Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

The program provides students with a vast knowledge of laws around media and entertainment and business, which is crucial in the professional world. The course comprises of 10 semesters with a pedagogy using innovative classroom teaching techniques, workshops, and case studies. Lectures are conducted by full-time faculty and eminent industry fellows. The college facilitates internships with firms that not only help in the practical application where students can better understand their interests, it also expedites early placements.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

The specialisation educates students in regulating and resolving disputes relating to both individual labour laws i.e. the employees’ rights at work and the employment standards as well as the tripartite labour laws i.e. the relationship between the employer, employee, and the union. UPES provides students with an opportunity to complete two seminar papers and a dissertation exclusively in labour laws under the mentorship of the faculty and an industry-based professional.

M.Sc. with specialization of nutrition and dietetics is two year master program, which covers all theory and practical courses of nutrition and dietetics.  This program enable the students to learn the methods of assessing human nutritional requirements, nutritional assessment and diet planning.

The program equips students with the skills to gain the maximum benefit within the petroleum sector. Industry experts are invited to interact with the students and be part of events to provide their insights and share their experiences. The students learn how to successfully and responsibly market under challenging environments.

Dietetics and holistic wellness covers all information concerned with the diet planning and its effects on health, especially with the practical application of a scientific understanding of diet calculation. Dietetics and holistic wellness prepares students to use advanced knowledge about food and diet to help, prevent as well as treat diseases and maintain holistic wellness. Dietetics is a science that deals with the adequacy of diet during normal life cycle and modifications required during diseased condition. Holistic wellness is associated with an active process of being aware and making choices that lead toward an outcome of optimal holistic health and wellbeing. This specialization enable the students to learn the methods of assessing human nutritional requirements, dietary assessment and diet planning. It imparts the understanding of the concepts of diet therapy, basic dietetics, public health, therapeutic nutrition and alternative wellness therapies. It deals with diet monitoring, food exchange and calorie calculation. This specialization covers all Incidence, etiology, pathology & metabolic aberrations, clinical manifestation, complications, dietary management &counseling of Acute and chronic fever, Surgery, burns and trauma. 

UPES provides unique and focused Integrated M.Sc-PhD course aiming to deliver expertise in theoretical and experimental understanding of Mathematics and its allied disciplines. The program is designed such that after completing it, students would be able to excel in academia, industries, and research. The faculty members in the department have diverse research expertise including but not limited to Reliability analysis and optimization, numerical analysis, fluid dynamics, differential geometry, image processing and data analysis, dynamical system and mathematical modelling, etc., which would provide students flexibility in opting for their PhD topic. The curriculum is designed to give exposure not only about the subject but also research ethics, communication and skill augmentation. The completion of the course ensures deep knowledge with wide exposure, intellectual development, and ethical awareness that make students ready for various professional research, industrial and academic opportunities.  

The M.Tech. Program in Energy Systems and Sustainability provides scope for engineering innovators / entrepreneurs with a mission to develop sustainable energy systems and solutions for the future. Program delivery is intended by aligning the content as per the industry working methodology. This program offers the blend of placement opportunities in various verticals of Energy and Sustainability Engineering to work as an Energy Specialist, Energy Consultant, Project Manager, Lead Energy Auditor (ISO-50001 global level), Sustainability Manager etc. Learners will have the opportunity to gain the knowledge in Energy, Sustainability, Green Buildings, Project and Financial Management, Smart and Micro Grid, e-Vehicle & Energy Storage, Thermal Utilities performance, Sustainable Habitat, Performance Analysis of Electrical Equipment’s, Climate change & Sustainability, Process Optimization etc.

Students has the opportunity to work in Funded research projects and consultancy projects from Government and other funding agencies with wide opportunity to go for higher studies under student exchange program. The program specializations are:

The specialization Low Carbon Technologies studies systems having almost zero carbon footprint.

The specialization acquaints the students on subjects like Rural Marketing, Social and Digital Media Marketing. The course equips the students on traditional as well as modern approaches to the world of marketing, which will support them in solving real-life marketing-related problems.

B.Sc. Clinical Research, a three-year full-time undergraduate program, will help in building up a strong foundation towards various clinical and pre-clinical research aspects. The curriculum will include, Pharmacovigilance, Scientific Writing, SAS, Ethics in Clinical Research, design thinking and application of artificial intelligence in Clinical Research thus imparting skills required in this industry.