Master of Arts in Digital and Mass Media (Broadcasting)

at University of Petroleum and Energy Studies India

Mechatronics engineering is a multidisciplinary study of the engineering/technology field that deals with the study of electronics engineering, mechanical engineering, telecommunications, computer engineering, system engineering, and control engineering. Mechatronics engineering is a connection amongst technicians and engineers and gradually work from origination of a project to the culmination of the undertaking. Mechatronic Engineers are integral in the development of new technologies. Mechatronics industry is one of the largest industries in the current market with unlimited scope and amazing opportunities, both professionally and monetarily. 

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialization is to train students as well rounded social media professionals who are adept in using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialization. The themes that would be studied in this specialization include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

The course is a concoction of the study of commerce and law. By completing this integrated course, a student can learn about two different professional fields. The specialised law course, in its five-years duration, equips the students with the knowledge of both commerce and legislative regulations as a comprehensive concept.

This specialised undergraduate program deals with the business, policy governance, regulatory, and legal aspects of various non-renewable/fossil fuels and renewable energy sources. The course covers the business cycle operations, regulatory policies, governance mechanism and all-round legal perspectives in the entire energy basket market including commercial, taxation, and environmental governance aspects.

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data Scientist not only does the exploratory analysis to discover insights from it, but also uses various advanced machine-learning algorithms to identify the occurrence of a particular event in the future. Data Science is primarily used to make decisions and predictions making use of predictive causal analytics, prescriptive analytics (predictive plus decision science) and machine learning.

UPES School of Design’s Under Graduate Programme in User Experience and Interaction Design blends technical know-how, interdisciplinary research and a creative artistic-scientific approach. This enables the development of creative interfaces that generate progressive and innovative applications for media design, media research, media art, and communication. The graduates will gain proficiency in creating engaging user interfaces, ranging from 2D screen (UI for web and mobile) to 3D (AR/VR).

PhD in Economics and International Business is the highest academic degree awarded in the study of Economics and International Business.

This course covers a variety of theoretical and empirical topics related to energy demand, energy supply, energy prices, environmental consequences of energy consumption and production, and various public policies affecting energy demand, supply, prices, and environmental effects.

Bachelor of Business Administration and Bachelor of Legislative Law (BBA + LLB) is a five-year integrated dual degree course which provides an integrated study of management studies and legislative law in an entirely independent manner.

This specialised undergraduate program deals with the business, policy governance, regulatory, and legal aspects of various non-renewable/fossil fuels and renewable energy sources. The course covers the business cycle operations, regulatory policies, governance mechanism and all-round legal perspectives in the entire energy basket market including commercial, taxation, and environmental governance aspects.

PhD in Mathematics is the highest academic degree awarded in the study of Mathematics.

The course is dynamic in nature and gives students the time and space to explore different aspects of the digital media landscape. The thematic focus for study majorly revolves around Mass Media and its roots in social communication; Digital Marketing; Social Media; Digital Media Communication; PR and Advertising and Digital Media and Contemporary Relevance. Enrolled students will get equipped in skills related to advertising, public relations, digital storytelling, podcasting, etc.