Diploma in Business in Marketing

at Fanshawe College - London Campus Canada

The Broadcasting - Radio and Media Production program is a highly concentrated hands-on approach to training students for careers in radio broadcasting and emerging broadcast media.  Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast technology.  CIXX-FM (106.9) is Canada's first licensed instructional radio station at full power FM utilizing the latest digital control rooms and production equipment. Areas of study include: On-Air Performance, Creative Writing, Audio and Commercial Production, Sales/Marketing/Promotions, Music and Programming and Web and Social Media content development.  Listen live to students perform on 106.9 CIXX-FM, The X at www.1069thex.com, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and Stellar Radio, live video and audio at livestream.com/stellar_radio.  Broadcasting - Radio and Media Production students learn in a live on-air environment while performing on-air and various job functions identical to those in the Broadcast industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
• Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
• Participate in the planning and preparation of programming content for a variety of radio formats.
• Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
• Assist in promoting the a station’s brand and generating revenues through a variety of marketing and advertising sales activities.
• Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
• Use business skills and accepted industry practices in the completion of tasks and projects.
• Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
• Present live programming on air to relay various types of information and stories in different formats.

This two-year diploma program focuses on business fundamentals with strong experiential learning components. Graduate with the operations experience and business acumen to manage and operate a successful golf or recreational club, while also learning about club sports with a focus on golf. 

Develop your passion for golf through visits to various courses, guest speakers and coaches from PGA of Canada, access to our golf simulator and a membership to all City of London golf courses. You’ll also have the opportunity to network with a wide variety of industry professionals within the resort and golf and club industries. Hone your golf, racquet sports and curling games through instruction from PGA of Canada golf pros, and expand your learning through field trips to learn new technologies and teaching methodologies at simulator facilities, various resorts and golf clubs, as well as an optional golf trip to Orlando, Florida

Apply your knowledge in a co-op work experience with professionals within golf course management. You’ll gain further employable skills in food and beverage service and culinary management on-campus through The Chef’s Table restaurant and cafe.

This tailor-made co-operative education program allows applicants the opportunity to explore the numerous career opportunities available in the ever growing golf and club industry. Inspired by the Canadian Society of Club Managers (CSCM), this program fosters the core educational competencies required to excel in a career in club management.  Students will develop expertise in business and financial management, golf club and turf services and food and beverage operations with a hospitality focus. Theoretical studies will be supported by practical exposure in all areas of golf and club facilities. Students will gain an appreciation for proactive customer service and the relation to business development. Upon graduation, students are prepared to get their Certified Club Manager (CCM) designation.

Learning Outcomes
Vocational Program Learning Outcomes:
(Vocational program learning outcomes must be consistent with the requirements of the Credentials Framework for the proposed credential.)

The graduate has reliably demonstrated the ability to:

• Identify the inherent risks associated with operating a healthy and safe golf and recreational club environment;
• Apply contemporary business administration skills to the management of golf and recreational club facilities;
• Contribute to the effective coordination of a golf and recreational club operations;
• Apply the principles of marketing, sales and merchandising as it relates to various business operations within club facilities;
• Contribute to the implementation of on-going strategies for optimal customer service and relations;
• Apply the fundamental principles and techniques necessary for maintenance and sustainability of golf and recreational club facilities;
• Research and plan strategically for the effective operation of golf and recreational club facilities;
• Contribute to strategies for effectively managing the performance and development of staff and volunteers;
• Develop entrepreneurial strategies for the operation and management of golf and club facilities;
• Provide effective Food and Beverage service delivery & management, including customer service and coordination of special events;
• Adapt to various and changing technologies, systems and applications for the golf & club management industry;
• Support the maintenance/care regime needed in order to sustain the turf and garden areas of the golf and/or recreational club facility.

Interior Decorating is a two-year Ontario College Diploma program designed to develop the skills and knowledge necessary for a career in one of the many segments of the residential interior decorating field. Students will study the fundamentals of interior decorating, including space planning, colour theory, material selection, kitchen and bath design and visual merchandising. Students will build interpersonal, communication, sales, business and marketing skills. Drawing, presentation and drafting techniques (both manual and computer-aided) will be developed. Courses are delivered in lecture, studio and lab formats; the hands-on studio environment allows the student to work on 2D and 3D projects in close contact with their professor. Upon successful completion of the program, the student will be equipped with the essential skills necessary to pursue employment and carry on their development as a professional in the decorating field.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze the client's needs and goals using research techniques and taking psychological, sociological and physiological needs into consideration.
• Collaborate in the preparation of a design proposal/contract to define the scope of services for the decorating project.
• Analyze existing space conditions and decorating components in order to determine what modifications are required to meet the client's needs.
• Prepare a design concept which meets all the criteria (i.e.: historical context, accessibility) of a given decorating project using the creative process.
• Communicate the design concept to the client in visual and written formats.
• Use a variety of media and rendering techniques to communicate the character of the space.
• Prepare technical documents (i.e. plans, elevations) needed for the implementation of the decorating solution.
• Collaborate with a variety of design and decoration professionals for the implementation of the decoration solution.
• Evaluate the effectiveness of the final decoration solution.
• Develop strategies and plans to implement and maintain a decorating business.

In this one-year graduate certificate program, students will study analytical chemistry lab techniques, cannabis crop science, and microbiology in order to apply their scientific knowledge and skills to meet the needs of the emerging cannabis industry. The program prepares students to analyze cannabis for quality, safety, and stability, and contribute to research and development, including the development of new cannabis products. In addition to scientific techniques, students will study the regulatory context of the cannabis industry, and develop their scientific communication and project management skills.

Learning Outcomes

• Collect, analyze and summarize data on cannabis cultivation to optimize yield and quality in a variety of production models;
• Perform all tasks in compliance with relevant legislation, regulations, and security measures for legal cannabis production and processing;
• Evaluate current research to apply best practices for sustainability and innovation in the cannabis industry;
• Use laboratory procedures to conduct quantitative and qualitative chemical analyses of cannabis products to test product quality, safety and stability;
• Write, follow, validate and optimize standard operating procedures to extract and analyze cannabis products;
• Apply business principles to manage resources effectively in a cannabis lab;
• Evaluate product safety using quality assurance programs and processes;
• Design, plan, and manage projects to meet industry demands;
• Communicate scientific data from lab procedures and scientific literature effectively to licensed producers and stakeholders.

This one-year graduate certificate program is designed for university and college graduates seeking a career in the operations management sector. This program will be completed in two levels and be delivered using both face-to-face (web-facilitated) and blended methods.

The curriculum will focus on applied knowledge in the field of business operations within a global economy. It will include the planning and management of all operations involved in businesses of varying size and complexity (e.g., supply chain elements, purchasing, production and operations planning and control, transportation and distribution, project planning, quality assurance).

Learning Outcomes 
The graduate has reliably demonstrated the ability to:

• Use the fundamental principles of end-to-end supply chain management to identify and critically assess solutions to materials supply and capacity problems, to eliminate non-value added activities from the supply chain, and to ensure customer satisfaction;
• Define the essential product design and development practices, operations processes and systems, and marketing and sales strategies required in manufacturing, distribution, and service organizations;
• Develop, implement, evaluate, and adapt or revise plans and processes for using materials, equipment, and human resources effectively to meet targets within an organization and along the supply chain;
• Use information technology to support materials and operations management functions and to develop and control plans and schedules at various levels within an organization;
• Formulate cost-effective strategies for the movement of goods and services across international borders, taking into account regulatory and documentation requirements and the various roles of external service providers;
• Analyze performance measures and develop and manage quality control and quality assurance procedures to ensure efficient and effective management of products and services;
• Collaborate and communicate effectively across functional teams and levels of management as required in a culturally diverse and globalized business culture including for the hiring, supervising, and training of employees;
• Collect, analyze, and synthesize information for the preparation of reports, briefs, and presentations to management committees;
• Develop strategies for ongoing professional development to maintain and increase competence;
• Apply cost and managerial accounting principles to the planning, administration, and control of budgets for contracts, equipment, and supplies. 

Fanshawe College’s Public Relations - Corporate Communications program is designed to prepare college and university graduates to enter the exciting and challenging world of communications. Students will hone their writing and presentation skills, learn the latest digital communication and web design techniques, and analyze public relations and ethics challenges.

A second-term field placement allows students to put these new skills to work. Students will make business contacts through professional associations and complete course work with a community focus. The curriculum is current, community-minded, and developed by professional communicators. 

Developing superior writing skills, combined with an emphasis on teamwork, graphic design skills, and technological savvy gives graduates of this program a competitive edge. This program is best suited to individuals with already above-average writing skills, an outgoing personality and an ability to see solutions when others are focusing on problems. If you’re ready for the challenge, a world of career possibilities is waiting.

Skilled administrative support is vital to process business information accurately and to communicate effectively with fellow employees and the public. Five major areas of study are covered: oral and written communication skills, problem-solving skills, computer application skills, accounting ability and office procedures/production. As well, students are assisted in their improvement of "soft skills" such as listening, work ethic and team building.
Intermediate training in a variety of computer applications will be combined with understanding workplace behaviours and communication skills to prepare for a variety of entry-level office administration career opportunities. Utilizing these skills, students will be capable of producing documents and correspondence, presenting information, providing customer support, responding to routine inquiries, and supporting the management of a small organization or a department in a large organization.

This program prepares students to practice as primary oral health care providers in a variety of practice environments, including clinical, education, health promotion and research. Dental hygienists are preventive specialists who provide oral health services based on scientific knowledge and a client-centerd model of care.  Program emphasis is on preparing students to function within their scope of practice, in a collaborative manner, with the client, the community and other health care providers. Seminars, case presentations, community health practicums, and the clinical setting contribute towards developing a professional committed to the principles of quality assurance and continued competency. Graduates of this program must successfully complete the National Dental Hygiene Certification Examination to be eligible for registration by the College of Dental Hygienists of Ontario. This program is accredited by the Commission on Dental Accreditation of Canada.

Learning Outcomes 
The graduate has reliably demonstrated the ability to:

• Practise in a professional and competent manner within the defined scope of practice and consistent with current regulations and standards of practice.
• Evaluate clients' oral health status using determinants of health and risk analysis to identify needs, justify treatment decisions and provide appropriate referrals to other health care professionals as required.
• Design, implement and evaluate a range of primary, interceptive, therapeutic, preventative, and on-going oral health care services to meet the unique needs of clients.
• Analyze oral health issues in need of advocacy, identify networks and promote actions that will support change and facilitate access to care.
• Identify, select, implement and evaluate quality assurance standards and protocols which contribute to a safe and effective working environment.
• Establish and maintain professional and interprofessional relationships which contribute to client care safety and positive health care outcomes.
• Facilitate the development of specific oral health attitudes, knowledge, skills, and behaviours in clients by selecting and utilizing principles of teaching and learning.
• Develop and present a model for a DH practice that addresses relevant business principles, current legislation and standards of practice

The Design Foundations Certificate program is for students who are interested in exploring a career in design. This foundation year introduces students to the fundamentals of 2D and 3D design principles, drawing and colour theory, idea development, research, presentation skills, portfolio development, design technologies, and communication skills. Students experience a year of goal-setting, learning new skills and refining existing skills with the guidance from industry experts through a variety of hands-on projects.

Graduates can use their portfolio and refined skills to move towards a career or pursue further studies in Interior Decorating, Fashion Design, Fashion Merchandising, Graphic Design, GIS and Urban Planning, Landscape Design, Horticulture Technician and Theatre Arts - Technical Production.

Learning Outcomes:

• Create two and three-dimensional designs using a wide range of materials, processes, techniques and relevant computer technologies.
• Use the design process to develop and solve visual problems using various strategies for idea generation.
• Apply the formal elements and principles of design to creative work.
• Utilize a variety of presentation skills across a wide range of media appropriate to portfolios, public and private venues.
• Develop skills in portfolio presentation in a variety of media through studio-based projects.
• Articulate art and design concepts, history and the role of art and design in society to the general public.
• Create original design solutions through the use of creative problem solving, idea mapping and research that supports the design project within given parameters.

The Construction Engineering Technology program will develop the technical knowledge and skills required to oversee and manage the construction of residential, industrial, commercial and institutional projects - from the conceptual planning phase through to project completion and contract closeout. 

Students within the advanced diploma will learn how to estimate labour, material and costs, write and understand contacts, establish a project’s budget, develop a site logistic plan, schedule and manage construction projects, and perform on-site field engineering, field inspections, and utilize the latest onsite technology. You'll also learn the soft skills required to be an effective, respected leader - both in the office and on-site.

Learning Outcomes

• Develop and use strategies to enhance professional growth and ongoing learning in the construction engineering field.
• Comply with workplace health and safety practices and procedures in accordance with current legislation and regulations.
• Complete duties and assist in monitoring that work is performed in compliance with contractual obligations, applicable laws, standards, bylaws, codes and ethical practices in the construction engineering field.
• Promote and carry out sustainability practices* in accordance with contract documents, industry standards and environmental legislative requirements.
• Facilitate the collaboration and interaction among project stakeholders* to support construction engineering projects*.
• Collect, process, analyze and coordinate technical data to produce written and graphical project-related documents.
• Coordinate and facilitate the collecting, processing, interpreting and application of survey/geomatics and layout information* to implement construction projects*.
• Select and use industry-specific electronic and digital technologies to support the design and construction of projects.
• Analyze and solve technical problems related to the design and implementation of construction projects* by applying engineering concepts, technical mathematics* and building science*.
• Schedule, coordinate and monitor the progression of construction projects* by applying principles of construction project management.
• Prepare estimates of time, cost, quality and quantity, tenders and bids.
• Perform, coordinate and facilitate quality control* testing and monitoring of equipment, materials and methods involved in the implementation and completion of construction projects*.
• Apply teamwork, leadership, supervision and interpersonal skills when working individually or within multidisciplinary teams to complete work on construction projects*.

Co-op Opportunities 
The Construction Engineering Technology  - Management program offers a co-operative education component, which provides students the opportunity to gain invaluable first-hand workplace experience in their chosen field. Here are some co-op jobs that have kick-started the careers of some Construction Engineering Technology  - Management students before even graduating!