Advanced Diploma in Advertising and Marketing Communications Management

at St. Lawrence College - Kingston Campus Canada

There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…

This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities! 

Our Learning Extends Past the Classroom:

• FUSE Mentorship Program
• Student-run AD Agency
• Community client work
• Case competitions
• Career matching
• Greg awards
• Degree completion
• International Exchange options
• Disney internship

This program offers field placements that are matched with students' strengths and skill-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs and full-time employment after graduation. Our students are in demand!

We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across all industries.

A student graduating from the Office Administration - Legal/Health Services program will graduate with two diplomas, Office Administration - Legal and Office Administration - Health Services, opening the door to a variety of employment opportunities in both the private and public work sectors. Graduate employment rates released in the fall 2019 showed 95%-100% employment.

Students will gain knowledge in the following areas:

• Technical skills:
  • Advanced level Office 365/2019 cloud-based computer application skills including Word, Excel, Access, PowerPoint, OneNote etc.
  • Outlook 365 - students become proficient in producing professional email communications, creating folders to stay organized, use of Outlook calendar to book appointments and schedule meetings.
  • Additional software applications include PCLaw, The Conveyancer, Teraview, Automated Civil Litigation (ACL), Accuro EMR, Adobe Acrobat DC Pro and Sage 50.
  • Students will be required to achieve a keyboarding speed of 50-60 GWPM.
  • Students learn to share and edit documents in a cloud-based environment.  Using MS Teams, collaboration software students learn how to book, attend and chair virtual meetings.
• Soft skills:
  • Client, patient and customer relationships are built on the use of effective and consistent communication as well as the ability to uphold and maintain confidentiality. The ability to work both independently and collaboratively are skills that are highly valued.
  • Employers seek office administrators that are highly organized, forward thinking and have the ability to problem solve.  Students have the opportunity to enhance these skills through learning by example with regular classroom exercises and participating in the student work placement experience.

Child and Youth Care practitioners are specialists in facilitating change in children, youth and young adults who are experiencing a range of social, emotional and/or behavioural challenges. Children and youth respond to the impact of change, stress, loss, poverty, violence, abuse and neglect with a range of emotions and behaviours including confusion, anger, withdrawal, aggression, hopelessness, violence, and suicide. Many of the children or youth experience numerous challenges and may have a variety of diagnoses.

Additionally, increasing numbers of these youth are in conflict with the law and/or are receiving therapeutic intervention. Understanding the individual and the unique nature of his/her response is therefore an important first task. Child and Youth Care (CYC) practitioners are a valuable resource to children, youth and their families in this process. They commit themselves to understanding and interacting in therapeutic relationships with these children, youth, and their families to promote and facilitate positive change.

Organizations of all sizes depend upon the successful completion of projects to survive and remain competitive. Successful Project management controls every aspect of the project from initial concept through design, actual task completion and implementation. Resource allocation, time and cost control are essential elements to be managed to prevent overruns.

This one-year Ontario College Graduate Certificate Program prepares graduates for this rewarding managerial career in the field of Project Management. Project Management is a highly sought discipline that involves the application of knowledge, skills and techniques to execute projects effectively and efficiently. Project managers are in high demand across all industries.

Students will develop a critical understanding of the ten knowledge areas according to "A Guide to the Project Management Body of Knowledge" (PMBOK® Guide). Students will acquire the creative, practical, and advanced expertise that contributes to the effective management of the critical elements required to ensure overall project success. This course is interactive and takes a hands-on approach to learning. 

Are you passionate about our access to food being a fundamental human right? Are you interested in following your passion with a career in the food industry that encompasses food safety, sustainability in food systems including farming and fishing, food production and processing, distribution, preparation and consumption? If you are, then this is a program that allows you to explore diverse opportunities in an industry that is a vital part of the economy and the community.

This is a unique program that is unlike traditional food and culinary programs. Taught by a multidisciplinary faculty team, it affords the learner the opportunity to gain a fundamental understanding of all segments of the supply chain from farm to table. Graduates of this program will have opportunities that span the entire food industry from food services businesses to multinational food conglomerates.

PROGRAM HIGHLIGHTS
This program offers courses that include hands-on training to permit learners to understand and experience food preparation and can relate to the importance of sanitation, and quality assurance. The program also offers the opportunities to experience research and innovation related to processes for new food products. Case studies are an integral part of the program that will look at unique safety regulations associated with genetic modification or bio-engineering of food.

Learners will use their gained knowledge in food chemistry, food safety and security, the effects of food on population health to plan portion-controlled menus. In order to achieve this the learner applies the principles and regulations associated with food procurement, preparation maintain safety and quality standards.

The internet continues to evolve at a rapid pace and the data of organizations have never been more vulnerable than now. Cyber attacks are costing organizations hundreds of thousands to millions of dollars per occurrence, and happen so often they are often featured in the news. There is a worldwide shortage of cybersecurity professionals as every organization seeks ways to make their data more secure.

Once you graduate from this eight-month, full-time graduate certificate program, you will be equipped with skills to protect your organization’s computers, servers, networks, and applications from breaches and unauthorized access. The courses in the program will give you an edge in detecting breaches, computer forensics, threat hunting, and penetration testing.

In addition, this program is highly interdisciplinary and includes aspects of law, policy, human factors, ethics and risk management. Focused on cyber-defense training, the program ensures you are able to “think like the intruder” when deploying security techniques. Upon graduation, students acquire skills relevant to leadership roles in cybersecurity across a variety of industries and businesses.

Program Highlights
The program provides you with skills in:

• Problem-solving, critical thinking and troubleshooting
• Dealing with network vulnerabilities and security issues
• Designing secure enterprise operating system infrastructures
• Creating plans and policies for wireless mobile device security
• Implementing a cloud computing environment while addressing security risks
• Performing security audits
• Proactively researching and reporting on the current threat landscape
• Utilizing ethical hacking practices to bolster the organization’s security measures
• Integrating sustainability into cybersecurity practices to reduce environmental footprints of businesses

The General Arts & Science Diploma provides a broad liberal arts curriculum designed with the advice of our community partners, to prepare students for the workforce, other college programs, or transfer to university. Paired with hands-on instruction, and exciting new experiential learning opportunities, General Arts and Science Diploma graduates leave us prepared for their next steps out into the world.

Core courses provide a solid foundation in communications, critical thinking skills, digital literacy, numeracy, inclusivity, science, and general education. Complementing these are varied electives such as Film, Addictions, Fitness, Psychology, and dozens more. Our students scaffold their studies by earning at least three Advanced Level Learning credits, in both applied and social sciences, math, and/or communications before graduating.

In the third and fourth semesters, GAS Diploma students will learn to research various local issues, and apply the skills and knowledge gained in the program to offer creative solutions to one specific problem in a community.

Highlights

• All courses are chosen in consultation with the program coordinator, ensuring the right mix to meet each student’s interests and vocational goals.
• General Arts & Science is a flexible program. Course sequence can change subject to student goals and class availability.
• Diploma graduates are prepared to enter the workforce directly, or they may continue their studies in advanced level programs at the college.
• Students who self-identify as Pre-University work with the Program Coordinator to further customize their diploma course selection in preparation for university study. Key academic areas (Communications, Applied Science, Social Science, Math) are emphasized in accordance with the student's goals. Potential transfer opportunities exist at a number of Canadian universities; exploring these possibilities is at the discretion of the student. Please contact the program coordinator for more information.

Medical Laboratory Assistant/Technicians are important members of the health care team. Interacting directly with patients, they perform ECG’s and collect blood samples for laboratory analysis.

Inside the laboratory they assist other professionals by sorting and preparing samples for testing, operating laboratory equipment, performing basic laboratory testing under supervision, and managing data in computers.

This program includes two semesters of learning in our classrooms and laboratories followed by a final 4 weeks of field placement occurring inside the laboratories of partner hospitals and private institutions. The College arranges this and students are expected to finance clinical placement costs (tuition, travel, room and board).

Get started on your career as a Health Informa­tion professional and help fill the national shortage of skilled practitioners. If you want to work in healthcare, have a strong interest in computers, and know that direct patient care isn't for you, becoming a Health Information professional may be the ideal career choice.

This program prepares graduates to work in many different health settings, using the latest technology to contribute to quality patient care. You’ll study bio­medical sciences, digital health, health analytics, privacy and health law.

The Canadian College of Health Information Management is a national, not-for-profit corporation that sets the accreditation standards for educational institutions and certification standards for health information professionals in Canada.

The College, incorporated in 1972, protects the public interest by governing and regulating the professional practice of more than 4,300 certified health information member registrants. In enhancing the status as a regulatory body, the College advances the professionalization of the health information industry and acknowledgement of its professionals as a key driver of policy, funding, and the care that Canadians receive.

The Canadian College of Health Information Management sets the accreditation standards for educational institutions offering health information programs in Canada.

Accreditation demonstrates to the public that a program is aligned to industry standards, as identified through the College’s needs assessment and consultation with industry. It is a voluntary, self-regulatory process to recognize those that meet or exceed the standards set for health information education. The purpose of accrediting programs is to ensure continuous quality improvement of the educational content to support the evolving health information industry.

The General Arts & Science (Certificate) program offers a foundational year for students preparing for the workforce or for future study. Students in the General Studies stream meet with the program coordinator to customize their program according to their needs and interests. Core courses include communication, computers, applied or social science, personal development, and general education. Complementing these are varied electives such as Film, Addictions, and Fitness. Students can also focus on essential competencies in communications, science and math.