Bachelor of Science in Business Data Science

at Susquehanna University USA

Mathematics is the study of patterns: from the distribution of prime numbers to the distribution of galaxies, from to shapes of soap films to the structure of musical compositions, and far beyond. Because of its combination of generality and precision, mathematics is integral to most areas of modern life, from the sciences to business, politics, and even the arts.

You’ll gain the religious literacy essential to comprehend and work in our increasingly globalized society. You’ll look at how people think about ultimate questions, whether or not you identify as religious.

Better understand humanity and yourself

Religion touches nearly every aspect of our world and society — literature, politics, current events, history, personal interactions and more.

Contemplate the ultimate questions, think critically and creatively about world religions, and analyze religious texts from various perspectives. You’ll be challenged to become a more compassionate, empathetic and self-aware global citizen.

Interdisciplinary approach

One of our most popular classes, Being Awesome at Life, examines the definition of a good life across cultures and throughout history. Science and Religion take a serious look at scientific and religious claims to find overlaps of agreement.

Other classes cover major world religions and how they relate to fields like ethics, archaeology, philosophy and environmental studies. Adding one of our interdisciplinary minors, like leadership and diversity studies, helps you gain a better understanding of important topics in today’s world.

Your education won’t end in the classroom. Join one of our very active student-run religious life groups. Study abroad through our Global Opportunities program to get a firsthand look at the religions of the world in Europe, Asia, Africa or South America.

Master the Spanish language and immerse yourself in the cultures of the Spanish-speaking world.

We’re one of the only universities that requires semester-long study abroad for language majors. Connect with native Spanish speakers in Valencia, Spain; Heredia, Costa Rica; Merida, Mexico; or Havana, Cuba — to name a few.

While abroad, you’ll live with host families, do internships in fields such as health and grant-writing, and take courses in a broad array of disciplines. You will also travel and make new, long-lasting friendships.

When you return to Susquehanna, you’ll bring back firsthand knowledge of the cultures you’ve experienced and a grasp of the Spanish language only achieved through immersion!

• Connect with Spanish-speakers on campus! Take courses on the literatures, cultures and histories of Spanish-speaking communities around the world. Study Spanish translation, and get involved with activities outside of the classroom.
• Come to our Latinx Initiative, which promotes the understanding of Latino cultures through exhibits, film, presentations, workshops and speakers.
• Join in conversation tables with Fulbright Fellows from Spain and Latin America.
• Share your interests with a growing number of Susquehanna students interested in Latinx cultures and heritage by joining ALAS (Association of Latinx and American Students).

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Luxury brands are unique — and so is our luxury brand marketing and management major, the only bachelor’s degree program in the U.S.

Through our strong alumni connections, you’ll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.

Consumers of luxury brands are purchasing more than a product — they’re buying a symbol of success or a lifestyle that includes purchasing art, automobiles, beauty products, fashion and accessories, jewelry, real estate, travel, well-being and wine and spirits. This growing industry depends on brand managers and marketers who can help sell their lavish image. We’ll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that’s vital to keeping premium and luxury brands on top in a fiercely competitive market.

Beyond luxury marketing

Since you’ll take traditional marketing classes as well, you’ll also be ready to work at a mass consumer brand — or even help them take the big leap into luxury sectors.

Our bold curriculum is rooted in the liberal arts, so you’ll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.

Our economics department consistently ranks as one of the top liberal arts economics departments for research by the Federal Reserve.

The research training you receive here will show prospective employers in any field that you know how to solve problems. Using cutting-edge approaches, you’ll conduct both extensive examinations of policy-related problems and quick analyses to get the gist of an issue.

You’ll complete at least one major research project and have the chance to present your research at conferences on campus and on the national stage.

Sports is a multi-billion dollar industry. Get the training and insight to work everywhere from professional beats to the front offices of teams followed by millions.

Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.

Discuss the contribution of Jackie Robinson and how sports and race have become intertwined in our society. Look at the gender gap and monumental moments that have helped close it. Debate current events and how they’re covered by social and traditional media.

Combine your love of physics, interest in chemistry and outstanding math skills into career opportunities with exciting growth potential. Chemical physics is the perfect major if you’re interested in how our world works on a chemical level, but don’t want to pursue a double major.

Chemical physics graduates have a variety of career options that span many industries

• Material engineering
• Physics and/or chemistry research
• Biotechnology
• Electronics
• Petroleum
• Pharmaceuticals
• Medicine

Our earth and environmental sciences program links the study of hydrology, geology, meteorology and soil science — water, rocks, air and soil — to explore how Earth’s systems work and how humans impact those systems.

Earth and environmental sciences examines the nonliving components of our environment and how they impact living things. It’s the scientific study of water, rocks, air and soil and their dynamic interactions. You’ll take courses in hydrology, geology, weather, soil science and more, with lots of hands-on field and lab work, culminating in a research collaboration with faculty.