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By Prabhadri Suman|Updated On - 2023-06-03 11:22:20
Looking for the best digital marketing courses in Canada? Our comprehensive guide covers eligibility, top universities, the admission process, costs, requirements, scholarships, and job opportunities in the field.
Topics Covered:
With the growth of technology in today’s business world, marketing is not the same anymore. Technology has revolutionized marketing to take all marketing communications online. Therefore, digital marketing is rising in demand in an increasingly digitized world.
If you wish to take up a digital marketing course to advance your knowledge and abilities in online marketing, then you can find some of the greatest
courses in Canada
to provide you with the necessary advantage in the competitive professional field.
Wondering how much a digital marketing course will cost in Canada? You have come to the right place. Read on to discover the costs, eligibility, job prospects and top universities offering digital marketing courses in Canada.
The goal of the Canadian digital marketing course curriculum is to impart solid working knowledge and application of the analytical tools required to succeed in the rapidly growing digital marketing industry. It trains to develop the requisite skills in SEO, SEM, paid advertising, customer behaviour and customer relationship management, besides content editing, data analysis and a technical understanding of digital marketing tools such as Google Analytics and AdWords.
Canada is home to some of the top universities training in Digital Marketing that prepare students for a wide range of careers in the digital marketing industry, such as digital marketing manager, social media manager, SEO specialist, content strategist, and more.
Digital marketing is experiencing significant growth in the Canadian job market. With the rise in the digital industry, the need for Digital Marketing graduates in Canada is also increasing daily. Graduates in Digital Marketing get recruited by well-known international companies such as Microsoft, Mercedes-Benz, etc.
Courses Available | MS in Digital Media, MA in Digital Media, MBA in Digital Marketing, Executive MBA in Digital Transformation |
Course Types | Full-time, Part-time |
Program Duration | 1-2 years |
Eligibility | 4-year Bachelor’s degree with 3.0 to 4.0 GPA / 73-76% |
English Proficiency Requirements | IELTS : 6.5 to 7.0 or TOEFL iBT: 83 to 100 overall score |
Annual Tuition Fees | CAD 12,000 to CAD 25,500 |
Annual Salary Range | CAD 150,000 |
several reputed universities in Canada offer diploma, undergraduate and postgraduate courses in digital marketing. So, no matter which stage of your professional career you are in, you can develop the right go-to-market skills in digital marketing.
Fast Track E-commerce and Online Business Management | Humber College , Toronto |
Marketing – Digital Management Strategy | Centennial College |
Digital Marketing Communications | St. Lawrence College |
Digital Marketing Specialist | Toronto School of Management |
Digital Media | British Columbia Institute of Technology |
E-commerce and Online Business Management | Trebas Institute |
Digital Transformation and Innovation | University of Ottawa |
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The various degree titles offered by the top universities in Canada are presented in the following table:
Course Offered | Fees |
Diploma in Digital Marketing Specialist Co-op (Toronto School of Management) | 14,000 CAD |
MA in Digital Media | 7,650 CAD |
MS in Digital Media | 75,000 CAD |
Diploma in Interactive Media Arts | 39,100 CAD |
MBA in Digital Marketing | 14,600 CAD |
Graduate Certificate In Interactive Media Management | 22,500 CAD |
Institute | Yearly Course Fees |
University of British Columbia | 20,800 CAD |
York University | 47,700 CAD |
University of Waterloo | 28,000 CAD |
McMaster College | 88,100 CAD |
Simon Fraser University | 40,800 CAD |
University of Alberta | 12,000 CAD |
All Digital Marketing colleges in Canada have their own eligibility criteria. However, some requirements are standard across all universities. These include:
Below, you will find a list of universities along with the minimum GPA and the minimum English proficiency scores required to be eligible for admission.
University | GPA Requirement | IELTS | TOEFL |
University of Waterloo (MA) | Overall score 75% and 78% in English at the Bachelor’s level. | 7.5 | iBT: 100 |
Ontario Tech University | GPA 3.0 on a 4.3 scale | 6.5 | iBT: 83 to 87; PBT: 560 |
York University | Complete Honours or Equivalent | 7.0 | iBT: 90; PBT: 577 |
Simon Fraser University | GPA of 3.0 | 7.0 | iBT: 93; PBT: 550 |
Ryerson University | Complete 4-year Bachelor’s degree or equivalent | 7.0 | iBT: 93 |
University of Waterloo (MS) | 78% minimum in their Bachelor’s and professional experience. | 7.5 | iBT: 100 |
University of Alberta | GPA of 3.0 | 7.0 | iBT: 100; PBT: 600 |
To apply for digital marketing courses in top Canadian colleges and universities, follow these steps:
1. Choose your desired course and college to start the application process.
2. Fill out the college application form and submit the required fees.
3. Prepare and submit the necessary documents, including transcripts, SOPs, LORs, and visa.
4. Some colleges may require an interview as part of the admission process.
5. Check the college scholarships section to see if you are eligible and apply to manage your expenses.
6. Wait for the college/university's admission acceptance decision.
The following eligibility criteria are followed by a majority of universities offering courses in Digital Marketing in Canada:
Depending on the type of course, the institute or university providing the course, and the length of the course, the cost of digital marketing courses in Canada might vary considerably. In general, entry-level courses in digital marketing can cost between $500 and $1000, and more advanced courses can cost up to $2000 or more.
It's vital to keep in mind that the price of a digital marketing course might not include other charges like materials, software licences, or other connected costs. Additionally, it is crucial to do your research on the course's suppliers to make sure they are reliable and offer top-notch education.
As digital marketing is a highly in-demand skill, earning an advanced degree in Digital Marketing in Canada yields a high return on investments. Here’s a quick rundown of the average salary one can expect to draw upon completing a digital marketing course in Canada in different job roles:
Job Profiles | Average Salary (per year) |
Digital Marketing Intern | INR 29,97,670 |
Digital Marketing Executive | INR 43,46,621 |
SEO Executive | INR 36,36, 023 |
Link Building Specialist | INR 30,04,546 |
Social Media Specialist | INR 27,23,770 |
Google Ads Specialist | INR 30,86,116 |
Email Marketing Specialist | INR 44,90,584 |
Online Reputation Executive | INR 46,59,430 |
Content Marketing Executive | INR 38,64,060 |
Web Analyst | INR 33,54,427 |
If you plan to pursue digital marketing programs in Canada, there are many scholarships and bursaries available to you. These include scholarships provided by universities, private organizations, and the government. Additionally, some colleges offer entrance scholarships to international students who are enrolling. Here are some scholarships you may want to consider if you are looking to fund your digital marketing studies in Canada.
Scholarship | Eligibility | Benefits |
International Student Scholarship, George Brown College | International students must have a minimum GPA score of 2.5. | 1,000-5,000 CAD |
Douglas International Education Regional Entrance Award | International students who have achieved an average GPA of B and have demonstrated strong performance in the ELP Test, scoring at least 7.0 in IELTS or its equivalent, are eligible for consideration. | 1,000-2,000 CAD |
International Student Academic Improvement Scholarship, Bow Valley College |
Academically international students must have good achievements. | 2,000 CAD |
Kimokran scholarship, George Brown College | International students who are enrolled in full-time diploma or degree programs and have a minimum GPA of 3.3 are eligible. | 1,000 CAD |
International Student Entrance Bursary, Bow Valley College
|
Students who have achieved good scores are welcome to apply for any post-secondary program regardless of their country of origin. | 2,000 CAD |
Canada has a lot of scholarships available for international students who want to
study in Canada
. If you're interested in Digital Marketing, there are some well-known scholarships that you might want to consider. Check out the table below for more information.
Scholarship | Eligibility | Benefits |
Masters Entrance Scholarship, University of Alberta | Students who have a GPA of 3.7 or higher and are enrolled in a master's degree program are eligible. | 17,500 CAD |
Ryerson Graduate Scholarship, Ryerson University | Students have excellent academic performance. | 15,000 CAD |
Ontario Graduate Scholarship, University of Waterloo | International students are required to obtain a minimum of 80% marks in their last two years of study. | 15,000 CAD |
International Student Merit Scholarships, Ryerson University | International students got admitted to full-time degree. | 5,000 CAD |
Automatic Entrance Scholarship, York University | Students who are enrolled in a full-time degree program achieve scores ranging from 80% to 95%. | 10,000 CAD |
Other scholarships include:
Digital marketing is a crucial tool for companies of all kinds. They can broaden their reach, strengthen their brands, and eventually improve their revenues with the correct digital marketing plan. It might be challenging to choose the digital marketing course that is best for your company and your budget. The information above will therefore help you make an informed choice regarding the best digital marketing course for your company if you are considering enrolling in the finest digital marketing courses offered overseas.
To learn more about application processing, contact our overseas consultants at [email protected] .
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