Bachelor of Music in Guitar (Honours)

at Humber College - Lakeshore Campus Canada

Overview

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
  • Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
  • Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
  • Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
  • Compose and arrange in a broad range of contemporary music styles.
  • Prepare and present a portfolio of recorded material reflecting a broad range of styles.
  • Record, edit and produce a broad range of contemporary music.
  • Critically analyze and evaluate sound recordings and describe their production characteristics.
  • Apply computer applications/music technology skills in composition, arranging and production.
  • Demonstrate, through production and performance, organizational, project management, and implementation skills.
  • Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
  • Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
  • Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
  • Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
  • Demonstrate an ability to research and present findings from primary and secondary sources.
  • Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
  • Demonstrate an artistic awareness and understanding of musical aesthetics.
  • Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

  • You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Humber College - Lakeshore Campus

Location

Bachelor of Music in Guitar (Honours) Assistant Fee

$20485

Tuition Fee

$12000

Average Cost of Living

$75

Application Fee

Bachelor of Music in Guitar (Honours) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma or equivalent including the following required course(s):
     
    • Grade 12 English (ENG4U or equivalent) minimum 65 per cent
    • Five Grade 12 U or M courses in addition to those listed above
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Where would you like to study*

Work Permit Canada

Students who wish to work in Canada require a work permit to do so. A student in Canada can work part-time during the course of his studies and full-time during holidays and semester breaks and post the completion of their course/program.

Rules for getting a part-time work visa in Canada

You can also work part-time on campus at your university.

Work Permit

Duration

Your part-time work permit will be valid for as long as you have a valid study permit.

Working Hours

20 Hours/Week

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

List

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

Study Permit

You will need a Social Insurance Number (SIN) to Service Canada. if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

You can work part-time off-campus if you are studying in the Quebec province.

Duration of Work Permit Canada

Your part-time work permit will be valid for as long as you have a valid study permit.

Work Hours Canada

As a full-time student, you can work for a maximum of 20 hours a week. However, you can work full- time during holidays and breaks.

Document Required to Work in Canada

To apply for a work permit, you will need a study permit that mentions that you are allowed to work part-time on campus.

Social Insurance Number

You will need a Social Insurance Number (SIN) to Service Canada if you wish to work in Canada during the course of your studies. To apply for the same, you need a valid study permit, and you should be a full- time student at a recognized university.

Working after completing your course

In Canada, you will need a work permit to get a full-time job in Canada after finishing your studies. You chose a work permit like the Post-Graduation Work Permit (PGWP) if you wish to stay back in Canada and work full-time.

Visit Government of Canada Website for more detail

Post-Graduation Work Permit (PGWP)

The Post- Graduation Work Permit (PGWP) allows you to work for three years in Canada if you have completed a two years degree or more.

Application

how can i apply

You can either apply online or download the form and mail the application along with the required documents. Pay your fee and then wait for the decision to come.

Application Documents Required

List

To apply for the work visa, you need a degree from a recognized and accredited Canadian University along with an intention to stay and work in Canada only temporarily.

When to Apply?

One can apply for the full-time work permit in the first three months post the completion of their course during which the study permit is still valid.

How long does it take?

90 days

You will have to wait for 90 days for the decision on your work permit.

Duration

3 Years

The work permit is valid for 3 years if you have completed a two years degree program or more.

Fees

CAD 255

The fee for the work permit is CAD 255 plus the holder fee and the work permit processing fee.

Monthly Wages

CAD 1,600

An applicant is guaranteed a minimum salary of CAD 1,600 per month while working in Canada. This amount though varies on the job and the province you are working in.

Work Hours Canada

No Limit

There is no maximum limit, and you can work for as many hours as you want on the full-time work permit.

Required Documents

List

To apply for the work visa, you will need the following documents:

  • Forms: IMM 5710, IMM 5476 and IMM 5475;
  • Graduation Proof
  • Proof of payment of work permit fees
  • Copies of your travel and identification documents, passport pages and current immigration document.

Till a decision is made on your work visa, you can continue to work full time. All you need to have is your completed degree, should have applied for the permit before the expiry of your study permit and you should be allowed to work off-campus.

Information

Disclaimer

The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

Student Visa For Canada

Any student who wishes to study in Canada requires a student visa. Some of the essential information for the application process is given below.

When Should I Apply?

4 to 6 months

Ideally, one should apply for the study permit at least 4 to 6 months before the commencement of your course/program.

Bank Account

No Need!

There is no need for a blocked bank account to apply for a student visa to Canada.

Duration of visa

Course Duration + 3 Months

The student visa is valid for the entire period of your course plus three months.

Time to Wait for Visa

35 Days

It takes time. It might take up to 35 days post your interview for the application process to complete and for you to finally receive your visa.

Appointment

Required

It varies from applicant to applicant, but one may have to take part in one or two visa appointments, namely a medical examination and a visa interview.

How you can apply

Application Process

An applicant can either apply online or offline by visiting a visa application centre and submitting their documents. After the analysis of your application, you might be called for an interview.

Fee

Visa Fee

The visa application fee for Canada is CAD 150.

Minimum Funds

833 CAD, 917 CAD

You require a minimum monthly amount to be deposited into your account to prove that you can sustain yourself while studying in Canada. If you are studying in Quebec, you need to have a monthly minimum of CAD 917, and if you are studying in a province except for Quebec, you need to have a minimum of CAD 833 per month.

Any other expenses

Required

You will have to pay a medical examination fee and a visa application service fee to the tune of CAD 15 if you visit a visa application centre to apply for your visa.

Medical Examination

Required

One has to undergo a series of medical examinations to be deemed fit for a student visa of Canada. The tests mostly include blood and urine tests, chest x-rays and other organ checkups.

Language Skills

Not Required

one doesn’t need to prove their language skills in applying for a Canadian Visa.

Disclaimer: The information provided about the work permit is true and complete to the best of our knowledge. All recommendations are made without any guarantee on the part of the author or the publisher. The author and the publisher, therefore, disclaim any liability in connection to and with the use of this information.

English Test Requirement

6.5

Minimum Overall Score

84.0

Minimum Overall Score

58.0

Minimum Overall Score

Other Courses by Humber College - Lakeshore Campus,Canada

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

  • Upon successful completion of the program, a graduate will:
    • Recognize & identify common styles of music.
    • Describe the commercial/jazz field in terms of tradition, artists, & styles.
    • Explain the contribution of various artists to the development of particular styles & idioms.
    • Analyze the components & performance differences of recorded selections.
    • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
    • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
    • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
    • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
    • Implement strategies & plans for on-going personal & professional growth & development.
    • Establish a practice of critical self-assessment & professional goal setting.

12 month

Duration

$ 16414

Tuition

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

  • Upon successful completion of the program, a graduate will:
    • Recognize & identify common styles of music.
    • Describe the commercial/jazz field in terms of tradition, artists, & styles.
    • Explain the contribution of various artists to the development of particular styles & idioms.
    • Analyze the components & performance differences of recorded selections.
    • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
    • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
    • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
    • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
    • Implement strategies & plans for on-going personal & professional growth & development.
    • Establish a practice of critical self-assessment & professional goal setting.

12 month

Duration

$ 16414

Tuition

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
  • Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
  • Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
  • Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
  • Compose and arrange in a broad range of contemporary music styles.
  • Prepare and present a portfolio of recorded material reflecting a broad range of styles.
  • Record, edit and produce a broad range of contemporary music.
  • Apply computer applications/music technology skills in composition, arranging and production.
  • Demonstrate, through production and performance, organizational, project management, and implementation skills.
  • Critically analyze and evaluate sound recordings and describe their production characteristics.
  • Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
  • Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
  • Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
  • Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
  • Demonstrate an ability to research and present findings from primary and secondary sources.
  • Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
  • Demonstrate an artistic awareness and understanding of musical aesthetics.
  • Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

  • You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

48 month

Duration

$ 20485

Tuition

Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy.

You will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Work Placement
Gain hands-on industry experience with a 160-hour (minimum) work placement.  Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment. With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands.  Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete. 

12 month

Duration

$ 18048

Tuition

Humber’s Bachelor of Film and Media Production degree program combines theory and practice with the goal of preparing you for a rewarding career in media. You will learn a variety of screenwriting and storytelling techniques, and how to combine them into compelling visual narratives. You will be taught by professors highly experienced in the film industry, and benefit from their insights and experiences.

This rigorous program covers a broad range of practical and academic topics such as direction, picture and sound editing, cinematography, videography, and post-production. You will study both fiction and nonfiction filmmaking. You will gain vital research and management abilities and attend seminars hosted by industry professionals, giving you access to valuable insights and contacts. In addition to standard film school topics, this program focuses on multiplatform delivery, ensuring graduates are ready to take advantage of new digital content channels. A film and media theory component is combined with courses such as entertainment law and media entrepreneurship, preparing graduates for their careers in film. A capstone project in your final year will allow you to apply your skills and demonstrate your creative vision.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

  • Create film and media content using current industry standard tools and procedures to meet project goals and realize well-crafted stories. 
  • Assume various roles in all phases of film and media content creation including writing, producing, directing, camera and post-production.
  • Synthesize current and historical cultural and aesthetic movements and technological trends in the creation of media, in relation to one’s own creative practice.
  • Manage all aspects of film and media projects in compliance with professional, ethical, legal and current safety standards.
  • Create and deliver completed projects with a high degree of aesthetic and technical accomplishment.
  • Develop and pitch concepts for film and media that are original, feasible and compelling to a defined audience.
  • Assess the parameters of financing, marketing and distribution associated with film and media projects, to establish their viability.
  • Collaborate professionally on film or media projects, providing innovative contributions while adhering to current and evolving industry practices.
  • Reflect critically on one’s own process during self-evaluation and peer assessment, both orally and in writing in order to identify gaps in professional knowledge and ability.
  • Build and maintain a professional portfolio that highlights individual contributions to media projects for prospective clients, employers, agents and collaborators.

48 month

Duration

$ 20485

Tuition

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
  • Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
  • Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
  • Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
  • Compose and arrange in a broad range of contemporary music styles.
  • Prepare and present a portfolio of recorded material reflecting a broad range of styles.
  • Record, edit and produce a broad range of contemporary music.
  • Apply computer applications/music technology skills in composition, arranging and production.
  • Critically analyze and evaluate sound recordings and describe their production characteristics.
  • Demonstrate, through production and performance, organizational, project management, and implementation skills.
  • Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
  • Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
  • Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
  • Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
  • Demonstrate an ability to research and present findings from primary and secondary sources.
  • Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
  • Demonstrate an artistic awareness and understanding of musical aesthetics.
  • Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

  • You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

48 month

Duration

$ 20485

Tuition

Humber’s Bachelor of Commerce - Human Resources Management degree program focuses on applied professional human resources (HR) practices and solutions. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses will focus on HR, giving you practical skills through applied projects such as developing plans and strategies to address key issues in recruitment and selection, compensation, policy, and training and development. You will have the opportunity to develop processes from the idea stage through to execution, and you will learn from experienced professors and a network of industry professionals.

The program is closely connected to the HR industry. You will have the opportunity to meet with a panel of the program’s advisory committee members to discuss career opportunities and to attend workshops and events on human resources-related topics.

Work Placement
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.

48 month

Duration

$ 19557

Tuition

From resolving community disputes, labour grievances and employment-standards complaints to representing clients in the civil justice system, our well-rounded Alternative Dispute Resolution (ADR) graduate certificate program benefits those wanting to be better conflict resolution facilitators, as well as agents representing parties in various dispute resolution processes.

With a core curriculum spanning community mediation, administrative tribunals, labour law, family law, conflict resolution in healthcare and conflict management system design, the program uses intensive workshop training and community engagement to teach the core principles of negotiation, mediation and arbitration. Applying these principles, participants learn to resolve disputes between individuals, businesses, stakeholders in the health sector, government agencies and within families.

It is an ideal program for recent university graduates wanting to enhance their academic credentials, as well as those currently employed in areas such as law, human resources, healthcare, education, social work, real estate and government. Students have the opportunity to apply the theory and skills they’ve learned at Humber's on-campus Dispute Resolution Clinic. Students gain practical experience through a mandatory four-week work placement (160 hours).

12 month

Duration

$ 19615

Tuition

Journalism & Media

Bachelor of Journalism

The truth-telling role of journalism has never been more important than it is today. Humber’s Bachelor of Journalism degree program helps you develop all of the skills you will need to report on the biggest and most compelling stories in your community and around the world. Journalism is the perfect field for students with a desire to inform and engage the public. In addition to traditional skills like critical thinking, researching, reporting and interviewing, you will also learn how to use audio, text, video, and photos to create compelling online stories for a wide range of digital platforms.

You will study both the theoretical and practical aspects of journalism, and you’ll do it using the latest industry-standard hardware and software in Humber’s Newsroom. You will have access to and learn from instructors with deep and varied journalism experience. You will have the chance to pursue your interests with journalism classes that will teach you to cover sports, arts, politics, lifestyle and more. Breadth education electives will help you expand your knowledge in a variety of areas.

Our program has been designed with input from journalists and media professionals ensuring that it provides the skills required for a wide variety of journalism careers.

Learning Outcomes
Upon successful completion of the program, a graduate will:

  • Write and edit content for a variety of story forms and web-based applications.
  • Interview contacts and sources for a variety of media applications.
  • Examine and apply various journalistic and academic research methods assessing the credibility of international sources.
  • Analyze media theory and the role of the media in society.
  • Adhere to professional and ethical codes of conduct, guidelines and legal requirements.
  • Produce images and content for web-based applications.
  • Demonstrate critical and creative thinking skills.
  • Analyze society’s fundamental systems (political, legal, social diversity) and their connections to the journalistic world.
  • Analyze media law and journalistic responsibility.
  • Critique and analyze media practices and products.
  • Develop entrepreneurial skills related to the business of journalism.
  • Develop a portfolio of journalistic projects for work search purposes.
  • Establish a professional media identity based on an analysis of personal interests, opportunities, benefits, risks, marketing, strategies and audience.
  • Demonstrate conflict management strategies and negotiation skills required in journalistic work.
  • Work effectively and assertively in teams to achieve desired goals and resolve differing or opposing ideas and points of view.

Work Placement

  • You will complete a 14-week work placement in the summer between years three and four. This placement provides an opportunity to gain experience in your chosen field and to meet professionals in journalism and digital communications settings. Many of the placements are offered in the Greater Toronto Area, a hub for Canada’s media industry. The work settings and the work itself support your professional development and will provide you with both the knowledge and skills required to enter the profession, as well as the confidence to perform the work required.

48 month

Duration

$ 19557

Tuition

Humber’s Bachelor of Creative Advertising degree program will give you the solid foundation necessary for a variety of advertising careers. A wide range of courses cover important topics in digital marketing, communications, copywriting, promotion, persuasion and typography. Many instructors have significant and ongoing industry experience and will help you develop head-turning creative approaches to advertising.

Our program is enriched by opportunities to work in BuildingF, our in-house creative shop, giving you the chance to work on briefs for real clients while gaining valuable experience, connections and skills. With instruction in industry-standard design and production software, marketing and business principles, and content development and production, you will have a thorough understanding of contemporary advertising and insights into its future. Throughout this program, you will work in creative teams and gain the collaborative skills that will prepare you for the agency workplace.

The program is designed to offer you the flexibility to choose an area of focus, be it account management, art direction or copywriting. Should you find an avenue that suits you, you can immerse yourself in Humber’s advertising graduate certificate programs and continue to hone your abilities and marketability.

Learning Outcomes:

Upon successful completion of the program, a graduate will:

  • Discuss key historical influences on current practices in creative advertising
  • Identify relevant legal, regulatory and ethical considerations that apply to specific advertising areas
  • Analyze the social, cultural, political, economic and technological influences on consumer behaviours
  • Conduct effective primary and secondary research to derive insights applicable to advertising or marketing issues
  • Employ a variety of creative strategies to generate ideas for solving advertising or marketing problems
  • Create a campaign to solve an identified business challenge that influences the attitudes and behaviours of a described target audience
  • Develop a targeted creative brief informed by insightful interpretations of marketing demographic and user experience research
  • Contribute to a creative advertising team using acquired specialized competencies in one of creative strategy, art direction, or copywriting
  • Express concepts, ideas, information, brand stories and research insights presented through refined verbal and visual techniques appropriate to the audience
  • Questions assumptions and biases through listening, reading and observing critically
  • Self-assess continuously to appreciate the lessons available in failure and the place of critique in the improvement process
  • Collaborate effectively in team environments to achieve identifiable goals
  • Employ entrepreneurial skills and thinking to identify market opportunities.
  • Develop a showcase portfolio to represent industry ready competency in creative advertising

Work Placement
Students will gain practical, hands-on experience in the industry by completing a mandatory work placement in the winter semester of 4th year. As students are often hired directly from their placements, the final summer term is fully online.

48 month

Duration

$ 20567

Tuition

View All Courses by Humber College - Lakeshore Campus, Canada

Top Study Abroad Exams

GRE Exam

The Graduate Record Exam (GRE) is a necessary and popular enteryway exam that learners must pass in order to be acc.. Red More

GMAT Exam

The Graduate Management Admission Test (GMAT) is a well-know evaluation for being accepted into MBA programs. Per... Read More

SAT Exam

The SAT is a Standardized evaluation that is necessary for enrolling in underaduate cur... Read More

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