Bachelor of Business Administration in Marketing (Honors)

at O P Jindal global university India

Jindal Global Law School (JGLS) is now offering the 3 years Bachelor of Arts in Human Rights (B.A. (Hons.) in Human Rights) programme. The programme is designed in keeping with the latest University Grants Commission prescriptions and aims at fostering a culture of scholarship and academic excellence amongst the students. Since its recognition as a right through Magna Carta, human rights have found a cardinal place in societies, irrespective of the nature of society or the form of government. The pan human perspective of human rights helped all members of society-irrespective of their class, creed, community, gender, and nationality-to become bearers of the rights. With the evolution of society from medieval monarchies to more advanced forms of social governance in modernity, human rights have become broader and inclusive. Our globalizing society has witnessed the rise of human rights as a profession, mainly under the aegis of the United Nations (UN) through various general and particular programmes of aid and assistance. These programmes percolated to the national, regional, and local levels through many sub-national human rights initiatives and activities. The activities spanned over areas, e.g., community services, charity, awareness building, investigation, research, policy-making, legal advice, and cause lawyering.

In the year 2021, we face an increasing array of environmental challenges that require greater levels of innovation and collaboration among industry, government, academics and communities. Jindal School of Environment and Sustainability (JSES) hopes to support the global efforts (India/Asia/Global South) toward a sustainable future with cutting-edge teaching, research and practice-based engagement. Through national and international collaborations, JSES will promote interdisciplinary studies, joint teaching and research programmes, and a comparative perspective on environment and sustainability issues. JSES has now opened admissions to the B.A./B.Sc. (Hons.) in Sustainable Development programme for the academic year 2022-23.

The B.A./B.Sc. (Hons.) in Sustainable Development uniquely combines natural and social sciences with humanities to equip students with a thorough understanding of sustainable development and its many facets. The programme is distinguishable from the B.A. in Environmental Studies based on its specific focus on the Sustainable Development Goals and its emphasis on scientific knowledge.

The three-year fully residential BBA (Hons.) Degree programme is designed to give a global business management perspective through a unique pedagogy of learning and interaction. Today’s global economy rewards people who can traverse borders, understand cultures and operate in an international- context. With industry focus, this programme aims to make students proficient in learning software tools and best practices.

The BA (Hons.) in Built Environment Studies at the Jindal School of Art and Architecture is a unique 3 + 1 (fellowship year option) program in the country. This program is especially designed for students who are interested in building and maintaining our cities, towns, infrastructure and communities from a humanistic and social scientific background. Through courses in this program you learn about the fundamentals of design & making our cities, towns infrastructure and communities in addition to learning law, policy, environmental issues, question of economics, technology, sustainability and ecology; all of which prepare you for becoming active participants in making the Built Environment of the future. Your “classrooms” are live cases and projects where you work with experts to learn how design, policy and law and go hand in hand to make buildings, cities, infrastructure to secure development that is just and equitable for communities. You visit and intern in firms that work globally in areas of housing, urban development, community design and development, conservation and heritage management, landscape design, sustainable development to develop your own insights into the variety of people who work on the Built Environment. You also avail of many exchange opportunities with similar programs in some of the top schools of design globally.
 

The Jindal School of International Affairs (JSIA) is India’s first school of Global Policy, established in 2015 and offers a dynamic undergraduate programme: a 3-year B.A. (Hons.) in Global Affairs. Conceptualised as India’s first ever interdisciplinary undergraduate degree, it shall train students for international careers through basic learning in world affairs. It will help students acquire a holistic understanding of political theories and international affairs, develop in-depth knowledge of a region by offering various study abroad programmes associated with top ranking educational institutions across the globe. This course will teach students how to systematically apply methodological research, analysis, and historically contextualise contemporary global events. It will aid in developing critical thinking abilities, practical and linguistic skills, and research aptitude which will enable programme graduates to consider a wide range of post-graduation employment options.

Bachelor of Business Administration is an Under-Graduate Business Management course. The duration of a Bachelor of Business Administration is three-four years, divided into several semesters. The Bachelor of Business Administration course can be pursued either as a Full-Time Graduate Course or Part-Time Graduate Course i.e. through Correspondence or Distance Education depending upon one’s choice. Bachelor of Business Administration is often referred to as B.B.A (General) or B.B.A Pass Course. It is General in the sense that it is not Subject Specific, and one can choose several combinations of subjects, apart from two Compulsory Subjects. These combinations vary from institute to institute.

Financial Markets  programme  will be able to understand the different product and services offered by financial markets and institutions. They will have understanding of various financial data sources and will be equipped with various tools and techniques to analyse financial data and draw meaningful inferences. Our students of BBA (Hons.) – Financial Markets  will also be able to understand and participate in policy debates related to innovation in products and services offered by these markets and institutions. Aspirants of this program should have good analytical and quantitative skills and must have keen interest in learning about the dynamic and evolving financial markets and related institutions.

The objective of the Integrated BBA (Hons.)+ MBA, 5 year Degree programme is to enable students to embark upon a management career after completing 10+2 level examination. The programme provides students with a comprehensive understanding of the fundamentals of business management and the opportunity to pursue chosen areas of specialization.

The design and delivery of this integrated program is innovative and unique. It will equip students with the knowledge and skills necessary to compete successfully for challenging positions in industry, government, non-profit organizations and civil services. This programme will create excellent managers and also instill the spirit of entrepreneurship so that the students evolve into leaders and wealth creators in the years to come.

The Integrated BBA (Hons.)+ MBA programme at JGBS being one of the most rigorous in the country is designed to prepare students with a global management perspective through a unique pedagogy of learning and interaction among peers in a modular format. Activities like live projects, field assignments and simulation games will form an integral part of the programme.

Field work such as the India Dream Project, Business Internship and Team-Consulting Assignment will help achieve holistic learning and also provide for a comprehensive understanding of the contemporary business environment. Option for a Post Graduate Degree Abroad: In the fifth year, students have the option to enroll for 1-year MS Degree with a partner foreign university subject to the terms and conditions of the host university.

Jindal School of Liberal Arts and Humanities is India’s first transnational humanities school. It’s B.A. Hons. Liberal Arts and Humanities programme adopts an innovative pedagogy and focuses on a strong interdisciplinary foundation in arts, social sciences and humanities subjects, with specialisations in specific areas.

The study of liberal arts inspires the development of the whole person through rigorous reading and writing, along with active experiential learning inside and outside the classroom, in an atmosphere of academic and intellectual freedom, a close faculty-student engagement, and small classes. B.A. Liberal Arts students graduate with the knowledge, flexible range of skills, aptitudes, and a life-long curiosity and love of learning. They will be prepared for a world of possibilities to explore future opportunities in the field of arts and humanities.

Over the first two years of the Bachelor of Arts degree, students train in the foundational aspects of the liberal arts through core courses in humanities and social sciences. They also study electives at JSLH and across the 12 different schools at JGU. To get first hand industry experience, liberal arts students also undertake one-month internships between every semester. In the final year of the programme they choose a major – one subject – as an area for concentrated study and also write a thesis. The thesis is a detailed work of substantial length and depth over a subject specialism chosen from the liberal arts courses covered during the programme.

P.G. Diploma in Research and Innovation (Jindal Fellowship Programme) aims to enhance research potential and capacity of students interested in pursuing research-based careers in the social sciences and humanities. The programme is designed to take students’ undergraduate education to the next level by enabling them to achieve in-depth understanding of the domains they have begun to explore.

As a PG Diploma in Research and Innovation (Jindal Fellowship Programme) scholar, the student will have an academic mentor for the whole year, working with her/his research ideas as well as an expert supervisor, who will guide her/him through the research internship of four months.

Programme Features

• Fellows engage meaningfully with a discipline and research area which they are interested in, through active mentorship and research supervision.
• During the first semester, students finish required and optional coursework. In the second, they complete a four-month long internship, preferably within a Research Centre in JGU.
• Learn from internationally-qualified teaching and research faculty from prominent universities worldwide, with gender parity and a 1:9 faculty-student ratio.
• The programme is designed for students interested to pursue higher education as well as for those wanting to work on research-based jobs in the industry.

The B.A. (Hons.) in Psychology degree is awarded following completion of a three-year undergraduate programme committed to the study of human mental processes and behaviour. The programme aims to instil the necessary knowledge and skills for each student’s personal and academic growth, nurturing the next generation of professional leaders in psychology, counselling, and related fields.

At JGU, students experience a vibrant intellectual community within a modern and beautiful campus. JSPC students receive a comprehensive education in psychological theory, experimentation, and practice.
Employing a multidisciplinary approach, the JSPC curriculum ensures students gain a broad understanding of the psychological sciences. Unique to JSPC, students can customize or personalize their curriculum during their final year of study based on personal interests and long-term professional goals. Beyond the classroom, students gain experiential hands-on experience via practicums and internships. Finally, access to a new Psychology Research Laboratory, and many research centres around campus, affords interested students’ ample opportunity to gain experience in experimental design and data collection.

JSPC nurtures the intellectual growth of all students in a culture of learning and exploration. At the end of three years, graduates are prepared to pursue various occupational or academic pursuits and successfully navigate the opportunities and challenges of the future.