Bachelor of Business Administration in Economics and Finance

at The University of Winnipeg Canada

Set yourself apart in the field of marketing with a solid theoretical foundation and a blend of marketing tools, systems, and strategies to add economic value to any organization. Graduates give their employers the competitive edge in market-driven economies using their marketing strategy knowledge to create customer value.

Today’s global marketplace is increasingly complicated by converging markets and fraught with rapid technological change. To gain superior competitive advantage, market-driven organizations must define their distinctive capabilities, focus on creating customer value, and integrate their marketing strategy across the overall business operation. PACE offers the Marketing Management Diploma Program in a full-time, two-year format which includes a 4-week internship.

Outcomes

• Apply strategic frameworks, analytical tools and fundamental concepts to a wide range of marketing management initiatives;
• Understand how to position products and services, segment markets and identify target market opportunities;
• Understand how innovation and competitive forces impact the business environment and apply decision-making processes and tools to guide key business decisions;
• Analyze consumer buying patterns and employ marketing research methodologies to determine environmental and competitive factors affecting products and services;
• Apply analytical and decision-making tools to competitor and target market analysis, brand management tactics, customer relationship management, and new product development opportunities;
• Learn effective pricing and placement strategies;
• Understand the power of digital communication technologies and how it needs to integrate with traditional approaches to marketing;
• Develop comprehensive marketing strategies and articulate shared value opportunities to customers, stakeholders and employees;
• Examine effective distribution channels and explore ways to build efficiencies and reduce costs.

Student will study the interrelationship between human physiology and anatomy with respect to movement. The exercise science degree includes the understanding of the integration of structure and function of the human systems (e.g. musculoskeletal, cardiovascular, respiratory, endocrine, etc.) and the changes or adaptations causes by physical activity/exercise. 

The East Asian region constitutes one of the most dynamic and intellectually rich regions in the world. The impact of East Asian economic development has been keenly felt in recent decades and the region has a major impact on world affairs. The legacy of East Asian history, religious and social values, literatures, etc., is a major factor in current affairs in the region, and this legacy will continue to shape our global future.

The EALC program is devoted to the study of East Asian cultures. The program introduces students to East Asian cultures and societies through two components: a) the study of East Asian languages (Chinese—Mandarin and Classical, and Japanese), and b) the study of East Asian cultures through a multi-disciplinary approach (Religious Studies, History, Literature, Cinema, Economics, International Development Studies). A unique feature of the program is its focus on the intellectual legacy of East Asian cultures, introduced through the study of texts and ideas in the historical and cultural contexts that shaped them. The rationale for this focus is a belief that just as East Asian economies are having a global impact beyond the East Asian region, intellectual beliefs and cultural habits will challenge hitherto global presuppositions regarding accepted practices and habits of thought.

The EALC program is administered through the Department of Religion & Culture. Graduates who are interested in careers related to East Asia in fields such as education, government, and business benefit greatly from courses in East Asian Languages & Cultures.

From essential training in project management and business writing, to web security, information architecture, and network administration this program develops a complete skill set for IT professionals. Graduates gain experience with a wide variety of web programming technologies (including HTML, CSS, and JavaScript) and PHP programming.

OBJECTIVES

• Develop hands-on skills in web development applications and programming languages such as HTML, CSS, XML, JavaScript, PHP, APS.net, and Java;
• Apply Adobe Photoshop to the visual design of Websites;
• Gain a solid understanding of best practices in search engine optimization (SEO);
• Create web pages in past, current, and emerging standards using HTML, XHTML, CSS, and XML
• Create rich multimedia files using Flash
• Use, edit and customize Dreamweaver and a variety of content management systems including Wordpress, Drupal, and Joomla for agile web development purposes;
• Plan, design, and create relational database systems;
• Understand TCP/IP and Networking in general to help trouble shoot issues and design solutions to potential performance problems;
• Gain an understanding of security problems in order to install, set-up, and secure a Web server.

In the department of Modern Languages and Literatures, we offer the 3 or 4-year BA (Major or Combined Major) in German Studies with challenging courses where you will discuss topics of current interest, reflect on problems of the modern world, explore the culture of Germany, Austria and Switzerland and read literary and other texts dealing with the social and political issues of our time.

From the beginning to the advanced level, we offer up-to-date language instruction in an intimate learning environment. As you develop your command of oral and written German, you will also develop the cultural understanding that is needed in the global community through the study of literary and other texts.

Students without any previous knowledge of German can begin here with GERM-1001(6). If you have some prior knowledge, you can meet with a departmental advisor to select the appropriate level of course.

To major in German, you must take one required course, GERM-2109(3) Advanced Intermediate German I, as well as a set number of courses at the 3000-level. If you do not wish to major, but simply to pursue German studies out of interest, you are also welcome in our courses. Contact a departmental advisor to determine the right level for you.

In addition to discipline-specific writing courses at the introductory level (please see Course Listings for more information), the Department offers a 4-Year BA with a Major in Rhetoric and Communications. This program emphasizes the interpretation, evaluation, production, and precise editing of messages for a range of audiences, media, and purposes. Students in the Major practice writing in a variety of genres and read contemporary non-fiction, analyze visual and verbal arguments, trace the impact of print and electronic media on western culture, and—through the study of theory and close attention to textual practices—examine how ideology imprints itself on discourse. Students with a BA in Rhetoric and Communications can enter graduate studies in such fields as Communications, Composition, Media Studies, and Rhetoric. They are also well prepared for public- and private-sector careers that depend on advanced analytical and communicative skills, especially in writing.

Theatre and Film – one of the largest in Canada – includes the opportunity to obtain a Bachelor of Arts in one of six different areas of study: Acting and Directing, Design, Drama in Education, Filmmaking, Playwriting, Stage Management or Production. The Department also offers a BA (Honours) in Acting, Directing, Design, Playwriting, and Stage Management and Production.  Your coursework will encompass a full range of practical and theoretical study, and will prepare you for an exciting career in the arts.

The field of finance has its roots in the discipline of economics and business. This program will provide students with the conceptual tools to understand a number of issues from modern finance theory and applications. The program will provide students with a solid understanding of the operation of capital markets and capital market instruments, including equities, fixed income securities, as well futures markets, options and other derivatives. The program will provide students with an in-depth understanding of topics in modern finance and financial economics as it relates to the capital structure of firms and how these financial instruments affect the overall operation of modern financial systems.

Students have the option of pursuing a BA in Economics and Finance or a BBA in Economics in Finance.

• Read a brief description of the program on our Economics and Finance (EFIN) program factsheet
• For more detailed information please consult the Economics and Finance (EFIN) course calendar

Combining aspects of anthropology with biological and physical sciences, Bioanthropology program teaches you to examine human biological systems of the past and present. You’ll gain understanding of comparative anatomy, cellular biology, and methods in human and primate evolution as you obtain experience in current laboratory techniques and procedures

This program is specifically designed to serve the needs of health and service industries in Manitoba. Courses in Applied Environmental Science cover such topics as waste management, soil-vegetation systems and environmental ethics. You can choose between a four-year and five-year program. In the five-year program, you’ll have the option of completing a co-operative work term consisting of a minimum of 16 weeks of full-time, paid work experience.