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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

Natural Sciences & Mathematics

Bachelor of Arts in Mathematics

The mathematics component of the Bachelor of Arts program surveys the classical areas of mathematicsanalysis, algebra, and geometryand their history. Courses in statistics and in computer science provide a taste of two relatively young branches of the mathematical sciences. In addition, a broad choice of electives allows you to either pursue greater depth in one of these areas, or to sample a broader range of courses in mathematics, statistics, and computing.

The Bachelor of Arts program features breadth and flexibility. For instance, there is a Related Course Requirement specifically designed to accommodate subject matter outside the Department of Mathematics and Statistics, and even outside both the College of Science and Mathematics and the College of Engineering and Computer Science. Other elective courses can be chosen with essentially no restriction. To examine the remarkable variety of possibilities

 

48 month

Duration

$ 14250

Tuition

The Bachelor of Technical and Applied Studies (BTAS) is a completion degree offered through the Lake Campus of Wright State University. It is intended for students who have already completed a two-year degree program or equivalent from an accredited community college, regional campus or technical college, and who wish to pursue a baccalaureate degree. The program(s) of study provides students with knowledge, skills, and dispositions necessary for advancement in their chosen careers, and integrates technical skills developed within applied associate degree programs with professional skills intrinsic in a bachelor’s degree program.

Learning Outcomes

  • Students will demonstrate effective written, oral, and digital communication skills
  • Students will apply skills to solve problems and deal with challenging situations in an organizational setting.
  • Students will develop competencies associated with ethics and social responsibility.

48 month

Duration

$ 14250

Tuition

The Master of  Organizational Studies comprises the core courses for the current Organizational Studies Educational Doctorate (Ed.D.) program. Students who are admitted into the Organizational Studies Ed.D. program will receive the M.S. in Organizational Studies once they have satisfactorily completed the Ed.D. program core courses, which includes the internship. The M.S. degree will permit all students to receive the master’s degree. The core courses provide an interdisciplinary approach to the study of topics, theories, and research critical to the success of leaders in a variety of organizational settings. These courses reflect a scholar-practitioner oriented program for working professionals, grounded in systems theory, adaptive leadership change, decision making, structure, personnel roles and functions, external relations, planning, program evaluation, and organization theory. The program is for those working in community, government, public service, business, non-profit, and education organizations.

Program Outcomes
The focus of the master’s program is to develop scholar-practitioners committed to exploring and expanding research related to the practice and processes in organizations. Graduates will deepen their understandings related to leadership and change within organizations. The participants will gain the knowledge and skills to conduct robust research, to strengthen practices in organizations, and to establish networks for education, psychology, urban affairs, and health and human services, to name a few. The following six principles (Fullan, 2005) form the conceptual framework of the proposed program:

  • Commitment to changing contexts at all levels
  • Lateral capacity building through networks
  • Intelligent accountability and vertical relationships encompassing both capacity building and accountability
  • Deep learning at all levels of the system through collaboration
  • Dual commitment to short and long-term results
  • Leadership that produces leaders.

24 month

Duration

$ 13650

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry

The Bachelor of Science curriculum in Chemistry approaches students' educational endeavors with a broad, integrated, and in-depth view. Departmental requirements, combined with university core requirements and electives, offer a balanced course load for students. This provides undergraduates with the opportunity to explore where their interests in the science field will lead them. This option combines all the required courses for admission to a professional school, which includes two years of chemistry, one year of physics, one year of mathematics, while utilizing recommended courses as science electives to fulfill the bachelor's requirements. This option allows students the freedom to explore their interests in many of the careers listed

48 month

Duration

$ 14250

Tuition

Health Sciences, Nursing and Emergency Services

Master of Science in Physiology and Neuroscience (STEM)

The thesis option is for students who need or desire the full range of professional experience, including intensive research and writing. This option assures training in research techniques and in the preparation of scholarly papers. It culminates in the preparation and defense of a thesis based on original research. The student's program of study is an initiation into methods of focused study and research in a selected area of physiology or neuroscience.

The course option allows the student to plan a program of study that, along with the degree requirements, satisfies his or her educational needs and career objectives. This might be to extend knowledge for a current position, or as preparation for one of many health professions. The student's program of study typically culminates with two scientific writing courses broadly in the areas of Physiology and/or Neuroscience.

24 month

Duration

$ 13650

Tuition

The program in selected studies allows students to pursue a self-designed course of study. It is intended for students with a definite educational objective that is not met by the majors presently offered by the College of Liberal Arts. While the program is free from several traditional requirements, students must meet other requirements and procedures to obtain the degree.

Students are eligible for the program after they complete 33 credit hours. With the help of program sponsors, students formulate a contract outlining their study goals and reserving at least 32 credit hours for courses that help accomplish those goals. The contract is evaluated and approved by the program committee.

 

48 month

Duration

$ 14250

Tuition

A degree in marketing allows you to choose from a broad selection of courses that will prepare you for a sustainable, successful career. With only three required courses, you can build a program customized to your career goals. We also offer an emerging leaders program that will provide you with additional learning opportunities.

Our most successful marketing graduates are bright, creative individuals who are willing to learn and apply themselves. Customer-oriented students with technical, planning, and organizational abilities do well in our program.

Program Outcomes
The marketing program prepares you to work in both business-to-business and business-to-consumer organization. You will learn about the motivations and behaviors and motivations of consumers, how to impact those behaviors, and how to satisfy your costumers sustainably. Learn to create, communicate, and sell, with a thorough foundation in global issues, digital technologies, and data insights. We will teach you how to apply the marketing concepts and planning taught in the classroom in real-world situations.

48 month

Duration

$ 14250

Tuition

Arts & Humanities

Bachelor of Arts in Music

The Bachelor of Arts degree in music is designed for students who want to study music but do not necessarily plan a professional career in music. Students will get a much broader, more general education than students seeking a Bachelor of Music degree. Required courses are kept to a minimum. Consequently, students must work closely with an advisor in selecting course electives. For graduation, students must complete level III in the applied music concentration.

You can harness the power of music and its ability to express and communicate while studying music at Wright State. You will develop knowledge, technical skill, and the use of technology in our multifaceted curriculum. After graduation, pursue a career as a performer, composer, arranger, teacher, cultural administrator, or community leader. Graduates of Wright State’s music programs have proven successful in all of these fields.

Program Learning Outcomes:

  • Learn to develop a degree of musicianship that will enable him or her to function as a performer.
  • Develop an understanding of the principles and processes of music as it occurs within a variety of cultural and historical settings.
  • Demonstrate a broad, general education in music rather than one of intensive musical study leading to a professional degree.
  • Achieve proficiency in a foreign language and expand their appreciation of global perspectives in music.
  • Demonstrate critical thinking and problem solving through a more diverse selection of liberal arts course offerings.
  • Cultivate an understanding of qualitative and quantitative research methods

48 month

Duration

$ 14250

Tuition

The Theatre Studies program combines studies in theatrical subjects with broad preparation in the liberal arts to prepare students for a wide range of careers. Graduates have gone on to pursue careers in professional theatre, education, public service, and countless other fields. Because of the focused curriculum, the Theatre Studies program allows the student to take a second major or to pursue minor concentrations in two or three other academic areas.

Due to the strength of Wright State’s theatre production program, the Theatre Studies student can acquire a high level of both practical and theoretical knowledge and experience, a distinction not afforded theatre students in programs with less extensive production emphases.

Theatre Studies students are encouraged to diversify their education in a variety of disciplines. The major in Theatre Studies is generally considered to be preparation for further study at the graduate level.

48 month

Duration

$ 14250

Tuition

Arts & Humanities

Master of Humanities

The Master of Humanities program offers a unique, flexible, interdisciplinary opportunity for graduate study, whether you are a traditional or non-traditional student.

You will explore questions from diverse perspectives rather than concentrate your study within a single discipline. Your program of study might focus on a historical period, a cultural region, or a social or artistic theme, and may combine, for example, ancient and modern cultures, literature and politics, philosophy and art, or history and religion.

The program is flexible because you design, in consultation with the director, your integrated individualized curriculum, pursue full-time or part-time study, and attend evening or day classes.

24 month

Duration

$ 13650

Tuition

View All Courses by Wright State University, USA

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