Diploma in Business in Marketing

at Fanshawe College - London Campus Canada

A Community Pharmacy Assistant is one of the vital members of a pharmacy. Their attention to detail, knack for problem solving, technical and interpersonal skills contribute to the success and operational effectiveness of a pharmacy. Fanshawe's one-year Community Pharmacy Assistant program is designed to prepare graduates to achieve professional success in community pharmacies under the direction of a Registered Pharmacist or Pharmacy Technician.

The program blends theory with experiential learning. Students will learn concepts and problem solving strategies in the classroom that are later reinforced during lab components in Fanshawe's state-of-the-art pharmacy lab and a community placement. Students also gain the skills to collaborate with other pharmacy health care professionals to ensure accurate patient record maintenance, process prescriptions, manage inventory, compound non-sterile products and assist customers with products sold in a community pharmacy.

If students wish to continue their education in the field of pharmacy studies, successful completion of this program will allow students to obtain advanced standing in Fanshawe's Pharmacy Technician program.

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

The Interactive Media Development - 3D Visualization Program at Fanshawe College is an intensive three-year advanced diploma focusing on the tools and techniques necessary to gain employment in the fields of visualization and emerging interactive technologies. The goal of the program is to provide students with the professional, technical and artistic skills necessary to create innovative visualizations, prototypes and info-graphics.

Students will develop 2 and 3 dimensional design skills by studying a curriculum focused initially on the core principles of visualization technologies and interactive media. Foundation courses including image and motion design, interactive production, project management, and visual communication will provide the basis for understanding sophisticated technologies such as virtual and augmented reality.

Throughout the second year, students will study more advanced concepts of visualization including 3D modeling, game engine simulations, visualization statistics, generative art and user experience design. In the third year, students will continue with advanced visualization studies with emphasis on an integrative capstone project (individual or group) or a client based applied research project internship.

An integral part of the 3D Visualization program at Fanshawe College is its relationship to the local community. London, ON has a vibrant and growing interactive media industry. Professionals from this community include business leaders and entrepreneurs, creative directors, interactive designers, programmers, game designers, and producers who will play an important role by providing mentorship to students through critique and guest lectures.

Graduates of this program will find entry-level positions in the visualization industry as interactive designers and programmers, 3D specialists, prototype and visualization designers.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Complete both individual and collaborative interactive media projects effectively.
• Select and use best practices and tools to design and develop dynamic, rich-media content.
• Assess the requirements of a complex interactive media project.
• Develop, budget, plan and professionally present a complex interactive media project.
• Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
• Build effective and dynamic complex Web sites and/or mobile applications.
• Identify and analyze ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems.
• Select and use creative and critical thinking techniques in the effective design, development and implementation of a complex interactive media project.
• Evaluate the financial, technical and artistic success of a complex interactive media project
• Analyse and implement augmented and virtual reality technologies in the creation of 3D visualizations.
• Assess and evaluate 3D visualization hardware and software for implementation in interactive installations.
• Design complex data, 3D and rich media assets for integration into augmented and virtual reality presentations.

In today’s increasingly digitally-connected and knowledge-based economy, communication skills are crucial for professional success across a wide array of sectors. Advanced Communication for Professionals is an Ontario College Graduate Certificate program that supports learners and professionals in further developing their written, verbal and interpersonal skills.  Canadian employers are increasingly emphasizing the importance of these skills for hiring and promotion; this program therefore cultivates excellence in workplace communication, interpersonal communication, writing and reports, and project development. Graduates will enjoy enhanced employability and advancement potential.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Make effective rhetorical decisions to create focused, well-structured documents and presentations that implement professional stylistic conventions.
• Analyze and successfully respond to the communication expectations of various professional audiences when creating professional documents and presentations.
• Employ effective leadership skills in professional environments to promote increased communication efficiency and improved workplace collaboration.
• Edit and adapt professional messages for multiple contexts and diverse media.
• Synthesize sector-related research to produce relevant, persuasive reports.
• Comply with intellectual property rights when synthesizing, citing, or repurposing others' work in professional documents and presentations.
• Produce visually effective documents and presentations.
• Facilitate positive and productive interpersonal communication in the workplace to build and maintain strong relationships with both internal and external stakeholders.
• Manage a collaborative project to ensure that it meets all required parameters (e.g. scope, timelines, etc.).

This program will provide students with opportunities to expand and strengthen their fundamental understanding of the science of ergonomics. Both in the lab and in the classroom, students will learn to use analytical tools for quantitative and qualitative assessments of employees’ job related tasks in the workplace. Current technologies and techniques will be examined in addition to application of theoretical principles to worker-workspace interactions. Additional topics of study include: the legislative and regulatory environment, the role of the Workplace Safety and Insurance Board, and the financial impacts of injury.

Interior Decorating is a two-year Ontario College Diploma program designed to develop the skills and knowledge necessary for a career in one of the many segments of the residential interior decorating field. Students will study the fundamentals of interior decorating, including space planning, colour theory, material selection, kitchen and bath design and visual merchandising. Students will build interpersonal, communication, sales, business and marketing skills. Drawing, presentation and drafting techniques (both manual and computer-aided) will be developed. Courses are delivered in lecture, studio and lab formats; the hands-on studio environment allows the student to work on 2D and 3D projects in close contact with their professor. Upon successful completion of the program, the student will be equipped with the essential skills necessary to pursue employment and carry on their development as a professional in the decorating field.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze the client's needs and goals using research techniques and taking psychological, sociological and physiological needs into consideration.
• Collaborate in the preparation of a design proposal/contract to define the scope of services for the decorating project.
• Analyze existing space conditions and decorating components in order to determine what modifications are required to meet the client's needs.
• Prepare a design concept which meets all the criteria (i.e.: historical context, accessibility) of a given decorating project using the creative process.
• Communicate the design concept to the client in visual and written formats.
• Use a variety of media and rendering techniques to communicate the character of the space.
• Prepare technical documents (i.e. plans, elevations) needed for the implementation of the decorating solution.
• Collaborate with a variety of design and decoration professionals for the implementation of the decoration solution.
• Evaluate the effectiveness of the final decoration solution.
• Develop strategies and plans to implement and maintain a decorating business.

Research and Evaluation (Co-Op) is an Ontario College Graduate Certificate program that supports students and professionals in developing sought-after research and program evaluation skills. Program evaluation in Canada is an expanding industry in terms of both its general use and the diversity of contexts in which it is applied. Students learn diverse social science research methods and apply them with the aim of program evaluation and optimization. Students also have the option to complete a co-operative work experience that will enhance the applicability of their skills to the workplace.

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Certificate.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Use current information technology tools to retrieve, organize, process, and communicate both qualitative and quantitative evaluation and research data
• Translate research and program evaluation goals into appropriate evaluation designs and methods
• Construct actionable recommendations for stakeholders based on accurate analysis of the information
• Design clear, persuasive and accurate documentation to collect, support and present data for program evaluation and research projects
• Meet the objectives of organizations and clients through applying appropriate program evaluation and research methods, and through accurately analyzing research and evaluation findings
• Apply appropriate statistical techniques to generate high-quality information and analysis
• Complete all work in accordance with ethical, legislative and professional requirements and standards
• Contribute to the management of a project, ensuring that it meets all necessary goals and parameters (e.g. scope, design/features, timelines, etc.)
• Effectively communicate specialized information to diverse audiences with varying degrees of technical knowledge
• Accurately and persuasively report on the progress and results of program evaluation and research projects to relevant stakeholders
• Increase organizational efficacy by capturing, interpreting and applying organizational information using knowledge management techniques

Auto Body Repair Techniques is a one-year Ontario College Certificate program that prepares graduates to enter the auto body repair field. The curriculum focuses on the practical skills used by entry-level auto body repairers: welding, refinishing, and body and frame repair. Students also learn how to assess vehicle damage and develop repair estimates.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to:

• Under appropriate supervision, repair and refinish damage to automotive bodies and frames, and inspect and repair vehicle safety devices.
• Under appropriate supervision, use diagnostic equipment and basic repair techniques to service automotive power train, tires and rims, fuel and electrical systems, and heating, air conditioning and cooling systems.
• Repair rust on vehicles and apply corrosion protection where appropriate.
• Access information to remain current with advanced trade techniques in auto body repair.
• Assess vehicle damage and provide repair estimates to clients.
• Perform basic auto body business accounting to calculate inventory, damage and repair estimates.
• Make ethical business decisions when conducting sales and interacting with clients. 8. Communicate effectively to build and maintain client relationships.

This program provides students with an understanding of the practical science of biology, chemistry, mathematics, and physics. It is a three-year, seven level program with up to 16 months of paid co-op experience. The electrical engineering technology program will prepare graduates for jobs in growth areas of automation, network communications, electrical utilities/protection, process control, electronics, and embedded systems. Students will study electrical system design, automation, power generation/distribution, and develop practical skills. Graduates will be skilled in AutoCAD, hydraulic/pneumatic systems, PLCs, motors, electronics, programming, and industrial automation. Throughout the program, students will apply this knowledge in conjunction with the Canadian Electrical Code, workplace health and safety and project management applications. Additionally, students will enhance their interpersonal and communication skills.

This three-year Advanced Diploma in Cyber Security will provide students with the foundational Information Security (InfoSec) skills and knowledge necessary to be successful in the IT Security industry. Foundational topics will include information security, ethics, network management/analysis, programming and scripting, operating systems, and database management. Building on those foundational topics, the curriculum will also develop students’ skills in the areas of risk analysis, cryptography, vulnerability testing, access control implementation, and security audit performance. Graduates of this program will be able to proactively implement sound security practices to mitigate security risks and respond quickly to security breaches and issues that may have occurred.

Through hands-on laboratory activities, case study analyses, and research projects, students will enhance their Information Security understanding and develop their interpersonal, communication, organizational, and problem-solving skills. This program will also include three co-operative education work placements to further enhance all of those skills.

Learning Outcomes

• Configure, implement, and manage security devices and equipment considering the unique features of the computer operating systems, networks, applications and software.
• Implement and evaluate security solutions for business processes, applications and communications to protect business resources and respond to the needs of all the internal stakeholders.
• Use project management principles to implement security strategies and processes that address the organization’s information security requirements.
• Develop, implement and evaluate organizational security policies, standards and regulations to promote internal security.
• Perform vulnerability assessments and penetration testing for infrastructures, web and applications, using both manual and automated techniques.
• Evaluate and apply tools and techniques to formulate countermeasures to secure information systems against security threats.
• Perform security audits and forensic analysis to evaluate the effectiveness of a security system, and identify and correct security vulnerabilities.
• Monitor and analyze logs and alerts from security devices to determine the extent of a security breach and what data has been compromised.
• Identify, collect and log relevant data as evidence for a sample case within a business or in the Canadian Justice System.

Co-operative Education
This three-year program has three co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.