrates. Oil and gas industry is going through a change, where the conventional production is steadily being replaced by unconventional hydrocarbon exploitation. After the success of shale gas in North America and its impact on the conventional oil and gas industry, it is believed that the future of oil and gas will see more new unconventional technologies and workflows that will allow increasingly efficient exploitation.

While there are some common aspects to all unconventional resources, there are also some specific issues related to each of the resources. This course helps in giving a broad overview of what makes a resource unconventional, what are the common elements that influence exploration decisions, drilling and completion decisions, stimulations, and ultimately sustaining the business model. At the same time, it also makes the students aware of the key specifics that relate to each of the unconventional resources especially its evaluation, exploration, drilling, production, and reservoir management.

UPES provides a unique and focused Integrated B.Sc-M.Sc program with specialization in organic chemistry. The specialization equips students with extensive knowledge allowing them to opt for various careers in academics, industries and research fields. Integrated B.Sc.-M.Sc. Chemistry with specialization in Organic Chemistry will help the students to understand the chemical synthesis of various chemicals, products and polymers. The plethora of research area among the faculty members provides an understanding of different future oriented aspects of chemistry.  The Laboratory courses are designed to offer comprehensive knowledge and hands on experience on sophisticated techniques. The last semester of the program is dedicated to dissertation work making students aware about the application of concepts on real-life challenges. Students are supervised by experienced and research-oriented faculty members.

The curriculum is designed to give exposure not only about the subject, but also research ethics, communication, and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.

Integrated (B.Des) - (M.Des) in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.