Diploma in Business in Marketing (Co-op)

at Fanshawe College - London Campus Canada

Fine Art Foundation is a one-year certificate program designed to give a broad base of experience and knowledge in the visual arts.  This foundation year introduces students to the fundamentals of art and design: practical skills, critical thinking and visual vocabulary.  Studies in this program include painting, drawing, video, sculpture, photography and art history.  Through studio based projects students will develop a portfolio of work in a range of media.  This program prepares students for the Advanced Diploma program in Fine Art at Fanshawe College, or advanced arts programs at other institutions, as well as prepares students who are seeking entry-level employment opportunities requiring fundamental visual arts skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create two and three-dimensional projects using a wide range of materials, processes and techniques.
• Use an artistic process to develop and solve visual problems using various strategies for idea generation.
• Apply the formal elements and principals of visual language.
• Utilize a variety of presentation skills appropriate to critiques, public and private venues.
• Develop skills in presenting a personal portfolio using a variety of media through studio based projects.
• Articulate art concepts, history and the role of art in society to the general public.

Digital Communication Management is a two-semester Ontario College Graduate Certificate program that is intended to prepare students to deliver messages in today's increasingly connected media environment. It is designed for students who want to expand their skills in the production and management of social media, media communications, video and audio production, photography, web and digital design.

Graduates will be able to leverage these skills in content strategy and curation, as well as user experience and design to develop significant opportunities for employment in almost any sector that wishes to engage or educate an audience.

The Child and Youth Care program prepares individuals to provide care and treatment for children and youth experiencing emotional, behavioural, social and mental health challenges. This education and training combines both an academic facet with comprehensive and varied field experience.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Develop and maintain relationships with children, youth and their families applying principles of relational practice* and respecting their unique life space*, cultural and human diversity.
• Assess and respond to the strengths and needs of children and youth, including complex responses impacted by developmental, environmental, physical, emotional, social and mental health challenges in order to promote positive change.
• Analyze and evaluate the impact of the inter-relationship among family, social service, justice and community systems on children, youth and their families and use this information in the planning of holistic care and in the reduction of systemic barriers.
• Plan, implement and evaluate interventions using evidenceinformed practices* in the areas of therapeutic milieu*and programming, and group work to promote resiliency* and to enhance development in children, youth and their families.
• Advocate* for the rights of children, youth and their families and maintain an anti-oppression perspective* and cultural competence in diverse cultural contexts.
• Apply communication, teamwork and organizational skills within the interprofessional team and with community partners to enhance the quality of service in child and youth care practice.
• Develop and implement self-care strategies using self-inquiry and reflection processes to promote self-awareness and to enhance practice as a child and youth care practitioner.
• Use evidence-based* research, professional development resources and supervision models to support professional growth and lifelong learning.

This two-year diploma in accounting is designed to prepare graduates to work in an accounting environment at the entry or intermediate accounting level. This accounting diploma program starts with accounting fundamentals and then moves to detailed accounting principles and concepts, including computerized accounting. When you graduate, you’ll have the skills required for success in a corporate accounting department in a variety of industries, including manufacturing, merchandising, small business accounting, banks and other financial institutions. You’ll also work in public accounting firms and federal, provincial and municipal government offices. This program is an ideal starting point for those seeking a career in accounting.

Learning Outcomes 
The graduate has reliably demonstrated the ability to

• Record financial transactions in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships, private enterprises, publicly accountable enterprises and non-profit organizations.
• Prepare and present financial statements, reports and other documents in compliance with Canadian Generally Accepted Accounting Principles for sole proprietorships, partnerships and private enterprises.
• Contribute to recurring decision-making by applying fundamental management accounting concepts.
• Prepare individuals' income tax returns and basic tax planning in compliance with relevant legislation and regulations.
• Analyze organizational structures, the interdependence of functional areas, and the impact those relationships can have on financial performance.
• Analyze, within a Canadian context, the impact of economic variables, legislation, ethics, technological advances and the environment on an organization's operations.
• Outline the elements of an organization's internal control system and risk management.
• Contribute to recurring decision-making by applying fundamental financial management concepts.

This one-year graduate certificate program is designed for university and college graduates seeking a career in the operations management sector. This program will be completed in two levels and be delivered using both face-to-face (web-facilitated) and blended methods.

The curriculum will focus on applied knowledge in the field of business operations within a global economy. It will include the planning and management of all operations involved in businesses of varying size and complexity (e.g., supply chain elements, purchasing, production and operations planning and control, transportation and distribution, project planning, quality assurance).

Learning Outcomes 
The graduate has reliably demonstrated the ability to:

• Use the fundamental principles of end-to-end supply chain management to identify and critically assess solutions to materials supply and capacity problems, to eliminate non-value added activities from the supply chain, and to ensure customer satisfaction;
• Define the essential product design and development practices, operations processes and systems, and marketing and sales strategies required in manufacturing, distribution, and service organizations;
• Develop, implement, evaluate, and adapt or revise plans and processes for using materials, equipment, and human resources effectively to meet targets within an organization and along the supply chain;
• Use information technology to support materials and operations management functions and to develop and control plans and schedules at various levels within an organization;
• Formulate cost-effective strategies for the movement of goods and services across international borders, taking into account regulatory and documentation requirements and the various roles of external service providers;
• Analyze performance measures and develop and manage quality control and quality assurance procedures to ensure efficient and effective management of products and services;
• Collaborate and communicate effectively across functional teams and levels of management as required in a culturally diverse and globalized business culture including for the hiring, supervising, and training of employees;
• Collect, analyze, and synthesize information for the preparation of reports, briefs, and presentations to management committees;
• Develop strategies for ongoing professional development to maintain and increase competence;
• Apply cost and managerial accounting principles to the planning, administration, and control of budgets for contracts, equipment, and supplies. 

The Broadcasting - Radio program is a highly concentrated hands-on approach to training students for careers in radio broadcasting and emerging broadcast media.  Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast technology.  CIXX-FM (106.9) is Canada's first licensed instructional radio station at full power FM utilizing the latest digital control rooms and production equipment. Areas of study include: On-Air Performance, Creative Writing, Audio and Commercial Production, Sales/Marketing/Promotions, Music and Programming and Web and Social Media content development.  Listen live to students perform on 106.9 CIXX-FM, The X at www.1069thex.com, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and Stellar Radio, live video and audio at livestream.com/stellar_radio.  Broadcasting - Radio students learn in a live on-air environment while performing on-air and various job functions identical to those in the Broadcast industry

Learning Outcomes
The graduate has reliably demonstrated the ability to

• create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
• Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
• Participate in the planning and preparation of programming content for a variety of radio formats.
• Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
• Assist in promoting the a station's brand and generating revenues through a variety of marketing and advertising sales activities.
• Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
• Use business skills and accepted industry practices in the completion of tasks and projects.
• Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
• Present live programming on air to relay various types of information and stories in different formats.

The Interactive Media Development - 3D Visualization Program at Fanshawe College is an intensive three-year advanced diploma focusing on the tools and techniques necessary to gain employment in the fields of visualization and emerging interactive technologies. The goal of the program is to provide students with the professional, technical and artistic skills necessary to create innovative visualizations, prototypes and info-graphics.

Students will develop 2 and 3 dimensional design skills by studying a curriculum focused initially on the core principles of visualization technologies and interactive media. Foundation courses including image and motion design, interactive production, project management, and visual communication will provide the basis for understanding sophisticated technologies such as virtual and augmented reality.

Throughout the second year, students will study more advanced concepts of visualization including 3D modeling, game engine simulations, visualization statistics, generative art and user experience design. In the third year, students will continue with advanced visualization studies with emphasis on an integrative capstone project (individual or group) or a client based applied research project internship.

An integral part of the 3D Visualization program at Fanshawe College is its relationship to the local community. London, ON has a vibrant and growing interactive media industry. Professionals from this community include business leaders and entrepreneurs, creative directors, interactive designers, programmers, game designers, and producers who will play an important role by providing mentorship to students through critique and guest lectures.

Graduates of this program will find entry-level positions in the visualization industry as interactive designers and programmers, 3D specialists, prototype and visualization designers.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Complete both individual and collaborative interactive media projects effectively.
• Select and use best practices and tools to design and develop dynamic, rich-media content.
• Assess the requirements of a complex interactive media project.
• Develop, budget, plan and professionally present a complex interactive media project.
• Design a complex media project (interface, navigation, graphics, text treatment) using best practice design and development principles, and applying conceptual and theoretical frameworks.
• Build effective and dynamic complex Web sites and/or mobile applications.
• Identify and analyze ethical and professional issues arising in an online environment.
• Apply research and conceptual skills to propose optimal solutions for mobile/multimedia/Web development problems.
• Select and use creative and critical thinking techniques in the effective design, development and implementation of a complex interactive media project.
• Evaluate the financial, technical and artistic success of a complex interactive media project
• Analyse and implement augmented and virtual reality technologies in the creation of 3D visualizations.
• Assess and evaluate 3D visualization hardware and software for implementation in interactive installations.
• Design complex data, 3D and rich media assets for integration into augmented and virtual reality presentations.

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

This Graduate Certificate program will prepare students for supervisory and managerial positions in the broad transportation industry, with a particular focus on automotive service and repair. The program includes business curriculum including leadership and management, human resources, operations management, accounting, and business communications, and curriculum addressing multiple aspects of the transportation industry including automotive, truck and coach, paint and body, and agriculture operations. This unique combination of business and automotive courses will prepare graduates for a variety of positions within the transportation industry such as service consultant, parts advisor, warranty administrator, and customer relations.

Business - Insurance (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. This program is designed to prepare students for positions in the property and casualty insurance industry. Students will study forms of general insurance, underwriting, claims investigation, risk analysis and contracts. Students have the opportunity to complete nine of ten credits toward their Chartered Insurance Professional (CIP) designation issued by the Insurance Institute of Canada.  Graduates work in high-demand areas of insurance such as underwriting, claims adjusting, brokerage or agency services and risk management.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.
Applicants seeking a non Co-op Endorsed Diploma should apply to the Business - Insurance program, Program Code BIN3.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Recognize the economic and social importance of insurance.
• Demonstrate an understanding of the organization and structure of both the General and Life Insurance Companies.
• Analyze the coverage provided by the various policies currently available through insurance companies.
• Follow the proper principles and procedures used in adjusting losses and settling claims and to complete and explain the necessity of the documentation used.
• Recognize and evaluate the various factors affecting the acceptance and underwriting of any insurance risk.
• Enter and retrieve client information utilizing computer and various word processing and spread sheet packaged programs.
• Understand the underlying role of accounting as an information system for planning and controlling business operations.
• Develop an awareness of human relations in the work place and apply effective interpersonal skills.
• Understand basic economic principles and how they relate to business.
• Demonstrate an understanding of the legal system and legislation affecting business in general and the insurance industry specifically.
• Understand and apply the marketing techniques used by insurance companies, brokers and agents.
• Demonstrate effective oral and written communication skills.
• Appreciate the social, political and cultural aspects of our society.
• Appreciate the importance of business and corporate responsibility.