Bachelor of Arts Digital and Mass Media (Broadcasting) -Mobile Journalism (Mojo) Digital Video Production and Monetisation

at University of Petroleum and Energy Studies India

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.
 

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360-degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

This specialisation explores the complex legal issues arising out of international banking, trade, and business from the standpoint of both transactional perspective and dispute settlement mechanisms (litigation and arbitration). Particularly oriented towards practice in these fields, the modules have a distinctly international and comparative dimension whilst at the same time drawing strongly on the rich tradition and experience of Indian law.

The program focuses on different aspects related to airline operations viz. ticketing, passenger profiling, passenger handling, baggage handling, boarding process, peak hour passenger management etc. This course enables students to handle airline operations at the airport terminal efficiently and smoothly. Students also get to learn about the role and structure of airline management personnel and the process of taking strategic and day-to-day routine decisions.

The course provides a bird's eye view of the digital marketing industry and the elements driving it. It gives an insight into print and internet branding along with the basics of brand strategy. The program emphasizes on the importance and use of conceptualization, copywriting, design, and development for digital marketing.

Integrated (B.Des) - (M.Des) in Fashion Design introduces students to a combination of traditional craft techniques with digital technologies to transform concepts from two-dimensional fabrics into three-dimensional forms. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This is a 5-year full-time course, which explores the role of international economic law in the contemporary global economy. It provides an overview of the legal foundations of the global economy and the regulatory frameworks governing international trade and investment relations.

The emphasis of the course is upon how international trade economics interacts with domestic investment law and cross-border investment law keeping in view MNC’s as well as other state and non-state actors.

Integrated B.Sc.- M.Sc. (Physics) with specialization in Material Science aims to equip students both with the fundamental as well as advanced concepts in Physics as well as hands on training in synthesis and characterization of novel materials - finding applications in domains including but not limited to health, sanitation, defense, clean energy harvesting (solar cells, fuel cells, hydrogen storage, etc.), aerospace, semiconductors industry, etc. Students will also have opportunity to learn computational materials science, in which they will be equipped with various simulation software /techniques and numerical algorithms to simulate materials via computers. The students enrolling for this program will have opportunity to work with faculty members having exceptional academic and research credentials in theoretical and experimental materials science. Students will also have access to the state-of-the art material synthesis and characterization instruments installed in the campus. 

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

UPES School of Design’s Post Graduate Programme, M.Des. in Product Design curriculum is designed in a way that gradually increases in complexity levels and covers broad areas that product designers will come across in their professional careers. Collaborative projects with industrial houses, social sector, government and multinational companies are a part of the education process.

The course allows students to understand the implementation of governmental policy that serves the population, the workings of political activity, and the process of developing public programs for the society. Moreover, the program provides the theoretical underpinning, conceptual and analytical tools, fundamentals, and the ideological dynamics of the field of study. These are critical for the effective functioning of public offices.