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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

Natural Sciences & Mathematics

Bachelor of Science in Chemistry

The Bachelor of Science curriculum in Chemistry approaches students' educational endeavors with a broad, integrated, and in-depth view. Departmental requirements, combined with university core requirements and electives, offer a balanced course load for students. This provides undergraduates with the opportunity to explore where their interests in the science field will lead them. This option combines all the required courses for admission to a professional school, which includes two years of chemistry, one year of physics, one year of mathematics, while utilizing recommended courses as science electives to fulfill the bachelor's requirements. This option allows students the freedom to explore their interests in many of the careers listed

48 month

Duration

$ 14250

Tuition

Health Sciences, Nursing and Emergency Services

Master of Arts in Applied Behavioral Science

The Applied Behavioral Science Program currently offers Master of Arts degree in Criminal Justice and Social Problems.

The Criminal Justice and Social Problems track emphasizes methodology and theoretical courses and topics-focused workshops aimed at improving the research and intellectual foundations for employment and professional advancement in the criminal justice fields. Students in the program typically work for, or plan to work for, the courts, probation offices, police agencies, prison administrations, or private and public programs for juvenile offenders.

The training received in basic social science skills and knowledge is also a useful foundation for those who wish to proceed to doctoral-level study in a number of fields. An optional practicum provides field experience for those without prior experience in a criminal justice field. The program culminates in an applied research effort that, at the student’s option, takes the form of either a journal article project or a traditional thesis. Courses are offered primarily in the evenings and workshops primarily on the weekends to accommodate employed students.

Program Outcomes

  • Students will master graduate level knowledge concerning computer based  research skills.
  • Students will master graduate level quantitative and qualitative skills as appropriate to the study of criminal justice. 
  • Students will master formal graduate writing skills appropriate for the creation  of graduate theses/projects and research articles. 
  • Students will master the skills of reviewing applied programs (e.g., a program for felons whose crimes are tied to alcohol abuse) in terms of the extant literature, logical cohesion and current empirical knowledge.
  • Students will be able to use their skills in the creation and administration of applied programs in both public and private agencies.

24 month

Duration

$ 13650

Tuition

People are the most important resource of an organization. Human resource management is about people. Human resource management focuses on the people and the activities of organizations that affect the behaviors of its employees. Managers and employees knowledgeable in human resource topics are critical to ensuring organizations and businesses attract, motivate, and retain a qualified, effective workforce.

The human resource management major provides advanced training if you are seeking upper-level human resources positions. Advanced human resource professionals are detail-oriented, have excellent people skills, and strong social and emotional awareness. As a professional, you create an environment that is inviting and empowering while ensuring your employer meets all legal and compliance procedures. Many of our human resource management students also double major in management, acquiring additional skills in leadership, team, and organization development.

 

48 month

Duration

$ 14250

Tuition

You will grasp basic principles of the structure, design, and language of music in its historical and cultural contexts while studying music history and literature at Wright State. You can better understand the music you hear, perform, and create. This major is not a terminal degree, and you should expect to continue at the graduate level. Please consult with the appropriate faculty advisor before entering this program.

48 month

Duration

$ 14250

Tuition

Arts & Humanities

Master of Arts in History

Advanced Studies is a Master of Education (M.Ed.) degree program that is available for currently licensed teachers who want in-depth study in a particular area of interest. This program offers a flexible option for highly motivated individuals who are seeking advanced study with specific professional objectives, such as expanding knowledge or skills in a specified area, and/or who are seeking to earn an endorsement, along with the Master’s degree.

Program Outcomes

Students completing the program will be able to:

  • Communicate a sophisticated knowledge of history and disseminate it to the general public through completion of thesis projects, Public History capstone projects, Public History conferences, and other presentations and exhibits.
  • Encourage others to explore and understand the historical context of their lives through public contact in societies, historical organizations, community and social groups, local and regional schools, History Day, and in museums and archives.
  • Develop their own appreciation and knowledge of history through contact and networking with other historians (through the department, alumni, and professional organizations), and through a continued quest for knowledge by readings and primary research. 
  • Be prepared to matriculate into Ph.D. programs or to advance their careers in secondary education. Graduates in the Public History plan will be qualified to obtain employment in historical organizations, corporations, government, non-profits, archives, libraries, or museums.

24 month

Duration

$ 13650

Tuition

A financial services degree will give you the analytical skills needed to deliver advice and financial products to individuals and institutions. Our curriculum gives you a strong foundation in all aspects of personal financial management and is designed to meet the growing need for graduates who are knowledgeable in all relevant areas.

The financial services program is registered with the Certified Financial Planner Board and nearly every graduate of the program is placed in an appropriate internship or job opportunity after graduation.

Program Outcomes
If you complete the program, you will graduate with a Bachelor in Business with a major in financial services. Core coursework focuses on all areas of personal financial management, including investments, insurance, tax planning, retirement planning, real estate, estate planning, and personal financial planning. If you complete the financial services major and the relevant elective classes, you will be eligible to sit for the CFP exam.

48 month

Duration

$ 14250

Tuition

Wright State University prepares technical production experts, designers and stage managers to succeed in professional theatre and film production. Our Bachelor of Fine Arts (B.F.A.) degree in Theatre Design and Technology offers a wide range of courses, four years of outstanding production opportunities, and state-of-the-art facilities. Our students’ work is highlighted in the campus productions of one of the top-tier performing arts programs in the nation, as well as for our award-winning Motion Pictures program.

Design and Technology faculty members are both working professionals and teachers, with active careers as technicians and artists in regional theatre companies, national conferences, and schools. They share their expertise as they work side by side with students on every aspect of production design and management.

Students may choose to concentrate in stage management, design or technology. With any track, our comprehensive program incorporates general theatre arts coursework with artistic design and theatre technology.

After four years of specialized training, our graduates are prepared to work in theater, opera and dance companies, television and movie studios, performing arts centers, and recording studios. Wright State alumni are currently employed at leading performance venues in such major entertainment centers as New York, Las Vegas, Chicago, and Orlando.

48 month

Duration

$ 14250

Tuition

Wright State’s Microbiology and Immunology program has established a tradition of producing graduates who excel as doctors, dentists, and veterinarians in Ohio, across the U.S., and in countries around the world.

You will join those whose postgraduate work at Wright State led them into a career field where the demand for qualified workers by corporations, government offices, higher education, and research is consistently high. If you love the Dayton area (and we are sure you will), there are many opportunities in area healthcare, research laboratories, tech and defense companies, and Wright-Patterson Air Force Base.

Wright State’s excellent facilities include access to constant temperature rooms, coldrooms, darkrooms, animal care facilities, and cell and tissue culture facilities. The equipment includes the latest available technology in fluorescent microscopes, flow cytometry, and mass spectrometers.

You will learn about the human body and how it interfaces with its immune system to battle foreign organisms. Pursue a specialty in areas like immunology, virology, immunotoxicology, DNA and conventional vaccine development, and molecular genetics. Whatever specialty you choose, you can be confident your M.S. from Wright State will open the doors for incredible career opportunities across the globe.

24 month

Duration

$ 13650

Tuition

In today’s business environment, graduates skilled in creative problem solving and risk taking with the ability to see new opportunities are in high demand. An entrepreneurship degree will help you learn those skills and equip you with the experiences necessary to succeed in a business environment or start your own venture.

If you are eager to learn, customer focused, creative, and have strong technical, planning, and organizational abilities, majoring in entrepreneurship can benefit you in nearly any career field or industry.

Program Outcomes
If you complete this program, you will graduate with a Bachelor in Business with a major in entrepreneurship. This multidisciplinary program’s courses focus on starting, financing, commercializing, and managing a new business. Students learn to evaluate and plan new business opportunities, research and write comprehensive business plans, and learn additional skills in market analysis, problem solving, return on investment principles, team building, and planning.

48 month

Duration

$ 14250

Tuition

Creative Arts & Design

Bachelor of Fine Arts in Acting

Professionally bound students may select BFAs in either Acting or Musical Theatre. These degrees both require students to master fundamental skills in Acting, Movement, Voice and Speech. Acting students continue with focus on a wide range of contemporary and period styles, with intensive focus in classical acting, stage combat and vocal skills. Musical Theatre students continue with a range of courses focusing on the broad ranger of styles from operetta to the most contemporary works. Musical Theatre majors study dance daily and intensive vocal performance. The professional acting and musical theatre programs are each an intensive, four-year progression of studies in acting, voice, movement, dance, and singing. Because courses in the Acting and Musical Theatre acting programs follow a set sequence, students are generally admitted only in the fall quarter. The Professional Actor Training Program is limited by audition to only selected, superior students who show promise of high achievement in acting and/or musical theatre. Retention in the Professional Actor Training Program is determined by periodic review. Students are retained in the program based on their growth and development as judged by the acting faculty

48 month

Duration

$ 14250

Tuition

View All Courses by Wright State University, USA

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