Bachelors of Business Administration (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics

at University of Petroleum and Energy Studies India

This course deals with the inter-combination of statistics and computer science with an aim to extract patterns of information from given raw data (unprocessed data) and transform the data to provide meaningful information for business use. It covers the concepts of machine learning used as data mining techniques and touches upon the differences between data science and data mining. Students will be able to use the different data mining techniques such as association, clustering, and use different data mining applications such as market basket analysis and customer relationship management.

This course prepares students to undertake varied roles within the tourism sector. The program includes independent tour agencies management and operations as well as niche-chartered airlines operations venturing into pure tourism markets. Students get the opportunity to learn the intricacies of global and domestic tourism markets, seasonal variations in demand, factors affecting tourism markets and planning and execution of tour operations on a large scale.

The Construction Management specialization is curated for professionals in the construction and civil engineering industry. It  deals with the skills and knowledge of building dams, bridges, highways, water supply systems, modern townships, waste management, and pollution prevention.

UPES School of Design’s Postgraduate Programme, M.Des. in Fashion Design prepares young creative designers to become future fashion thinkers, makers and versatile professionals. The programme covers all aspects of the design process, from trend analysis, research and design development, drawing and illustration, colour and fabric development, historical and cultural studies, translation of ideas from 2D to 3D through to presentation, marketing and business development.

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This course is designed to train students in the intricacies of law as well as financial markets, making them proficient in all basic law subjects such as constitutional law, criminal law, and international law. In addition to these, it has an in-depth focus on laws related to banking, finance and insurance, the pillars of modern economies, and regulatory bodies related to these fields such as Securities and Exchange Board of India (SEBI), Reserve Bank of India (RBI), Insurance Regulatory and Development Authority of India (IRDAI), Competition Commission of India (CCI), and Pension Fund Regulatory and Development Authority (PFRDA).

PhD in Aerospace Engineering is the highest academic degree awarded in the study of Aerospace Engineering.

Master of Technology in Chemical Engineering with Specialization In Process Design Engineering is an industry-oriented program training the students in chemical process development and designing. The students as part of the curriculum go for one year of Industrial project where they receive immense industrial experience. We also have a MoU with Grasim Industries - Aditya Birla Ltd., for the M. Tech Industrial project/ internship program.

The course allows students to understand the implementation of governmental policy that serves the population, the workings of political activity, and the process of developing public programs for the society. Moreover, the program provides the theoretical underpinning, conceptual and analytical tools, fundamentals, and the ideological dynamics of the field of study. These are critical for the effective functioning of public offices.

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.

The specialization in marketing prepares the students on subjects like Digital Human Resource Management, Compensation Management etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.?