Graduate Certificate in Advertising - Media Management

at Humber College - Lakeshore Campus Canada

Humber’s Bachelor of Child and Youth Care degree program provides you with the knowledge and skills required for in-depth work with children, youth and families. The program is based on the professional practice of child and youth care supported by the disciplines of psychology, sociology, community development, political science and education. The curriculum focuses on the theory and research of relational practice: building relationships to support children and youth in crisis or going through experiences of challenge and change.

You’ll learn from highly qualified professors, as well as from guest lecturers from the child and youth care practice field, youth in care and community representatives. You’ll have the unique opportunity to develop key skills under supervision in our state-of-the-art interview labs, therapeutic play laboratory setting, our family practice room and children’s activity room.

Your courses integrate the study of developmental, preventative and therapeutic approaches in child and youth care and will teach you direct methods such as interviewing and counselling, responding to abuse, therapeutic play, and other intervention modalities taught from a strength-based perspective and within a caring, anti-oppressive framework.

The first two years of the program provide you with a comprehensive understanding of child and youth development, as well as current methodologies in child and youth care professional practice. In the final two years, you will be able to engage in courses related to five areas of concentration in the program – youth justice and advocacy, social policy and research, approaches to care, community development and youth engagement, and international perspectives. The curriculum and work placement experiences throughout the program will support you to select a focus for your final thesis project in fourth year.

Learning outcomes:

Upon successful completion of the program, a graduate will:

• Describe, analyze and evaluate key concepts, ethics, values and theoretical approaches (historical and contemporary) in child and youth care and related community development.
• Analyze issues of social diversity and equality and their effects in relation to child and youth care and community development.
• Plan, implement, assess and evaluate child-centred & family-centred programs to meet the needs of clients, staff, families and community.
• Identify the challenges and rewards of working with children and youth especially those with physical, behavioural, social, and developmental issues in independent, organizational, institutional and community settings.
• Identify and evaluate alternatives to the current child and youth intervention strategies, with a view to anticipating future directions.
• Advocate for the holistic development of children and youth.
• Develop and maintain constructive relationships and partnerships with clients, professionals and the community demonstrating effective conflict management skills.
• Describe and evaluate the complex role of the community in child and youth development.
• Identify and implement the process of program management, measuring the cost and effectiveness of child and youth care and development.
• Examine & apply various research methods assessing the appropriateness of their use.
• Adhere to the laws, codes, regulations, standards and practices to protect the health, safety and welfare of clients, the public and other professionals involved in child and youth care community development initiatives with children and youth.
• Identify and implement community development processes measuring the cost and effectiveness of child and youth community development programs.
• Analyze contemporary issues in child and youth care including nutrition, literacy, poverty, homelessness, addictions, violence, substance use, crime, resilience and determinants of health.
• Evaluate social justice and political issues in regards to child and youth care and community development practices at local, national and global levels.
• Develop curriculum, programs and strategies for children, youth and the community which reflect current educational theory and pedagogy.
• Demonstrate self-awareness, self-confidence, self-direction, self-management, self-reflection and self-care in one’s professional development

Work Placement
Beginning in the first semester, you will have the opportunity to participate in an introductory field placement preparation course that will enable you to become familiar with the field of child and youth care. In your second semester, you will prepare for your field placement in Semester 3, by participating in the Preparing for Professional Practice course. The field placement in Semester 3 is 200 hours and will support you to develop your skills working in the community with children, youth and families.    

In addition, you will be required to complete a 14-week typically unpaid field placement between third and fourth year.

The combination of field placements will enable you to build therapeutic relationships, role model your professional skills and link academic theory to child and youth care practice.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

Humber’s Advertising and Marketing Communications diploma program will equip you with promotional writing, presentation and organizational skills, as well as introductory design, basic production and supplier management skills. Courses in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.

This program focuses on providing you with skills that enable you to work with advertising creatives including copywriters, graphic and interactive designers, art directors, and suppliers with an emphasis on media planning. Opportunities to work with Humber’s in-house agency, BuildingF, will allow you to start building a professional network while working with peers on real-world briefs.

Your first semester is shared with the Advertising and Graphic Design, Journalism, Public Relations, and Media Communications diploma programs, giving you the freedom to change the direction of your studies in the second semester.

Work Placement
Gain hands-on experience with a work placement in the industry. Here, you will have the opportunity to apply what you’ve learned in the classroom to a real-world business environment. With our support, you’ll find your placement at any number of local, national or international advertising, marketing and /or media-related agencies, companies or brands in the Greater Toronto Area

Humber’s Developmental Services Worker (DSW) – Accelerated diploma program teaches you skills to effectively promote the physical, mental and emotional health of individuals with special needs.
You’ll be taught by developmental services experts who are active in the field, in classes with comparatively low student to teacher ratios. Our curriculum is designed with input from the developmental services field ensuring courses are current and relevant.

You’ll begin your studies by learning the stages of human development, the types of developmental disabilities and the range of available community support services for this population. Next, you’ll learn intervention techniques, person-centered planning, abnormal psychology/dual diagnosis, basic pharmacology, supporting people with autism and other complex needs, augmentative forms of communication, and effective responses to people who have been abused. Finally, you’ll develop skills in building interpersonal relationships and counselling.

Work Placement
We offer a wide range of innovative and traditional work-integrated learning opportunities. The field placement co-ordinator will consult with you regarding your interests and preferences in order to connect you to specific agencies. During your third semester, you will complete a 400 hour internship. Your third semester takes place from May through mid-August.

Today’s businesses know that it is critical to stay on top of what’s next in their industry: the next trend, the next tool, the next technology. They are developing capacity within their organizations to use big data to derive insights for a more profitable future. Businesses have a growing need for professionals who can use data, analytics and business acumen to improve ROI, streamline and expedite processes, drive down costs, create smart products, and build better customer experiences.
Humber’s Business Insights and Analytics graduate certificate program provides you with practical, in-demand skills in business; database management and programming; data analysis and interpretation; and decision-making and communications. It consists of a common platform of 21 core courses in business, database management, programming for machine learning and data analytics, plus three specialization stream courses in either Marketing or Operations.

Graduates of this program will:

develop effective business strategies, tactics and processes based on data-driven analytics
support business decision making with advanced statistical and quantitative analysis; and advanced data visualization and communications tools and techniques
generate business insights by developing and using databases, big data and machine learning
Note: For students starting in September or January, there is a scheduled one semester break between second and third semester.

Learning Outcomes:
Upon successful completion of the program, a graduate will:

• Design, develop and manage databases and big data using current IT technologies and tools to query, program, process and analyze open source structured and unstructured data.
• Apply project management techniques, skills and software to scope, track and manage resources of business analytics projects.
• Use established and current frameworks for business, economic and financial analyses to inform business decision-making and recommend appropriate business strategies and tactics.
• Implement personal and professional development strategies to improve job performance and promote professional growth.
• Collect, store, process, model, analyze, interpret and communicate data using advanced statistical and qualitative techniques and current information technology tools.
• Provide insights to solve strategic business management challenges derived from a range of business intelligence metrics.
• Prepare and communicate complex materials, verbally, in writing and digitally for a variety of audiences and purposes, clearly and effectively using, where appropriate, current technology.
• Formulate and implement plans for the collection, storage, processing, modelling, analysis, interpretation and communication of data that meet the needs of the client.
• Develop and implement machine learning algorithms and applications in order to capitalize on previously unrealized business opportunities.
• Formulate and implement plans for managing the full data life cycle adhering to all theoretical, practical, ethical, legal, security, professional, and privacy guidelines, requirements and standards.
• Present a persuasive and cogent argument and recommendations for actionable insights derived from sophisticated analysis of data from a wide variety of sources.
• Ensure that all analysis of numerical and text data, and all data processing is conducted with a high degree of accuracy, and is consistent with the appropriate principles of data integrity and stability.

Work Placement
Get the hands-on experience that industry demands with a 320-hour (minimum) work placement that will give you the opportunity to apply what you have learned in the classroom to the real world. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. Placements may be completed on a part-time basis throughout the academic year, or full time during the term immediately following the program.

Humber’s Bachelor of Behavioural Science degree program provides you with the knowledge, skills and abilities required for in-depth work in the behavioural science field with individuals throughout the lifespan. The program is firmly grounded in the theory, principles and practices of behavioural science (applied behaviour analysis and cognitive behavioural approaches) and psychology. Applied behavioural analysis uses behavioural rules in everyday situations to help people change their behaviour to improve quality of life. The program focuses on data obtained through observation as it investigates behaviour, cognitive events and the influence of envronmental factors on behaviour.

Courses in the first two years of the program provide a strong foundation in behaviour analytic approaches, psychology, research and ethics, while highlighting specific special populations. This is followed in the final two years with further in-depth study of ethics and professionalism, individual and group counselling, issues in behavioural psychology, further special populations, and two courses of senior thesis work. Overall, the program emphasizes critical thinking, analytical skills, interprofessional practice and leadership. 

Learning Outcomes

Upon successful completion of the program, a graduate will:

• Critically review and utilize research and evidence in behavioural assessment, intervention and education.
• Analyze and review current theories, treatment options, and professional practices in Behavioural Science and general psychology.
• Examine and explain the application of Behavioural Science with specific populations.
• Design, implement and present single subject research.
• Research, analyze and interpret qualitative and quantitative information in Behavioural Science within the wider context of clinical psychology and pharmacology.
• Apply theories and best practices for individual and group counselling in a behavioural context.
• Integrate and deliver behavioural services within a wide range of community settings including social, health and educational.
• Design, conduct and analyze behavioural and cognitive behavioural assessments.
• Propose, design, write and evaluate, utilizing behavioural measures, behavioural and cognitive behavioural interventions for a variety of client groups.
• Plan, co-facilitate and evaluate cognitive behavioural groups.
• Design and deliver educational material using a variety of modes, utilizing principles of adult education and knowledge translation.
• Write professional-style reports, behavior assessment and intervention plans, and educational materials.
• Teach mediators to implement assessment and intervention plans, and educational materials.
• Explain and teach behavioural concepts using accessible language and/or terminology depending on the needs of the learner, colleague, client or other stakeholder.
• Deliver professional services according to ethical guidelines within the scope of practice.
• Acknowledge the limits of knowledge in the field of behavioural science through professional practices and academic writing.
• Work collaboratively within an inter-professional team to deliver behavioural services to a variety of clients.
• Practice leadership and adult education principles to contribute to the development of the field of behavioural science and organizational development.
• Manage and direct own continuous learning, pursuing opportunities for constant renewal of skills, knowledge and attitudes.

The truth-telling role of journalism has never been more important than it is today. Humber’s Bachelor of Journalism degree program helps you develop all of the skills you will need to report on the biggest and most compelling stories in your community and around the world. Journalism is the perfect field for students with a desire to inform and engage the public. In addition to traditional skills like critical thinking, researching, reporting and interviewing, you will also learn how to use audio, text, video, and photos to create compelling online stories for a wide range of digital platforms.

You will study both the theoretical and practical aspects of journalism, and you’ll do it using the latest industry-standard hardware and software in Humber’s Newsroom. You will have access to and learn from instructors with deep and varied journalism experience. You will have the chance to pursue your interests with journalism classes that will teach you to cover sports, arts, politics, lifestyle and more. Breadth education electives will help you expand your knowledge in a variety of areas.

Our program has been designed with input from journalists and media professionals ensuring that it provides the skills required for a wide variety of journalism careers.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Write and edit content for a variety of story forms and web-based applications.
• Interview contacts and sources for a variety of media applications.
• Examine and apply various journalistic and academic research methods assessing the credibility of international sources.
• Analyze media theory and the role of the media in society.
• Adhere to professional and ethical codes of conduct, guidelines and legal requirements.
• Produce images and content for web-based applications.
• Demonstrate critical and creative thinking skills.
• Analyze society’s fundamental systems (political, legal, social diversity) and their connections to the journalistic world.
• Analyze media law and journalistic responsibility.
• Critique and analyze media practices and products.
• Develop entrepreneurial skills related to the business of journalism.
• Develop a portfolio of journalistic projects for work search purposes.
• Establish a professional media identity based on an analysis of personal interests, opportunities, benefits, risks, marketing, strategies and audience.
• Demonstrate conflict management strategies and negotiation skills required in journalistic work.
• Work effectively and assertively in teams to achieve desired goals and resolve differing or opposing ideas and points of view.

Work Placement

• You will complete a 14-week work placement in the summer between years three and four. This placement provides an opportunity to gain experience in your chosen field and to meet professionals in journalism and digital communications settings. Many of the placements are offered in the Greater Toronto Area, a hub for Canada’s media industry. The work settings and the work itself support your professional development and will provide you with both the knowledge and skills required to enter the profession, as well as the confidence to perform the work required.

Humber’s Bachelor of Music degree program is unlike any other four-year music degree in North America. Combining studies in recording technology and entrepreneurial business strategy with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, the Bachelor of Music program equips you with the knowledge and skills needed for success in today’s music world. 

You’ll study with teachers who represent the who’s who of Canadian music, develop your musicianship on your own instrument through private lessons and ensembles, as well as in group classes exploring ear training, music theory, improvization, production, history and related subjects. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop. 

After two years of core music courses, you will continue to develop your instrument and performance skills, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology, pedagogy and more.  

You’ll develop musicianship and artistry by presenting your own recital in your third year, arranging and composing original material, and recording and marketing your own music 

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation. 

Work Placement
You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.

Humber’s Introduction to Commercial Jazz Music certificate is a performance-based program designed to help you assess and strengthen your skills. It solidifies your knowledge of the fundamentals of western music and develops your current performance skills through the jazz-specific areas of improvisation, repertoire development and small group ensemble performance. You will emerge from the program with a clearer understanding of the field and your own career potential within it, and as a stronger candidate for entry into postsecondary music degree and diploma programs. All courses have a particular focus on the commercial jazz field.

Learning Outcomes

• Upon successful completion of the program, a graduate will:
  • Recognize & identify common styles of music.
  • Describe the commercial/jazz field in terms of tradition, artists, & styles.
  • Explain the contribution of various artists to the development of particular styles & idioms.
  • Analyze the components & performance differences of recorded selections.
  • Play a repertoire of memorized materials that are considered standards in the commercial/jazz field & reflect the various styles inherent in this music.
  • Write diatonic melodies in various styles demonstrating knowledge of relevant harmonic & melodic concepts & structures of form.
  • Perform in an ensemble demonstrating basic ensemble skills such as intonation, tuning, time, feel, balance & dynamics.
  • Identify their own musical strengths & weaknesses in terms of a performance career in the commercial/jazz field.
  • Implement strategies & plans for on-going personal & professional growth & development.
  • Establish a practice of critical self-assessment & professional goal setting.

By combining the latest recording technologies and entrepreneurial business strategies with performance, production, songwriting and composition in jazz, pop, R&B, Latin and world music, you will be well equipped with the knowledge and skills needed for success in today’s music world.

Founded in 1972, the program has consistently produced many of the most successful commercial and jazz musicians in Canada and the world. With more than 350 students and a faculty of 18 full-time and 80 part-time teachers, our program is one of the largest, most diverse and highly regarded programs of its kind in the country. Long known for the strength of its professors, Humber offers you the opportunity to study privately, in classroom situations, and in several of the more than 50 ensembles directed by a who’s who of Canadian music. As Toronto is the centre of Canada’s entertainment industry, Humber attracts the top professionals in jazz, musical theatre, television, film, commercials and pop.

After two years of core music courses, you will continue with lessons on your major instrument, as well as take classes in music production and music business while also choosing from electives in arranging, composition, advanced improvisation, film scoring, music production techniques, songwriting, ethnomusicology or pedagogy.

You’ll develop musicianship and artistry by presenting your own recital, arranging and composing original material, and recording and marketing your own music.
In addition, you will take courses in music history, theory, aural training and improvisation, and have the opportunity to participate in a variety of ensembles.

All students complete a major recording project/portfolio in their fourth year. The assembled portfolio, which includes a complete press kit and professional-quality recording, as well as other promotional materials, functions as your calling card for entrance into the music industry upon graduation.

Learning Outcomes
Upon successful completion of the program, a graduate will:

• Perform, compose, produce music at a professional level for entry to the competitive, global music industry.
• Demonstrate a knowledge of diverse musical styles and contextualize themselves within contemporary music history: specifically defined as the idioms of African American musical genres, mainstream pop music, country/folk music, Latin music, music for musicals and film, art music and jazz.
• Demonstrate, through performance and composition, a technical and musical mastery of harmonic, melodic and rhythmic structures.
• Demonstrate, through performance, an extensive knowledge of contemporary musical repertoire and apply appropriate performance skills in diverse music contexts.
• Compose and arrange in a broad range of contemporary music styles.
• Prepare and present a portfolio of recorded material reflecting a broad range of styles.
• Record, edit and produce a broad range of contemporary music.
• Apply computer applications/music technology skills in composition, arranging and production.
• Critically analyze and evaluate sound recordings and describe their production characteristics.
• Demonstrate, through production and performance, organizational, project management, and implementation skills.
• Demonstrate leadership, teamwork, communication, critical thinking, research and problem-solving skills.
• Demonstrate a working knowledge of contract law, copyright law, intellectual property rights, royalties, and rules of public domain.
• Make use of entrepreneurial music business skills to engage in the competitive contemporary music industry.
• Demonstrate professional “freelance” etiquette relating to job seeking and keeping skills.
• Demonstrate an ability to research and present findings from primary and secondary sources.
• Formulate, articulate and present their own ideas about music, art and society through discussion and writings.
• Demonstrate an artistic awareness and understanding of musical aesthetics.
• Assess personal strengths, musical and business skills, knowledge, artistic vision, interests, and abilities.

Work Placement

• You will participate in a work placement designed to mirror the professional music world, which is largely characterized by contract, freelance and part-time employment. You are responsible for accumulating the equivalent of 420 hours of experience which will allow you to establish contacts and relationships with key companies and industry professionals.