Master of Business Administration in Marketing Management

at University of Petroleum and Energy Studies India

The specialization provides hands-on experience in subjects such as retail analytics, retail supply chain, retail business, retail marketing and e-payment system for e-commerce. The curriculum includes required skills in digital marketing and search engine optimization.

PhD in Computer Science Engineering is the highest academic degree awarded in the study of Computer Science Engineering.

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetizing content.

This cutting-edge degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). This degree program trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills  which are in demand in the media sector,corporates, public policy institutions and startups.

This is designed for media professionals/entrepreneurs interested in learning the tools required to effectively publish or manage a website or digital content online. Students interested in starting & managing their own website/Youtube platforms/Blogs/Digital platforms for media houses for companies or for their own influencer networks are a good fit for the course. The broad themes in this specialisation include: Mobile Media & Web Journalism, Information Visualisation, Basic HTML, CSS, Javascript & Digital Content Management.

This B.Tech. program explores the various ways through which the concepts of engineering can be applied to prevent fire. It educates students with the science of designing buildings that promotes fire safety and property protection. Conserving natural resources and protecting the environment are at the forefront of this specialization.

With the advent of massive digitization and integration of business processes, huge amount of data is generated across various applications. Managing and processing data is increasingly becoming difficult with the conventional techniques and tools. Big data analytics is a domain that deals with the analysis of huge and heterogeneous data. The course focuses on Big Data analysis, existing frameworks, techniques, and its real-world applications along with the key technologies used in manipulating, storing, and analysing it. ?

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ?

This professional integrated degree of arts with the profound knowledge of the law gives a double boost to the career of students aspiring to join the legal fraternity. The subjects covered under arts include Sociology, History, Political Science in correlation with legal subjects of Criminal Law, Civil Law, Administrative Law, Constitutional Law and Labour Laws under the proficient guidance of highly qualified faculty members.

This integrated course trains students in two different fields – commerce and legislative regulations – as a comprehensive concept for five years duration. The program provides students with a vast knowledge of business, commerce and law subjects that are crucial in the professional world such as Business Statistics, Business Communication, Auditing, Economics, as well as Law of Contract, Law of Taxation, Media Law, Competition Law, Corporate Law, International Trade Law, Corporate Finance, Investment Law, Corporate Restructuring, and the likes.

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ?

Data Science is a blend of various tools, algorithms, and machine learning principles with the goal to discover hidden patterns from the raw data. Data Scientist not only does the exploratory analysis to discover insights from it, but also uses various advanced machine-learning algorithms to identify the occurrence of a particular event in the future. Data Science is primarily used to make decisions and predictions making use of predictive causal analytics, prescriptive analytics (predictive plus decision science) and machine learning.

Applied Mathematics focuses on the innovative creation and imaginative use of mathematical concepts to present and solve problems over the various field of natural sciences, engineering sciences, medical sciences and emerging fields such as data sciences and artificial intelligence. The program is designed to provide students an increased knowledge and comprehensive understanding of mathematics, particularly in algorithms, fluid mechanics, differential equations, probability and stochastics, and optimisation. 

The full term of two years and the syllabus for the program is divided into four semesters. This Master’s program is also an ideal preparation for various PhD programs in basic sciences and engineering.