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Bachelor of Science in Marketing

Bachelor of Science in Marketing

at Rowan University USA

Overview

The mission of the Marketing Program is to prepare students for marketing careers in a rapidly changing business, social, and political environment. The primary goal of this program is to provide students with a full understanding of the functions of business organizations and prepare them to be strong contributors to the marketing function of their organizations.

Marketing is one of the most important functions in business that connects companies with their customers. It is a dynamic and exciting field that combines art with science. Developing a successful marketing strategy encompasses many tasks including marketing research, product or service design, branding, effective communication & promotional programs, pricing, and distributing products to customers.

As a graduate of the Rohrer College of Business, we expect that you will not only be prepared for your first professional job but that you will also be able to continue to learn and develop in order to adapt to career and life changes. While a student at the Rohrer College of Business, you will have the opportunity to develop the skills necessary to succeed in an ever-changing world. Such that, experiential learning is emphasized early on and strengthened in the upper-division classes through project-based learning.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Rowan University

Location

Bachelor of Science in Marketing Assistant Fee

$23400

Tuition Fee

$0

Average Cost of Living

$45

Application Fee

Bachelor of Science in Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

70.0

Minimum Overall Score

50.0

Minimum Overall Score

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Pursuing your MBA degree at Rowan drives you to learn strategies outside of your comfort zone. You will explore the latest international business trends, apply the newest management tools and techniques, and challenge yourself to improve your business skills, including decision making and collaboration. Studying for your MBA:

  • Prepares you for a changing business environment
  • Allows you to develop, hone and utilize the best tools you have to adapt to the unavoidable changes in industries, the marketplace, and how people do business
  • Helps you adapt and find a new direction in your career or new business opportunities

HR Management Concentration

Join one of the most flexible and customizable MBA programs in the country to hone your skills in specific targeted areas of business – or explore building knowledge across sectors – to expand your insights and set yourself apart from the competition.

An MBA Concentration in HR Management is an ideal option for those that want a career that builds on their interpersonal skills, communication skills, and emotional intelligence. Explore talent management concepts such as hiring, recruiting, training, and managing staff to ensure that a business’s most important assets (its employees) are well prepared and encouraged to thrive in their everyday work environment. Career roles include recruitment and employee screening, performance management, employee relations, enforcement of disciplinary actions, compensation negotiation, management of employee records, continued education, and so on. HR Management is in demand across an unlimited number of industries. Long term career goals include SHRM certification, HRCI certification, succession planning, HR data and analytics, HR information systems, and introducing/maintaining company culture.

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Natural Sciences & Mathematics

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Biophysics harnesses several branches of science to explore the biological systems and the physical properties of their molecules. A degree in biophysics will prepare you to work in research institutes, medical centers, with the government or at universities.

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Rowan English majors explore how meaning is made in and through language. They study a wide range of literary texts, learning to read closely, to ask sharp questions, and to write skillfully and with purpose. Rowan English majors form a unique and diverse learning community—one that celebrates intellectual curiosity, civic responsibility, and the rigors of research and critical analysis. At all levels of the curriculum, English majors engage with questions of genre, form, style, author, and audience as well as with questions of history, nation, culture, and social identity. The departmental mission is to teach and model the range of traditions and perspectives necessary for the study of literature, its history, and its contexts today.

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