Diploma in Food and Beverage Management - Restaurant Management

at George Brown College - St. James Campus Canada

The Interactive Media Management graduate certificate program responds to a growing need within the design industry for a new skill set – one that crosses the traditional disciplinary boundaries of advertising, industrial, graphic and new media design.

This program empowers designers with the latest real-time interactive tools and technologies. With the integration of these technologies into public and commercial settings, such as museums and retail environments, as well as the education and medical sectors, designers need to be armed with key knowledge of interface design, information visualization and virtual spaces. They have a mission to create friendly systems and interfaces that dramatically improve the lives of consumers and sellers alike.

The program combines design education with software instruction and hands-on workshops to configure interactive design strategies using existing and emerging display technologies. You will be exposed to best practice examples and real-world models. You are encouraged to generate a unique design strategy and test it through an applied project directed toward the development of a fully functional, interactive demonstration prototype ready for a public audience.

Program Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Facilitate effective completion of both individual and collaborative interactive media projects.
• Use and evaluate best practices and tools to design and develop dynamic, rich-­media content.
• Conduct and evaluate a thorough assessment of the requirements of a complex interactive media project.
• Coordinate the development, budgeting, planning and professional presentation of a complex interactive media project.
• Design and coordinate a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles and applying conceptual and theoretical frameworks.
• Manage the building of effective and dynamic complex websites and/or mobile applications.
• Propose solutions to ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/web development problems and facilitate these skills within the project team.
• Provide creative leadership that results in the effective design, development and implementation of complex interactive media projects.
• Evaluate the financial, technical and artistic success of a complex interactive media project and present recommendations for improvement.

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Create a professional marketing plan using standard marketing planning processes and tools.
  • Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.
  • Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.
  • Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.
  • Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.
  • Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.
  • Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.
  • Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.
  • Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.
  • Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Your Field Education Options

• WORK EXPERIENCE (CO-OP OR INTERNSHIP WORK TERM)
  • This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
  • George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

Learn the skills required to be a successful chef, cook or culinary manager from highly experienced industry professionals in our two-year Culinary Management diploma program. In addition, our special-focus culinary management courses will teach you about emerging culinary trends such as local sustainable foods, nutrition and international influences. You will develop the people skills you’ll need to build a successful career in the culinary industry and the leadership skills you’ll need to run a business. To top it all off, you’ll also complete a unique industry externship program, which will give you a chance to work with experienced chefs and industry leaders.

Program Learning Outcomes
The graduate demonstrates the ability to:

• Provide advanced culinary planning, preparation and presentation for a variety of food service environments using a range of classical and contemporary techniques.
• Apply basic and advanced food and bake science to food preparation to create the desired end product.
• Contribute to and monitor adherence of others to the provision of a well-maintained kitchen environment and to the service of food and beverage products that are free from harmful bacteria or other contaminants, adhering to health, safety, sanitation and food-handling regulations.
• Ensure the safe operation of the kitchen and all aspects of food preparation to promote healthy workspaces, responsible kitchen management and efficient use of resources.
• Create menus that reflect knowledge of nutrition and food ingredients, promote general health and well-being, respond to a range of nutritional needs and preferences, and address modifications for special diets, food allergies and intolerances, as required.
• Apply business principles and recognized industry costing and control practices to food service operations to manage and promote a fiscally responsible operation.
• Apply knowledge of sustainability, ethical and local food sourcing, and food security to food preparation and kitchen management, recognizing the potential impacts on food production, consumer choice and operations within the foodservice industry.
• Select and use technology, including contemporary kitchen equipment, for food production and promotion.
• Perform effectively as a member of a food and beverage preparation and service team and contribute to the success of a food-service operation by applying self-management and interpersonal skills.
• Develop strategies for continuous personal and professional learning to ensure currency with and responsiveness to emerging culinary techniques, regulations and practices in the food service industry.
• Contribute to the development of marketing strategies that promote the successful operation of a food service business.
• Contribute to the business management of a variety of food and beverage operations to foster an engaging work environment that reflects service excellence.

George Brown College has been delivering this nutrition program with great success for more than 30 years. We'll build on the culinary skills you already have by teaching you about food modification, clinical nutrition, physiology, nutrition analysis, sanitation and safety. Through classroom instruction and work placements, you'll learn how hospitals, retirement homes and long-term care facilities provide their patients and residents with nutritious food and care.

This top nutrition program is accredited by the Canadian Society of Nutrition Management, which is necessary for employment as a Food and Nutrition Manager in Ontario.

Program Schedule

• The schedule for the Food and Nutrition Management program is based on a five-day week, Monday to Friday, with classes from 8 a.m. to 1 p.m. This allows students to pursue part-time positions in related health-care fields while in school.

Your Field Education Options

• As part of the program you will practice your skills by completing a work integrated learning opportunity in our student-run Café. Students will complete 35 hours including weekends as this models our café business operation. This valuable work experience can be added to your resume.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to
  • Plan menus to accommodate the nutritional, dietary and medical needs, cultural and religious requirements, and personal preferences of clients.
  • Manage handling, preparation and service of food to ensure compliance with relevant legislation, policies, procedures, and industry best practices for health, safety, sanitation, quality assurance and client satisfaction.
  • Manage nutritional needs of diverse clients in health care and other food service settings in collaboration with or under the direction of health care professionals.
  • Support others to work professionally and ethically in accordance with industry, organization and legal standards.
  • Monitor relevant local, national and global trends, emerging technologies, changes to legislation and best practices to enhance work performance and guide management decisions.
  • Deliver customer service that anticipates, meets and/or exceeds individual expectations and is consistent with organization standards and objectives.
  • Manage hiring, coaching, training, scheduling, work performance and evaluation of department staff in accordance with human resources, labour relations, workplace health and safety, and industry best practices.
  • Manage inventory, suppliers and procurement of goods and services according to industry best practices, financial constraints, and principles of social responsibility and environmental sustainability.
  • Analyze food and nutrition services and operations, and manage the implementation and evaluation of changes, to support continuous improvement.
  • Plan and manage budgets consistent with organization objectives and legal requirements for food and nutrition service departments.
  • Select, use and support the use of information and industry-specific technologies to enhance individual work performance and the management and delivery of food and nutrition services.
  • Promote food and nutrition services and healthy living to support marketing plans and the general well-being of stakeholders.

Students in the Business Administration – Project Management advanced diploma program will be prepared to manage project scope and change, project control, project staffing and risk management, provide motivation and goal setting, utilize project management tools and perform other functions in careers that incorporate project management or in stand-alone project manager positions. Graduates of this program will have demonstrated their knowledge, skills and abilities related to business in general and project management in particular.

This learning experience will enable graduates to demonstrate:

• Analysis of the impact of an organization's project management initiatives on its human resources, management, financial and business strategies, policies and practices
• Implementation of a project plan including making trade-offs among competing objectives and taking timely action to deal with problems and opportunities
• Application of accounting and financial knowledge to the management of projects
• Allocation of human resources required to manage project tasks using leadership and teamwork skills
• Working with teams and stakeholders effectively and in a professional manner, respecting differences

PROGRAM LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization's business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization's business activities.

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market
• Conduct primary and secondary market research to provide information needed to make marketing decisions
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria
• Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.

George Brown College actively works with industry partners in order to:-

• Align the curriculum to industry needs
• Provide students with hands-on learning through class projects
• Offer students field education opportunities
• Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps 

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

• Ontario Colleges Marketing Competition
• Vanier BDC Case Challenge
• Enactus George Brown
• Speed Mentoring event
• Great Canadian Sales Competition
• Ad Week

Your Field Education Options
Students have the option of earning a business elective credit with the Field Education Course (BUS 1067).

This program (B108) is also offered with work experience. Students who wish to apply for Business Administration – Marketing with Work Experience should apply to B158.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Develop a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
  • Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
  • Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
  • Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
  • Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
  • Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships
  • Develop learning and development strategies to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.

The Business Administration – Accounting (with work experience) three-year advanced diploma provides you with the knowledge and skills required to perform a range of complex accounting functions including financial analysis, planning and control as well as using analytical and evaluation skills to support management functions, and collaborating in the design of an organization's internal control systems. The program includes auditing, corporate taxation, law and strategic management.

This learning experience will enable you to build and demonstrate:

• Proficiency in spreadsheets, databases and accounting software programs
• Essential communication skills for advising business owners and managers on business decisions
• Ability to perform accounting transactions in accordance with International Financial Reporting Standards (IFRS)

Note:-This program (B157) is offered with work experience. Students wishing to apply for Business Administration – Accounting without work experience should apply to B107.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
  • Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
  • Contribute to strategic decision-making by applying advanced management accounting concepts.
  • Prepare individuals' and Canadian-controlled private corporations’ income tax returns and individuals’ basic tax planning in compliance with relevant legislation and regulations.
  • Analyze and evaluate organizational structures and the interdependence of functional areas, and contribute to the development of strategies which positively impact financial performance.
  • Analyze and evaluate, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization’s operations.
  • Analyze and evaluate an organization's internal control system, taking risk management into account.
  • Contribute to strategic decision-making by applying advanced financial management concepts.
  • Co-ordinate the planning, implementation, management and evaluation of team projects by applying project management principles.

EXPERIENTIAL LEARNING

• Work Experience (Co-op or Internship) Required

WORK EXPERIENCE (CO-OP AND INTERNSHIP)

• This program requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
• George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program.

The Video Design & Production program will prepare future professionals with the skills required in this emerging field by merging traditional filmmaking techniques with new mediums and distributive methodologies. Graduates will be armed with entrepreneurial knowledge and skills that will enable them to decide which path (employment or self-employment) is best for them. Students will be exposed to elements of both video design and video production including photography, immersive environments and auteurship, as well as the necessary video editing and post-production skills to create video for entertainment, marketing, advertising, education and social network strategies.

PROGRAM STANDARDS AND LEARNING OUTCOMES

• The graduate has reliably demonstrated the ability to:
  • Create independent digital film projects according to project specifications using various production techniques.
  • Work effectively as a member of a digital film production team in various capacities and roles.
  • Manage scheduling and budget for digital film productions.
  • Capture quality moving images using appropriate camera/lighting equipment and techniques.
  • Develop a short film and television portfolio to showcase digital filmmaking skills.
  • Write story-driven, visual and cinematic scripts focused on effective dialogue, structure and character development.
  • Record and mix multi-track sound in a digital format using industry standard equipment and software.
  • Market and distribute digital film projects using industry and new media outlets.
  • Edit digital video on non-linear, industry standard software and equipment.

The field of International Business encompasses a variety of disciplines including finance, sales, marketing, and human resources. Consequently Business Administration – International Business program graduates will be prepared to perform in a variety of specialized areas such as international market entry and distribution, international trade management, international negotiation and trade research, international marketing, international trade finance, planning, logistics, legal aspects of international trade and other functions related to business in general and international business in particular. Graduates of this program will have demonstrated their knowledge, skills, and abilities related to international business, and will have prepared for careers that include negotiators, freight forwarders, logistics, and marketing.

You will learn about:

• Documents and procedures supporting the movement of products and services in a global supply chain
• Statutory and regulatory compliance
• International payment instruments and options
• Foreign exchange strategies
• Human resource strategies in an international operation.

PROGRAM STANDARDS AND LEARNING OUTCOMES:

• The graduate has reliably demonstrated the ability to:
  • Conduct an environmental scan to evaluate the impact of world issues on an organization’s international business opportunities.
  • Conduct, evaluate and present market research to support an organization’s international business decision-making.
  • Prepare and analyze documentation and follow procedures to support the movement of products and services in the organization’s global supply chain.
  • Analyze the impact of statutory and regulatory compliance on an organization’s integrative trade initiatives.
  • Develop and implement strategies to negotiate effectively within various cultural environments and to address the impact of cultural differences on an organization’s integrative trade initiatives.
  • Develop and present an international marketing plan, and evaluate sales strategies that support an organization’s integrative trade initiatives.
  • Identify and interpret relevant international financial documents and assess financial strategies that support an organization’s integrative trade initiatives.
  • Analyze the impact of an organization's integrative trade initiatives on its human resources management strategies, policies, and practices.
  • Develop and present an international business plan.
  • Plan, implement and evaluate team projects by applying project management principles.
  • Analyze principles of corporate sustainability, corporate social responsibility and ethics, and apply them to an organization’s integrative trade initiatives.
  • Select and apply current technologies to support an organization’s integrative trade initiatives.
  • Develop and present a plan for ongoing personal and professional development to enhance work performance within the international business field.

Interaction Design is an interdisciplinary field merging design skills such as user experience, interface development and graphic design with programming to create meaningful experiences between the user, digital and physical platforms, such as websites, wearables and mobile devices.

Modified by the psychological, social, economic and cultural factors that shape our present and future world, this ever-evolving field envisions new ways of human-computer interaction within systems, services, products and spaces across multiple industries.

Throughout the Interaction Design program, students will be expected to address such topics as mixed realities, immersive environments, usability, spatial relations and human factors. An emphasis on usability testing, research, collaboration and real-world projects distinguish this program.

Program Learning Outcomes

• The graduate has reliably demonstrated the ability to:
  • Collaborate in a team environment with various stakeholders to design multi-disciplinary products and services.
  • Apply the appropriate tools that allow for designing, building, visualizing, and programming digital interactive experiences.
  • Assess the requirements of a complex interactive media project.
  • Plan the development and execution of an interaction design project in response to resource and budgetary requirements.
  • Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
  • Make interactive products, environments, systems and services using appropriate technologies, materials, and manufacturing methods.
  • Perform all work in compliance with regulations, legislation, security policies, industry standards and codes of ethics.
  • Use research skills to assess and inform optimal digital user experience within interactive interfaces.
  • Apply creative and innovative thinking techniques to manage change and solve design problems.
  • Make recommendations based on human computer interaction design guidelines to improve user experiences with interaction design.
  • Design an interactive product or service that delivers a usable interactive experience.
  • Contribute to a variety of interactive platforms and environments, incorporating the principles and elements of design.
  • Create a design solution in accordance with strategies, recommendations and state of the art methodologies.