Graduate Certificate in Sport and Event Marketing

at Fanshawe College - London Campus Canada

The Visual Effects and Editing for Contemporary Media program is an Ontario College Graduate Certificate program designed to prepare creative and disciplined students for a career in the Post Production industry. The program focuses on professional techniques, terminology and software used for video and audio editing, motion graphics, 3D animation, compositing and Visual FX. Students will improve their Post Production knowledge and skills through individual and group assignments, practical instruction, independent learning, tutorials and research. The program includes an opportunity for client services, internship within the post industry across Canada, as well as self-directed portfolio projects.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Create complex visual effects utilizing professional compositing techniques such as Chromakey, Motion Tracking, Rotoscoping & Matting.
• Apply advanced Post Production concepts while working collaboratively in the industry.
• Analyze and critique professional projects using proper terminology.
• Operate Post Production industry standard computer software and hardware.
• Combine and manipulate audio, video, graphics and animation elements.
• Manage and organize large amounts of media, files and documents on digital devices.
• Model, render and integrate 3D elements into video projects using professional techniques.
• Trouble shoot and problem solve video and computer issues during the creation Post Production projects.
• Edit and mix audio elements for use in video productions.

The program provides training in the skills required for on-site general carpentry and construction work, including the safe operation and maintenance of hand, portable, and stationary power tools. Students will study the layout and construction of a residential build from footings through roof framing. Emphasis is placed on developing and practicing the hands-on skills needed in the field.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Identify and use strategies to enhance work performance and continued learning to keep pace with industry changes.
• Identify and adhere to established health and safety practices that apply to specific job sites, in accordance with current legislation and regulations.
• Perform building construction and renovation tasks in compliance with contracts, the Ontario and/or National Building Codes, applicable laws and industry's ethical practices.
• Work in accordance with established sustainability practices.
• Communicate and collaborate with diverse clients, supervisors and tradespersons to complete projects on time and to maintain effective working relationships.
• Assist with maintaining accurate project documents and use computer technologies to support building construction and renovation projects.
• Solve on-site trade-related building and renovation problems by applying principles of basic technical mathematics and building science.
• Select, maintain and safely operate hand tools, and portable and stationary power tools, to efficiently complete building construction and renovation tasks.
• Assist with the completion of building and renovation stages, from site layout and footings to the application of interior and exterior finishes, according to specifications.
• Assist in the preparation of material estimations according to building construction and renovation project documents.

The Computer Systems Technician program is a two-year accredited Ontario College Diploma program which provides comprehensive training for students wishing to work in the high demand areas of workstation, server, application, network and security support. This program provides students the ability to think critically, solve problems and acquire new skills quickly.

Under the guidance of expert faculty, combined with the use of leading edge labs, the program emphasizes the hands-on installation and configuration of workstations, servers and networking equipment.  Students will also be expertly trained in current operating systems from Microsoft as well as Linux.  The program also focuses in on the installation and configuration of web servers, database servers, IT security, effective communication, problem solving and teamwork skills.

Upon completion of the program, and in addition to the highly valued Ontario College Diploma, graduates should have the knowledge and skills to take exams for the following certification, if they choose to do so: Cisco Certified Network Associate (CCNA). Graduates may also choose to apply the knowledge gained to prepare and test for other industry certifications, such as those offered for Microsoft, Linux and VMWare.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Analyze and resolve information technology problems through the application of systematic approaches and diagnostic tools.
• Support the implementation and administration of computer systems.
• Support the implementation and administration of networking solutions.
• Install, configure, troubleshoot, maintain, and upgrade components of computer systems.
• Install, configure, troubleshoot, maintain, and upgrade components of networks.
• Use a variety of scripting tools and languages to automate routine tasks.
• Follow, monitor, and document data storage procedures designed to ensure the integrity of information.
• Apply knowledge of security issues to the implementation of information technology solutions.
• Provide efficient and effective technical support to clients in a manner that promotes safe computing practices and reduces the risk of the issue recurring.
• Conform to workplace expectations found in information technology (IT) environments.
• Contribute to the successful completion of the project applying the project management principles in use.

Business - Marketing is a two-year Ontario College Diploma program. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Contribute to the development of an integrated marketing communication strategy* for marketing* products*, concepts, goods, or services based on an identified target market.
• Contribute to the development of pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis*.
• Contribute to the development of strategies for the efficient and effective distribution of products*, concepts, goods, and services.
• Determine strategies for developing new and modified products*, concepts, goods, and services that respond to evolving market needs.
• Analyze results of marketing* activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Contribute to the development of a marketing* plan including marketing* objectives, marketing mix*, marketing strategies*, budgetary considerations, and evaluation criteria.
• Develop strategies to establish effective working relationships with clients, customers*, consumers*, co-workers, supervisors, and others.
• Communicate marketing* information persuasively and accurately in oral, written, and graphic* formats.
• Analyze the viability of marketing* products*, concepts, goods, or services in an international market or markets.
• Participate in conducting market research* to provide information needed to make marketing* decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing* expertise.
• Participate in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing* environments.

Human Resources Management is a one-year Ontario College Graduate Certificate program, completed in two four-month levels (laptop required).  Designed for university or college graduates, this program provides graduates with functional knowledge in core areas of human resources: recruitment and selection, training and development, human resources planning, occupational health and safety, organizational behaviour, finance and accounting, human resources management, compensation and benefits and labour relations.  Students have the opportunity to complete all nine Certified Human Resources Professional/Leader (CHRP/ CHRL) credits.  (Refer to the Human Resources Professionals Association website for more information: www.hrpa.ca.) Beyond the core curriculum, the program also offers courses in software, Canadian employment law, management of strategic HR projects and professional communications.  A unique experiential learning opportunity is available to select students through the HR Community Consultancy offered in the final winter term of the in-class program.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Contribute to the development, implementation, and evaluation of employee recruitment, selection, and retention plans and processes.
• Administer and contribute to the design and evaluation of the performance management* program.
• Develop, implement, and evaluate employee orientation, training, and development programs.
• Facilitate and support effective employee and labour relations in both nonunion and union environments.
• Research and support the development and communication of the organization's total compensation plan*.
• Collaborate with others, in the development, implementation, and evaluation of organizational health and safety policies and practices.
• Research and analyze information needs and apply current and emerging information technologies to support the human resources function.
• Develop, implement, and evaluate organizational development* strategies aimed at promoting organizational effectiveness.
• Present and evaluate communication messages and processes related to the human resources function of the organization.
• Manage own professional development and provide leadership to others in the achievement of ongoing competence in human resources professional practice.
• Facilitate and communicate the human resources component of the organization's business plan.
• Conduct research, produce reports, and recommend changes in human resources practices.

Business - Insurance is a two-year Ontario College Diploma program. This program is designed to prepare students for positions in the property and casualty insurance industry. Students will study forms of general insurance, underwriting, claims investigation, risk analysis and contracts.  Students have the opportunity to complete nine of ten credits toward their Chartered Insurance Professional (CIP) designation issued by the Insurance Institute of Canada.  Graduates work in high-demand areas of insurance such as underwriting, claims adjusting, brokerage or agency services and risk management.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Recognize the economic and social importance of insurance.
• Demonstrate an understanding of the organization and structure of both the General and Life Insurance Companies.
• Analyze the coverage provided by the various policies currently available through insurance companies.
• Follow the proper principles and procedures used in adjusting losses and settling claims and to complete and explain the necessity of the documentation used.
• Recognize and evaluate the various factors affecting the acceptance and underwriting of any insurance risk.
• Enter and retrieve client information utilizing computer and various word processing and spread sheet packaged programs.
• Understand the underlying role of accounting as an information system for planning and controlling business operations.
• Develop an awareness of human relations in the work place and apply effective interpersonal skills.
• Understand basic economic principles and how they relate to business.
• Demonstrate an understanding of the legal system and legislation affecting business in general and the insurance industry specifically.
• Understand and apply the marketing techniques used by insurance companies, brokers and agents.
• Demonstrate effective oral and written communication skills.
• Appreciate the social, political and cultural aspects of our society.
• Appreciate the importance of business and corporate responsibility

The Customer Relationship Marketing and Sales Management program responds to the growing need within business for a skill set that places the customer at the centre of business decisions. This skill is critical since marketing and sales success depends on attracting new customers while retaining and strengthening relationships with current customers.  

This one-year post-graduate certificate program provides students with a foundation in marketing and sales, with a focus on the examination and application of Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Students will have an opportunity to apply industry standard business and marketing analytics and use CRM platforms to enhance the marketing and sales process.  Student will also learn strategies and tactics for account development in the field of sales and sales management.

This program is a two-year, four level program that will ready graduates for jobs in growth areas of electrical engineering technology such as electrical contracting, factory automation, power line maintenance and process control. Students will study electrical fundamentals, automation, power generation/distrubution and develop practical skills. Graduates will be skilled in AutoCAD, hydraulic/pneumatic systems, PLCs and industrial automation. Throughout the program, students will apply this knowledge in conjunction with the Canadian Electrical Code, workplace health and safety and project management applications. Additionally, students will enhance their interpersonal and communication skills.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Interpret and produce electrical and electronics drawings including other related documents and graphics.
• Analyze and solve routine technical problems related to electrical systems by applying mathematics and science principles.
• Use, verify, and maintain instrumentation equipment and systems.
• Assemble, test, modify and maintain electrical circuits and equipment to fulfill requirements and specifications under the supervision of a qualified person.
• Install and troubleshoot static and rotating electrical machines and associated control systems under the supervision of a qualified person.
• Verify acceptable functionality and apply troubleshooting techniques for electrical and electronic circuits, components, equipment, and systems under the supervision of a qualified person.
• Analyze, assemble and troubleshoot control systems under the supervision of a qualified person.
• Use computer skills and tools to solve routine electrical related problems.
• Assist in creating and conducting quality assurance procedures under the supervision of a qualified person.
• Prepare and maintain records and documentation systems.
• Install, test and troubleshoot telecommunication systems under the supervision of a qualified person.
• Aapply health and safety standards and best practices to workplaces.
• Perform tasks in accordance with relevant legislation, policies, procedures, standards, regulations, and ethical principles.
• Configure installation and apply electrical cabling requirements and system grounding and bonding requirements for a variety of applications under the supervision of a qualified person.
• Assist in commissioning, testing and troubleshooting electrical power systems under the supervision of a qualified person.
• Select electrical equipment, systems and components to fulfill the requirements and specifications under the supervision of a qualified person.
• Apply project management principles to assist in the implementation of projects.

In this one-year graduate certificate program, students will study analytical chemistry lab techniques, cannabis crop science, and microbiology in order to apply their scientific knowledge and skills to meet the needs of the emerging cannabis industry. The program prepares students to analyze cannabis for quality, safety, and stability, and contribute to research and development, including the development of new cannabis products. In addition to scientific techniques, students will study the regulatory context of the cannabis industry, and develop their scientific communication and project management skills.

Learning Outcomes

• Collect, analyze and summarize data on cannabis cultivation to optimize yield and quality in a variety of production models;
• Perform all tasks in compliance with relevant legislation, regulations, and security measures for legal cannabis production and processing;
• Evaluate current research to apply best practices for sustainability and innovation in the cannabis industry;
• Use laboratory procedures to conduct quantitative and qualitative chemical analyses of cannabis products to test product quality, safety and stability;
• Write, follow, validate and optimize standard operating procedures to extract and analyze cannabis products;
• Apply business principles to manage resources effectively in a cannabis lab;
• Evaluate product safety using quality assurance programs and processes;
• Design, plan, and manage projects to meet industry demands;
• Communicate scientific data from lab procedures and scientific literature effectively to licensed producers and stakeholders.

This Graduate Certificate program will prepare students for supervisory and managerial positions in the broad transportation industry, with a particular focus on automotive service and repair. The program includes business curriculum including leadership and management, human resources, operations management, accounting, and business communications, and curriculum addressing multiple aspects of the transportation industry including automotive, truck and coach, paint and body, and agriculture operations. This unique combination of business and automotive courses will prepare graduates for a variety of positions within the transportation industry such as service consultant, parts advisor, warranty administrator, and customer relations.