Advanced Diploma in Public Relations and Strategic Communications

at Durham College - Oshawa Campus Canada

As Artificial Intelligence (AI) continues to rapidly transform the way organizations and their people work, a shortage of skilled professionals remains the single most significant challenge facing AI adoption by industry. With a focus on enterprise AI, including both off-the-shelf solutions and proprietary AI, this program – the first and only graduate certificate of its kind in Canada – will prepare you to meet this demand for AI-literate practitioners.

As a graduate, you will know how to leverage AI to extract data and use data-driven intelligence to guide decision-making, solving complex enterprise problems with state-of-the-art solutions, all while creating efficiency and quality gains for small and medium-sized enterprises up to the largest of corporations. Additional emphasis will be put on data governance, including data management to ensure its integrity.

Students will also benefit from multiple opportunities for experiential learning, including access to the college’s AI Hub, completion of two diverse capstone projects and an optional work term. Graduates will be prepared to enter this high-growth field, which currently sees the Greater Toronto Area home to the highest per-capita concentration of AI companies in the world.

Prepare for a career in Canada’s strong pharmaceutical sector, a rewarding field that is seeing continuous job growth and demand in response to our growing and aging population. Help to ensure access to better, safer drugs and consumer products, including in the areas of medical cannabis and health products, by using your training to contribute to the most effective formulations, dosages, and manufacturing processes and the assurance of quality for a wide variety of products.

As a graduate, your knowledge and skills will encompass validation and standardization of formulations, methods and processes, and the ability to conduct experiments following scientific methodology that includes data analysis, proper documentation of observations and analyses, and clear summarizations and recommendations. Featuring a 280-hour field placement, this program will set you on the path for a life-changing career that allows you to make a positive impact on the millions of Canadians who rely on the products you will help produce to improve and maintain their health.

This joint Durham College and Ontario Tech University diploma-to-degree program will enable you to earn two credentials in only four years. Experience the best of both learning environments while on the journey to a rewarding career in marketing.

With the help of research data and a solid understanding of consumer behaviour, marketers get involved at the design stage to ensure products being developed are geared to the intended target market(s). This includes monitoring and incorporating the latest trends in their promotional planning, such as digital media, to reach consumers in the most effective way.

The Practical Nursing program is designed to prepare graduates who are able to meet the challenges of the expanding role of nursing in today’s society. As a practical nurse, you will combine your knowledge, skills and judgement to provide safe, competent, ethical nursing care to meet the unique needs of all patients throughout the continuum of care.

Approved by the College of Nurses of Ontario (CNO), the Practical Nursing program teaches the knowledge, skills and attitudes necessary to practise as a safe, competent and professional practical nurse. Using the concept of caring as the basis of nursing, you will develop knowledge, skills and judgment in assessing, planning, implementing and evaluating nursing care for all age groups as they experience various health challenges. A particular focus is placed on the ability to communicate in a caring and therapeutic manner.

With a strong emphasis on practical hands-on experience, you will apply theory gained in the classroom and simulated lab practice to environments including:

• Community
• Long-term care
• Maternal/child
• Mental health

Upon completion of your program, you must successfully complete the Canadian Practical Nurse Registration Examination (CPNRE) to become a registered practical nurse (RPN) in Ontario and a member of the CNO*.

Please note: In Ontario the following conditions are laid out by the Nursing Act to be registered as a practical nurse. These conditions may impact your ability to register with CNO as an RPN post-graduation.

To register as a RPN in Ontario you must:

• Be fluent in written and spoken English or French
• Have evidence of your suitability to practice as an RPN in Ontario including not suffering from a physical or mental condition/illness, which may affect your ability to practice nursing
• Have a good character including providing a Canadian Police Information Centre (CPIC) Criminal Reference Synopsis as part of the registration process. Please note: If your CPIC synopsis is not clear, CNO may determine that you are not eligible for registration
• Not be subject to proceedings with respect to professional misconduct, incompetence or incapacity in nursing or other health profession in Ontario
• Pass the CPNRE
• Provide proof of Canadian citizenship, landed immigrant status or authorization under the Immigration and Refugee Protection Act

The Music Business Administration/Management programs prepare students to enter any field of the music industry equipped with a solid foundation of relevant knowledge and business practices, and plenty of hands-on experience. Students learn to manage revenue streams, book tours, draft and negotiate contracts, manage artists and venues, plan and execute events, design websites, market and promote artists and merchandise, build a network, and much more. Graduates enter the industry ready and eager to become astute music industry executives, well-informed musicians/songwriters, or both!

This unique business-based program provides plenty of experiential learning opportunities and in-depth knowledge of all areas of the music business, preparing you for a wide variety of music industry careers spanning:

• Major and independent record labels in roles including marketing, publicity, promotion, merchandising and sales, artists and repertoire, and brand partnerships
• Live music including tour management and booking, concert promotion and production, and venue management
• Music publishing and administration including positions in copyright collection societies, industry trade organizations, copyright administration, music licensing, and music supervision
• Artist management (e.g. managing a musician or managing one’s own musical career)
• Digital music management including streaming services, social networks and online music retail
• Event production including planning or managing live music events, conferences, workshops and more
• Performing/recording artist, or songwriter
• Music production including live and recording services

You will develop skills in management, marketing, promotion, and small business operations, while learning and practicing the essentials of copyright law and music publishing, event production, live sound reinforcement, and media and business communications. Challenging careers are available for skilled administrators and managers, as well as aspiring musicians and songwriters, who can market and manage entertainment events and revenues; harness social media; manage tours; work directly with performers as booking agents or managers; prepare promotional materials; plan and organize itineraries; and negotiate, interpret and enforce contracts.

With a unique combination of business skills and a solid understanding of the sport industry, sport managers oversee professional and amateur athletes and teams; co-ordinate sporting events; and work behind the scenes at some of the biggest sporting venues in the world.

As Canada’s longest-running college sport management program, our team will prepare you to excel in an administrative or management role in the business of sport. Our program focuses on developing skills related to all aspects of the Canadian sports scene. When you complete the program, you will be prepared to enter into specific sport-related fields by applying the knowledge, experiential learning and concepts gained inside and outside of the classroom.

The program begins with coursework in fundamental business skills and sport industry understanding, progressing to more advanced applications and hands-on learning experiences in the subsequent semesters. Concluding the third year, you will have the opportunity to complete a full-semester (500-hour) field placement available in collaboration with industry partners.

In addition to formal classroom work, this program offers numerous volunteer and networking opportunities, an overnight leadership camp in the third year and a variety of experiential learning options to prepare you for this chosen career.

Please note: After completing two years of sport study you may choose to graduate with a diploma in Sport Administration.

If you hold a three-year diploma or degree with an overall average of 65 per cent or higher, you may wish to explore the two-semester Sport Business Management graduate certificate program.

PROGRAM LEARNING OUTCOMES

1. Examine the role of management in organizations and apply those skills to the sport industry.
2. Apply marketing concepts to the sport industry.
3. Assess the political, sociological, economic, historical and ethical parameters that influence sport.
4. Develop and apply personal and professional ethics.
5. Explain the structure, governance and operations of sport organizations.
6. Apply accounting knowledge and skills to the operation of sport business.
7. Develop attitudes, skills and knowledge for career success in a workplace environment.
8. Establish a personal and professional career plan.
9. Plan, execute, and evaluate events.

Professionals with knowledge in international business can help organizations understand marketing, law, trade and finance as they apply to the global village we live in. As a professional in this field you may investigate, analyze, administer and manage human, physical and operational resources, as well as complex strategic and practical management issues. In particular, you will gain skills in strategic decision-making, and conducting operational and marketing analysis for business firms on a global scale. Graduates of this program often work on cross-functional and global project teams in order to serve their clients.

Durham College is a Platinum Accredited Partner of the Forum for International Trade Training (FITT – www.FITTforTrade.com). This partnership means that Durham College offers an international business program that has been validated by FITT as meeting their high standard of industry excellence. Students registered in our FITT-accredited program have a direct link to FITT and its full range of global trade credentials.

The majority of youth will develop naturally into law-abiding citizens. For some however, behavioural concerns may arise, which continue into adulthood. Some risk factors impact pro-social development and may result in the youth committing or repeating the commission of criminal offences. An understanding of the issues as well as prevention and intervention strategies can assist in reshaping this behaviour. Determined, passionate and patient, youth justice and interventions graduates combine their education and experience to make a positive impact on the lives of today’s youth.

Designed for students with previous post-secondary education, this program is a fast-track to the sport industry. Sport business management is recognized as a distinct enterprise that requires specific skills, knowledge, attitudes and experience.

Students gain advanced, intensive training through one semester of academics and one semester of field placement.

With a commitment to personal and professional achievement, the program also offers a student-led sport conference, numerous networking opportunities and variety of experiential learning options to prepare you for your chosen career.

This two-semester General Arts and Science Liberal Arts Ontario Tech University (Ontario Tech) Transfer program is designed for individuals interested in pursuing advanced standing into the second year of Ontario Tech’s Bachelor of Arts (Honours) in Forensic Psychology. Students must complete BIOL 1841U – Essentials of Biology during their first semester of study at Ontario Tech or during the preceding spring/summer term. This program will provide an opportunity to develop and refine academic skills and ultimately provide the foundational knowledge needed to help ensure success in subsequent academic studies. This program also allows students to familiarize themselves with life and workload at a post-secondary institution.

This two semester General Arts and Science Liberal Arts Ontario Tech University Transfer pathway is designed for individuals interested in pursuing studies in Ontario Tech’s Bachelor of Arts (Honours) in Forensic Psychology.

This program will provide an opportunity to develop and refine academic skills and, ultimately, provide the foundational knowledge needed to help ensure success in subsequent academic studies. This program also allows students to familiarize themselves with life and workload at a post-secondary institution.

Students will be required to complete six courses per semester (12 courses in total). These include five core (or mandatory) courses in Communications (two), Computers (one), Statistics (one) and Preparing for Academic Success (one). Other prescribed courses in this two-semester pathway include Canadian Law (one), Psychology (two), Political Science (one), and Sociology (two).

Graduates of this pathway who have completed the requisite courses with a minimum average grade of at least ‘B+’ (77-79 per cent), with no individual course below ‘B-’ (70-72 per cent), may apply for admission into Year 2 of the Bachelor of Arts (Honours) in Forensic Psychology program.

Some General Arts and Science courses are also transferable to other post-secondary programs. Individual academic planning assistance is also offered by the student advisor, and students are strongly encouraged to meet with their advisor before selecting their courses.