Diploma in Advertising and Marketing Communications

at Conestoga College - Doon Campus Canada

To be successful in business today, you need to be proactive, forward thinking, and able to anticipate outcomes and behaviours based upon the data you collect. Predictive analytics is an area of statistics that deals with extracting information from data and using it to predict trends and behaviour patterns. If you have a background in computer science, computer programming, mathematics, or statistics and enjoy working with statistical data, then this could be the program for you. In this Ontario College Graduate Certificate in Predictive Analytics, you will learn about statistical applications for data analysis, data modeling practices, and big data analytical techniques. Through individual and group activities and case studies, you will use predictive modeling and analytical techniques to bring together the management, information technology, and business modeling processes in order to make predictions about future trends. Businesses and industries can use the patterns found in the data to identify risks and opportunities for future decisions and effectively interpret data for their benefit.

Conestoga's Bachelor of Public Relations degree was the first to be approved in Ontario and the fourth of its kind in Canada. Public relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions. This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Bachelor of Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputations, responses, and relationships on behalf of their organization.We offer students the opportunity to combine their learning with paid co-op terms to allow students to apply theory to public relations practice. Courses in public relations management, global public relations, business and project management, and the ethics and philosophy of public relations offer unique perspectives.Students will be encouraged to join one of several professional organizations during their degree program. Professional development, networking, and volunteerism are of tremendous benefit to the public relations graduate throughout their career.

Today's manufacturing sector requires highly skilled individuals with in-depth knowledge of current quality assurance and management practices. If you have the desire to be part of a quality movement, and want hands-on experience with the tools to support your career goals, then this program will be of interest to you. This two-semester Quality Assurance Manufacturing and Management Ontario College Graduate Certificate will provide you with the knowledge and techniques to improve the delivery and quality of goods and services. This program focuses on the use of modern quality improvement methods that support the achievement of performance excellence in manufacturing and associated business processes. A combination of theoretical and practical learning opportunities will prepare you for a variety of management and quality assurance organizational opportunities.

Program Outcomes

• Implement and document quality processes that ensure conformance to international quality standards.
• Evaluate the results of experiments for process improvement and product development to form recommendations using various process improvement tools.
• Evaluate quality issues, opportunities, and performance metrics using current and relevant tools such as Statistical Process Control (SPC) and Root Cause Analysis.
• Lead advanced product quality planning activities in an industrial environment using accepted quality assurance techniques including Failure Modes and Effects Analysis (FMEA) and Production Part Approval Process (PPAP).
• Plan the implementation of quality management processes within an industrial organization using accepted philosophies.
• Select the correct device or instrument to accurately measure product parameters and conduct a Measurement System Analysis (MSA).
• Conduct audits for Quality and Environmental systems in order to report findings and recommendations to both internal and external stakeholders.
• Apply test procedures and techniques to confirm that product design requirements are met.
• Communicate technical information effectively to customers and various internal stakeholders in management, engineering, manufacturing, marketing, and sales.
• Interpret information from a variety of technical and specialized sources to support quality processes.

This two-year diploma program is designed for students who wish to acquire a general education in the arts and sciences while having the flexibility to explore further educational options within the college or to pursue a degree at a local university. Students will acquire skills in communication, critical thinking and research, while exploring contemporary issues in today's global society. Students will explore a topic of interest through the construction of a research project, paper, and portfolio that culminates in a presentation to an expert audience. During this program, students will participate in a course that will enable them to discover career opportunities.

In the second semester students will consult with their program coordinator to select from a variety of post-secondary courses in disciplines of their choice. The program is constructed to allow students to explore options that meet future academic goals either through selecting courses in a major discipline or courses eligible for credit transfer at the University of Waterloo (courses are subject to availability). After successful completion of this program, students may wish to apply to programs within Conestoga College or pursue further education at other institutions.

The Bachelor of Design is a four-year degree in visual design with a complement of courses in entrepreneurship, marketing, and management. The program will ensure graduates have both the creative and visual acuity, and the knowledge of business strategy, that are necessary to create design solutions for current market needs. Conestoga’s Bachelor of Design is unique in Ontario for offering students a truly interprofessional perspective that blends visual design, entrepreneurship, and liberal studies courses with co-op opportunities, enhanced studio space, printing facilities and access to advanced technology, as well as state-of-the-art on-campus facilities. Limited enrolment and small class sizes ensure student access to faculty with professional experience in the fields of visual design and business development. As a comprehensive design program, students take courses in typography, visual design, colour theory, design studio, drawing and illustration, photography, interactive design, as well as entrepreneurship, branding, marketing, business management, writing and presentation skills, and group dynamics. The program employs a project-based learning approach that addresses design and entrepreneurship skills, as well as a variety of prescient issues including accessibility, sustainability, and corporate and social responsibility. Students engage in dynamic studio projects for both in-class and live clients.

This two-year diploma program prepares students for professional practice in the field of early learning and child care. Through interactive classroom learning and integrative field placement experiences, students will develop skills that will enable them to work in collaboration with families, colleagues and communities for the purpose of designing, implementing and evaluating inclusive play-based early learning programs. Building on a thorough understanding of child development and principles of responsive practice, students will work in partnership with college-operated child development centres, kindergarten classrooms, licensed early learning and care programs and community agencies in order to integrate classroom theory and practice in meaningful and engaging ways.

Want to turn your passion for games into a fulfilling career? Start with Conestoga's two-year diploma program in Game – Design, where you will learn how to create games, apps, and simulations for use in the games industry, entertainment, education, and beyond. Located in the technology hub of the country, Game - Design places you in the middle of the action with access to industry standard software and technology. Taught by faculty with extensive experience in the game world, this program is designed to provide you with a strong set of skills and knowledge for game design, gameplay programming, and employment across various parts of the production pipeline. Through individual and collaborative projects, the program also offers the chance to build a portfolio of original work, and a field placement opportunity to help you take your first steps into the industry.

IT infrastructure, including both services and end user computing, continues to move to the data centre. Whether a company is providing that infrastructure for internal use, or to external customers as a service, the analysis, design, implementation and support of that environment is key. This four-semester accelerated program enables students to gain the knowledge and skills required to thrive in this highly dynamic environment. Skills will be developed in the critical IT areas of infrastructure planning, deployment and management. Students will apply new skills and knowledge in operating systems, networks and virtualization to standard industrial use cases and collaborative projects. To facilitate optimal learning and knowledge transfer for the workplace, all practical work is completed in learning labs that meet industry virtual and network environment standards. This program is suitable for individuals looking to add practical experience to their current education, or further develop and enhance their IT skills for advancement in their field.

Do you want a great job when you graduate? Launch your health-care career today by applying to the Bachelor of Applied Health Information Science. Our graduates help fill a skill shortage and are in demand for jobs as data analysts, business intelligence specialists, privacy professionals, and clinical informatics specialists. The Bachelor of Applied Health Information Science (Honours) degree is an innovative four-year, paid co-op program that will prepare graduates for a number of in-demand careers in the health-care industry. Our graduates enable the health-care system to achieve its goals of person-centred, safe, high quality and sustainable health care through data-informed problem solving. Our graduates will use applied and integrated knowledge and skills from health information science, biomedical and health sciences, information technology and management sciences to positively impact the health-care system. Focusing on health informatics and health information management, students in the BAHIS degree will experience a variety of real-life learning opportunities that will enrich the learning experience. Students will be challenged to use creativity and problem-solving skills to design, implement and evaluate a broad range of projects with community partners. Students will design health informatics and information management solutions while learning to maintain security, privacy and confidentiality. The BAHIS degree will offer students opportunities to develop critical thinking and communication skills that will enable them to work successfully on inter-professional teams. Upon graduation from the program, students will qualify to challenge the national certification examination of the Canadian Health Information Management Association (CHIMA). Our graduates will be eligible for careers in health informatics utilizing their skills in information technology (IT), healthcare and management.

Recognition of the need for managers with sustainability expertise continues to grow as local and global organizations are re-positioning sustainability as a central value. The Sustainable Business Management graduate certificate program provides students with the diverse skill set needed to succeed in this dynamic and exciting field. Whether developing a new product or service, enhancing an existing one through a triple bottom-line approach, leading an organization to more sustainable operations or managing change and promoting engagement for sustainability, graduates will be able to apply their skills in a variety of settings. Students are provided with flexible project options, including opportunities to work with local clients and community partners in developing plans to generate greater value, enhanced corporate responsibility and innovative marketing solutions. Students may also take advantage of experiential learning opportunities that extend beyond the classroom, such as volunteering at a local sustainability-oriented organization, and attending field trips, workshops and networking events. Upon program completion, graduates will be well positioned to write the International Society of Sustainability Professionals (ISSP) exam and become a Sustainability Associate (SA).

Applying to the Co-op Stream
All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Every student who meets academic eligibility requirements may not be admitted to the co-op stream.
To be considered for admission to the co-op stream, students are required to achieve a minimum overall 80% session weighted average in Level 1 with no dropped or failed courses.

Co-op Information
Co-op programs add value to your education. Earn while you apply what you learn in a real workplace environment. See the Co-op webpages.
The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.