Bachelor of Arts in Economics with specialization Energy Economics

at University of Petroleum and Energy Studies India

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our courses focus on social media tools, metrics, curating and creating content, and marketing strategies. This specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. The course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Cybersecurity has become an important buzzword because every business and company has an online presence now. Along with a specially curated curriculum, UPES also offers certifications such as "EC Council Certified Ethical Hackers" and "IRCA and CQI certified ISO 27001:2013 Lead Auditors", to give students an added incentive and help keep up with the competent and lucrative job market.

B.Sc. in industrial chemistry offered at UPES is a three-year undergraduate course. This course is one of the sought after course due to its immense scope and ever rising popularity in the job sector. The course provides extensive knowledge on the development, optimization, monitoring of various chemical processes that are widely used in industry to convert raw materials into useful products for society. This course allows its aspirant to be ready for industrial filed and public sectors by providing them advanced technical skills with necessary managerial and life skills.

This specialisation covers computer science fundamentals such as data structures, algorithms, object-oriented programming, android development, Linux administration, database management systems and also provides students with insights into the world of open-source and open standards along with exposure to open-source communities and open-source development methodology.

The course includes specialized subjects such as IT Applications and Open Standards, Dynamic Paradigm in Open Source and Open Standards, Marketing and Services in OSS, Open Source Mobile platform and OSS Development Methodology that provide hands-on capabilities on various aspects of this highly specialized domain.

This program provides students with an understanding of international trade negotiations and their relevance in the global business environment. The course equips them with the latest developments taking place in the area of foreign trade, and the ability to apply that knowledge in practical situations.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

Students pursuing Business Analytics and Optimization learn the essential computer science concepts such as Data Structures, Algorithms, OOPS concepts using Java, databases and software engineering and design processes, but also learns Advance Statistical Analysis, Data Mining and Predictive Modeling, Business Intelligence, Business Strategy and Analytics, Operations Research and Optimization, Social and Web Analytics, BAO on cloud, Big Data Analytics, Content Analytics.

Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making.

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

B.Sc. Geology Hons. program provides specialization in Geoinformatics

Geoinformatics is the science and the technology, which develops and applies information science infrastructure to solve geoscience and engineering related problems. It deals with the structure and character of spatial information, its capture, classification and qualification, storage, processing, description and propagation, including the infrastructure required for optimal use of this information. Earth science increasingly relies on digital spatial data acquired from remotely sensed images analyzed by GIS photograph interpretation, and web mining.  Geoinformatics combines geospatial analysis and modeling, development of geospatial databases, information systems design, human-computer interaction and both wired and wireless networking technologies. Geoinformatics is analyzed using geo-computation and geo-visualization for fields such as urban planning and land use management.

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

The course trains students to assist clients in setting up and managing their businesses across India. The program is a blend of legal functioning of the corporate entities with compliances required by them. Students will be able to provide end-to-end advisory service regarding the most suitable form of organization, based on the client’s specific needs and objectives. This may include incorporation and setting up of all types of Companies, creating a business setup in India through a branch or liaison office, obtaining statutory approvals and licenses for starting a business from local, municipal, state, and central government authorities.