Graduate Certificate in Marketing - Research and Analytics (Co-op Optional)

at Centennial College - Progress Campus Canada

Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:

• Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
• Verbal and written communication;
• Selling and presentation (storytelling and practical methodologies);
• Using analytics and customer relationship management (CRM) tools;
• Business and financial literacy to create compelling customer value propositions;
• Engaging buyers and influencers through digital content and omnichannel marketing;
• Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
• Understanding negotiations from the buyer’s perspective;
• Purpose-driven leadership (understanding your motivations and next career steps).

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete one work term as an employee in the field. This experience not only allows you to put classroom learning into practice but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the first semester. If academically qualified, you may be admitted to the co-op program. 

Centennial College's Baking and Pastry Arts Management program will build on fundamental baking and pastry arts skills to prepare you for a management role within the baking sector. Whether it's menu design, purchasing, planning or execution, baking management is an essential skill to convert your passion into business success.

In the Baking and Pastry Arts Management courses, you'll work in baking and pastry labs, including Centennial College's one-of-a-kind commercial bakeshop as well as an on-campus cafe, restaurant and event centre. In these real-world environments, you'll hone your skills before beginning a 14-week work-integrated learning opportunity with one of the College's industry partners.

Centennial College's Software Engineering Technician (Fast-Track) program will allow you to gain direct admission into Year 2 (Semester 3) of the two-year program and receive your diploma in one year (two semesters), if you're a qualified college or university graduate with a software background. This fast-track version is ideal if you're seeking a shorter-term program for timely reentry into the workplace.

While most people just use software, in this college engineering program you'll learn to design, develop and maintain various software applications, human computer interfaces and enterprise information systems.

Through a combination of theory and hands-on learning, you'll acquire solid knowledge of software engineering methodologies, programming languages, design and algorithm concepts, data management tools and networking fundamentals. The coursework will emphasize object-oriented software design methodologies, user-oriented interface design, C#, Java, Oracle, MS-SQL Server, Microsoft's ASP.NET Core, and software testing and QA.

To underscore the curriculum's applied focus, the School of Engineering Technology and Applied Science program will include a software development project. A real-world business application, it will give you the opportunity to utilize all the technical and business skills acquired during your time in the program to build high-quality software.

The Centennial College Strategic Management – Accounting Specialization program will allow you to gain a perspective on the organizational techniques required for effectively executing strategic decisions and the critical role that managerial leadership plays in the viability and growth of a business.

Through the two semesters of Strategic Management - Accounting Specialization courses, you'll also continue to learn and deepen your understanding in the areas of financial accounting, management accounting, taxation and auditing.

By taking The Business School program, you'll get to:

• Enjoy comprehensive coverage of all the key areas of management;
• Extensively use case studies and simulations to enhance your knowledge;
• Be exposed to a strong focus on leading-edge managerial practices, such as leadership, of the best companies in the world;
• A strong focus on leading-edge managerial practices of the world’s best companies,
• A good overview of the latest accounting and management information systems.

If you dream of global business ventures, Centennial College's Business Administration -International Business program is for you.

This advanced diploma program will cover basic business and specialized international business topics as you prepare for career success in just three years. Among the areas in which this International Business program will help you to gain expertise are:

• International trade law
• International finance
• International sales and negotiation
• International business planning and research
• International marketing
• Corporate social responsibility in international development

To ensure that you choose the appropriate technology to participate in courses delivered in the Information & Communication Engineering Technology programs, please consult recommended computer specifications for the ICET academic programs here.

With training from Centennial College's Game – Programming you'll graduate with an advanced diploma and the know-how to launch a career in the game software industry.

Whether you love the classics or today's technologically advanced games, in this interactive gaming program's courses you'll participate in various phases of game development, such as:

• Game design
• Three-dimensional graphics programming
• Simulation design
• Multiplayer online game programming

This advanced diploma technology program will also focus on topics such as object-oriented software design methodologies and user-oriented interface design, software testing and QA, C#, Java, advanced graphics, web game programming, HTML5/JavaScript, Unity3D and mobile application development

To underscore the curriculum's applied focus, two software development projects will be included. These "real world" game/simulations/applications will require you to utilize all the technical and business skills acquired during your studies to build high-quality software.

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete two work terms as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in programs with optional co-op, students will typically complete an application process in the first semester of their studies, and if academically qualified, may be admitted to the co-op program. Academically qualified students who are accepted into the program will register for the co-op preparation course as scheduled.

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy.

This business program will cover broad-based business topics in addition to detailed marketing training. Marketing-specific areas of study will include:

• Marketing research
• Marketing communications (such as advertising and promotion)
• Digital marketing (such as direct marketing, e-marketing and customer relationship management)
• Brand planning

Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures, classroom assignments and presentations will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

You'll also get the opportunity to participate in nation and province-wide academic contests such as the Ontario Colleges' Marketing and Canadian Marketing Association competitions.

Centennial College's Baking and Pastry Arts Management program will build on fundamental baking and pastry arts skills to prepare you for a management role within the baking sector. Whether it's menu design, purchasing, planning or execution, baking management is an essential skill to convert your passion into business success.

In the Baking and Pastry Arts Management courses, you'll work in baking and pastry labs, including Centennial College's one-of-a-kind commercial bakeshop as well as an on-campus cafe, restaurant and event centre. In these real-world environments, you'll hone your skills before beginning a 14-week work-integrated learning opportunity with one of the College's industry partners.

You'll graduate with important industry certifications such as Smart Serve, Safe Food Handlers and CPR, making you job-ready. Many graduates from this Baking and Pastry Arts program have secured employment within major hospitality brands in the hotel, resort and restaurant industries as well as within large-scale commercial baking companies.

Electrical Engineering Technology (Fast-Track) program provides a shorter duration pathway for both international and domestic trained Electrical Technicians/Technologists and other related programs to have previous work experience and/or degree credentials assessed to prevent an unnecessary repeat of courses. Rapid changes in the field of electrical engineering technology may also be an incentive for candidates wanting to update their existing knowledge/skills by taking the Electrical Engineering Technology (Fast-Track) program.

Co-op Option
The co-op option in this program will provide you with the opportunity to gain hands-on experience while you complete three consecutive work terms as an employee in the field. This experience not only allows you to put classroom learning into practice, but will also provide valuable contacts for your future career.

To participate in this co-op option, you will need to complete an application process in the fourth semester. If academically qualified, you may be admitted to the co-op program. Academically qualified students who are accepted into the program will register for the co-op preparation course as scheduled. When you graduate, your diploma will highlight the co-op credential.