Graduate Certificate in Marketing - Research and Analytics (Co-op Optional)

at Centennial College - Progress Campus Canada

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
• Verbal and written communication;
• Selling and presentation (storytelling and practical methodologies);
• Using analytics and customer relationship management (CRM) tools;
• Business and financial literacy to create compelling customer value propositions;
• Engaging buyers and influencers through digital content and omnichannel marketing;
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
• Understanding negotiations from the buyer’s perspective;
• Purpose-driven leadership (understanding your motivations and next career steps).

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. 

The Supply Chain Management – Logistics Program offers understudies with the vital abilities and information which are required to wind up effective in the field of supply chain and Logistics. With the business world extending into the worldwide commercial center, managers are effectively looking for experts with a mix of supply chain and logistics learning.

As such, the courses in this Centennial College business graduate certificate program will teach you to formulate strategies, understand transportation economics, effectively lead, develop and execute key decisions. In the event that a student graduates from the Supply Chain Management - Logistics program, he will be able to contribute logistics expertise to ensure business success.    

Areas of employment where a graduate may find his desire job opportunities are manufacturing, logistics, factory, production, distribution warehousing, transportation sector, export operations, and import operations. Also, students may look for various job roles like supply chain analyst, warehouse operations manager, inventory specialist, distribution check, customer service management and many more. 

If you aspire to create memorable experiences for dining guests and have the passion and drive to work hard to achieve results, Centennial College's Food and Beverage Management program is for you.

The Food and Beverage Management courses in this diploma program have been designed to prepare you with the job skills for success in the restaurant and foodservice industry and the leadership skills for a progressive career. This field will include everything from the large multi-unit organizations to small independent operations that add up to a $70-billion industry in Canada and more around the world.

During this two-year hospitality program, you'll learn in Centennial College's restaurant, quick service cafe and event centre before you embark on a 14-week industry work-integrated learning experience with one of the School of Hospitality, Tourism and Culinary Arts' food and beverage partners.

You'll also graduate with essential industry certifications (Smart Serve, Safe Food Handlers and CPR) that will make you even more employable in the restaurant industry, which is often said to be an extension of show biz. From dynamic staff to innovative menus, a modern restaurant experience is as much about the show as it is about the perfectly prepared food and flawlessly executed service. As a Food and Beverage Management program grad, you'll play a crucial part in making it happen.

Centennial College's Mechanical Engineering Technician – Design (Fast-Track) program is geared towards qualified college or university graduates who will gain direct admission into Year 2 (Semester 3) of this two-year program and receive their Technician diploma in one year (two semesters).

A project-based approach to learning will be used in the courses of this college engineering diploma program. In small groups, you'll work on specific projects, learning how to plan, schedule, create, design and build as a part of a team. You'll also learn advanced computer-assisted drafting and computer-assisted manufacturing (CAD/CAM) skills.

This college engineering program will offer variety to those who want to combine strong conceptual thinking with a practical knowledge of machines and how they work.

You may either graduate as a Technician after one year or continue with additional study and co-op work experience in Centennial College's Mechanical Engineering Technology – Design program. The additional study will take an extra year to complete.

Program Highlights

• The Mechanical Engineering program makes use of a state-of-the-art lab, which features thermodynamic fluid power testing modules, and tensile, hardness and impact testers.
• Through a project-based approach that has an approximate 60-40 balance between theory and practice, you gain experience in machine shop operation, tool design and computer numerical control programming.
• Instruction is included in industry-current software in Inventor, Solidworks, and Mastercam, as well as modern CAD/CAM equipment.

The Financial Planning program at Centennial College is for you if you've already completed a post-secondary education and wish to enter the financial planning field in just two semesters.

This Business graduate certificate program will use instructional materials from professional bodies to deliver the Financial Planning courses. A balance of theory and hands-on training in small-sized classes will allow for much interaction with your instructors, fellow peers and the content.

Centennial College's two-year Mechanical Engineering Technician – Design program will combine strong conceptual thinking with a practical knowledge of machines and how they work. You'll learn engineering theory and develop computer-assisted drafting and computer-assisted manufacturing (CAD/CAM) skills.

The courses in this engineering diploma program will employ a project-based approach to learning. This will include working in small groups on specific projects, learning how to plan, schedule, create, design and build as a team.

You'll have the choice of continuing into a third-year Technology option and specializing in modern manufacturing and production processes.

Program Highlights

• In the Mechanical Engineering Technician – Design program you gain experience in machine shop operation, tool design and computer numerical control programming.
• Industry-current computer-aided design (CAD) and computer-aided manufacturing (CAM) software instruction as AutoCAD, Inventor, SolidWorks and Mastercam is included.
• This program uses state-of-the-art CAD/CAM equipment.
• There is a 60-40 balance between theory and practice.
• The project-driven program gives you practical experience in designing, building and testing an original piece of equipment.
• The project approach simulates actual workplace assignments.

Centennial College's Software Engineering Technician (Fast-Track) program will allow you to gain direct admission into Year 2 (Semester 3) of the two-year program and receive your diploma in one year (two semesters), if you're a qualified college or university graduate with a software background. This fast-track version is ideal if you're seeking a shorter-term program for timely reentry into the workplace.

While most people just use software, in this college engineering program you'll learn to design, develop and maintain various software applications, human computer interfaces and enterprise information systems.

Through a combination of theory and hands-on learning, you'll acquire solid knowledge of software engineering methodologies, programming languages, design and algorithm concepts, data management tools and networking fundamentals. The coursework will emphasize object-oriented software design methodologies, user-oriented interface design, C#, Java, Oracle, MS-SQL Server, Microsoft's ASP.NET Core, and software testing and QA.

To underscore the curriculum's applied focus, the School of Engineering Technology and Applied Science program will include a software development project. A real-world business application, it will give you the opportunity to utilize all the technical and business skills acquired during your time in the program to build high-quality software.

Centennial College's Cybersecurity program is a one-year graduate certificate offering designed to address the industry's increasing demand for well-educated security professionals in the public and private sectors.

This School of Engineering Technology and Applied Science program will educate you on how to protect computers, applications and networks from unauthorized and malicious users or software. It will cover the key cybersecurity concepts of cryptography, cyber forensics and network security in addition to topics such as mobile network security, cloud security, and ethical hacking techniques and tools. This Cybersecurity program will also address supporting concepts of information system security that are integral parts of cybersecurity.

To enhance your applied learning experience, you'll learn current IT security tools, policies and techniques in a modern cybersecurity lab that was established in collaboration with the College's industry partners.

In the Office Administration - Legal program at Centennial College, you'll see the legal system unfold before your eyes.

This college business diploma program's courses will not only allow you to develop core office administration skills but will also focus on:

• Legal office environments
• Building an understanding of current issues in Canadian law
• Specialized areas of practice such as civil litigation, family law, real estate, wills and estate
• The use of specialized legal office software, with an emphasis on computer-generated document production and word processing

To round out the Office Administration - Legal training, in the final term you'll complete a five-day-per-week field placement in the last 4 weeks of the semester.  During this time, you'll have the opportunity to apply specific legal office administration skills. Among these skills will be preparation of legal documents using word processing, legal terminology, and office procedures used in law firms or corporate legal departments.

The field placement will be organized and supervised by program faculty members and College staff, who will work closely with you to help you find a placement well suited to your needs. While the placement will be unpaid, it will provide valuable resume enhancement experience.

The Hotel, Resort and Restaurant Management program will give you the tools to answer the call of the dynamic and international hotel, resort and restaurant industry — which will reward you with career opportunities in any destination around the world.

Canada's hotels, resorts and restaurants are world-renowned, and their standards have become global benchmarks to which many successful organizations aspire. The basis of Centennial's unique Hotel, Resort and Restaurant Management courses will be these standards and a deep-rooted connection with multinational hotel, resort and restaurant organizations. As such, this graduate certificate program will feature various integrated academic and experiential learning opportunities.

Whether you're coming into the offering with a background in another industry or leveraging it as professional development for your present career in hospitality, your decision to attend Centennial College will ensure meaningful connections to faculty members who have been carefully selected from the industry as well as the opportunity to widen your network.