Graduate Pathway in Marketing (2-Semester Pathway) Leading to Master of Science in Marketing

at INTO Group - University of South Florida USA

International Year One will prepare you to enter the second year of University of South Florida's competitive undergraduate degree program in business. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Marketing
Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in all business organizations that offer a good or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns. Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

The Marketing program prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

• Understanding how to attract and retain customers;
• Having the ability to find and analyze information;
• Being able to design, collect, and analyze marketing information to be used in managerial decision making;
• Using digital and traditional media to reach customers;
• Having personal communication skills that businesses demand;
• Being capable of writing an actionable marketing plan;
• Understanding and being able to apply the latest marketing concepts, including marketing automation.

An INTO USF Graduate Pathway program in Engineering Management will prepare you to enter your next semester of a master’s degree program at University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Engineering Management-M.S.
The Master of Science in Engineering Management (MSEM) program, established in 1982, is a multidisciplinary graduate degree program for engineers and individuals with technical backgrounds who want to advance into management and executive roles. The MSEM program helps develop technical management skills by combining qualitative approaches and quantitative techniques in a balanced curriculum, which strengthens engineering credentials and develops managerial competence. Engineering leaders must be well versed in current technical alternatives and possess the managerial skills necessary to oversee enterprises and ensure their profitability. These leaders make key decisions where engineering insight is also an invaluable ingredient for success.

International Year One in Natural and Health Sciences will prepare you to enter the second year of a bachelor's degree program at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Geology
The Bachelor of Science degree program provides the student with a hands-on foundation in the fundamentals of the geosciences. As a result of faculty interests and geographic locations, several geologic sub-disciplines are emphasized, including applied geophysics, coastal geology, geochemistry, geomorphology, geoscience education, hydrogeology, paleobiology, petrology, and volcanology. However, the wide variety of courses and electives offered by the Geology, Environmental Sciences, and Geography programs within the School of Geosciences provides students with programs of study that can be tailored to fit individual needs while maintaining a sound background in all general aspects of geology.

The Department of Chemistry offers Doctor of Philosophy, Master of Science, and Non-thesis Master of Arts degrees. The Chemistry graduate faculty is comprised of full-time senior faculty members, all holding the Ph.D. degree. The combination of a large and strong faculty with a wide variety of courses provides students with programs of study that can be tailored to fit individual needs, while maintaining a sound background in all general aspects of Chemistry. The excellent research facilities and low student-faculty ratio combine to afford unique opportunities for advanced study in Chemistry.

International Year One General will prepare you to enter the second year of a bachelor's degree program at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Digital Communication & Multimedia Journalism
The Bachelor of Arts in Digital Communication and Multimedia Journalism is a hands-on program that allows students to prepare for careers in journalism, digital media, promotional communication, web development, photography, videography and other jobs requiring production of digital media content.

Linguistics is primarily an upper-level and graduate discipline with strong interdisciplinary concerns. The Department of World Languages currently offers a Master of Arts in Linguistics: English as a Second Language. At USF, our Linguistics and TESL majors are among the oldest in the Sunshine State. Linguistics dates back to the early 1960s, early in USF history, and the applied linguistics major has prepared ESL/ESOL/EFL educators since the 1970s. Our students are prepared for positions teaching second languages to non-native speakers, and our alumni have taught in public and private institutes, here in the Tampa Bay area and around the world. Other graduates have continued their graduate education and earned doctoral degrees, and many of our alumni hold positions of leadership. In short, our graduates have made a name for the linguistics major at USF.

An INTO USF Graduate Pathway program in Finance will prepare you to enter your next semester of a master’s degree program at University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Finance-M.S.
The Kate Tiedemann School of Business and Finance in the Muma College of Business at the University of South Florida offers a Master of Science in Finance degree. The Master of Science in Finance is a specialized degree with a curriculum that emphasizes finance and economics.

The Master of Science in Finance offers an advanced education for individuals who are interested in pursuing careers in corporate finance, investments, financial services, and related areas.

The mission of PCGS is achieving sustainable development, both locally and globally, by fostering social, economic and environmental sustainability; we accomplish this through teaching, research, mentoring students and community outreach, as well as by generating practical knowledge and developing innovative technologies, skills and policies.

The Patel College of Global Sustainability seeks to ensure that the concepts, principles, definitions, models, and applications of “sustainability” are progressively expanded at the University of South Florida (USF) and beyond; we encourage the natural interconnections among those units on campus addressing ecology, economics, policy, politics and culture; we recognize the essential contributions of scholars and professionals in engineering, business, architecture, urban planning, geosciences, health, global studies and the natural and social sciences; and, we aspire to create and maintain the conditions under which humans and nature can exist in productive harmony, fulfilling the social, economic and environmental requirements of present and future generations.

The Computer Science program focuses on the design, development, and application of software systems. Additional course work in algorithms, discrete structures, object oriented design, data structures, operating systems, digital logic design, computer architecture, and a wide range of advanced electives extend and supplement the core.

International Year One General will prepare you to enter the second year of a bachelor's degree program at the University of South Florida. After successfully completing the Pathway program, you are guaranteed to enter your next semester of study. This transition to university from an INTO program is called progression.

Social Work
The University of South Florida offers a program of study leading to a Bachelor of Social Work (B.S.W.) degree in the School of Social Work, College of Behavioral & Community Sciences. The B.S.W. has been developed in accordance with the guidelines of the Council on Social Work Education, the national accrediting body for social work education programs, and in accordance with the recommendations of the National Association of Social Workers. The B.S.W. program is fully accredited by the Council on Social Work Education and is a limited access program. The primary objective of the B.S.W. program is the preparation of the graduate for beginning level professional practice as a social work generalist. The secondary objectives of the B.S.W. program are to:

• Provide for the social work human resources needs of the university service district (the central Florida west coast area), the State of Florida, and the Southeast Region;
• Prepare graduates for additional professional training at the graduate level in social work or in related human service professions;
• Provide an exposure to social work as a profession and to contemporary issues in the social welfare field.

In preparing the B.S.W. graduate for beginning professional practice, the curriculum provides students with an opportunity to develop a knowledge base and skill base as a “generalist” practitioner. Students will develop an understanding of various methods of intervention and skills in their application to a variety of client systems. For example, intervention methods may take the form of individual and group counseling, resource development, consultation, teaching, advocacy, etc. Client systems may be individuals, families, groups, organizations, or communities. The student will develop an understanding of the dynamics of human behavior in individual, group and organizational contexts and the influences of the socio-cultural environment upon those behaviors. The student will learn about the development of social welfare systems and institutions and the social, economic, and political processes affecting policy development and program implementation. The student will develop an understanding of the utilization of basic social research skills particularly related to the processes of problem-solving, planning, and evaluation. The student will also become aware of the value base of the profession and engage in a self-examination process as it relates to the development and reflection of ethical and effective professional practice. The B.S.W. program places great emphasis on the development of a professionally responsible graduate in terms of one’s obligations to the client system served, the profession itself, the organization in which one works, and to the general public which ultimately provides any profession with legitimacy.