Graduate Certificate in Sport and Event Marketing

at Fanshawe College - London Campus Canada

Business analysts drive change within organizations; they maintain a vibrant and dynamic skill set in today's fast paced world. This one-year (3 semesters) graduate certificate is designed for university and college graduates looking for a career as a business analyst within large organizations and is closely aligned with the role of a project manager.  Learning within the program is focused on the gathering, comprehension and management of project requirements to meet the strategic, tactical and financial goals of an organization.  A mandatory co-op term in semester 3 offers students the opportunity to apply their skills as a business analyst within a variety of organizations.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Develop new or improved innovative business processes from gap analysis through process design in support of a company's strategic objectives in a socially responsible manner;
• Develop and document business processes and business models according to established timelines and project goals in order to successfully execute the project;
• Plan, manage, and facilitate requirements gathering activities to define, manage, and implement the product or process;
• Develop strategies to bridge gaps between requirements and existing systems in accordance with standard business practices;
• Accurately communicate technical and business information to all stakeholders to ensure clear understanding of system requirements;
• Collaborate and network with stakeholders in an ethical manner to evaluate and align business processes and business models with the strategic objectives of the organization Curriculum.

The Public Safety Fundamentals (PSF) program is a one-year preparatory studies certificate program designed to provide opportunities for students to experience post-secondary public safety studies in a supportive environment. The program provides a pathway for those students interested in pursuing a career in the field of public safety, mature applicants returning to school, and applicants who are seeking further information prior to making a public safety program choice. The PSF program is delivered in two 15 week terms offering combined in-class, blended and online courses, and incorporating experiential learning.

The program is designed to provide students with the opportunity to build a strong knowledge base in fundamental public safety skills relevant to, and in preparation for, their chosen public safety program. Skills in communication, human behaviour, law and ethics, physical fitness, sensitivity training and knowledge of specific public safety disciplines (e.g., Justice, Protection & Policing, Legal) will prepare the student for entry level employment in public safety related fields or for future studies in public safety career programs. This certificate programs focus is to instill an appreciation of the professional roles, responsibilities and academic requirements of public safety disciplines. In the program, students will develop skills and strategies they can use to master the challenges of post-secondary education and those found in the workplace. Students will also participate in self-assessments of aptitudes and skills, labour market assessments, job search techniques and strategies, and the writing of employment search correspondence and resumes. The concept of professional portfolios will be introduced.

In the first level of the program, given the foundational nature of the program, the curriculum will focus on fundamental skills in areas such as strategies for college success, communications, practical math, computer basics, human behaviour and ethics. In the second level of this program, students will be required to select and follow one of the School of Public Safety program streams such that the students second level studies aligns with their School of Public Safety (SoPS) diploma program goal.

The following program streams of study are available:
Justice, Protection and Policing: Designed for students interested in pursuing a justice, protection or policing career program in the School of Public Safety.
Legal: Designed for students interested in pursuing a legal career program in the School of Public Safety.
Fire: Designed for students interested in pursuing a career in fire sciences.
Students interested in pursuing a career in emergency telecommunications may choose either the Legal or Justice, Protection and Policing program stream for Level 2.
Students who successfully complete the program may receive additional consideration when applying for admission to public safety and other career programs.
Important Note: Students need to be aware that the preferred designated preparatory program for the Paramedic Program is the Pre-Health Sciences Pathway to Advanced Diplomas and Degrees program.

Learning Outcomes

• Develop an education and career plan within the range of field of public safety professions, including the preparation of resumé and cover letter;
• Identify major theoretical models associated with the study of human behaviour to explain their potential impact on public safety;
• Evaluate various aspects of the changing society and the impact of these changes on personal and social responsibility for citizens and public safety workers;
• Select and use relevant and appropriate terminology when communicating with other public safety providers;
• Apply concepts from one of the following areas of scientific study in order to demonstrate relevance to a field of public safety: chemistry, anatomy, biology, ecology, climatology, computer science;
• Identify current policies, procedures and legislation in Canada's legal system as pertains to the field of Canadian Public Safety;
• Compare and contrast the professional roles of a specific public safety stream.

The Photography program provides training for students in the professional aspects of the photography industry. Digital SLR instruction will prepare the student for work in photojournalism, architectural, advertising, fashion, product, industrial, public relations, portrait, and wedding photography. Students will be introduced to the fundamentals of video and audio capture using DSLR cameras. Production work includes instruction in black and white and colour using digital printing systems. This program integrates the use of high-end laptops, digital imaging and video editing software in the curriculum.

Learning Outcomes:
The graduate has reliably demonstrated the ability to

• Select and use appropriate photographic equipment and techniques to capture quality images of a variety of subjects, in studio and on location.
• Use post-production techniques to edit and finish images in formats that meet industry standards and the needs of the client.
• Create lighting schemes using appropriate techniques, equipment and accessories to produce quality images that meet the needs of the client.
• Employ design elements and principles to plan and create visually sound images.
• Complete all work in a professional and ethical manner and in accordance with legal requirements applicable to the photography industry.
• Develop strategies to maintain currency with evolving photography trends, issues, technologies and industry practices to enhance work performance and guide professional development.
• Select and use digital asset management tools and strategies to catalogue, store, back up, retrieve and archive images and prints.
• Use business planning and administrative skills to support and maintain a photography business.
• Use a variety of marketing tools and strategies that effectively promote photographic products and services.
• Develop and present a professional portfolio that illustrates one's creative approach and image conception, capture, editing and production skills

This two-year Ontario College Diploma program provides the skills necessary for students wishing to enter the workforce in the live entertainment industry. Through both practical application and classroom theory, students will develop skills using the technologies of theatre production, with emphasis on lighting, sound, video and properties. To enhance these skills the students will also learn a range of disciplines including, networks, properties, scenic painting, rigging, special effects, design communications, theatre and art history and project management.

This program provides students with an understanding of the practical science of biology, chemistry, mathematics, and physics. It is a three-year, seven level program with up to 16 months of paid co-op experience. The electrical engineering technology program will prepare graduates for jobs in growth areas of automation, network communications, electrical utilities/protection, process control, electronics, and embedded systems. Students will study electrical system design, automation, power generation/distribution, and develop practical skills. Graduates will be skilled in AutoCAD, hydraulic/pneumatic systems, PLCs, motors, electronics, programming, and industrial automation. Throughout the program, students will apply this knowledge in conjunction with the Canadian Electrical Code, workplace health and safety and project management applications. Additionally, students will enhance their interpersonal and communication skills.

Landscape Design is a three-year co-operative program of study providing training in the design of many types of landscape areas, with emphasis on residential landscape design as well as experience with commercial and institutional sites. A variety of skills in areas such as drafting, computer-aided design, three dimensional modeling, design illustration and visualization are combined with the knowledge of design theory, plant and hard materials, landscape construction and new technologies to provide students with the skills necessary to source employment in the expanding field of landscape design.

Qualifying graduates of the Landscape Design program, have the option to receive advanced standing into a related Honours Bachelor's Degree in the Environmental Design and Planning program at Fanshawe College as well as the Landscape Architecture program at the University of Guelph where they may continue their studies.

Co-operative Education:-
This is a three-year program with co-op work terms.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Craft landscape designs that successfully integrate people into outdoor environments.
• Apply principles of site engineering to complete a landscape design.
• Use the computer as a tool to communicate all aspects of the landscape design process.
• Utilize appropriate communication tools to convey design ideas.
• Recognize the importance of landscape maintenance and management in design.
• Prepare accurate quantity and cost estimates for a project.
• Plan, execute, and conclude a wide range of landscape projects.
• Identify environmental effects of projects and take appropriate steps to avoid environmental damage and promote healthy ecosystems.
• Act in a professional manner, maintain professional relationships, and communicate effectively with clients, co-workers, supervisors, and others.
• Develop strategies for ongoing personal and professional development to enhance work performance and career opportunities and to keep pace with industry changes.

The Broadcasting - Radio and Media Production program is a highly concentrated hands-on approach to training students for careers in radio broadcasting and emerging broadcast media.  Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast technology.  CIXX-FM (106.9) is Canada's first licensed instructional radio station at full power FM utilizing the latest digital control rooms and production equipment. Areas of study include: On-Air Performance, Creative Writing, Audio and Commercial Production, Sales/Marketing/Promotions, Music and Programming and Web and Social Media content development.  Listen live to students perform on 106.9 CIXX-FM, The X at www.1069thex.com, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and Stellar Radio, live video and audio at livestream.com/stellar_radio.  Broadcasting - Radio and Media Production students learn in a live on-air environment while performing on-air and various job functions identical to those in the Broadcast industry.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create radio productions and audio content, in studio and on location, using relevant broadcasting equipment and related industry technologies.
• Deliver, support and promote radio broadcast content via multiple platforms using a variety of media.
• Participate in the planning and preparation of programming content for a variety of radio formats.
• Monitor and evaluate the quality of radio broadcasts using appropriate relevant resources, tools and equipment which meet current industry standards.
• Assist in promoting the a station’s brand and generating revenues through a variety of marketing and advertising sales activities.
• Plan and prepare interviews, scripts and reporting content for use in radio broadcasts.
• Use business skills and accepted industry practices in the completion of tasks and projects.
• Keep current with the needs of the broadcast industry using strategies that enhance work performance and guide professional development.
• Perform all work in compliance with relevant statutes, regulations, legislation, industry standards and company policies.
• Present live programming on air to relay various types of information and stories in different formats.

This two-year professional program is designed to provide students with an extensive practical understanding and knowledge of business operations and processes. The emphasis is on interpersonal, communication, organizational, technical, and problem-solving skills applied to enhance the effective operation of the workplace.

Expert training in software applications, technical support, and training skills will be combined with analytical and multitasking strategies to facilitate scheduling, decision making, coordination and task completion. Utilizing these skills, students will be capable of overseeing projects and budgets; supervising and training others; organizing meetings, conferences and travel arrangements; managing a personal computer; and researching, developing, and presenting accurate business correspondence and reports.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conduct oneself professionally and adhere to relevant legislation, standards and codes of ethics.
• Manage the scheduling, coordination and organization of administrative tasks and workflow within specific deadlines and according to set priorities.
• Coordinate the collection, analysis, distribution and response to communications in the workplace to facilitate the flow of information.
• Operate and provide support related to the use, maintenance and procurement of office equipment and technologies.
• Evaluate, establish and administer a variety of records management systems* to ensure confidential, secure, accessible and organized electronic and paper records*.
• Produce financial documents and reports by identifying and compiling relevant information and using accounting software.
• Prepare and produce a variety of business documents using available technologies and applying industry standards.
• Use interpersonal, leadership and client service skills to respond to diversity and to support the vision and mission of the organization.
• Research, analyze and summarize information on resources and services and prepare summary reports with recommendations.
• Select and use information technologies to support communication with internal and external stakeholders and to promote the organization.
• Organize and coordinate meetings, conferences, special events and make travel arrangements, including the preparation of related documentation.
• Support the implementation of projects by applying basic principles of project management.

The Honours Bachelor of Commerce (Accounting) program is a four-year, honours level degree with a mandatory co-op work term between Levels 7 and 8. Students will study many aspects of accounting including financial accounting, cost accounting, management accounting, business finance, auditing and taxation in addition to a variety of general business management concepts including business strategy, marketing and human resources. The program will satisfy the degree requirements for all accounting professional bodies and will be closely aligned with the requirements for the Chartered Professional Accountants of Ontario (CPA). Students will be required to write certification exams for the professional bodies after graduation and fulfill experience requirements as part of the certification process for any professional body.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Use the interdependence of various functional areas of business (i.e. financial, marketing, operations, human resources) to achieve organizational success in domestic and international environments.
• Develop strategies that will achieve organizational goals through integration of business methodologies that assess costs, benefits, risks, and opportunities, and that utilize current and emerging technology and trends.
• Enhance business opportunities by incorporating external variables into various business decision models.
• Assess the unique business needs of organizations of various sizes, public sector, private sector, and not-for-profit firms.
• Evaluate professional, ethical, and legal codes of conduct.
• Research, analyze, and critically evaluate qualitative and quantitative data from a variety of sources to support effective business decisions and encourage innovation through problem-solving, critical thinking, logic and reasoning.
• Communicate information, arguments, and analysis accurately and reliably for the message, audience, and purpose.
• Perform effectively and efficiently within groups or teams, demonstrating leadership, team-building, and influencing skills.
• Design personal learning plans and integrate learning strategies into current and future development goals.
• Assess resource allocation decisions that influence sustainability practices and drive economic, social, cultural, and environmental stewardship.
• Analyze domestic and international business opportunities within an international context.
• Plan, implement, and evaluate projects and programs, using project planning principles and tools.
• Apply management-level decision-making and strategic planning skills.
• Develop a business plan based on sound research that integrates business principles and best practices.
• Prepare, analyze and interpret financial statements and reports for both private and public corporations.
• Prepare, analyze and interpret individual and corporate tax returns.
• Apply and demonstrate computer skills and knowledge of information systems to support the accounting, auditing and taxation functions including maintaining accounting records, preparing financial statements, preparing reports and tax returns.
• Advise on basic personal and corporate tax issues using the principles of Canadian tax law.
• Design and evaluate an organization's internal control and accounting information system, taking risk management (including risk of fraud and illegal acts) into account.
• Plan and perform an audit of financial statements in accordance with generally accepted auditing standards.

The Supply Chain Management - Logistics (Co-op) program will satisfy all of your managerial ambitions within this field. This one-year graduate certificate is designed for university and college graduates looking for a career in the logistics and supply chain sector. You'll be trained to join private or public sectors, learning how to analyze on computer software, while nurturing your negotiating skills. Examining managerial accounting, and professional communication, you will also learn the finer points of material sourcing, distribution management and risk assessment. When you graduate, you'll have the skills to improve an organization's operations and profitability. You'll be in demand with career options in procurement, logistics, planning, inventory management, transportation, customer service, customs coordination and related supply chain processes.