Graduate Certificate in Marketing Management

at Fanshawe College - London Campus Canada

The Public Safety Fundamentals (PSF) program is a one-year preparatory studies certificate program designed to provide opportunities for students to experience post-secondary public safety studies in a supportive environment. The program provides a pathway for those students interested in pursuing a career in the field of public safety, mature applicants returning to school, and applicants who are seeking further information prior to making a public safety program choice. The PSF program is delivered in two 15 week terms offering combined in-class, blended and online courses, and incorporating experiential learning.

The program is designed to provide students with the opportunity to build a strong knowledge base in fundamental public safety skills relevant to, and in preparation for, their chosen public safety program. Skills in communication, human behaviour, law and ethics, physical fitness, sensitivity training and knowledge of specific public safety disciplines (e.g., Justice, Protection & Policing, Legal) will prepare the student for entry level employment in public safety related fields or for future studies in public safety career programs. This certificate programs focus is to instill an appreciation of the professional roles, responsibilities and academic requirements of public safety disciplines. In the program, students will develop skills and strategies they can use to master the challenges of post-secondary education and those found in the workplace. Students will also participate in self-assessments of aptitudes and skills, labour market assessments, job search techniques and strategies, and the writing of employment search correspondence and resumes. The concept of professional portfolios will be introduced.

In the first level of the program, given the foundational nature of the program, the curriculum will focus on fundamental skills in areas such as strategies for college success, communications, practical math, computer basics, human behaviour and ethics. In the second level of this program, students will be required to select and follow one of the School of Public Safety program streams such that the students second level studies aligns with their School of Public Safety (SoPS) diploma program goal.

The following program streams of study are available:
Justice, Protection and Policing: Designed for students interested in pursuing a justice, protection or policing career program in the School of Public Safety.
Legal: Designed for students interested in pursuing a legal career program in the School of Public Safety.
Fire: Designed for students interested in pursuing a career in fire sciences.
Students interested in pursuing a career in emergency telecommunications may choose either the Legal or Justice, Protection and Policing program stream for Level 2.
Students who successfully complete the program may receive additional consideration when applying for admission to public safety and other career programs.
Important Note: Students need to be aware that the preferred designated preparatory program for the Paramedic Program is the Pre-Health Sciences Pathway to Advanced Diplomas and Degrees program.

Learning Outcomes

• Develop an education and career plan within the range of field of public safety professions, including the preparation of resumé and cover letter;
• Identify major theoretical models associated with the study of human behaviour to explain their potential impact on public safety;
• Evaluate various aspects of the changing society and the impact of these changes on personal and social responsibility for citizens and public safety workers;
• Select and use relevant and appropriate terminology when communicating with other public safety providers;
• Apply concepts from one of the following areas of scientific study in order to demonstrate relevance to a field of public safety: chemistry, anatomy, biology, ecology, climatology, computer science;
• Identify current policies, procedures and legislation in Canada's legal system as pertains to the field of Canadian Public Safety;
• Compare and contrast the professional roles of a specific public safety stream.

This program will provide students with opportunities to expand and strengthen their fundamental understanding of the science of ergonomics. Both in the lab and in the classroom, students will learn to use analytical tools for quantitative and qualitative assessments of employees’ job related tasks in the workplace. Current technologies and techniques will be examined in addition to application of theoretical principles to worker-workspace interactions. Additional topics of study include: the legislative and regulatory environment, the role of the Workplace Safety and Insurance Board, and the financial impacts of injury.

The Honours Bachelor of Commerce (Human Resources Management) program is a four-year, honours level degree with a mandatory co-op work term between Levels 7 and 8.  Students will study core fundamentals of business including business strategy, management, accounting, leadership and marketing in addition to the specialized human resources management courses, including performance management, human resources planning, talent acquisition, employee and labour relations and compensation and benefits administration. All nine CHRP course credits required for professional licensing bodies are included in this program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
• Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
• Enhance business opportunities by incorporating external variables into various business decision models.
• Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms.
• Evaluate professional, ethical, and legal codes of conduct.
• Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support business decisions through effective problem solving, critical thinking, logic and reasoning.   
• Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
• Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, conflict resolution, negotiating and influencing skills.
• Design personal learning plans and integrate lifelong learning strategies into current and future development goals.
• Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
• Analyze domestic and international business opportunities within an international context.
• Plan, implement, and evaluate projects and programs, using project planning principles and tools.
• Assess the overall financial performance of an organization.
• Apply management-level decision-making and strategic planning skills.
• Evaluate strategic human resources policies, procedures, and programs related to the following areas:  staffing (recruitment, selection, retention, human capital strategy) and performance management; orientation, training and development; diversity initiatives; health and safety; disability management; finance; employment legislation, basic contract law and privacy laws.
• Research and support the development of compensation and benefit plans that assist the organization to achieve its business goals.  
• Develop mechanisms, including policies, procedures, and programs, to foster positive employee relations, to mediate disputes/grievances in unionized and non-unionized environments, to facilitate arbitration, and to negotiate collective agreements.
• Evaluate Human Resources plans to ensure alignment with organizational goals and responsiveness to current and future labour market conditions.
• Manage training and organizational development and change initiatives including workforce design, development, and employee engagement initiatives, to support organizational effectiveness.
• Establish and manage systems and processes to collect and safeguard Human Resources information.   
• Analyze and evaluate required numerical and financial data for projecting the impact of human resources plans.  
• Assess workplace health and safety practices to: ensure practices meet legislative requirements, analyze risk to the health and safety of employees, and determine appropriate preventative measures.
• Assess how and why human resources programs, policies and procedures differ among countries, and the limitations that will be experienced by human resources managers who have transnational responsibilities.

Co-operative Education
This four-year honours degree program requires completion of one mandatory co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op

Business (Co-op) is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Construction Engineering Technology is a two-year diploma for students interested in overseeing the construction of residential, industrial and commercial projects. Students will learn to estimate project costs, develop a construction plan, schedule projects, and perform on-site inspections using the latest technology. Graduates will be prepared for their career by learning soft skills required to be an effective leader.

This program, as the name implies, shall give Engineering students a one-year, intensive training in the practical elements associated with their profession, such as CAD, Blueprint Reading, Machining and Welding.  The program has been created to complement the theoretical skills that they presently obtain in their formal studies.

Learning Outcomes
The graduate has reliably demonstrated the ability to :

• Solve complex technical problems related to mechanical environments and evaluate solutions according to accepted engineering principles.
• Design and analyze mechanical components, processes, and systems through the application of complex engineering principles and practices.
• Create graphics and other technical documents and evaluate these documents against appropriate engineering standards.
• Utilize current and relevant hardware and software to support the mechanical engineering environment.
• Design components using knowledge of manufacturing processes.
• Apply knowledge of materials and engineering principles to manufacturing operations andprocesses as required.
• Select and utilize various machinery, tools, and other equipment used in manufacturing processes as required.
• Coordinate, conduct and analyze quality control and quality assurance procedures.
• Create a relevant project document including the creation of a risk management strategy, incorporating the environmental, economic, legal, safety, and ethical implications inherent in mechanical engineering projects.
• Produce, maintain and utilize documentation, and inventory and records systems.
• Participate in the management of an engineering product.
• Develop and implement strategies and plans to improve job performance and work relationships.

The program introduces the student to principles of design, planning sustainable construction, contemporary building methods,  structural and environmental engineering related to architectural construction. Individual and team projects involved with residential, industrial, commercial and institutional buildings, assist in the development of knowledge and skills required for careers in the architectural field. This co-operative education program consists of six academic terms and four work terms over a 3.3 to 3.7 year period.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Communicate with clients, contractors, other building professionals, and approval authorities.
• Prepare, read, interpret, and revise drawings, and other graphical representations used in building projects.
• Obtain, analyze, prepare, and revise specifications* and other project documents used in design* and construction.
• Prepare estimates of time, costs, and quantity, and participate in the tendering process.
• Solve technical problems related to building projects through the application of principles of building science* and mathematics.
• Collaborate with and coordinate information from structural, mechanical, and electrical building systems professionals.
• Contribute to the design* of architectural projects.
• Contribute to the analysis, planning, and preparation of site planning documents.
• Comply with the legal and ethical requirements of an architectural technologist in the practice of building design* and construction.
• Assess buildings and their interiors, and make recommendations for their repurposing and renovation.
• Ensure personal safety and contribute to the safety of others in the workplace.
• Participate in sustainable design* and building practices.
• Use and evaluate current and emerging technology to support building projects.
• Assist in the planning, scheduling, and monitoring of building projects.
• Apply business principles to design* and building practices.

Co-operative Education
This three-year program has four co-op work terms (minimum of three required).  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Interior designers focus on the planning, design and detailing of interior space to improve the quality of people's physical environment. The four-year Honours Bachelor of Interior Design program covers both commercial and residential design, providing comprehensive treatment of all facets of interior design including research, problem analysis, concept development, design communication, drawings and specifications, technology, verbal and visual presentation methods, construction, and business practice. The courses develop students' skills as creative designers who can formulate, propose and execute creative design solutions for the physical, social and psychological needs of a changing society. Principles of environmental sustainability and socially responsible design are embedded throughout the courses.

Co-operative Education
This four-year Honours Bachelor's degree program has one co-op work term. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Apply human-centred design principles when designing the built environment to meet client needs;
• Prepare working drawings and specifications for non-load bearing interior construction, in compliance with universal accessibility guidelines, applicable building codes and industry standards;
• Formulate preliminary space plans and design concepts that integrate the client's program requirements, the principles of interior design and theories of human behavior;
• Create design concepts across a range of sectors that reflect knowledge of historical precedents, decorative arts, architecture and related theories and best practices;
• Synthesize principles of acoustics, thermal comfort and lighting to achieve wellbeing, comfort and performance within interior environments;
• Source and recommend furniture, fixtures, equipment and materials on the basis of their properties and performance against defined criteria;
• Develop design recommendations that address functionality and aesthetics and meet global public health, safety, welfare and environmental requirements and sustainability guidelines;
• Specify colors, materials, finishes, furnishings, equipment and lighting to appropriately convey the design concept and to meet socio-psychological, functional, maintenance, and lifecycle performance requirements;
• Collaborate, communicate and apply interpersonal skills to fulfill a leadership role on an interdisciplinary, multi-cultural design team;
• Communicate professionally through a variety of design communication mediums to both specialist and non-specialist audiences;
• Follow standards of professional practice when managing a project, utilizing instruments of the design business such as contract documents, schedules, budgets and specifications;
• Choose opportunities for constant renewal of skills, knowledge and attitudes to ensure life long learning and professional development;
• Generate creative ideas based on calculated risk-taking that result in innovative design solutions to meet client requirements;
• Interpret qualitative and quantitative data to correctly identify problems and offer comprehensive, evidence-based design (EBD) recommendations;
• Integrate the principles of Universal Design in all design projects, including those that focus on historic preservation, repurposing of space and new construction.

This program provides students with an understanding of the practical science of biology, chemistry, mathematics, and physics. It is a three-year, seven level program with up to 16 months of paid co-op experience. The electrical engineering technology program will prepare graduates for jobs in growth areas of automation, network communications, electrical utilities/protection, process control, electronics, and embedded systems. Students will study electrical system design, automation, power generation/distribution, and develop practical skills. Graduates will be skilled in AutoCAD, hydraulic/pneumatic systems, PLCs, motors, electronics, programming, and industrial automation. Throughout the program, students will apply this knowledge in conjunction with the Canadian Electrical Code, workplace health and safety and project management applications. Additionally, students will enhance their interpersonal and communication skills.

Skilled administrative support is vital to process business information accurately and to communicate effectively with fellow employees and the public. Five major areas of study are covered: oral and written communication skills, problem-solving skills, computer application skills, accounting ability and office procedures/production. As well, students are assisted in their improvement of "soft skills" such as listening, work ethic and team building.
Intermediate training in a variety of computer applications will be combined with understanding workplace behaviours and communication skills to prepare for a variety of entry-level office administration career opportunities. Utilizing these skills, students will be capable of producing documents and correspondence, presenting information, providing customer support, responding to routine inquiries, and supporting the management of a small organization or a department in a large organization.