Diploma in Advertising and Marketing Communications

at Conestoga College - Doon Campus Canada

This two-year diploma program is designed for students who wish to acquire a general education in the arts and sciences while having the flexibility to explore further educational options within the college or to pursue a degree at a local university. Students will acquire skills in communication, critical thinking and research, while exploring contemporary issues in today's global society. Students will explore a topic of interest through the construction of a research project, paper, and portfolio that culminates in a presentation to an expert audience. During this program, students will participate in a course that will enable them to discover career opportunities.

In the second semester students will consult with their program coordinator to select from a variety of post-secondary courses in disciplines of their choice. The program is constructed to allow students to explore options that meet future academic goals either through selecting courses in a major discipline or courses eligible for credit transfer at the University of Waterloo (courses are subject to availability). After successful completion of this program, students may wish to apply to programs within Conestoga College or pursue further education at other institutions.

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry. The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here. The program is delivered in four consecutive semesters.

The Health Care Administration and Service Management program will provide those with health care credentials with leadership theories and practical applications specific to the health care environment. The curriculum is geared toward providing a wide base of professional skills in a health care context such as finance, communication, human resources, leadership, operations, and critical thinking.

Whether your dream is to work in global cities like London, Beijing or New York, or to work for a local company that deals in worldwide trade, the dynamic International Business Management degree at Conestoga will put you on the right track. This four-year, co-op Bachelor of Business Administration (Honours) program is designed to prepare students to manage international business endeavours and work in global companies. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. At the end of Year 2, students have the option of selecting a major in Human Resource Management (HRM), Supply Chain Management (SCM), Marketing Management (MM), Sustainability Management (SM) or continuing in the general stream. Program highlights include:

• Three paid co-op terms
• Choice of a major consulting project or a Bachelor's thesis
• Use of SAP© Business Suite Applications
• An emphasis on effective decision-making through data analytics and the Ivey Case methodology
• A strong international focus including a second language, international exchange opportunities, and dual-degree opportunities in Ireland and France.

This program is designed to give students the skills and knowledge needed to effectively create, install and maintain functional renewable energy systems. Students are introduced to the different sectors of the renewable energy field. Both theoretical and practical applications in solar power, wind, solar thermal technologies and other forms of alternative energies will be explored.

Are you passionate for the art of visual storytelling through film and video? In this program you will learn to write, perform, shoot, and edit content in a variety of formats. Using industry standard equipment and software, storytelling skills are enhanced through lighting, sound design, and post-production finishing.The program's inventory of HD field cameras and professional lighting kits is continually enhanced by the acquisition of the latest ancillary gear. Multi-camera production experience is well served by our fully equipped HD studio along with remote production equipment.The fourth semester of this 2-year program is split between a field placement where you will work within the industry and a final capstone project where you will integrate the skills you have learned within the program. This provides you with an opportunity to produce a project you are passionate about and to strengthen your portfolio. Along with jobs within the Film and Television Industry, the Television and Independent Production Program also prepares you to navigate the world of freelance employment or to create your own opportunities through entrepreneurship.

Project Management
Learn how to manage simple to complex projects from start to finish, and become a critical part of an organization’s most exciting achievements. Develop the skills you need to oversee project management activities such as planning, managing scope, costs, time while balancing client expectations. Learn organizational Agility with practices such as Scrum. Establish goals for your project team and lead them to overcome obstacles to achieve success, meeting stakeholders needs. Earn project management education hours towards a variety of certifications: Certified Associate in Project Management (CAPM), Project Management Professional (PMP), Agile Scrum Master (ASM), Risk Management Professional (RMP), or Agile Certified Practitioner (ACP) designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. 

Global Business Management
The Global Business Management graduate program provides an internationally-focused body of knowledge and skills for individuals interested in extending their business understanding beyond the domestic environment. The curriculum emphasizes the skills and knowledge necessary to operate in different roles within international cultural, legal and political contexts. This broad-based program will explore the field of management both in theory and through practical applications considering different organizational lenses. Graduates will be eligible to apply for the FITT (Forum for International Trade Training) diploma, and the CITP (Certified International Trade Professional) designation (subject to one year of work experience).

Today's manufacturing sector requires highly skilled individuals with in-depth knowledge of current quality assurance and management practices. If you have the desire to be part of a quality movement, and want hands-on experience with the tools to support your career goals, then this program will be of interest to you. This two-semester Quality Assurance Manufacturing and Management Ontario College Graduate Certificate will provide you with the knowledge and techniques to improve the delivery and quality of goods and services. This program focuses on the use of modern quality improvement methods that support the achievement of performance excellence in manufacturing and associated business processes. A combination of theoretical and practical learning opportunities will prepare you for a variety of management and quality assurance organizational opportunities.

Program Outcomes

• Implement and document quality processes that ensure conformance to international quality standards.
• Evaluate the results of experiments for process improvement and product development to form recommendations using various process improvement tools.
• Evaluate quality issues, opportunities, and performance metrics using current and relevant tools such as Statistical Process Control (SPC) and Root Cause Analysis.
• Lead advanced product quality planning activities in an industrial environment using accepted quality assurance techniques including Failure Modes and Effects Analysis (FMEA) and Production Part Approval Process (PPAP).
• Plan the implementation of quality management processes within an industrial organization using accepted philosophies.
• Select the correct device or instrument to accurately measure product parameters and conduct a Measurement System Analysis (MSA).
• Conduct audits for Quality and Environmental systems in order to report findings and recommendations to both internal and external stakeholders.
• Apply test procedures and techniques to confirm that product design requirements are met.
• Communicate technical information effectively to customers and various internal stakeholders in management, engineering, manufacturing, marketing, and sales.
• Interpret information from a variety of technical and specialized sources to support quality processes.

Consider this unique advanced diploma program delivered at one of the most advanced woodworking training facilities in North America. During the first year of the program, which is common with the Woodworking Technician program, you will spend a significant amount of time learning the set-up and operation of woodworking machinery and equipment, laminating, veneering, machining, sanding, assembly, and finishing. The second year, which is also common with the Woodworking Technician program, involves extensive project work, introduction to production management skills, manufacturing of kitchen cabinets, and architectural millwork. The final year of the program focuses on plant layout/support systems, materials handling, quality control, cost estimating, and computer-aided drafting. Levels 1, 2 and 3 of the trade schooling for an Ontario cabinetmaker apprenticeship are embedded in the program and this will provide you with a recognized advantage when starting your career. The co-op delivery mode affords students the opportunity to relate in-school training with real industrial experience. Due to the placement of co-op work terms, the academic semesters are fall/winter in year 1 and fall/spring in year 2 and winter/spring in Year 3. Levels 1, 2 and 3 of the trade schooling for an Ontario Cabinetmaker Apprenticeship are embedded in the program. Graduates of this program may be exempt from apprenticeship in-school training should they choose to pursue a Cabinetmaker Apprenticeship.The optional co-op stream includes three co-op work terms.

Applying to the co-op stream

• All applicants apply to the non co-op program. Students will be informed of the application deadline and process to apply for the Co-op Stream. Labour market conditions determine the number of co-op seats in optional co-op programs. Not every student who meets academic eligibility requirements will be admitted to the co-op stream.
• To be considered for admission to the co-op stream, students are required to achieve a minimum overall 70% session weighted average in Level 1 with no dropped or failed courses.
• Students who are not admitted into the Co-op stream or students in the non-co-op stream will have co-op semesters off instead of participating in co-op work terms. These off semesters enable students to gain part-time or full-time work or volunteer experience to build their resume and/or can catch up on academic work if scheduling permits.
• International students will require work permits to utilize the co-op job board for job search and to accept employment. Students are currently experiencing longer than usual wait times for work permits. Please be advised that there will be no co-op program service fee refunds after the program withdrawal for refund date. Students that have not received their work permit and choose to remain in co-op after the program withdrawal for refund date do so at their own risk and will not be refunded. If you are concerned about receiving your work permit in time to achieve co-op employment, please discuss your situation with your co-op advisor as early as possible.

Co-op information

• Co-op programs add value to your education. Earn money while you apply what you've learned in a real workplace environment. Visit Co-operative education for more information.
• The College cannot guarantee co-op employment. All co-op students are required to conduct an independent co-op job search in addition to the supports and services provided by the Department of Co-op Education.
• Students are responsible for their own transportation and associated costs in order to complete work term requirements. Work locations may not always be readily accessible by public transportation.

Business Analytics
The need for business analytics in today’s fast-paced world necessitates that employees possess the skills, technologies, and practices for continuous exploration and investigation of past business performance to gain insight into what happened and why. A well-trained business analyst will use the insights to help drive change and business planning within organizations. You will learn how to describe, interpret, and inform business decisions in specific areas of data-driven business. You will improve your data literacy skills and develop an analytic mindset that will help you make strategic decisions based on data. The Business Analytics Ontario College Graduate Certificate program focuses on two of the four types of analytics used in business - Descriptive Analytics and Diagnostics Analytics. Using these two types of analytics, you will practice summarizing data findings to communicate what is currently going on in business and help stakeholders see what contributed to the outcome of your findings.

Financial Technology
The field of financial technology is evolving as it responds to the challenges facing the 21st century financial sector. This means that professionals employed in the field must be equipped to support diverse client groups such as individuals and company-based financial institutions. If you have a background in the computer industry, finance or other related fields, and are ready to attain in-depth competencies to help consumers and businesses track, manage, and facilitate their finances, this Ontario College Graduate Certificate program will be of interest to you. Through a variety of projects, case studies and interactive learning opportunities, and using current and relevant resources to support the latest trends in financial technology, you will develop the skills needed to help individuals and businesses secure their finances. You will study topics such as applications, emerging market trends, artificial intelligence, entrepreneurship and management. In just eight months, graduates will be job-ready to take the lead in the financial technology industry in various roles such as Business Analyst, Blockchain Business Analyst, Financial Technologist and other roles related to financial technology.