Bachelor of Science in Management

at Susquehanna University USA

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company.

You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will

• Study foundational theories of strategic communication,
• Practice the essential skills of a communication professional — oral, visual, written and research — and
• Explore ethics that connect professional communicators.

Learn the essentials of digital and new media and gain real-life experience as a broadcaster — in front of or behind the camera — at Susquehanna. You’ll gain a holistic view of visual storytelling with our interdisciplinary minors, like film studies, to gain a better understanding of important topics in today’s world.

Learn principles of writing, ethics of communications, theories of traditional and digital media, and what it means to be a communications professional. Then, team up with others to learn tenets of broadcast media and professional communication. At Susquehanna, you will use the latest video and audio production equipment to practice videography, digital editing, writing for new media, commercial production and on-air procedures.

Action!

Evolve from a budding video storyteller to a well-rounded broadcast professional. You’ll amass experience in the field — broadcasting sports, creating commercials or shooting interviews — while you craft your own artistic vision. There are lots of opportunities for you to be involved, especially LensFlare, a group of students who create promotional and instructional videos for other students or faculty and staff.

Many broadcasting students take advantage of internships and study-abroad opportunities to gain a unique worldview of broadcast media. Before you leave Susquehanna, you will build a professional portfolio that will put you a level above the competition in your career field.

From your first semester, you can take advantage of opportunities to perform in our many choral, instrumental, opera and chamber music ensembles. You can perform in our weekly department recitals, and you’ll give a solo recital in both your junior and senior years. With no graduate students, the focus and attention is on you!

Off stage, you’ll get a thorough education in music theory and history, including repertoire and pedagogy classes for your instrument from professors who are experienced educators and active performers.

Enjoy bright, airy rehearsal and performance facilities — even our practice rooms have windows!

Our finest venue for live music, Stretansky Concert Hall, seats 320 and is used for everything from student recitals to fully staged opera performances with orchestra. The acoustics are amazing.

Are you intrigued by German language, history and culture? Do you see yourself as a future teacher, foreign diplomat, business executive or interpreter?

Adding courses in international studies, business, history, education or one of our interdisciplinary minors gives you plenty of exciting career options.

And there’s nothing like living in a German-speaking country to learn the language inside and out and boost your confidence and cultural understanding. We can help you make that happen!

Do you dream of working at a publishing house, indie magazine or scholarly journal? Then our publishing and editing major is for you.

You won’t find this kind of program at any other liberal arts colleges — or at many far larger colleges either. We offer one of the only publishing majors in the nation.

Publishing is all about connecting. Writers and readers. Art and business. Traditional and new technologies. Gain the knowledge and skills to navigate these interconnections, and reflect on the:

• Cultural role of publishing
• History of the book
• Implications of the shift to digital publishing

Our publishing and editing program is big enough that you’ll have access to a high-tech, dedicated lab and eight department student publications, and small enough that you’ll get hands-on, personalized attention from faculty. Our students have even helped produce a professional publication, which saw two pieces nominated for the Pushcart Prize.

Our earth and environmental sciences program links the study of hydrology, geology, meteorology and soil science — water, rocks, air and soil — to explore how Earth’s systems work and how humans impact those systems.

Earth and environmental sciences examines the nonliving components of our environment and how they impact living things. It’s the scientific study of water, rocks, air and soil and their dynamic interactions. You’ll take courses in hydrology, geology, weather, soil science and more, with lots of hands-on field and lab work, culminating in a research collaboration with faculty.

Whether you see yourself doing research, teaching, practicing medicine or working in law enforcement, a chemistry degree prepares you for a fulfilling career. You’ll be ready to step right into a job or a graduate program with experience on a research internship or presenting research at national conferences.

About half of our graduates pursue graduate studies in organic, physical and inorganic chemistry. A chemistry major sets you apart on dental and medical school applications — they know you can easily master challenging material. Our interdisciplinary minors help you gain a better understanding of important topics in today’s world.

At Susquehanna, you’ll learn the foundational skills of all communication disciplines, as well as the integral theories and ethics that bind them all together. As a communication studies major, you will prepare for graduate study or a career in qualitative research, critical theory or interpersonal communications. With plenty of on-campus media outlets, you can sharpen all your communications skills at Susquehanna.

Explore the world of communication

Gain a broad view of mass communication or target a couple of disciplines to master with the communication studies major.

• You’ll learn the principles of professional communication and digital media, media law and ethics, graphic design and public speaking.
• You will also study the ways we communicate with each other, including group communication, intercultural communication and listening.

With Susquehanna’s renowned study-abroad program, you won’t just learn in the classroom. You will have the opportunity to study with professional communicators and researchers. This worldly perspective will help you be a better communicator after graduation.

Sports is a multi-billion dollar industry. Get the training and insight to work everywhere from professional beats to the front offices of teams followed by millions.

Learn the practical elements of being a broadcaster or journalist in an ever-growing market and the history of sports to understand the context of what you’ll be covering.

Discuss the contribution of Jackie Robinson and how sports and race have become intertwined in our society. Look at the gender gap and monumental moments that have helped close it. Debate current events and how they’re covered by social and traditional media.

As an anthropology major, you’ll learn to understand the remarkably different ways we express our humanity.

You’ll examine how culture affects the way we experience the world — how we make choices, how we’re alike and different, and why we act and interact the way we do.

In an increasingly interconnected world, being able to examine, analyze and think critically about culture is highly valued by employers in the business sector, education and beyond.