Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

Interior designers focus on the planning, design and detailing of interior space to improve the quality of people's physical environment. The four-year Honours Bachelor of Interior Design program covers both commercial and residential design, providing comprehensive treatment of all facets of interior design including research, problem analysis, concept development, design communication, drawings and specifications, technology, verbal and visual presentation methods, construction, and business practice. The courses develop students' skills as creative designers who can formulate, propose and execute creative design solutions for the physical, social and psychological needs of a changing society. Principles of environmental sustainability and socially responsible design are embedded throughout the courses.

Co-operative Education
This four-year Honours Bachelor's degree program has one co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply human-centred design principles when designing the built environment to meet client needs;
• Prepare working drawings and specifications for non-load bearing interior construction, in compliance with universal accessibility guidelines, applicable building codes and industry standards;
• Formulate preliminary space plans and design concepts that integrate the client's program requirements, the principles of interior design and theories of human behavior;
• Create design concepts across a range of sectors that reflect knowledge of historical precedents, decorative arts, architecture and related theories and best practices;
• Synthesize principles of acoustics, thermal comfort and lighting to achieve wellbeing, comfort and performance within interior environments;
• Source and recommend furniture, fixtures, equipment and materials on the basis of their properties and performance against defined criteria;
• Develop design recommendations that address functionality and aesthetics and meet global public health, safety, welfare and environmental requirements and sustainability guidelines;
• Specify colors, materials, finishes, furnishings, equipment and lighting to appropriately convey the design concept and to meet socio-psychological, functional, maintenance, and lifecycle performance requirements;
• Collaborate, communicate and apply interpersonal skills to fulfill a leadership role on an interdisciplinary, multi-cultural design team;
• Communicate professionally through a variety of design communication mediums to both specialist and non-specialist audiences;
• Follow standards of professional practice when managing a project, utilizing instruments of the design business such as contract documents, schedules, budgets and specifications;
• Choose opportunities for constant renewal of skills, knowledge and attitudes to ensure life long learning and professional development;
• Generate creative ideas based on calculated risk-taking that result in innovative design solutions to meet client requirements;
• Interpret qualitative and quantitative data to correctly identify problems and offer comprehensive, evidence-based design (EBD) recommendations;
• Integrate the principles of Universal Design in all design projects, including those that focus on historic preservation, repurposing of space and new construction.

Business - Marketing (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Other Information

• The Business - Marketing (Co-op) program shares a common first level with all business diploma programs in the Lawrence Kinlin School of Business which allows for program transfer, with no loss of credit, after Level 1.
• Graduates of the two-year Business - Marketing (Co-op) Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program or the Honours Bachelor of Commerce (Digital Marketing) Degree program. Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.  
• All program levels are offered in the fall and winter terms to allow students to make continuous progression to meet personal or co-op education needs. Levels 1, 2 and 3 run in the summer term.
• Students entering Level 1 of the program in January are expected to proceed into Level 2 of the program in the summer term. Students entering Level 1 of the program in February or May will proceed to Level 2 of the program in September.
• Graduates may be eligible for admission to the following Graduate Certificate programs in the Lawrence Kinlin School of Business: Agri-Business Management, Human Resources Management, International Business Management, Logistics and Supply Chain Management, Marketing Management, Operations Management, Professional Financial Services, or Project Management. Graduate Certificate programs deliver a specialized professional curriculum in two four-month levels.
• This program is eligible for consideration of college to college transfer of credits under the Ontario Provincial ONCAT agreement.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.

This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Applicants seeking a non Co-op Endorsed Diploma should apply to the Business - Marketing program, Program Code BMK1.

The Advanced Filmmaking program is an Ontario College Graduate Certificate program which builds upon the students previous diploma/degree skills by providing opportunities to work in cross-functional teams to create both narrative and documentary films, television productions, and other media. All phases of digital filmmaking will be experienced, including pre-production, production, and post-production. Students will collaborate with students in other College programs (television, acting, fashion, multimedia, music industry arts) in the creation of digital media products.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create narrative and documentary films, television productions, and other media (such as webcasts) that illustrate the application of aesthetic and theoretical principles of filmmaking;
• Identify and develop stories and scripts for narrative and documentary films and other media, for both general and specific audiences;
• Plan and apply appropriate pre-production techniques to prepare for the efficient and cost-effective production of narrative and documentary films and other media;
• Produce and direct narrative and documentary films and other media to commercial, technical, legal and ethical standards by working independently or in a crew;
• Operate digital cameras, audio, editing and lighting equipment during the creation of documentary and narrative films and other media.
• Produce market-ready narrative and documentary films and other media by collaborating with post-production experts;
• Plan media-marketing/distribution strategies for a variety of venues and formats;
• Lead co-workers and others in all phases of film development, through the application of superior communication, interpersonal, organizational, and problem solving skills.

Journalism - Broadcast students learn skills to develop a career as a Broadcast Journalist in electronic media, radio, television and webmedia.  Develop story telling skills as a reporter using broadcast news gathering equipment, audio and visual, news writing, newscasting, news editing, interviewing, researching, documentary/current affairs production, sportscasting, newsbeats, news management, media law and media ethics.

Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast facilities.

The program offers practical, hands-on training with live on-air performances on the College broadcast properties (e.g., Listen live at CIXX-FM, The X 106.9FM www.1069thex.ca, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and the new Stellar Radio, live video and audio at http://original.livestream.com/stellar_radio

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional, and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

This program is intended for students who have a solid foundation in DSLR operation and want to develop their unique creativity to a professional standard in order to be competitive in the field of photography and its related industries. Students will explore a chosen photographic discipline where projects will be based on their choice of specialization and result in a professional portfolio that aligns with their personal career goals. Furthermore, students will gain entrepreneurial experience such as marketing and job pricing, by working with real clients as they operate an on-campus creative service centre that will provide photography and video production to the local community. Throughout the year students will have field trips to meet with professionals in the industry and visit trade shows and conferences to research new products and future trends in the ever changing field of photography.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Capture still and motion imagery using a broad range of camera equipment, lighting techniques and procedures to suit project requirements.
• Create professional still and motion imagery in both studio and location environments using knowledge of contemporary processes, procedures, visual styles.
• Implement colour management strategies to create and maintain a properly colour calibrated work environment which complies with established standards.
• Create still and motion imagery through the editing of image characteristics, retouching techniques and composite creation using to professional standards in both printed and on-line presentation formats.
• Interpret the requests of clients to produce photos and videos that fulfil their needs.
• Develop business procedures for photography and video projects, including requirements and deliverables, budgetary considerations, pricing and contract management, to ensure profitability.
• Cultivate professional relationships with clients, customers and designers in order to build and sustain a professional practice.
• Produce a self-promotional cross-media portfolio which highlights one's innovative, creative skills and technical expertise in photography, print, video and interactive design.
• Investigate evolving photography trends, issues, technologies and industry practices in the development of professional growth strategies and plans and to develop expertise in a chosen field of work or specialization.

Fashion Design is a three year co-operative Ontario College Advanced Diploma program providing professional career-directed training in the development, production management and marketing of apparel design. Through classroom theory, lecture, lab work, field trips and work term experience, skills are applied. Networking with industry professionals promotes future employment opportunities. Emphasis is placed on design analysis, apparel manufacturing and technology, and design communications and marketing. Skills such as fashion illustration, computer-aided design, pattern-making and draping, and garment construction techniques are taught, and supported by studies of textile technology, historical research, manufacturing processes and applied computerized technology in the fashion industry. The program fosters creative and independent problem solving in students, preparing them for a future in the various sectors of the rapidly changing fashion industry.

Co-operative Education
This three-year program has two co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Recognize the interrelationships among designers, manufacturers, merchandisers and consumers in the domestic and international marketplace
• Create original designs using flat pattern and draping techniques that incorporate design principles and address fitting variations for women's wear
• Use state of the art manufacturing computer technology in the Apparel development and design process
• Produce originally designed apparel that demonstrates an understanding of raw materials, colours, silhouettes, textures, and techniques, and meets industry standards
• Source and select raw material, illustrate concepts, apply production specification and costing information, and develop patterns to produce apparel that reflects quality standards
• Analyze the organizational functions, systems and logistics in the manufacturing and marketing of apparel
• Apply business principles that relate to launching products, starting up a new business and planning, organizing and running a special event
• Adapt global fashion trends from the historical, current, and future perspective to produce salable designs for consumers
• Produce and present work that meets the standards, ethics and practices of the domestic and global fashion industry
• Apply visual communication skills that allow for creative product development, design collaboration and professional portfolio development

The Plumbing Techniques program is an Ontario College Certificate program designed to prepare graduates for entrance into a plumbing career through the understanding of theoretical and practical aspects of the plumbing trade and the associated tools and materials. Students will participate in the practical application of fundamental plumbing activities in labs on site at the College in addition to the theory learned in a face-to-face web-enhanced environment. This is an entry level credential and students are not required or qualified to become members of a professional or regulatory body upon completion.

Learning Outcomes:-

• Work according to contractual obligations; the project manual; applicable laws, standards, bylaws, and codes.
• Execute plumbing projects effectively and accurately by interpreting graphics, drawings and written documentation.
• Work responsibly and effectively with others and in accordance with appropriate practices, procedures and in compliance with health and safety legislation.
• Use tools and equipment for basic installation manufacture, and repair of components to required specifications.
• Contribute to the organizing and planning of plumbing installation projects.
• Solve routine plumbing issues using a variety of problem solving approaches.

The program provides students with the theoretical and practical training required to assist them in seeking employment as an Industrial Electrician Apprentice, Construction and Maintenance Electrician Apprentice, Network Cabling Specialist or Fire Alarm Technician.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Assist in the interpretation and preparation of electrical drawings including other related documents and graphics.
• Analyze and solve simple technical problems related to basic electrical systems by applying mathematics and science principles.
• Use and maintain test and instrumentation equipment.
• Assemble basic electrical circuits and equipment to fulfill requirements and specifications under the supervision of a qualified person.
• Assist in the installation and troubleshooting of basic electrical machines and associated control systems under the supervision of a qualified person.
• Assist in testing and troubleshooting electrical and electronic circuits, equipment, and systems by using established procedures under the supervision of a qualified person.
• Assist in the troubleshooting of control systems under the supervision of a qualified person.
• Use computer skills and tools to solve basic electrical related problems.
• Assist in conducting quality assurance procedures under the supervision of a qualified person.
• Assist in the preparation and maintenance of records and documentation systems.
• Install and assist in testing telecommunication systems under the supervision of a qualified person.
• Apply health and safety standards and best practices to workplaces.
• Perform tasks in accordance with relevant legislation, policies, procedures, standards, regulations, and ethical principles.
• Apply basic electrical cabling requirements and install and test system grounding for a specified number of applications under the supervision of a qualified person.
• Identify problems and troubleshoot electrical systems under the supervision of a qualified person.
• Assist in the selection of electrical equipment, systems and components to fulfill the requirements and specifications under the supervision of a qualified person.

Insurance and Risk Management is a one-year Ontario College Graduate Certificate program designed for university and college graduates looking for a career in the property and casualty insurance industry. This program will allow students to earn credits towards the Chartered Insurance Professional (CIP) designation from the Insurance Institute of Canada.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Analyze the role played by the property and casualty insurance industry in the Canadian and global economy.
• Use current and relevant insurance industry-specific terminology in all stakeholder communications.
• Identify, select and apply risk management concepts to the four major categories of risk: hazard, operational, financial and strategic.
• Assess the techniques risk management professionals use to finance the negative consequences of risk events in multifaceted scenarios.
• Recommend assessment and treatment techniques for the major categories of risk faced by an organization, with an emphasis on hazard risk.
• Evaluate the clauses, terms and conditions of various insurance policy wordings in order to determine the appropriate coverage for complex risks.
• Articulate an effective process to successfully address the adjustment, negotiation and settlement of an insurance claim.
• Justify the acceptance or rejection of an application for insurance.
• Evaluate the needs of a commercial and/or personal client in order to plan and recommend an insurance program that provides protection from identified exposures.
• Lead a diverse work group, and motivate others to achieve personal and organizational goals.
• Prepare and deliver an effective sales presentation using professional sales techniques.

This program is structured for individuals with previous BIM experience who are looking to expand their knowledge in a rapidly growing sector of the AEC industry. Courses will explore current industry topics such as, BIM Implementation and Procurement, BIM Management and Workflows; BIM Integration (Clash Detection; Reality Capture) and Collaboration using BIM tools among many other relevant items. These courses will provide the student with greater insight in the world of BIM and Integrated Practice methods for the construction sector.

Learning Outcomes 

• Develop an implementation plan for Building Information Modelling (BIM) and Integrated Project Delivery (IPD) in the Architecture, Engineering, and/or Construction industries.
• Formulate strategies for leadership and personnel management, and apply team building skills in an interdisciplinary setting to develop collaborative design and construction solutions.
• Analyze BIM processes and execute appropriate BIM management techniques to facilitate Integrated Project Delivery from project conceptualization to facilities management.
• Conduct project risk analysis using BIM and IPD processes to optimize project outcomes for all stakeholders.
• Deploy BIM computer platforms to create virtual building information models and generate presentation elements.
• Integrate various suites of BIM applications into project design, construction, and facilities management to improve the transfer of information between different disciplines and during all phases of a building's life cycle.