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Master of Science in Marketing Analytics and Insights (STEM)

Master of Science in Marketing Analytics and Insights (STEM)

at Wright State University USA

Overview

The MS in Marketing Analytics and Insights (MS MAI) program is designed to provide graduate students with a strong base in marketing strategy, consumer behavior, and especially marketing analysis and insights. The program will provide students with the fundamental skills and tools to extract and analyze marketing data, and the opportunity to generate real-world interpretation, insights, and recommendations.

Program Outcomes

  • Knowledge of the strategic role of marketing in organizations, including the key role of a marketing plan;
  • Understanding of influences on consumer attitudes, beliefs, and, most importantly, their actions and decision processes;
  • Ability to analyze marketing and financial data, formulate strategies and implement decisions;
  • Ability to design a research study, collect data, and analyze data by using focus groups, primary data, secondary data and web data;
  • Awareness of online marketing methods and how to use hands-on tools to increase meaningful web traffic;
  • Hands-on, computer-based experience with marketing analytical tools to generate insights and marketing decisions that create value and build competitive advantage;
  • Ability to apply “big data” analytic methodologies such as predictive analytics, data mining, text and other big data related technologies;
  • Experience working with a real dataset to conduct a thorough data analysis, yielding insightful interpretations and proposed recommendations suitable for a business.
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90

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Wright State University

Location

Master of Science in Marketing Analytics and Insights (STEM) Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$40

Application Fee

Master of Science in Marketing Analytics and Insights (STEM) Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

90

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

79.0

Minimum Overall Score

57.0

Minimum Overall Score

Other Courses by Wright State University,USA

Health Sciences, Nursing and Emergency Services

Bachelor of Arts in Public Health

The objectives of the Public Health degree center around programmatic learning goals and core skills that not only provide an in-depth science education but aid students in developing skills necessary for future careers. These include:

  • Students will be able to differentiate and define of structures and objectives of public health, including the history and philosophy of public health, key achievements, and explain the organization of the U.S. public health system and across the globe.
  • Students will demonstrate comprehension of a foundational science education including epidemiology, health and disease, social and behavioral sciences, biological and life sciences, anatomy and physiology, chemistry, statistics, and scientific writing.
  •  Students will demonstrate comprehension of community health, humanities, ethics, leadership, and effective health communication.
  • Students will apply leadership, communication skills, and community and public health knowledge through experiential learning activities including internships, service-learning projects, capstone senior seminars, research papers, honors theses, or other scholarly, cumulative, and integrative applied experiences to support academic and career goals.
  • Students will design an academic plan for graduation and identify, write, and describe a plan for professional success in their career path.
  • Students will demonstrate effective oral and written communication skills and relate public health information to diverse audiences.
  • Students will apply critical thinking through independent learning and collaborations with colleagues, peers, and community members and identify, evaluate, and synthesize public health information.

48 month

Duration

$ 14250

Tuition

Natural Sciences & Mathematics

Bachelor of Arts in Physics

The Bachelor of Arts in physics degree is designed for students who wish to couple a solid foundation in physics to a non-technical and creative arts field, such as writing, philosophy, political science, or other College of Liberal Arts majors. Likewise, students can obtain technical background in physics along with obtaining a background in business for those interested in business development opportunities.

The Department of Physics offers programs leading either to a Bachelor of Science degree or a Bachelor of Arts degree in physics. Students in secondary education may earn the Bachelor of Arts degree in physics and enter the Professional Year Experience program of the College of Education and Human Services for licensure in physics.

48 month

Duration

$ 14250

Tuition

You will grasp basic principles of the structure, design, and language of music in its historical and cultural contexts while studying music history and literature at Wright State. You can better understand the music you hear, perform, and create. This major is not a terminal degree, and you should expect to continue at the graduate level. Please consult with the appropriate faculty advisor before entering this program.

48 month

Duration

$ 14250

Tuition

Electrical engineers make big dreams into reality—in the areas of alternative energy, wireless communications, electronic surveillance, computing technology, and semiconductor devices. Electrical engineers are at the forefront of technological advances. Imagine being part of a team that uses a CCD array to create an artificial retina, or a non-tethered pacemaker the size of a vitamin pill. How about developing an alternative-energy system to give a rural homestead power and wireless access, or designing the next generation of autonomous vehicles that conserve energy, plan routes and eliminate collisions? Closer to home, you can imagine a system that monitors your grandmother’s health, automatically administers her medication, and communicates remotely with care providers to allow her to live safely and with confidence in her own home.

48 month

Duration

$ 14250

Tuition

Arts & Humanities

Bachelor of Arts in Music

The Bachelor of Arts degree in music is designed for students who want to study music but do not necessarily plan a professional career in music. Students will get a much broader, more general education than students seeking a Bachelor of Music degree. Required courses are kept to a minimum. Consequently, students must work closely with an advisor in selecting course electives. For graduation, students must complete level III in the applied music concentration.

You can harness the power of music and its ability to express and communicate while studying music at Wright State. You will develop knowledge, technical skill, and the use of technology in our multifaceted curriculum. After graduation, pursue a career as a performer, composer, arranger, teacher, cultural administrator, or community leader. Graduates of Wright State’s music programs have proven successful in all of these fields.

Program Learning Outcomes:

  • Learn to develop a degree of musicianship that will enable him or her to function as a performer.
  • Develop an understanding of the principles and processes of music as it occurs within a variety of cultural and historical settings.
  • Demonstrate a broad, general education in music rather than one of intensive musical study leading to a professional degree.
  • Achieve proficiency in a foreign language and expand their appreciation of global perspectives in music.
  • Demonstrate critical thinking and problem solving through a more diverse selection of liberal arts course offerings.
  • Cultivate an understanding of qualitative and quantitative research methods

48 month

Duration

$ 14250

Tuition

Health Sciences, Nursing and Emergency Services

Master of Arts in Applied Behavioral Science

The Applied Behavioral Science Program currently offers Master of Arts degree in Criminal Justice and Social Problems.

The Criminal Justice and Social Problems track emphasizes methodology and theoretical courses and topics-focused workshops aimed at improving the research and intellectual foundations for employment and professional advancement in the criminal justice fields. Students in the program typically work for, or plan to work for, the courts, probation offices, police agencies, prison administrations, or private and public programs for juvenile offenders.

The training received in basic social science skills and knowledge is also a useful foundation for those who wish to proceed to doctoral-level study in a number of fields. An optional practicum provides field experience for those without prior experience in a criminal justice field. The program culminates in an applied research effort that, at the student’s option, takes the form of either a journal article project or a traditional thesis. Courses are offered primarily in the evenings and workshops primarily on the weekends to accommodate employed students.

Program Outcomes

  • Students will master graduate level knowledge concerning computer based  research skills.
  • Students will master graduate level quantitative and qualitative skills as appropriate to the study of criminal justice. 
  • Students will master formal graduate writing skills appropriate for the creation  of graduate theses/projects and research articles. 
  • Students will master the skills of reviewing applied programs (e.g., a program for felons whose crimes are tied to alcohol abuse) in terms of the extant literature, logical cohesion and current empirical knowledge.
  • Students will be able to use their skills in the creation and administration of applied programs in both public and private agencies.

24 month

Duration

$ 13650

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Mathematics

The Bachelor of Science in Mathematics is Wright State University's standard college mathematics program. Select this program if you wish to study mathematics per se, rather than statistics, computing, or applications of mathematics.It may also be the program you choose if you intend to pursue mathematics (or closely related disciplines) at the graduate level. If you wish to prepare for entry into the job market, you can do so in this program by wisely choosing among the many available electives.

Modern mathematics has several major branches. The three most commonly studied by undergraduate mathematics majors are algebra, geometry and topology, and analysis. Well-prepared freshmen will have sampled parts of the first two of these in high school algebra, geometry, and trigonometry. In college, mathematics majors encounter the beginning topic in the third branch—analysis—in their calculus classes.

 

48 month

Duration

$ 14250

Tuition

Natural Sciences & Mathematics

Bachelor of Science in Chemistry

The Bachelor of Science curriculum in Chemistry approaches students' educational endeavors with a broad, integrated, and in-depth view. Departmental requirements, combined with university core requirements and electives, offer a balanced course load for students. This provides undergraduates with the opportunity to explore where their interests in the science field will lead them. This option combines all the required courses for admission to a professional school, which includes two years of chemistry, one year of physics, one year of mathematics, while utilizing recommended courses as science electives to fulfill the bachelor's requirements. This option allows students the freedom to explore their interests in many of the careers listed

48 month

Duration

$ 14250

Tuition

Arts & Humanities

Bachelor of Arts in Art

The honors program in the Department of Art and Art History is designed to give students with outstanding academic ability and superior accomplishments in art history the opportunity to complete a program that encourages and recognizes their distinguished efforts. These students may earn an honors degree by completing the departmental major requirements, maintaining a high academic record, and successfully completing a senior honors project. Students are usually admitted to the program during their junior year. Interested students can obtain information on the honors program from the Department of Art and Art History office.

Program Learning Outcomes:

  • Have integrated drawing skills into their aesthetic sensibility.
  • Demonstrate an acquaintance with the materials and procedures of four of the studio disciplines taught at Wright State.
  • Show appropriate levels of proficiency in several of the studio disciplines
  • Have an understanding of the evolution of art history.
  • Have integrated the study of original works of art into their artistic practice.

48 month

Duration

$ 14250

Tuition

Industrial and systems engineers work in one of the broadest fields of engineering. Industrial engineers are sometimes called “productivity people” and “efficiency experts”—when it comes to quality control, you are the pro.

Industrial and systems engineering (ISE) focuses on doing more with less—doing things better, cheaper, faster, more safely, and with less waste. Instead of designing bridges, machines, or circuits, industrial engineers will engineer all parts of a process—people, machines, materials, information, and energy—to make a product or provide a service.

Program Outcomes

The following student outcomes of the industrial and systems engineering program will prepare graduates to attain the program educational objectives:

  • An ability to identify, formulate, and solve complex engineering problems by applying principles of engineering, science, and mathematics
  • An ability to apply engineering design to produce solutions that meet specified needs with consideration of public health, safety, and welfare, as well as global, cultural, social, environmental, and economic factors
  • An ability to communicate effectively with a range of audiences
  • An ability to recognize ethical and professional responsibilities in engineering situations and make informed judgments, which most consider the impact of engineering solutions in global, economic, environmental, and societal contexts
  • An ability to function effectively on a team whose members together provide leadership, create a collaborative and inclusive environment, establish goals, plan tasks, and meet objectives
  • An ability to develop and conduct appropriate experimentation, analyze and interpret data, and use engineering judgement to draw conclusions
  • An ability to acquire and apply new knowledge as needed, using appropriate learning strategies

48 month

Duration

$ 14250

Tuition

View All Courses by Wright State University, USA

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