Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

The Marketing Management program will ensure your potential meets your management dreams. This one-year graduate certificate is designed for university and college graduates looking for a career in the marketing management sector. The mix of digital marketing courses offered will provide you with a competitive advantage in today's job market. Fanshawe is the only college to work with Google, the Search Engine Marketing Professional Organization and WordTracker, which gives you unique opportunities to develop search engine marketing skills and conduct real search engine marketing campaigns on the Internet. You'll graduate with superior analytical, decision-making, and communication skills, and be ready for a successful career in sales, marketing research, advertising and promotion, event planning, direct marketing, digital marketing, marketing analytics, promotions management, brand management, public relations, and/or media sales.

In the program, you'll dig deep into marketing's role in driving value for business via both web-based and face-to-face strategies you will learn by being exposed to real life business issues. You'll be mentored to manage, develop and justifying marketing strategies, and presenting your creative ideas to your peers and to real business clients.

In-class students can also apply for the opportunity to further develop their marketing consulting skills, with the option of substituting two courses for the intensive community consultancy program, working with real business live clients.

The curriculum emphasizes a broad perspective of health and healing, health promotion and the ethic of caring. It takes into account health care needs in society and a changing health care system. The program educates nurses to work with individuals, families, groups, and communities in diverse settings which enables students to develop sensitivity to peoples' experiences with health, healing, and illness. Students learn to work in partnerships with clients, and interprofessional health care providers while actively participating in their own learning. Faculty and students work together in a collaborative, cooperative-learning relationship. Successful graduates from the program will be eligible to write the National Council Licensure Examination for Registered Nurses (NCLEX - RN) for Canadian nursing entry- to-practice.

In today’s increasingly digitally-connected and knowledge-based economy, communication skills are crucial for professional success across a wide array of sectors. Advanced Communication for Professionals is an Ontario College Graduate Certificate program that supports learners and professionals in further developing their written, verbal and interpersonal skills.  Canadian employers are increasingly emphasizing the importance of these skills for hiring and promotion; this program therefore cultivates excellence in workplace communication, interpersonal communication, writing and reports, and project development. Graduates will enjoy enhanced employability and advancement potential.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Make effective rhetorical decisions to create focused, well-structured documents and presentations that implement professional stylistic conventions.
• Analyze and successfully respond to the communication expectations of various professional audiences when creating professional documents and presentations.
• Employ effective leadership skills in professional environments to promote increased communication efficiency and improved workplace collaboration.
• Edit and adapt professional messages for multiple contexts and diverse media.
• Synthesize sector-related research to produce relevant, persuasive reports.
• Comply with intellectual property rights when synthesizing, citing, or repurposing others' work in professional documents and presentations.
• Produce visually effective documents and presentations.
• Facilitate positive and productive interpersonal communication in the workplace to build and maintain strong relationships with both internal and external stakeholders.
• Manage a collaborative project to ensure that it meets all required parameters (e.g. scope, timelines, etc.).

Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.

Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.

The program provides training in the skills required for on-site general carpentry and construction work, including the safe operation and maintenance of hand, portable, and stationary power tools. Students will study the layout and construction of a residential build from footings through roof framing. Emphasis is placed on developing and practicing the hands-on skills needed in the field.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Identify and use strategies to enhance work performance and continued learning to keep pace with industry changes.
• Identify and adhere to established health and safety practices that apply to specific job sites, in accordance with current legislation and regulations.
• Perform building construction and renovation tasks in compliance with contracts, the Ontario and/or National Building Codes, applicable laws and industry's ethical practices.
• Work in accordance with established sustainability practices.
• Communicate and collaborate with diverse clients, supervisors and tradespersons to complete projects on time and to maintain effective working relationships.
• Assist with maintaining accurate project documents and use computer technologies to support building construction and renovation projects.
• Solve on-site trade-related building and renovation problems by applying principles of basic technical mathematics and building science.
• Select, maintain and safely operate hand tools, and portable and stationary power tools, to efficiently complete building construction and renovation tasks.
• Assist with the completion of building and renovation stages, from site layout and footings to the application of interior and exterior finishes, according to specifications.
• Assist in the preparation of material estimations according to building construction and renovation project documents.

This program will provide students with opportunities to expand and strengthen their fundamental understanding of the science of ergonomics. Both in the lab and in the classroom, students will learn to use analytical tools for quantitative and qualitative assessments of employees’ job related tasks in the workplace. Current technologies and techniques will be examined in addition to application of theoretical principles to worker-workspace interactions. Additional topics of study include: the legislative and regulatory environment, the role of the Workplace Safety and Insurance Board, and the financial impacts of injury.

Electronics and Embedded Systems Development is a two-year Ontario college graduate program designed to build on students' theoretical knowledge of electrical engineering and provides training on electrical technologies, embedded systems, and computer-aided design. Graduates will be prepared for the workforce after completing a capstone project where students have the opportunity to design, implement and manage real-world solutions.

Baking and Pastry Arts Management is a one-of-a-kind program that will prepare students for a career in baking and pastry arts, by combining baking with the fundamentals of cooking skills in order to meet the needs of todays employers and customers.

This two-year diploma program also assists students in developing skills to operate a successful business through the study of key theories in small business planning, management, marketing and sales. Graduates from this program will be able to seek a variety of different employment opportunities as a member of a culinary team in: restaurants, hotels, cruise lines, catering companies, bakeries and pastry shops. The hospitality industry is experiencing rapid growth and employers will benefit from qualified workers who exhibit characteristics learned in our Baking and Pastry Arts Management program.

Our Three-Year Advanced Diploma provides comprehensive training to students wanting to enter the professional industry of Graphic Design. The program ranges from industry standard software training, the fundamentals of basic design skills to creative concept development, traditional illustration and photography. We offer comprehensive training in interactive design, web and multimedia, digital illustration, motion graphics as well as courses covering theories of creativity, visual thinking, typography and design history. Besides the traditional aspects of design, we initiate new courses on an ongoing basis as well as update and refresh present courses each term to ensure students remain current with trends in the graphic design industry.

Our main focus is for students to learn to be adaptable designers with a passion for learning. We provide students with a range of theoretical and practical skills so that they can be successful in our rapidly changing industry that includes many specializations and a diverse job market.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
• Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
• Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
• Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
• Communicate ideas, design concepts and opinions clearly and persuasively to others.
• Use recognized industry practices throughout the design process and related business tasks.
• Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
• Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
• Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

This program is structured for individuals with previous BIM experience who are looking to expand their knowledge in a rapidly growing sector of the AEC industry. Courses will explore current industry topics such as, BIM Implementation and Procurement, BIM Management and Workflows; BIM Integration (Clash Detection; Reality Capture) and Collaboration using BIM tools among many other relevant items. These courses will provide the student with greater insight in the world of BIM and Integrated Practice methods for the construction sector.

Learning Outcomes 

• Develop an implementation plan for Building Information Modelling (BIM) and Integrated Project Delivery (IPD) in the Architecture, Engineering, and/or Construction industries.
• Formulate strategies for leadership and personnel management, and apply team building skills in an interdisciplinary setting to develop collaborative design and construction solutions.
• Analyze BIM processes and execute appropriate BIM management techniques to facilitate Integrated Project Delivery from project conceptualization to facilities management.
• Conduct project risk analysis using BIM and IPD processes to optimize project outcomes for all stakeholders.
• Deploy BIM computer platforms to create virtual building information models and generate presentation elements.
• Integrate various suites of BIM applications into project design, construction, and facilities management to improve the transfer of information between different disciplines and during all phases of a building's life cycle.