Master of Business Administration with Specialisation in Marketing Management

at Mody University of Science and Technology India

The M.Sc. (Biotechnology) is a fusion of science, medicine, and engineering. It focuses on biology and chemistry along with principles of genetics, microbiology, cellular biology, process design, genetic engineering, and their applications in healthcare or food production. This program prepares the students for biotechnology careers by encompassing a broad range of subjects. Along with the assurance of the competency of the necessary knowledge, the course work fosters problem-solving and critical thinking skills which prepare the student to take on various design and engineering challenges. The field of biotechnology uses living organisms to generate controlled processes or their final products.

This three-year undergraduate course involves an advanced study of the cellular and bimolecular processes for the development of a variety of technologies and products that contribute to improving people's lives and health.

M.Des. Fashion Design is a two-year postgraduate program, designed for aspirants to gain in-depth knowledge about the world of fashion and explore its economic, ethical, social, ecological, and cultural aspects. The course focuses on the application of design and aesthetics or natural beauty to clothing and accessories and creating products as per the global fashion needs.

BBA (Digital Marketing) is a three-year undergraduate management program focusing on the hi-growth sector of Digital Marketing. By doing this program, students will - understand the key concepts of digital, how it has changed customer behavior, how to achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert; understand the importance of digital channels and strategies and know how to use SEO online and offline, paid search, content, advertising and email to drive customer engagement. Students doing this program have ready opportunities of getting absorbed in the areas of social media, digital communications, marketing analyst, SEO expert and related areas.

The role of media is to disseminate information, educate, inform and entertain the masses. Now with the due course of time, the scenario of media is also changing. To keep pace with time the BA(JMC) program has been designed in this new paradigm. It equips the students as per the requirement of the present scenario where they can form an opinion to change the society in a positive manner. Through the fundamentals of journalism with a blend of politics, society, economics, constitution, international issues, culture, and other basic subjects, it makes the students more responsible towards society. The program offers specialization in print and electronic news media, documentary making, radio, and reporting. With the diversity in training, a student of mass communication has the option of stepping into numerous profiles along with the higher studies.

The program is designed to give in-depth exposure and hands-on R&D experience to the candidates in the respective areas.

This uniquely conceptualized flagship program embarks on the journey towards young generation Business Women. This program is designed in such a way that imbibes contemporary knowledge and skillsets among budding managers. The practical learning apprises participants to deliberate their skills and knowledge in handling issues and challenges faced by the corporate and business world. To meet their high-level professional and career aspirations, a set of pedagogical tools is used, which, inter alia, include Case Studies, Role Plays, Real-Life Projects, In-depth Situational Analysis, Business Simulations & Analytics, Personality Development Exercises, and Real Life Project Study. The Program develops managerial acumen among participants and enhances their decision-making ability.

Bachelor of Science in Mathematics (Honours) is an undergraduate Mathematics degree program. Mathematics is the branch of structure, space, quantity, and change. B.Sc. Math Honours course provides in-depth knowledge about trigonometry, geometry, calculus, and numerous other theories in Mathematics or respective disciplines.

The complete curriculum is structured in a comprehensive way including topics like Sequential Data Flow and Structural Modelling, Functions, Procedures Attributes, Test Benches, Synthesizable and non-synthesizable statements.

The department of Computer Science and Engineering imparts world-class education, training, and research. The contents of the courses under the department are continuously updated and the laboratories are modernized to incorporate the rapid changes in technology and industry. The department also promotes active industry-institute collaboration by identifying areas of interest and taking part in sponsored research projects and consultancy services. CSE department is committed to preparing Engineers who are highly sought after, productive, and well-respected for their work, and who contribute to new developments in computing.