Diploma in Business in Marketing

at Fanshawe College - London Campus Canada

Our Three-Year Advanced Diploma provides comprehensive training to students wanting to enter the professional industry of Graphic Design. The program ranges from industry standard software training, the fundamentals of basic design skills to creative concept development, traditional illustration and photography. We offer comprehensive training in interactive design, web and multimedia, digital illustration, motion graphics as well as courses covering theories of creativity, visual thinking, typography and design history. Besides the traditional aspects of design, we initiate new courses on an ongoing basis as well as update and refresh present courses each term to ensure students remain current with trends in the graphic design industry.

Our main focus is for students to learn to be adaptable designers with a passion for learning. We provide students with a range of theoretical and practical skills so that they can be successful in our rapidly changing industry that includes many specializations and a diverse job market.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
• Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
• Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
• Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
• Communicate ideas, design concepts and opinions clearly and persuasively to others.
• Use recognized industry practices throughout the design process and related business tasks.
• Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
• Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
• Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

The Plumbing Techniques program is an Ontario College Certificate program designed to prepare graduates for entrance into a plumbing career through the understanding of theoretical and practical aspects of the plumbing trade and the associated tools and materials. Students will participate in the practical application of fundamental plumbing activities in labs on site at the College in addition to the theory learned in a face-to-face web-enhanced environment. This is an entry level credential and students are not required or qualified to become members of a professional or regulatory body upon completion.

Learning Outcomes:-

• Work according to contractual obligations; the project manual; applicable laws, standards, bylaws, and codes.
• Execute plumbing projects effectively and accurately by interpreting graphics, drawings and written documentation.
• Work responsibly and effectively with others and in accordance with appropriate practices, procedures and in compliance with health and safety legislation.
• Use tools and equipment for basic installation manufacture, and repair of components to required specifications.
• Contribute to the organizing and planning of plumbing installation projects.
• Solve routine plumbing issues using a variety of problem solving approaches.

This two-year professional program is designed to provide students with an extensive practical understanding and knowledge of business operations and processes. The emphasis is on interpersonal, communication, organizational, technical, and problem-solving skills applied to enhance the effective operation of the workplace.

Expert training in software applications, technical support, and training skills will be combined with analytical and multitasking strategies to facilitate scheduling, decision making, coordination and task completion. Utilizing these skills, students will be capable of overseeing projects and budgets; supervising and training others; organizing meetings, conferences and travel arrangements; managing a personal computer; and researching, developing, and presenting accurate business correspondence and reports.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conduct oneself professionally and adhere to relevant legislation, standards and codes of ethics.
• Manage the scheduling, coordination and organization of administrative tasks and workflow within specific deadlines and according to set priorities.
• Coordinate the collection, analysis, distribution and response to communications in the workplace to facilitate the flow of information.
• Operate and provide support related to the use, maintenance and procurement of office equipment and technologies.
• Evaluate, establish and administer a variety of records management systems* to ensure confidential, secure, accessible and organized electronic and paper records*.
• Produce financial documents and reports by identifying and compiling relevant information and using accounting software.
• Prepare and produce a variety of business documents using available technologies and applying industry standards.
• Use interpersonal, leadership and client service skills to respond to diversity and to support the vision and mission of the organization.
• Research, analyze and summarize information on resources and services and prepare summary reports with recommendations.
• Select and use information technologies to support communication with internal and external stakeholders and to promote the organization.
• Organize and coordinate meetings, conferences, special events and make travel arrangements, including the preparation of related documentation.
• Support the implementation of projects by applying basic principles of project management.

This accounting co-op program will introduce you to accounting principles and concepts. You’ll learn to examine business from multiple angles and how to maximize your unique skill set. You’ll be taught by industry professionals how to balance the books in the manufacturing and merchandising sectors, banks, and other financial institutions. You’ll also learn how to analyze numbers in public accounting firms and federal, provincial, and municipal government offices by using cutting-edge accounting software.

Designed to prepare graduates to work in an accounting environment at the entry or intermediate accounting level, this accounting co-op program starts with accounting fundamentals and then moves to detailed accounting principles and concepts, including computerized accounting. When you graduate, you’ll have the skills required for success in a corporate accounting department in a variety of industries, including manufacturing, merchandising, banks and other financial institutions. You’ll also be prepared to work in public accounting firms and federal, provincial and municipal government offices. The paid co-op work term you’ll complete will provide you with valuable work experience as well.

Learning Outcomes 
The graduate has reliably demonstrated the ability to

• Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
• Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
• Contribute to recurring decision-making by applying fundamental management accounting concepts.
• Prepare individuals' income tax returns and basic tax planning in compliance with relevant legislation and regulations.
• Analyze organizational structures, the interdependence of functional areas, and the impact those relationships can have on financial performance.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization's operations.
• Outline the elements of an organization's internal control system and risk management.
• Contribute to recurring decision-making by applying fundamental financial management concepts.

Automotive Sales is a one-year Ontario Graduate Certificate program. You’ll begin the program by creating a strong foundation in the fundamentals of technical sales and marketing, quickly moving into specialized training in new media marketing, CRM enabled selling, emerging transportation technologies, marketing management and more. This program is also an opportunity for further study for graduates of business programs and of motive power programs. It also provides a pathway to a post-graduate opportunity for journey-people with a Red Seal in a relevant trade.

Learning outcomes
The graduate has reliably demonstrated the ability to:

• Prepare and deliver a sales presentation based on an analysis of clients’ knowledge base and needs to assist the client in making a fully informed purchase.
• Collaborate with team members to market the corporate brand and meet sales targets in order to contribute to the achievement of the company’s strategic goals.
• Establish and maintain working relationships with clients to secure their loyalty to the salesperson and the corporate brand.
• Conceptualize, develop and implement a business plan to manage personal brand and sales goals.
• Apply the principles of business ethics and corporate social responsibility to adhere to industry and professionalism standards.
• Use information technology relevant to the sales function to manage accounts and client relationships.
• Contribute to the development and execution of the company’s strategic account management plans to secure and satisfy key account stakeholders.
• Explain both the basic and the emerging technological features of an automotive system, including the variables that effect each component, to ensure a client’s full understanding of the vehicle.
• Research new and emerging technologies in the automotive sector to maintain currency in a rapidly developing field and effectively market and sell new products and technologies.

This graduate certificate program is designed to prepare students to teach English as a Second (or Foreign) Language in Canada and/or overseas.  The program covers topics integrating theoretical, pedagogical, and practical applications for teaching English as a second or foreign language, meeting educational standards set by TESL Ontario.  Additionally, this program includes courses to enhance professional and intercultural communication skills, knowledge, and experience.

The Advanced Filmmaking program is an Ontario College Graduate Certificate program which builds upon the students previous diploma/degree skills by providing opportunities to work in cross-functional teams to create both narrative and documentary films, television productions, and other media. All phases of digital filmmaking will be experienced, including pre-production, production, and post-production. Students will collaborate with students in other College programs (television, acting, fashion, multimedia, music industry arts) in the creation of digital media products.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create narrative and documentary films, television productions, and other media (such as webcasts) that illustrate the application of aesthetic and theoretical principles of filmmaking;
• Identify and develop stories and scripts for narrative and documentary films and other media, for both general and specific audiences;
• Plan and apply appropriate pre-production techniques to prepare for the efficient and cost-effective production of narrative and documentary films and other media;
• Produce and direct narrative and documentary films and other media to commercial, technical, legal and ethical standards by working independently or in a crew;
• Operate digital cameras, audio, editing and lighting equipment during the creation of documentary and narrative films and other media.
• Produce market-ready narrative and documentary films and other media by collaborating with post-production experts;
• Plan media-marketing/distribution strategies for a variety of venues and formats;
• Lead co-workers and others in all phases of film development, through the application of superior communication, interpersonal, organizational, and problem solving skills.

The Design Foundations Certificate program is for students who are interested in exploring a career in design. This foundation year introduces students to the fundamentals of 2D and 3D design principles, drawing and colour theory, idea development, research, presentation skills, portfolio development, design technologies, and communication skills. Students experience a year of goal-setting, learning new skills and refining existing skills with the guidance from industry experts through a variety of hands-on projects.

Graduates can use their portfolio and refined skills to move towards a career or pursue further studies in Interior Decorating, Fashion Design, Fashion Merchandising, Graphic Design, GIS and Urban Planning, Landscape Design, Horticulture Technician and Theatre Arts - Technical Production.

Learning Outcomes:

• Create two and three-dimensional designs using a wide range of materials, processes, techniques and relevant computer technologies.
• Use the design process to develop and solve visual problems using various strategies for idea generation.
• Apply the formal elements and principles of design to creative work.
• Utilize a variety of presentation skills across a wide range of media appropriate to portfolios, public and private venues.
• Develop skills in portfolio presentation in a variety of media through studio-based projects.
• Articulate art and design concepts, history and the role of art and design in society to the general public.
• Create original design solutions through the use of creative problem solving, idea mapping and research that supports the design project within given parameters.

This one-year Graduate Certificate program is designed to provide students with a holistic approach to information systems security as it applies to business.  The program will provide a broad understanding of security concepts and concentrate on industry best practices for information security.  Students will gain the knowledge required to manage both the strategic and operational aspects of information security.  The focus will be on addressing the following questions:

• What business assets need protection?
• What are the vulnerabilities and threats to the business and the assets?
• What safeguards need to be implemented to protect the business?
• Did the protection measures or safeguards work?

The students will develop the skills to identify vulnerabilities to business and implement effective safeguards to minimize risks to acceptable levels.  They will learn detailed practical aspects of security such as risk analysis, vulnerability testing, writing security policies, implementing access controls and performing security audits.  An emphasis will be placed on interpersonal, organizational, technical, communication and problem solving skills applied to enhance the effective implementation of security in a business environment.

A Mandatory Mobile Computing (Laptop) Program

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Apply knowledge of computer operating systems, networking, and various application software to the simulation of business processes.
• Develop best practices to protect business resources through the application of knowledge of vulnerabilities and exploits.
• Develop security strategies for the deployment of security procedures and protective devices.
• Integrate information technology strategies that support business functions by employing knowledge of best practices of business processes and systems.
• Develop security plans and strategies to include acceptable use of business information and systems by internal employees, contractors, consultants, business partners and customers.
• Develop security plans and strategies to ensure the integrity of information in compliance with best practices, relevant policies, standards, and regulations.
• Apply project management principles in the deployment of security policies and strategies.
• Perform security audits to ensure compliance with security plans, policies, standards, regulations and best practices.
• Develop and deliver a corporate training program to communicate both orally and in writing the security requirements for compliance with security policies.
• Prepare security documentation for approval by senior management and present results of security audits.

This program provides students with an understanding of the practical science of biology, chemistry, mathematics, and physics. It is a three-year, seven level program with up to 16 months of paid co-op experience. The electrical engineering technology program will prepare graduates for jobs in growth areas of automation, network communications, electrical utilities/protection, process control, electronics, and embedded systems. Students will study electrical system design, automation, power generation/distribution, and develop practical skills. Graduates will be skilled in AutoCAD, hydraulic/pneumatic systems, PLCs, motors, electronics, programming, and industrial automation. Throughout the program, students will apply this knowledge in conjunction with the Canadian Electrical Code, workplace health and safety and project management applications. Additionally, students will enhance their interpersonal and communication skills.