Bachelor of Business Administration in Marketing (Honors)

at O P Jindal global university India

Jindal Global Law School (JGLS) offers the 5 years integrated Bachelor of Arts, Bachelor of Laws (B.A. LL.B (Hons)) programme since its inception in 2009. Through a combination of courses in Arts and Law subjects, the programme is designed in keeping with the latest Bar Council of India rules and the University Grants Commission prescriptions and aims at fostering a culture of scholarship and academic excellence amongst the students.

• The B.A. LL.B course provides a holistic understanding of the legal discipline through a combination of humanities, and law. This multidisciplinary approach equips the students to apply the law to the facts.
• The students study foundational courses and get an opportunity to explore their interests via elective courses and independent research projects.
• They can explore various career options through internships with regulatory authorities, law firms, academic institutions, think tanks, public sector units, sectoral NGOs, public prosecutors, litigation, legal aid clinics, international law firms, judicial clerkships and international organizations.  
• The internships and Jindal Global Law School curriculum give them a broader understanding of the legal system and allows them to envisage diverse career paths (including higher studies). This enables them to be better prepared to enter the legal profession.
• At the end of the programme, a student of B.A. LL.B will learn how to communicate in a legal setup, interpret and apply laws, explore niche options in the legal industry, specialise in legal subjects of their interest and succeed in legal employment.

The Jindal School of International Affairs (JSIA) is India’s first school of Global Policy, established in 2015 and offers a dynamic undergraduate programme: a 3-year B.A. (Hons.) in Global Affairs. Conceptualised as India’s first ever interdisciplinary undergraduate degree, it shall train students for international careers through basic learning in world affairs. It will help students acquire a holistic understanding of political theories and international affairs, develop in-depth knowledge of a region by offering various study abroad programmes associated with top ranking educational institutions across the globe. This course will teach students how to systematically apply methodological research, analysis, and historically contextualise contemporary global events. It will aid in developing critical thinking abilities, practical and linguistic skills, and research aptitude which will enable programme graduates to consider a wide range of post-graduation employment options.

Jindal Global University offers a well-designed undergraduate curriculum through the Jindal School of Languages and Literature that leads students to proficiency in the Spanish language and familiarity with Hispanic cultures. The duration of the BA (Hons.) Spanish programme is three years (six semesters) full time. The curriculum ensures wide and deep engagement of students with a variety of cultural forms, including literature, drama and other arts (e.g., cinema, music). Students of the programme will have opportunities to be tested for Spanish proficiency certificates that are awarded by official cultural agencies. Many courses of the BA (Hons.) Spanish programme will also be open to students pursuing other degrees.

The programme enables students to attain B2 Spanish proficiency level at the end of the program by completing stages of language learning specified by the internationally accepted Common European Framework of Reference for Languages (CEF). Graduates will be equipped to enter the employment world or to continue study of language and literature at postgraduate level.

Bachelor of Business Administration is an Under-Graduate Business Management course. The duration of a Bachelor of Business Administration is three-four years, divided into several semesters. The Bachelor of Business Administration course can be pursued either as a Full-Time Graduate Course or Part-Time Graduate Course i.e. through Correspondence or Distance Education depending upon one’s choice. Bachelor of Business Administration is often referred to as B.B.A (General) or B.B.A Pass Course. It is General in the sense that it is not Subject Specific, and one can choose several combinations of subjects, apart from two Compulsory Subjects. These combinations vary from institute to institute.

Financial Markets  programme  will be able to understand the different product and services offered by financial markets and institutions. They will have understanding of various financial data sources and will be equipped with various tools and techniques to analyse financial data and draw meaningful inferences. Our students of BBA (Hons.) – Financial Markets  will also be able to understand and participate in policy debates related to innovation in products and services offered by these markets and institutions. Aspirants of this program should have good analytical and quantitative skills and must have keen interest in learning about the dynamic and evolving financial markets and related institutions.

The B.A. (Hons.) in Sociology at JGU is designed to equip you with the tools and knowledge to be an effective actor in our rapidly changing world. It does so by exposing you to the means to analyse and explore that world (methodology), to debate the various ways in which society and culture has been understood and explained (theory), to understand the linkages between the many levels of society and culture which of necessity touch on the economic, political, psychological, ecological and environment, and on the workings of the human imagination in the arts and creative activities (holism), and to explore how the insights generated can be applied in the real world (policy).

Jindal Global Law School (JGLS) is now offering the 3 years Bachelor of Arts in Gender Studies (B.A. (Hons.) in Gender Studies) programme. The programme is designed in keeping with the latest University Grants Commission prescriptions and aims at fostering a culture of scholarship and academic excellence amongst the students. Gender Studies as a discipline has gained immense prominence in contemporary times. The systematic inquiries of Gender Studies help understand the many social and historical contexts in the interplay of genders, gender inequalities and fight for equality, impact and relevance of social movements on gender, gender practices in various forms of societies, and the role of gender in social and cultural production. The intellectual diversity, rigor, and discourse of Gender Studies, while providing an epistemological consciousness and sprit of inquiry among students, sensitize them about gender issues in society which further help in engendering respect for gender equality and gender identities.

The objective of the Integrated BBA (Hons.)+ MBA, 5 year Degree programme is to enable students to embark upon a management career after completing 10+2 level examination. The programme provides students with a comprehensive understanding of the fundamentals of business management and the opportunity to pursue chosen areas of specialization.

The design and delivery of this integrated program is innovative and unique. It will equip students with the knowledge and skills necessary to compete successfully for challenging positions in industry, government, non-profit organizations and civil services. This programme will create excellent managers and also instill the spirit of entrepreneurship so that the students evolve into leaders and wealth creators in the years to come.

The Integrated BBA (Hons.)+ MBA programme at JGBS being one of the most rigorous in the country is designed to prepare students with a global management perspective through a unique pedagogy of learning and interaction among peers in a modular format. Activities like live projects, field assignments and simulation games will form an integral part of the programme.

Field work such as the India Dream Project, Business Internship and Team-Consulting Assignment will help achieve holistic learning and also provide for a comprehensive understanding of the contemporary business environment. Option for a Post Graduate Degree Abroad: In the fifth year, students have the option to enroll for 1-year MS Degree with a partner foreign university subject to the terms and conditions of the host university.

Jindal School of Liberal Arts and Humanities is India’s first transnational humanities school. It’s B.A. Hons. Liberal Arts and Humanities programme adopts an innovative pedagogy and focuses on a strong interdisciplinary foundation in arts, social sciences and humanities subjects, with specialisations in specific areas.

The study of liberal arts inspires the development of the whole person through rigorous reading and writing, along with active experiential learning inside and outside the classroom, in an atmosphere of academic and intellectual freedom, a close faculty-student engagement, and small classes. B.A. Liberal Arts students graduate with the knowledge, flexible range of skills, aptitudes, and a life-long curiosity and love of learning. They will be prepared for a world of possibilities to explore future opportunities in the field of arts and humanities.

Over the first two years of the Bachelor of Arts degree, students train in the foundational aspects of the liberal arts through core courses in humanities and social sciences. They also study electives at JSLH and across the 12 different schools at JGU. To get first hand industry experience, liberal arts students also undertake one-month internships between every semester. In the final year of the programme they choose a major – one subject – as an area for concentrated study and also write a thesis. The thesis is a detailed work of substantial length and depth over a subject specialism chosen from the liberal arts courses covered during the programme.

The B.A. Economics (Honours) degree at the Jindal School of Government and Public Policy (JSGP) aims to provide theoretical and practical knowledge that makes accurate analysis of the economic situation possible.

B.A. Economics graduates from JSGP must be able to understand the interrelation between the economy and society: to consider economic problems from a global perspective and take a local approach to solve them; to make connections between an economic system’s different components; to gauge the implications of decisions related to economic policy; and to respond to the economic problems arising from society in general and the different units that interact therein (e.g. institutions, private companies and sectors of the economy).

The three-year fully residential BBA (Hons.) Degree programme is designed to give a global business management perspective through a unique pedagogy of learning and interaction. Today’s global economy rewards people who can traverse borders, understand cultures and operate in an international- context. With industry focus, this programme aims to make students proficient in learning software tools and best practices.