Graduate Pathway in Marketing (2-Semester Pathway) Leading to Master of Science in Marketing

at INTO Group - University of South Florida USA

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.

Statistics is a science of information gathering, data analysis, and decision making. It is a discipline that blends the applied with the theoretical and our courses reflect this mix. These courses provide an excellent preparation for careers in industrial statistics, actuarial science, biostatistics, and statistical research.

The Department of History at the University of South Florida offers MA applicants an enriching program of study, coursework, and directed research.  A master’s degree in History can prepare students for a variety of careers in the public and private sectors where research, critical thinking, and writing skills are especially important.

An INTO USF Graduate Pathway program in Marketing will prepare you to enter your next semester of a master's degree program at University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Marketing-M.S.
The Master of Science in Marketing is a 30-34 credit hour specialized graduate degree. For the professional currently employed in marketing, it offers the opportunity to enhance overall knowledge, skills, and abilities. Students can choose an area of emphasis in marketing analytics, or digital marketing and brand management. The MS in Marketing offers sufficient preparation to qualify the graduate for adjunct teaching in community colleges and AACSB and SACS-accredited institutions. For a small number of students, the MS in Marketing is expected be a stepping stone to the PhD.

International Year One in Visual and Performing Arts will prepare you with the skills you'll need to continue on as a second year visual and performing arts student at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Art History
The curriculum in Art History reflects the belief that a traditional liberal arts program, supplemented by travel, is the best preparation for students who wish to teach the history of art at the college level or work in museums and galleries. Students will not specialize in a particular area such as Renaissance or Modern, but will acquire a general knowledge of the history of art. All Art History majors are required to take at least one 4000-level non-Western Art History course. Courses in areas such as history, philosophy, and literature are recommended as electives, both as supplement to undergraduate courses in art history and as a background for future graduate work. Art History majors are required to take courses in studio art as a means of better understanding what is involved in the art making process. It is important that students make every effort to travel to major museums in this country and, if possible, abroad.

International Year One in Engineering will prepare you to enter your next semester of a bachelor's degree program at University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Biomedical Engineering
The mission of the USF Department of Medical Engineering is to advance excellence in biomedical engineering education through a joint venture between the Morsani College of Medicine and the College of Engineering by conducting innovative translational research, developing impactful cutting-edge technologies, and preparing highly talented students for success as multidisciplinary global leaders across the fields of engineering, healthcare, and biomedical sciences.

The School of Social Work offers a program leading to a Master of Social Work (M.S.W.) degree. The M.S.W. graduate program in social work is a course of study designed to respond to an identified need in the region for skilled clinical social work practitioners. It is built upon a core of information basic to social work practice, followed by an advanced scholarly study in preparation for clinical work with individuals, families, and small groups. An intense field practicum gives students the opportunity to apply theory gained in the classroom to the problems of agency clients.

The nationally ranked MFA Degree Program in Art has been carefully designed as a course of study that will maximize the student’s potential for in depth investigation of his or her chosen artistic ideas, themes and /or media. Students are encouraged to acquire technical and conceptual skills in more than one medium or studio discipline and to work toward developing techniques that best communicate the content of their artistic pursuits.

The master’s degree in applied behavior analysis (ABA) is designed to meet growing needs in Florida and nationally for practitioners who can work effectively in the fields of developmental disabilities, autism, education, child protective services, child behavior disorders, rehabilitation, mental health, and business and technology. ABA provides an approach for developing, implementing, and evaluating practical strategies to produce changes in socially significant behaviors of individuals in the context of community settings. Three important features characterize the scientific basis upon which ABA is built: a) it focuses upon objectively measurable behavior of individuals; b) it studies environmental influences upon the targeted behaviors; and c) it places a premium upon single-subject research designs to analyze the effects of different environmental variables. 

The master’s degree in ABA is in the department of Child and Family Studies in the College of Behavioral and Community Sciences. Students demonstrate knowledge of behavioral principles and procedures in courses that constitute a core curriculum, demonstrate applied behavior analysis skills through supervised practicum experiences, and complete a data based thesis. The major is designed to prepare students to meet the standards to be Board Certified Behavior Analysts (BCBAs). It will prepare them for employment in a variety of fields where there are growing demands for competent professionals with expertise in applied behavior analysis.

The M.S. in Exercise Science provides and in-depth study of applied human physiology and how it relates to athletic performance and health and wellness. The purpose of the program is to prepare fitness professionals that are equipped to meet the needs of adults in their pursuit of improved health and performance. Exercise science professionals work with adults in leadership positions in areas such as strength & conditioning, worksite health promotion, commercial and community fitness/wellness, hospital/clinical rehabilitation, personal fitness training, and sports performance. In addition, graduates of this program will have the educational background to pursue doctoral education and other advanced degree programs. The major offers three optionsExercise Science, Exercise Science with a concentration in Strength & Conditioning, and Exercise Science with a concentration in Health & Wellness.