Bachelor of Arts in Communication with Concentration in Multi-Platform Journalism and Media

at University of New Haven USA

Businesses have a critical need to extract considerable information from the massive increase in available data. These insights are intended to increase business profitability, enhance productivity, improve operations, and enrich decisions-making.

To accommodate this potential, businesses need employees trained in business practices, statistics, and programming. The University of New Haven's master’s in Business Analytics has been designed to provide graduates with a thorough understanding on how to use and deploy predictive analytics and visualization for maximum results.

Our program, which was designed through a collaboration of top faculty in the departments of Economics and Business Analytics, Finance, Marketing, and Management, can be completed, on average, in 18 months (four semesters), You’ll develop a thorough understanding of data’s profit potential across all business areas and learn how to use and deploy predictive analytics, machine learning, and data visualization for maximum results.

Dive even deeper into the data

Want to zero in on the profit potential of one area and offer a deeper level of expertise to employers? Our program offers two concentrations:

• Marketing Analytics: You will learn to develop and use analytics algorithms to evaluate a significant amount of marketing data from multiple sources
• Global Supply Chain: You will learn how to analyze the efficiency of every step along the chain and develop the metrics that inform decisions.

The Master of Public Administration is the most widely accepted and valued professional degree in the field of Public Service. Our MPA program provides students with the core skills and knowledge necessary to be a successful professional in Public Service, as well as offering students an opportunity to complete a concentration in one of five timely areas: 1) Municipal Management, 2) Public Financial Management, 3) Public Safety, 4) Nonprofit Management, and 5) Fire and Emergency Medical Services. Our MPA accommodates the needs of students new to the field as well as those already working in public service. In both cases, we seek students who are motivated to increase their knowledge and gain the skills necessary to take on challenging assignments in public service, particularly at the state and local level.

Students who concentrate in Municipal Management focus on the administration, management, and advancement of local or regional governmental units

Economics is the study of making choices. It is both a lens and an occupation. As a lens, economics enables us to view, organize, and explain the world around us in a coherent systematic manner. As an occupation, we find its fundamental principles are most often applied in the world of business-although not exclusively. Economics also prepares students for careers in fields as diverse as government service, law, and non-governmental institutions. Importantly, the economics degree offers outstanding preparation for graduate and professional programs.

The University of New Haven’s undergraduate program in economics provides students with the analytical and technical skills that employers value. And we place considerable emphasis on providing our students with the wide array of practical skills and acquired intelligence necessary to respond to a changing natural and human environment. Our graduates bring a high degree of critical thinking, solid writing, and presentations kills to their employment field of choice. They are well-adapted, attentive, and prepared to respond to the inevitability of surprise, spontaneity, and innovation.

In addition to the General Education requirements, the B.A. Economics requires 33 credits. The 33-credit program is comprised of 24 credits of courses required for all B.A. Economics majors and 9 credits from one of two concentrations. The Behavioral Economics concentration entails taking a series of more specialized economics courses leading towards the Behavioral Economics focus. Alternatively, a student can choose to retain a more general and broader overview of Economics through the General Economics concentration.

The academic objectives of the program are to provide students with the following:

• A systemic and holistic approach to problem solving founded on broad-based interdisciplinary knowledge crafted around sound economic principles and skillful use of traditional economics quantitative and technical skills.
• A strong reliance on the scientific method as the foundation for approaching the understanding of risk and uncertainty in human, social, and natural systems.
• A general understanding of economics sustainability issues stressing the importance of systemic interactions as the building blocks of the greater world.
• Inter-disciplinary thinking and collaboration in facing and solving complex issues of the modern world.
• Highly developed individual behaviors and attitudes towards the natural and social environments based on introspection, reflection, creativity, and the scientific method.

Electrical engineering is concerned with the analysis, design, development, and operation of electrical and electronic systems. Examples of these systems include communication, fiber optics, data processing, power generation, and distribution, control, and instrumentation. Digital circuits and computers are important and integral parts of such systems and are widely used by electrical engineers in their design and development. The electrical engineer is also concerned with the devices that make up systems such as transistors, integrated circuits, rotating machines, antennas, lasers, and computer-memory devices.

Recognizing the changing trend in engineering education, the Electrical Engineering program has adopted a multidisciplinary approach for teaching and learning by incorporating a series of newly developed project-oriented courses based on the spiral curriculum.

The early part of the program emphasizes electrical engineering skills that form the background for the upper-level elective and design courses. Physics, chemistry, mathematics, computer programming, basic engineering science, and general education courses supplement the required and elective electrical engineering courses.

The upper-level electrical engineering course work provides areas of concentration for in-depth study. Students can choose additional technical electives from outside the area of concentration to provide more breadth of knowledge.

To influence our society’s evolution, the electrical engineer must acquire an understanding of our society, our cultural heritage, and the human condition. The engineer must communicate ideas to other engineers and to the public. The Electrical Engineering program enables this via liberal and humanistic studies. The University Core Curriculum requirements allow students to expand their cultural and intellectual horizons by exposing them to the humanities and social sciences. Students learn written and oral communication skills in the core courses as well as in multidisciplinary engineering-science courses in the freshman and sophomore years. Students apply these skills in the humanities and social science courses as well as in laboratory/design courses in their major.

Marketing exists all throughout the world around us, and has many roles in business. Behind the every great concept or product is a creative mind helping to market it and promote to the masses. As a marketing major at the University of New Haven you’ll complement a strong foundation in the principles of business by specializing in how e-commerce and marketing technologies such as social media, database marketing, Google AdWords, and data mining have impacted – and forever changed – the traditional study and practice of marketing

You’ll also

• Learn about modern competitive strategies, development processes, consumer research and distribution channels
• Explore advertising and international marketing
• Gain real-world experience through a supervised practicum or internship
• Have the opportunity to study abroad at our Tuscany, Italy, campus, for a semester or during a two-week program
• Create Google AdWords campaigns for real clients
• Be part of our AACSB-accredited Pompea College of Business, a distinction placing us among the top five percent of business schools worldwide
• Have the option to study in the Fast Track Program, which allows you to complete your B.S. in three years or your B.S. and MBA in four years (3 + 1)
• Participate in the University’s chapter of the American Marketing Association, which draws industry leaders to campus and provides extensive opportunities for networking

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

Study the mysteries of life
In biology, there are questions to be asked and problems to be solved. Through the biology program at the University of New Haven, you will learn to do both successfully, applying the theoretical knowledge you gain in the classroom in hands-on laboratory activities and engaging in field work right from the start.

You’ll study life in its most basic and its most complex forms as you explore and expand the framework that informs our understanding of the wonders of the natural world.

Strengths of the program include:

• An emphasis on integrating theoretical knowledge with practical, career-focused work
• Studying in state-of-the-art laboratories
• Participation in active research projects designed for students and led by faculty
• Exploring Connecticut’s rich biological systems, including the Connecticut Audubon Coastal Center at Milford Point and the Banca Marsh
• Learning from faculty who are passionate scholars in their respective disciplines
• The opportunity to study in different settings, including the Sound School in New Haven and the Gerace Tropical Research Station in the Bahamas
• The opportunity to participate in the Lyme Disease Research Group
• On-campus clubs and organizations, including the Beta Beta Beta National Biologic Honors Society, the Biology Club, and the Marine Conservation Society

As an international business major at the University of New Haven, you’ll gain a global perspective through interdisciplinary studies in the core principles of accounting, economics, finance, management and marketing. You’ll also become proficient in a foreign language and participate in a study abroad experience that will enable you to thrive in any global business environment.

You'll Also:

• Study the economic, geographic, historical, legal, regulatory and political factors that influence international trade, business and investment.
• Learn strategies for entering foreign markets including exporting, licensing, and strategic alliances.
• Learn to manage cultural differences and organize international negotiations.
• Develop ethical decision-making skills within a global context.
• Understand international capital markets and financial, political and economic risk.

The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

The martketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

Have a passion for sports? Unite your love for the game with a pioneering, business-focused sports management program – the first to be licensed and accredited by the state of Connecticut – and among the first in North America to be accredited by the Sports Management Program Review Council (SMPRC).

As a University of New Haven sport management major, you will combine your study off the field with hands-on experience and business training in all facets of modern sports.

The program will help you accomplish several goals, including:

• Gaining the business training you need to contribute your knowledge, creativity and strategic leadership to the industry
• Learning in an AACSB-accredited and SMPRC-endorsed program that increases your chances of earning a higher, more competitive salary after graduation
• Preparing detailed marketing plans, sponsorship proposals, and event plans
• Conducting market research for a sports organization
• Benefiting from mentoring, internship, and job shadowing programs that connect students with sports industry professionals
• Taking advantage of guest speakers, facility tours, and volunteer opportunities that bring the real world to the learning experience

Our Finance Degree Will Prepare You for Wall Street

Finance is at the heart of what is transforming the world, and finance professionals are in high demand. Their salaries are excellent because they are the ones who understand how money is best earned, invested, and reinvested – and complex system that guides this process.

As a finance major at the University of New Haven, you will learn to be a skillful money manager with a deep understanding of the system, its inner workings, and the impact it has on the economy. You'll do this by having access to industry-standard finance data sets and tools, preparing you to earn an internship and to have your pick of potential career opportunities.